I really don't want to be the top streamer anymore

For ordinary audiences, the two movies that were suddenly officially announced to be released look very attractive.

It’s also a good thing.

At least in previous years, although the May Day period was not considered a niche period, it was not this lively.

It is worth mentioning that this happened just a few days after the release dates of the two films "Infernal Affairs" and "Young and Dangerous".

Suddenly Ping Ye also officially announced that his new movie "Starry Sky" will also be released during the May Day holiday.

This mediocre May Day period actually began to feel like a battle between gods.

Not to mention anything else, just based on the current popularity and number of people discussing it, the overall box office volume for the May Day holiday will definitely far exceed that of previous years.

It is estimated that many viewers who had no plans to watch a movie will go to the cinema during the May Day holiday.

However, similar to the Spring Festival period, most viewers will probably only watch one movie during the holiday.

It just depends on which movie can attract more audiences.

The May Day period seems even more cruel than the Spring Festival period.

It is almost impossible to achieve a win-win situation for everyone.

Strictly speaking, an ordinary May Day period should not include three movies that appear to have a box office of at least 20 to 30 billion yuan.

Especially Ping Ye's new movie, which was scheduled to be released on May 1st, is somewhat confusing and a bit too irrational.

……

"Although Ping Ye has only made two movies, I feel they are both good. I can also look forward to the May Day movie."

"What a pity, I don't have that much time, otherwise, I would definitely plan to try Ping Ye's film, but now, Xu Kong is still my only choice."

"Ping Ye announced the May Day release date at this time, which always makes people feel that he is deliberately challenging Xu Kong, but I really feel that it is a bit uncertain."

"Looking at the subject matter, there is still a market for romance films. I'm not worried about the quality, but do I really want to compete head-on with Xu Kong? The summer season is the best choice."

"I am optimistic about Ping Ye. Maybe he can really break Xu Kong's previous myth. But if you think about it carefully, even if it is a love story, I don't think this one can surpass Xu Kong's "Sweet Honey". It will definitely not be surpassed in terms of word of mouth, and it is hard to say about the box office at the moment."

Although there is no so-called sarcasm in the comments online because Ping Ye himself is a well-known director of the younger generation.

But most people are not optimistic.

Strictly speaking, judging from the number of film works directed by him, Xu Kong is not as good as Ping Ye.

After all, this is only Xu Kong’s second film work.

But there are other factors, including the fact that Xu Kong himself has a lot of TV series that have great reputation and data.

In addition, there are works like "Operation Red Sea" and "The Beginning", in which although Xu Kong was only a screenwriter and producer, he played a very important role.

It's definitely impossible to ignore.

……

Li Wanshu didn't even get any news in advance.

I saw on Weibo’s hot search that Ping Ye’s new movie is scheduled to be released on May Day.

He tried to persuade for a long time and spent so much time and effort, but in the end it didn't work.

Ping Ye went to see the chairman, and the other party agreed.

But it’s not completely without benefits.

At least if the final movie "Starry Sky" fails, it will have nothing to do with him, Li Wanshu.

He really doesn't want to take the blame for this.

Ping Ye is somewhat similar to Tang Hanying from the Spring Festival period.

My previous career seemed a little too smooth.

While he did not take the vice president seriously, he also did not think Xu Kong was really a threat.

Li Wanshu had nothing to say about this.

Anyway, when the movie is released, everything will be clear.

……

“It’s getting lively.”

At this time, Feng Ge and Yan Rui have actually always been paying attention to the film market.

Although Fengge is not an investor in the film this time, it is cooperating with Fengxiang Pictures in the corresponding publicity and promotion.

So when I heard that Ping Ye from Huayuan Film and Television had also joined the May Day schedule, I felt a little complicated.

Although he had full confidence in Xu Kong.

But it has to be said that the more movies there are in the same period, the more variables there will be.

Moreover, the box office of Ping Ye’s previous two films was not particularly high.

But the reputation is quite good.

He can even be considered one of the few directors of the younger generation who has so-called box office appeal.

Although there is still a huge gap between him and Xu Kong in these aspects.

But these still need to be taken into consideration.

As for Fengxiang Pictures, it can be seen that they are not stingy in their investment in publicity and promotion.

With Xu Kong's current influence, his early publicity and promotion will definitely not be afraid of anyone.

But on the other hand, we still need to pay attention to the public opinion field after the movie is released.

This is not the first time Yan Rui has dealt with Huayuan Film and Television.

What the other party is best at is using some strange tricks to increase their box office in a short period of time during the release of the movie.

Although it may sometimes affect the reputation of the movie itself.

But many times, most audiences will only choose one movie. Even if they find out they have been cheated after going to the cinema, they will at most curse a few words.

During the limited holiday time like May Day, I will not go to see a second movie.

……

"What did Fengxiang Pictures say?"

Seeing his subordinates from the Film and Television Department, Yan Rui asked.

"They said it was OK and they would be able to increase their investment in promotion again next week."

"We just need to cooperate normally."

Yan Rui nodded.

Although Fengxiang Films is a company in Hong Kong.

But I don’t have any complete understanding of the mainland film market.

At least there is no need to worry too much about the most basic promotional methods.

Feng Ge must have invested some of it.

It’s not real money, but it’s a cost in terms of resources and manpower.

However, as a film directed by Xu Kong, and according to the box office sharing ratio, Xu Kong and Fengxiang Pictures each get half.

Xu Kong’s own contract is still under Feng Ge.

The business process is also the same as Fengge's.

It's Feng Ge's duty to help.

Not to mention Xu Kong’s identity as one of Fengge’s bosses.

Yan Rui is quite concerned about Xu Kong's second movie this time.

……

Of course, he had already watched "Infernal Affairs", and more than once.

Yan Rui was of course very confident.

They don't think that Changyun Film and Television and Huayuan can pose any major threat to them.

"Manager Yan, they have now formed a tacit alliance."

"Just now, the official Weibo accounts of the two movies had a public interaction."

The head of the publicity department also arrived at Yan Rui's office at this time and began to report.

"It doesn't matter, let them be."

"We can't stop it."

"But if there are some small moves or something, we still need to be on guard, at least to avoid causing too much public opinion impact."

Yan Rui answered.

Although the two companies have directly formed an alliance, it feels like they are fighting against Xu Kong's new movie together.

But anyone with a little common sense knows that this kind of grouping can not only gain more traffic and attention in the early stages of publicity and promotion.

It doesn't actually have much effect.

The box office will not be calculated separately at that time.

And the audience will not really buy tickets just because of these.

The film market has always been so cruel, yet extremely fair.

We spend real money to buy tickets, and ultimately, the quality of the movie is what matters most.

What's more, the effect of the two sides combined in terms of publicity and promotion may not be as good as that brought by Xu Kong alone.

……

"Good good."

"This is a good thing!"

Zhu Changyun felt better when he learned that Ping Ye's new movie from Huayuan Film and Television would also be released on May Day.

After the release date was set, Xu Kong had been suppressing the promotion for almost a week.

Now with the addition of Huayuan Film and Television, the situation suddenly becomes complicated.

For Zhu Changyun, compared with the performance of his own movie, Xu Kong’s failure is actually what he hopes to see more.

But in Lu Hanwen's opinion, this is indeed a little difficult to understand.

Because it was already a bit uncomfortable to compete head-on with Xu Kong's new movie.

Now there is another movie by Ping Ye, a new director from Huayuan Film and Television, and maybe some of the box office revenue will be taken away from it.

The competition during the May Day period should be even more intense. I wonder what Zhu Changyun has to be happy about.

It seems that for Zhu Changyun now, the success of Changyun Film and Television's project is no longer the key.

As long as something goes wrong with Xu Kong or Feng Ge, he is even willing to suffer corresponding losses himself.

This mentality is indeed somewhat unhealthy.

For Zhu Changyun, Xu Kong has become his inner demon.

But if you think about it, you can understand that the reason why Zhu Changyun chose to leave was simply because he thought that it was better to control Feng Ge himself than to control Feng Ge in Song Fuquan's hands.

This is what I expected. After becoming independent, Changyun Film and Television has developed far beyond the former Fengge.

As for Fengge, it will be unable to recover and may even go bankrupt completely.

But in fact, now that more than a year has passed, Feng Ge not only shows no signs of decline, but is getting better and better under Xu Kong's hands.

On the contrary, Changyun Film and Television, which was once in a very good situation, has become neither big nor small.

The company as a whole is not much different from when it first opened.

Even the confidence and morale of the entire company have been greatly affected.

……

"How's Zirui doing?"

What Zhu Changyun is most concerned about is probably Guo Zirui, the newcomer he plans to promote.

“The number of social media accounts on each platform has exceeded one million.”

“The popularity is increasing very quickly.”

Lu Hanwen replied.

Guo Zirui does look very likable, at least as an artist. A low-profile version of Xu Kong may not sound good, but it is indeed easy for him to become popular.

Of course, the company provided considerable help.

Including the so-called millions of fans, Lu Hanwen is also aware of the water in it.

He didn't think there was anything wrong.

Buying fans and creating hype are normal business operations.

It’s just a question of whether Guo Zirui, a newcomer who has just reached adulthood, has the ability to handle this wave of traffic.

It is still an unknown at the moment.

Especially this time, the reputation of the movie is a critical issue.

The box office may not be good, but as a newcomer that the company is promoting, Guo Zirui cannot have any problems with his image, personality, personal abilities, etc.

This is related to subsequent development issues.

As for Zhu Changyun's idea of ​​creating a second Xu Konglai by relying on Changyun Film and Television, this is pure fantasy.

Lu Hanwen even thought that it was quite good that Guo Zirui could receive such evaluation from the audience that he was a newcomer with good acting skills and had great potential.

……

"Well, this time we need to pay attention not only to the box office of the movie, but also to do a good job in marketing Zirui himself."

"His subsequent variety shows and commercial activities, including plans for his second starring film, have already been decided long ago."

"Nothing can go wrong."

Zhu Changyun spoke.

Lu Hanwen nodded in agreement.

But in my heart I couldn't help but want to complain.

Since you all know that Guo Zirui's image and marketing are crucial, why are you still so stubborn and want to release the movie during the May Day holiday?

Can't we just bow our heads and postpone it to the summer vacation?

It was really just for the sake of momentary face that he ignored the company's most basic interests.

……

The turbulent May Day period has made several of the country's largest companies busy.

As for the Internet, Yiguo, the domestic film and television blogger with the largest number of fans and the largest traffic, also released a prediction video for the May Day period.

"This year's May Day season is really lively."

"I guess no one would have thought of this a week ago."

"Then let's talk about them one by one..."

……

For example, during many popular periods in the country where the box office share is relatively high, she will make predictions and analysis videos for new films.

Although we did it during the May Day period in previous years, we did not take it so seriously.

This year is indeed a little different.

"In short, this is a movie that relies on a bunch of top-tier actors and spends a lot of money to promote a young actor who just turned 18."

"This is the second film work of Xu Kong, who is now recognized as a genius."

"Another one is the painstaking work of Ping Ye, a new generation director whose talent has been recognized by the public, who spent two years polishing it."

"Judging from the three movies that have been released so far, they are all of a high standard that is worth going to the cinema to see."

"It's really hard to say who will win at this point."

……

"I will make a rational analysis based on the trailer, plot introduction, actors, directors, and screenwriters' past performances."

"Among the three movies, the one I am most optimistic about is of course Xu Kong's Infernal Affairs."

……

"Everyone should remember that I mentioned before that Xu Kong has completely different attitudes towards scripts written for directors of his company and scripts of his own works."

“I don’t know about the box office, but in terms of the script and story, I don’t think I have to worry too much.”

"If it were some other screenwriters, seeing the style of this old Hong Kong film, they might worry about the clichés, but for Xu Kong, he really doesn't have to worry about whether the story is good or not."

"Apart from that, Xu Kong is still very rational. I think the role he plays will most likely be a guest role like before."

"The lead actors are Shi Rui and Ji Bang, two veteran Hong Kong movie stars, as well as a number of veteran Hong Kong actors familiar to the audience, so there is almost no need to worry about their acting skills."

"The only thing we need to pay attention to is whether it will make the audience feel that it is unoriginal or old-fashioned if it is the old Hong Kong movie format."

"But as I said before, with Xu Kong, there's really no need to worry too much about the script."

"In short, this time, the feeling I get from this Infernal Affairs is that Xu Kong definitely took commercial considerations into account. It's not like a film like Almost a Love Story, which is more literary and artistic."

"My estimate is that the minimum box office is 5 billion..."

...(End of chapter)