I really don't want to be the top streamer anymore

The recording of "The Masked Singer" had just ended when related news quickly became a trending topic.

Although the production team did have some confidentiality agreements.

But there were too many spectators at the final.

It's impossible to completely eliminate rumors, and since they're not accompanied by images, they're all text-based.

It is also impossible to trace back to the ultimate source.

Of course, this is also what the production team hopes to see. After all, although it looks like a leak in advance, it can also be used as a publicity stunt.

Overall, the advantages actually outweigh the disadvantages.

……

"You mean, Rose is Lan Shu, and Shuang Sheng is indeed a completely unknown new male singer?"

"That doesn't make sense. Shouldn't the focus be on the fact that Shuangsheng is also under Xu Kong's company, and that Xu Kong helped write all of his songs?"

"Holy crap, if all this news is true, then this show is basically all Xu Kong's doing. Are all those hit songs on the show his own creation?"

"If it were someone else, I wouldn't really believe it, but if it's Xu Kong, he definitely has that ability."

Online, netizens are already discussing it like crazy.

Fat Bird was unable to publicly disclose the relevant information.

However, they still became beneficiaries of this surge in traffic and popularity.

There's nothing we can do; he guessed everything correctly.

Regardless of whether it's Rose or Blue Shu, it was he who first brought it up.

Besides, Shuangsheng might be a complete newcomer, which is also Fei Niao's consistent view.

It now seems that all the guesses about the identities of the singers in "The Masked Singer" were exactly the same as what Fat Bird had guessed.

He made all his earlier predictions completely accurate.

This is something that can be said to be unique online.

He definitely deserves to receive this traffic.

This level of understanding of various singers in the Chinese music scene is something that even some people in the industry cannot achieve.

Over the past few years, Fat Bird's fame has been rapidly increasing.

He probably has the most comprehensive understanding of all kinds of singers, big and small, in the entire industry.

……

The production team of "The Masked Singer" on Mango TV didn't drag it out for too long and quickly completed the post-production editing.

The show's finale was broadcast on a weekend that week, taking advantage of the high level of popularity.

Unsurprisingly, this time, as a program airing at the same time, it completely crushed the show "New Generation" on Hunan TV.

As the most mysterious dual voice on the show, Ke Shen has also opened his own social media account.

Unsurprisingly, in less than a day, the number of followers across the internet increased by nearly ten million.

Although such a rapid increase in followers is not unprecedented.

But without a doubt, Ke Shen is probably the first artist who, shortly after his debut, has already been recognized as a top-tier singer in the Chinese music scene.

……

In addition, several songs from the show topped the charts on music platforms.

Although the singers are different, the lyricist and composer are all Xu Kong.

This is a very rare example.

"Actually, I discovered that although Xu Kong himself doesn't release songs very frequently, his creative work has almost never stopped."

"That's good too. Although it's not Xu Kong singing it himself, it's good news to be able to hear his new song."

"Xu Kong is probably the biggest winner. All the popular singers on this show are artists from his company."

The discussion among netizens was quite active.

However, the industry as a whole was actually the one most shaken.

In the domestic music industry, it is actually quite common to make one or two singers famous.

In particular, some music companies are now taking a different approach than traditional management companies, instead adopting a model similar to that of influencer MCNs (Multi-Channel Networks).

Mass-producing a batch of internet celebrity singers, regardless of how long they can remain popular, will bring enormous benefits as long as a song becomes a hit.

Traditional small music companies are indeed facing significant pressure to survive.

However, large companies like Jiying Media do not pose a significant threat.

They have their own resources and development path, so of course they are not afraid.

But this time it was a little different.

After Fengqing Entertainment's participation in the show "The Masked Singer" and Xu Kong's seemingly unlimited investment in original songs, their current momentum appears unstoppable.

Although it lacks some foundation, no one would consider Xu Kong's Fengqing Entertainment to be just a small company.

It's obvious that Xu Kong and Fengqing Entertainment have big ambitions.

……

"Xu Kong's ambition and appetite are ridiculously huge!"

"It's not enough for Fengge Film and Television to dominate the domestic film and television industry, they're now planning to have Fengqing Entertainment take over the music industry business."

At this moment, Xu Yaqin, the head of the artist department at Jiying Media, couldn't help but sigh.

It's quite easy to find out about Fengqing Entertainment's past background.

Previously, it was just a medium-sized entertainment company.

They rely on marketing and star-making to cultivate newcomers who follow the idol route and make quick money.

Later, after attempting to transition to the film and television business, he failed due to a lack of experience, which led to the sale of even Xu Kong.

Until last year, Xu Kong gained control of Feng Ge.

At the same time, he also began to invest in his former employer, Fengqing Entertainment.

Subsequently, Fengqing Entertainment's development direction began to change.

I officially began to fully dedicate myself to the music sector.

So far, more than a year has passed, and it has begun to show its potential.

The four artists from "The Masked Singer" alone are enough to enable Fengqing Entertainment to develop rapidly and gain control of resources and influence within the industry.

While the organizers of these performances or programs do consider the companies they collaborate with, they prioritize the commercial value of the artists themselves.

……

Besides these few artists whose commercial value is now almost at its maximum in the industry.

Fengqing Entertainment's greatest source of confidence is, of course, Xu Kong.

Xu Kong's reputation alone is a golden brand.

Even if it's just a deliberate attempt to curry favor with Xu Kong, many people would be eager to cooperate with Fengqing Entertainment.

Moreover, collaborating with artists like Su Yuwei, Lan Shu, Ke Shen, and Mao Zheyu would definitely be a worthwhile investment.

At the same time, you can make money and maybe even get in touch with Xu Kong. Why not?

At the same time, Xu Kong himself is very attractive to many newcomers.

Especially among the younger generation of musicians, many consider Xu Kong their idol.

It's highly likely that he'll join Fengqing Entertainment because of this.

That was the situation before, but now with the emergence of artists like Ke Shen and Mao Zheyu, who became famous almost entirely because of songs written by Xu Kong.

That makes it even more attractive.

……

As the head of the artist department, Hsu Ya-ching felt the impact most acutely.

Previously, whenever Jiying Media signed a large number of new talents, they could always find several newcomers with great potential. Su Yuwei and Yang Jiangjie were good examples.

However, especially in the last six months, the quality of new talents that Jiying Media has been able to sign has clearly declined significantly.

There is nothing we can do about it.

A little inquiry reveals that almost all the promising newcomers have gone to Xu Kong's Fengqing Entertainment.

Xu Kong's appeal extends beyond just ordinary fans and passersby.

This is quite outrageous even within the industry.

There's no way around it; Xu Kong's achievements and works over the years are all transparent and verifiable.

After listening to the songs written by Xu Kong, seeing his live performances, and learning about his experiences along the way, it's hard not to admire him.

Otherwise, Xu Yaqing wouldn't have advocated for recruiting Xu Kong to her company when he was just an ordinary artist under Fengge.

She even thought that if Xu Kong was willing to come, it would be worthwhile to offer him company shares.

Moreover, the other party can certainly choose any of the various resources they want.

Moreover, although Jiying Media's main business is still in music, it also invests in some low-budget films and television dramas, attempting to enter the film and television industry.

If Xu Kong comes, the company should give him its full support.

The entire development and planning of Jiying in the film and television industry is entirely decided by Xu Kong alone.

……

Of course, at the time, Xu Yaqin herself, as well as some senior executives of Jiying Media, felt that Xu Kong would definitely not be able to refuse such conditions.

Who knew they hadn't even gone over to talk yet?

Suddenly, I heard the news that Xu Kong had become the second largest shareholder of Fengge.

Almost naturally, Xu Kong then took over the entire Fengge.

He began to boldly implement his own ideas and plans, personally handling the scriptwriting and production of almost all film and television projects.

In just over a year, Feng Ge, whom many thought was already half-dead, was not only brought back to life, but also demonstrated an even more exaggerated market dominance than before.

It can only be said that everything was destined to happen but not to be together.

Xu Yaqin often thinks that if Xu Kong's first company to sign with was their Jiying Media, that would have been better.

But obviously, there are no "what ifs" in this world.

Xu Kong has now become Jiying Media's most troublesome opponent.

Fengqing Entertainment does not threaten those so-called small and medium-sized music companies.

On the contrary, they came specifically because of Jiying, the industry leader.

……

"Ji Ying's side has started to make moves against us."

Xu Kong received a call from Yu Yaqing; he was currently busy with the filming of Chinese Paladin 2.

I was stunned for a moment when I heard the news.

"Are they deliberately targeting us?"

Yu Yaqing replied, "Mm."

"Actually, there were signs of this before, but they didn't make it too obvious."

"This time, it's a complete showdown."

Xu Kong asked, "Is the impact significant?"

Yu Yaqing: "There aren't any major problems for now."

"They are just pressuring some music festivals and event organizers with whom they have close partnerships not to invite singers from our company."

"However, it hasn't caused any major impact yet."

"Or rather, their reaction came a little too late."

"Given our company's current reputation, and the popularity and commercial value of people like Su Yuwei, we have no shortage of opportunities for cooperation."

……

There aren't many fools in this industry; on the contrary, many are shrewd businessmen who are entirely profit-driven.

It's not like you can just blacklist all the artists at Fengqing Entertainment with a single sentence from Jiying Media.

Leaving aside the fact that singers from Fengqing Entertainment have become incredibly popular this time, they already possess considerable commercial value.

There is absolutely no doubt that cooperation will make money.

Besides, Fengqing Entertainment is not a small company with no background whatsoever.

With Xu Kong himself in charge, no one knows what level Fengqing Entertainment can reach in the future.

The most sensible choice is to avoid offending anyone.

Otherwise, simply losing the right to cooperate with Xu Kong forever would be a huge loss.

Not to mention that Xu Kong now represents two companies: Fengge and Fengqing Entertainment.

Jiying Media clearly understands this and knows it can't go too far.

This forces all partners to choose sides.

In that case, they might end up being the ones who suffer the most.

……

"Then let's leave them alone for now."

Xu Kong spoke up.

In fact, Xu Kong was also well aware that even if Fengqing Entertainment developed into the largest music company in China, surpassing the current Jiying Media, it would still be a challenge.

However, there was no way to completely wipe out the other party.

At most, it will only squeeze out some of the other party's market share.

For example, there are only so many performance invitations available. If artists from Fengqing Entertainment get them, then other artists from Jiying Media will naturally have their opportunities taken away.

This also applies to similar advertising endorsements or variety shows.

Strictly speaking, they are more like the service provider.

Since they're the ones receiving money, the initiative still lies with the spender.

It's simply that the scale has become large enough, the number of collaborations has increased, and the two sides have developed a closer relationship.

This has resulted in some resource imbalances.

However, it seems that the overall market size in the domestic industry is only so big at present.

Fengqing Entertainment's rapid rise in a short period of time will definitely squeeze out the survival space of other companies and singers.

……

"I have a feeling that Jiying Media won't just let this go so easily."

"However, we are not afraid of them. Recently, many of the new employees in the company have started to gain fame."

“I feel that singer-songwriters, especially those with their own creative abilities, have great potential.”

Yu Yaqing said confidently.

Putting everything else aside, in the past year, Fengqing Entertainment has had no shortage of promising newcomers.

It's almost fair to say that Fengqing Entertainment, leveraging Xu Kong's fame, has already snapped up most of the promising young talents this year.

That's their greatest source of confidence.

With top-tier singers like Su Yuwei and Lan Shu becoming hugely popular, Fengqing Entertainment has already made a considerable amount of money in revenue.

It's completely different from the previous situation where we were short of money.

We can definitely fight a protracted war, and we can afford to.

...(End of chapter)