I really don't want to be the top streamer anymore

Chapter 72: The blockbuster drama is suppressed by the low-budget drama

"The first broadcast only received over 20 million views in one hour?"

"what happened?"

At the Kiwi headquarters, when Qin Xian heard the premiere data of the drama "Yan Ruyu", his first reaction was to not believe it at all.

You have to know that in the past three days alone, the publicity and promotion costs invested by their platform have exceeded 100 million.

It has been on the hot search list on Weibo and has almost dominated the list the entire time, and has always remained in the top three.

With such a large-scale publicity and promotion, the premiere data is actually not as good as "Want to See You" from two days ago?
This was something Qin Xian could not accept.

"I don't know the specific situation."

"But it is very likely related to the latest episode of "Want to See You" updated today."

Huang Qifeng said with a somewhat uncertain tone.

"Is it Xu Kong's drama again?"

The popularity of "Want to See You" has been quite high these days. If they hadn't spent so much on promotion, the popularity of "Yan Ruyu" might have been even lower when it was first aired.

However, Qin Xian found it even more incomprehensible.

Although the popularity of "Want to See You" is not low, it is far from reaching the level of becoming a hit as soon as it is aired.

It is true that the number of views has exceeded 300 million, but such data is at most the level of a popular drama with relatively high attention.

Logically speaking, it is impossible to affect the broadcast data of "Yan Ruyu"?

"See for yourself."

Huang Qifeng knew he couldn't explain it clearly, so he handed his phone to the other party.

The above is the current Weibo hot search page.

Looking at the top three hot searches, except for the third one which was a discussion of a hot social event, the first two were actually related to "Want to See You".

#The plot of "Want to See You" unfolds in an amazing way#, #Huang Yuxuan travels through time#, #Analysis of the foreshadowing in "Want to See You"#
Looking at the popularity of various related topics on Weibo at this time, if Qin Xian didn't realize it at all, his position as Kiwi Fruit's vice president would be in vain.

The plot of the latest episode of a drama has sparked discussion across almost the entire Internet.

This almost indicates that this drama is going to be a hit!
More importantly, the netizens discussing the issue in the relevant comment section are almost all ordinary viewers, and the number of Xu Kong’s fans accounts for a very small proportion.

It can be seen that they are not deliberately controlling comments or inflating data.

"Boss Qin, do we still need to continue buying trending searches for "Yan Ruyu"?"

Hearing Huang Qifeng's question, Qin Xian shook his head helplessly.

“It’s no longer useful”

No matter how well a drama is promoted, there is a limit.

It will be very useful before that, but when it reaches that point, no matter how much fanfare is promoted afterwards, it will no longer be of much use.

This was the case with the previous drama "Want to See You" which rode on the popularity of "Singer", and it is the same with "Yan Ruyu" on their platform now.

"Whether it's a hoax or not, I'm really looking forward to the subsequent plot. Why do we have to wait until next week to update?"

"I feel that the setting is not simply about traveling to the past. The trigger conditions, some of the rules, and the various foreshadowings left in the past, I just want to say that Xu Kong's imagination is really big."

"I was totally deceived. I thought it was just a simple urban romance drama, but the more I watched, the more confused I became. If I don't use my brain and calm down, I can't understand it at all."

After the latest episode of "Want to See You" was updated, the popularity has exceeded when it was first aired.

And after the ratings were released today, the score on Douban has stabilized at more than 8 points. Of course, this is because many people had tinted glasses for Xu Kong when the show was first aired, and deliberately gave it a low score without even watching the show.

The subsequent ratings are expected to increase rapidly.

“The number of views has exceeded 500 million!”

"Furthermore, the conversion rate of paid members for our drama is extremely high. The current revenue share alone is estimated to be enough to recover the cost!"

Compared with the reputation of the drama, Guo Zihao is most concerned about data issues at this time.

At the beginning, when Xu Kong insisted on cooperating with Penguin Video in the form of profit-sharing, Guo Zihao didn't quite understand.

But now it seems that this decision is the most correct one.

As for the profit-sharing records of low-cost shared dramas on various platforms in the past, "Want to See You" broke them on the second day of its premiere.

No one could have imagined that the popularity of some account dramas would be so outrageous.

Xu Kong thought it was normal.

If the quality of "Want to See You", coupled with the publicity in the early stages and the popularity of both him and Song Youyou, cannot make it a hit, Xu Kong will probably start to doubt his life.

He considered it for a long time and finally decided to shoot the drama "Want to See You" first, which was also the result of his careful consideration.

First of all, the quality of the drama cannot be too bad. As a new director and actor, the reputation of the first drama is very important.

It would be best if we could reverse everyone’s stereotype of him as a top star.

In addition, Xu Kong has been an idol for so many years after all, and he knows very well that for an artist, the popularity of the drama is only one aspect, and the character setting of the role is the most crucial point.

"Want to See You" also fits the bill perfectly, and the character of the male lead, Li Ziwei, can almost be described as perfect.

As the show reaches its later stages, the charm of the characters will slowly come out, and by then, the exaggerated degree of fan attraction will probably amaze all colleagues.

Xu Kong was as steady as a rock, and everything went according to the original plan. Although there was some publicity after the broadcast of "Want to See You", it was just some Easter eggs or something posted randomly on the official Weibo account during the filming.

Judging from the current popularity, it can be said that there is almost no need to continue promoting it. Looking around the Internet, all you can see are netizens who are following you.

The same is true for Penguin Video. Some of its account dramas have such outrageous performances that they even suppress the so-called blockbuster dramas of its opponents. It’s really exciting.

The only thing I can't accept is kiwi fruit.

It is said that the drama "Yan Ruyu" was launched three years ago. The script alone took a long time to polish. Later, a sky-high salary was spent to invite the film queen Wen Xiaoxin, who has never filmed a TV series and has only filmed movies since her debut.

The investment in the entire drama alone is at least close to 300 million yuan, not to mention the various large-scale publicity and promotion costs during this period.

As a result, on the day of its premiere, the number of views just exceeded that of "Want to See You".

Moreover, there are not many viewers discussing it online. The popularity has been completely overshadowed by "Want to See You" which was released at the same time. Who can I complain to?

But even at this point, Qin Xian still doesn't think it's his problem.

Although Xu Kong originally approached Kiwi for collaboration, the drama should logically be broadcast on their platform.

Because of his conceited and arrogant character, he missed out on a drama that was about to become a hit.

"It doesn't matter. The quality of the cast of Yan Ruyu is there. It's impossible for the follow-up to be suppressed by such low-budget dramas."

Qin Xian could only comfort himself in this way.

Now many netizens are worried that "Want to See You" has too many pits in the beginning and may not be able to fill them in the end, resulting in a bad ending.

Qin Xian was hoping that the reputation of Xu Kong's drama would be ruined as soon as possible so that the popularity of the drama would not continue to rise.

(End of this chapter)