I really don't want to be the top streamer anymore

Chapter 83 The Death of Fengqing Entertainment's New Drama
The costume drama invested by Fengqing Entertainment this time is called "Young Traveler".

The investment exceeded 200 million yuan, and the leading actor is Song Peiyu, a veteran of Fengqing Entertainment, and the female lead is Zeng Shuqiu, a first-line actress who has won the Best Actress Award.

Moreover, all the supporting actors are well-known actors, so the cast can be said to be quite strong.

As the male lead, Song Peiyu is almost the biggest beneficiary. It is actually nothing wrong to say that Fengqing Entertainment has spent such a huge investment just to promote him.

Of course, Yu Yaqing’s purpose is definitely not just to promote Song Peiyu alone. She has great ambitions for this drama.

If successful, Fengqing Entertainment will almost certainly gain a firm foothold in the film and television industry.

No matter what kind of company it is in the entertainment industry, they all want to get involved in the film and television industry, mainly because the returns from film and television projects are too high.

In one year, or even less than half a year, for example, for this movie "Young Traveler", even if the rate of return exceeds 50% of the cost, Fengqing Entertainment can still make a profit of more than 100 million.

But the reason why Xu Kong was not optimistic was because of the problems with the script and the director.

The script is said to be a joint creation of several well-known screenwriters in the circle, but Xu Kong had only one comment after reading it, which was that it was lackluster, with too few highlights and a clichéd plot.

Plus, the director is a newcomer. Although he has experience in shooting many well-known film and television dramas as a photographer, this is his first time to switch to being a director.

Xu Kong understood Yu Yaqing's idea of ​​wanting to quickly develop the company's own team, but this also represented various uncertain risks.

Finally, let’s talk about Xu Kong’s colleague Song Peiyu.

Unlike Xu Kong, the other party has been famous for quite some time. As a top star, he has participated in many types of dramas over the years, including many in which he played the leading male role or became a hit.

The most important thing is that these two points do not appear at the same time.

In popular dramas, the roles in the dramas starring actors are either minor ones or the statistics of the dramas starring actors are not very good.

In addition, after watching some of his previous dramas, Song Peiyu's acting skills are really not even up to standard.

However, it was obviously impossible for Yu Yaqing to give Xu Kong the opportunity to analyze everything one by one.

With hundreds of millions of dollars spent on publicity and promotion every day, "Young Travel" is getting closer and closer to its official launch.

"The final data has increased slightly, and the subsequent playback volume should be able to exceed 1 billion"

If it were any other ordinary drama, a billion views would already be considered a hit.

But the investment and publicity cost of this "Yan Ruyu" is almost 400 million!

Moreover, it was a self-produced drama by Kiwi, so it can be said that they suffered a huge loss.

Of course, considering Kiwi's financial strength, it won't be a serious blow.

But this defeat was an enormous blow to the entire company.

If "Want to See You" had not ended its broadcast early, the data of "Yan Ruyu" in the final period would have been even bleaker.

"Boss Qin, are we really not going to help promote Fengqing Entertainment's new drama?"

Qin Xian frowned when he heard his subordinate's question.

"Who said we won't help with publicity?"

"Aren't the resources our platform provides them all of the highest level?"

"Weibo and other posts have also helped to spread the word."

Qin Xian knew that his subordinates were not talking about these things, but actually spending money to buy hot searches, water armies, promotions and the like.

But first of all, the huge loss of "Yan Ruyu" still has a certain impact on the current Kiwifruit, and secondly, Fengqing Entertainment has signed a gambling agreement with them for the new drama. In terms of publicity and promotion, they only need to cooperate and do what they should do, and the rest has nothing to do with them.

"Two billion"

"If we can really achieve this kind of data, it will be good for our kiwifruit."

Qin Xian recited silently.

According to the gambling agreement signed by both parties, apart from the number of new paying members, effective viewing time, popularity and other data, if Fengqing Entertainment wants to make a profit, the number of views of "Youth Travel" during its broadcast must reach at least 2 billion.

As for this, Qin Xian himself had no way of knowing the result in advance.

After all, from all aspects, this drama still has the potential to become a hit.

“I hope that after the broadcast of Yan Ruyu, this drama of Fengqing Entertainment will be able to take over.”

A week before Xu Kong went to Star City to record "Our Song", "Youth Travel" was finally officially launched.

The show's debut was a huge success, even surpassing the original "Want to See You".

Half of the entries appeared in the top ten trending searches on Weibo, and publicity and promotion of the show could be seen everywhere on major social networking sites.

Given such popularity, the number of views on the first day was not surprising, reaching a terrifying 1.8 million.

But soon after, some discussions about the reputation of this drama began to appear online.

On the second day, the number of views exceeded 200 million, but although two episodes were updated, the daily growth in views was halved.

By the third day, the number of new views had dropped to less than 30 million.

Even more fatal is that the various online reviews of "Youth Travel" are almost all critical. This costume drama produced by Fengqing Entertainment has been on the air for less than a week and its reputation has collapsed.
"The pace is too chaotic. The first three episodes seemed to be rushing to the finale, but the pace suddenly slowed down in the last few episodes. After three episodes, the story still hasn't gotten out of this Hundred Flower Valley."

"It's not the rhythm, it's the story that's so clichéd and boring, okay? What era is this? Even my grandma wouldn't watch a plot like this."

"The lead actor Song Peiyu is simply not up to the role of the male lead. It's not a question of whether his costume is ugly or not, but he simply doesn't have the aura of a young man. I think Xu Kong would be better off playing the role."

"I originally thought that since it was also produced by Fengqing Entertainment, the quality would not be as good as "Want to See You", but it should not be bad either. Facts have proved that the success of "Want to See You" depends on Xu Kong himself, and it has nothing to do with his agency."

From the actors to the plot, from the costumes to the special effects, almost everything was criticized by netizens.

This cannot be explained by the so-called intentional targeting of Fengqing Entertainment.

There is something fundamentally wrong with this show.

When Xu Kong saw the news, he could only sigh helplessly.

Yu Yaqing is a strong woman who has always been conceited since she entered the entertainment industry, and Fengqing Entertainment has always been a one-man show for her.

In the past five or six years, Fengqing Entertainment developed smoothly. However, this time, as soon as it entered the film and television industry, it suffered a major setback.

Xu Kong knew Yu Yaqing's character, so he did not comfort her without permission.

He could only hope that the other party would learn from this lesson and not be so reckless.

Fengqing Entertainment is in chaos, and "Youth Travel" has almost failed and is almost beyond recovery.

It is said that the high-level meetings in the past two days have lasted for several hours each, and each department has been shirking responsibility.

As for Xu Kong, he had no way of caring about these things. In order to have some peace and quiet, he simply boarded a plane to Star City two days in advance to prepare for the recording of Mango's new program.

(End of this chapter)