Rebirth in 1993, My Dad is a Returned Youth

The success of BJ’s milk tea directly caused quite a stir in the local area.

Especially when someone saw Li Kang appearing in the milk tea shop, it brought huge traffic to Naixue's milk tea shop.

The print media now treats Li Kang as their own son, and they will report anything Li Kang does.

Li Kang didn't want to stay in the spotlight all the time. After all, it would attract too much attention and many people would follow him.

Especially in the milk tea industry, the entry threshold is quite low.

In this regard, the leader of the paper media explained to him:
"Li Kang, your goal is the stars and the sea. This small business, even if others do it, will not have much impact on you. The more people do it, the better, because it will bring more employment opportunities to the whole society."

Li Kang readily agreed, but he had opened the milk tea shop first and had the first-mover advantage.

If those who come after him want to compete with him in the same way, they have to consider the cost and price.

The news that Li Kang opened a Naixue milk tea shop in BJ was publicized by the People's Daily, and every Beijinger knew about it.

Even the whole country knew about it.

When Ma Huateng, who was far away in Shenzhen, saw the news in the newspaper, he thought it was a very good opportunity.

Milk tea seems to be very new and easy to make. The key is that once it is made, there will definitely be a market for it.

But what to do?

When he was about to go to BJ to learn from Li Kang, his father stopped him.

"Don't focus on the immediate benefits. I feel that the Internet will be the mainstream in the future. For those who sell food, no matter how well they do, their ceiling is not high. At most, they can sell hundreds of millions of times, but it's only a few billion. But if you look at foreign technology companies, their market capitalizations are often tens of billions or even hundreds of billions."

Ma Huateng was instantly surprised and said, "Father, you are right. I will continue to study and make a name for myself in the Internet industry in the future."

Lao Ma nodded slightly, then turned around and went to open his own milk tea shop.

……

……

Li Jianhua in Shanghai saw today's People's Daily in his office and couldn't help laughing, "This kid, how come he has so many ideas? A new world is not enough, why is he opening a milk tea shop?"

"As expected of my children, there is no coward. My son has been in Yunnan for so many years, and I, as a father, have never shown him any love or care. I feel really ashamed. Now that my son is so capable, I should help him."

What Li Jianhua meant by helping was to ask the Liberation Daily to advertise for Li Kang’s milk tea shop.

At the same time, some people who maliciously spread rumors and slandered Nayuki Milk Tea were arrested.

The leaders of the Liberation Daily gave Li Jianhua face and directly gave the most prominent position to Nayuki Milk Tea.

[Dear Shanghai citizens, we also have Nayuki Milk Tea in Shanghai, and the owner of Nayuki Milk Tea is from Shanghai. Please give more support.]

The locations of some milk tea shops are announced below.

It is very rare for an official newspaper to achieve this.

No company has ever been able to offer such treatment before; this is all just the trend of the times.

Everyone hopes that the market and the economy will improve as soon as possible.

Although there have been some minor setbacks, overall we are still moving forward and everyone is full of energy.

A good life in the future lies ahead.

The number of customers attracted by BJ's milk tea shop was more than ten times that of the previous day.

The whole Zhongguancun is full of people queuing up to buy milk tea.

They lined up from south to north, and even sent police to maintain order to prevent accidents.

It can be said that the cards are fully drawn.

Li Kang originally thought that it would be enough to prepare more ingredients. After all, he would only be able to drink a thousand cups at most the next day.

On the first day, we sold 200 cups, with a turnover of 1,800 yuan, and a net profit of 1,000 yuan.

One store makes one thousand yuan a day, and that’s even without sufficient preparation.

Who would have thought that the next day, the sales volume would soar by more than ten times.

I had to sell tea while contacting food factories to get raw materials. At the same time, I was also considering opening other stores.

The most important thing in the expansion process is capital.

Li Kang could draw funds from New World to help Naixue expand, but this would undoubtedly cause dissatisfaction from New World because everyone is looking forward to going public and gaining financial freedom.

Withdrawing funds at this time will undoubtedly affect the expansion of the New World.

Even though Li Kang is a big boss, he still has to consider the emotions of his employees and investors.

There are two options before us. One is to attract investment, which must be very easy. After the publicity by People's Daily, a large number of investors are now waiting in line.

Some wealthy people in Beijing are discussing it.

At Kingsoft, Lei Jun rarely spoke up, "Why don't we try investing in Nayuki Milk Tea? They've been featured in the People's Daily, so it's a sure bet to make money in the future."

"Have you ever drunk milk tea? Are you so sure that Beijingers are not the only ones who like it?" Qiu Bojun questioned. He is the chairman of Kingsoft, and if he doesn't nod, Lei Jun's words will not count.

"Lin Yong, go buy a cup for everyone in the office to try. We've never tasted the milk tea that was reported in the People's Daily."

At the same time, large companies such as Soitong and Lenovo all wanted to try milk tea.

As a result, when we arrived at Naixue's milk tea shop, we had to wait in line until the afternoon.

I received five messages in total, and finally I managed to grab five cups.

"We want the family bucket." Since it's the boss's treat, we'll definitely order something more expensive.

"No more, only original bubble tea."

Milk tea with pearls is six yuan a cup, and original milk tea is five yuan.

It can be said that the profit margin is quite high.

"Well, bubble tea then. We'll need twenty cups."

Some even drove over and said, "We want fifty cups."

"We want a hundred cups."

Big companies are different. They all buy family buckets, and they start by buying dozens of cups at a time.

When I bought it, most people in Kingsoft had gone off work.

"Lin Yong, why did you come back after get off work just to buy a milk tea?"

"Hey! Stop talking. People around BJ are all rushing to buy. I'm lucky enough to be able to buy one. Is there anyone else in the company? Grab a cup before you leave."

Wang Yiping took a cup, put in a straw, and the aroma of the milk tea was very tempting.

After taking the first sip, I instantly felt my tongue feel comfortable and my stomach feel warm.

"Hmm! This is good, delicious. I'll get two more cups and go back to let my wife and kids taste it."

"Hey! That won't work. You take two cups. Go buy what the others want to drink!"

"Boss Lei, go get the milk tea. I bought it."

"You are a genius, but I asked you to buy a cup of milk tea. Do you want to take the opportunity to be lazy and not work?" Lei Jun scolded with a smile, but he didn't really bother with Lin Yong. The necessary beating was inevitable.

"Boss Lei, Boss Qiu, you misunderstood me. Nayuki is so popular that I queued for a whole day to buy the original milk tea. I wanted to buy the family bucket, but it was sold out in the morning. There is only pearl milk tea."

Lei Jun was curious, is this milk tea so popular?

Picking up a cup, he felt the warmth of the milk tea in his hands, "Qiu Bojun, you should try it too."

After saying that, he also threw a cup to Qiu Bojun.

Although Qiu Bojun is more than ten years older than Lei Jun, the two usually get along as friends.

Both of them are typical engineering men. They don’t have many thoughts when they get along with each other. They just want to start a business and make good products.

Qiu Bojun took the milk tea handed to him by Lei Jun, inserted a straw, and tried to take a sip.

His eyes suddenly lit up and he drank two more sips. (End of this chapter)