Huayu Entertainment: Who let him be the director!

The next day, the world-renowned 63rd Venice Film Festival opened grandly.

Since they wanted to sell the film, they had to be as high-profile as possible, and Zhou Qing also made a shining appearance with the main creators of the "Painted Skin" crew.

Those who should walk the red carpet walked the red carpet, and those who should be interviewed by reporters gave interviews to reporters.

Of course there is no need to say more.

As a director who has won the Silver Lion and the Golden Lion in Venice, although Zhou Qing did not have any works shortlisted this time, he is still one of the most popular stars at the film festival.

Many international media and filmmakers came to greet Zhou Qing enthusiastically.

This allowed Hu Jun and other main creators to fully witness Zhou Qing's overseas influence.

"As expected of a great director, Director Zhou is so famous here."

Seeing Zhou Qing being surrounded by a group of media, Hu Jun and Dong Xuan couldn't help but be shocked.

If you don’t know, you would think Director Zhou is a big Hollywood director.

It is said that the crew of "Painted Skin" accepted media interviews, but how could those international media pay attention to these leading actors?

They all went there for Director Zhou, okay?

Zhou Xun’s words were easier to answer, at least she had won the Best Actress award in Venice and was asked a few questions.

But no one really paid attention to what Hu Jun and Dong Xuan said.

But even Zhou Xun was unable to share much of the "firepower", and 90% of the international media's firepower was still concentrated on Director Zhou.

It made these creators deeply feel the disparity of life.

But besides expressing their feelings, everyone was also very excited. It was a good thing that Director Zhou was so famous here.

"Painted Skin" will be able to sell for a better price, right?
"Director Zhou, I understand that although none of your films have been shortlisted for the Venice Film Festival, you are here with a work. Can you tell us more about it?"

"Yes, this time I am here with my new movie Painted Skin. I am very grateful to the Venice Film Festival for providing this platform for the release of Painted Skin. This is my most dedicated work and I will not let you down."

"Director Zhou, there are three Chinese-language films shortlisted for this Venice Film Festival. Which of these three do you think is the best?"

"In fact, these three films are all very good and cannot be compared so simply and crudely. In addition, my "Painted Skin" is also very good. Allow me to brag about myself a little."

"What kind of movie is Director Zhou's Painted Skin? What kind of story does it tell?"

"This is a Kung Fu movie with a fantasy touch. In addition to a wonderful story, it also contains even more exciting action scenes."

During the interview which lasted more than half an hour, Zhou Qing used the voices of international media to initially promote the film Painted Skin.

Coupled with the warm-up from the last Shanghai International Film Festival, the effect can be said to be very good.

"Let's go to our screening area."

After the media session ended, Zhou Qing took the main creators to the "Painted Skin" screening area.

That is the main battlefield for their propaganda.

"It's Brother Cheng Long and the others."

"Big Brother's Baby Project is also shortlisted."

On the way, we met the "Baby Project" crew led by Cheng Long. Their exhibition area was also very lively, with a lot of people gathered around, and it was very popular.

Cheng Long's influence overseas is indeed not to be underestimated.

"Director Zhou, it's you guys."

Cheng Long, who was chatting with his fans, saw Zhou Qing and his group, and came over to greet them with a smile.

"Brother, congratulations on "Baby Project" being shortlisted."

Zhou Qing shook hands with Cheng Long with a smile on his face. Both of them seemed very familiar with each other.

"It's not the main competition, so it's not worth mentioning."

Cheng Long waved his hands repeatedly. Although he spoke modestly, the pride on his face was visible even to a blind person.

Even if it is not in the main competition unit, it is still one of the three major film festivals in Europe.

Not just any movie can be nominated.

"Brother, you are too modest. Brother and Director Chen are a golden pair. This movie "Baby Project" is bound to be another masterpiece."

Zhou Qing did not expose Cheng Long and gave him appropriate compliments.

Cheng Long's smile became more intense, and his eyes narrowed into a line.

"Director Chen's level is of course beyond doubt. Gu Zai and I are also good actors, so I think what you said is right. The Baby Project will definitely not be bad."

Cheng Long nodded and smiled in front of Zhou Qing without any modesty.

"Of course, Director Zhou, you are a famous name, and I am also looking forward to your "Painted Skin"."

Cheng Long naturally did not forget to give Zhou Qing a commercial compliment in return.

"Director Zhou."

After chatting and laughing with Cheng Long, another leading actor, Gu Tianle, also came over politely to say hello.

Gu Zai is not as casual as Cheng Long in front of Zhou Qing.

The two sides also had a friendly chat.

"Director Zhou, you've come just in time. Come over here and stand by the platform for me."

After saying hello, Cheng Long, the smart guy, dragged Zhou Qing into the exhibition area.

If a big director like Zhou Qing could help them promote their films, the effect would definitely be different.

"Brother, you have caught me."

Zhou Qing didn't know whether to laugh or cry.

But what else could he do? He could only be pulled over by Cheng Long to serve as a soldier.

"This is the fate between us. Who told us to meet?"

Cheng Long just laughed.

"But brother, let's make a deal. I'll cheer for you now, and you have to come and support me later."

Zhou Qing also took the opportunity to say to Cheng Long with a smile.

"sure."

Cheng Long agreed without any hesitation.

Zhou Qing and the main creators of "Painted Skin" stayed at the "Baby Project" for a while before returning to their "Painted Skin" exhibition area.

During the nine-day film festival, everyone had only one goal: to promote "Painted Skin".

This is something that is closely related to every main creator. Although the overseas box office revenue does not belong to any one person, it also represents an achievement.

Both director Zhou Qing and actors like Hu Jun and Zhou Xun are still working very hard.

"Director Zhou, I'm here to support you."

Brother Cheng Long is a man of integrity and always keeps his word.

On the fourth day, I brought Gu Tianle to the "Painted Skin" exhibition area.

But unfortunately Zhou Qing was not there, so it was Cheng Long and others who were entertained by Zhou Xun, Hu Jun and other leading actors.

So where did Zhou Qing go?
Of course, there is another more important thing to do: meet with film producers from all over the world.

This matter is actually more important than the propaganda of Hu Jun and others, so Zhou Qing naturally focuses on this matter.

The promotion of the exhibition area can only be temporarily handed over to Hu Jun and others, and they will have to take more care of it.

"Director Zhou."

"Thomas."

"Wesley."

In view of Zhou Qing's brilliant record in the three major European leagues, his name here is actually very famous.

What’s more, we have sold four films before and have dealt with many international film producers.

The process went very smoothly.

Over the past few days, I met and talked with many top film producers, and we had very pleasant conversations.

Of course, it's not just Zhou Qing, Han Sanping has also been making efforts, and both sides have met with many film producers. Both sides are moving forward steadily.

In the end, the two invited more than 320 top film producers from all over the world to attend the promotion conference of "Painted Skin".

Among them are major distributors such as Sony, Paramount, Warner, and Miramax.

Even the Westin brothers who bought Wuji last time came.

"Director Zhou, shall we get started?"

After the prelude, Han Sanping turned around and exchanged opinions with Zhou Qing, and the two sides quickly reached a consensus.

"Painted Skin" began to be played in front of top film producers.

Wow!
After the screening, there was thunderous applause from the audience.

A number of film producers have given high praise to "Painted Skin" and also showed great interest in it.

This is the first costume fantasy blockbuster directed by the Golden Bear and Golden Lion, and it is so well-made. It really has great potential.

"Director Zhou, this movie is so wonderful. We Gaga are very sincere in purchasing the Japanese copyright."

"I think we can have a good talk."

Gaga, one of the largest distributors in Japan, immediately expressed its attitude.

Although this movie is a Chinese movie, to be honest, it is very much in line with the tastes of Japan.

The Japanese distributors can be said to be the most interested in "Painted Skin" among all film producers.

Another option is the distributors in South Korea. After all, the cultural background is not too different from that in China.

Of course, the attitudes in North America and Europe were also very positive, and many film producers began to negotiate with Zhou Qing.

The final result is also very gratifying.

By the closing day of the film festival on September 9, the copyright of "Painted Skin" had been sold for a total of 9 million US dollars.

In Japan alone, Gaga spent 800 million US dollars to buy it, which shows how much importance Japan attaches to "Painted Skin".

Han Sanping has also negotiated with Gaga and the distributor in South Korea, and finally decided that the release time in these two regions will be synchronized with the mainland.

Simultaneous release in multiple locations is also a very important distribution strategy.

All in all, this trip to Venice was really rewarding.

Although "Painted Skin" did not win any awards, the copyright sales were much higher than those of previous award-winning films.

2500 million US dollars, if converted into RMB, that’s million!

This means that "Painted Skin" has already earned 100 million before it was even released.

Zhou Qing was in a very happy mood.

Of course, there is still a big gap compared with the 3100 million overseas copyright of "Hero".

But Zhou Qing was also very satisfied.

After all, the configuration of "Hero" is more than one level higher than that of "Painted Skin".

Not only are there many big names, but for the overseas market, there is also the brand name of Li Lianjie.

There is certainly no comparison to "Painted Skin".

"Director Zhou Qing's latest masterpiece Painted Skin sold well at the Venice Film Festival, with a total of more than 2 million RMB."

"Painted Skin, directed by Zhou Qing, was screened in Venice and sold for a total of 2 million RMB in the past few days."

"Painted Skin only cost 1 million yuan to invest, but sold 2 million yuan in Venice. Director Zhou made a profit of 1 million yuan before the movie was released."

I don't know where the news leaked, but the sales of "Painted Skin" in Venice were actually reported.

It immediately caused an uproar in the circle.

Damn, Director Zhou, this is too exaggerated.
With such a huge cost of 100 million, frankly speaking, the pressure to just make back the investment is very, very great, let alone making a profit.

Haven’t you seen that among all the blockbuster movies released in recent years, only a few of them actually made money?
As a result, Director Zhou made 100 million before the movie was even released!

Do you want anyone left alive?
When "The Promise" sold for 200 million in Cannes, it really shocked a lot of people.

And at this moment, the excitement level of "Painted Skin" has been upgraded.

After all, the investment for "The Promise" alone was 2.5 million yuan, while the investment for "Painted Skin" was less than half of that.

There is no comparison, no comparison.

"Director Zhou."

"Director Zhou."

Zhou Qing had just returned from Venice when he was surrounded by countless reporters.

Without exception, they all asked about the sales of "Painted Skin".

"I'm sorry, this is a commercial secret and cannot be disclosed."

Zhou Qing gave the same response to this.

It is simply impossible to acknowledge those "rumors".

For Zhou Qing, it is enough to just keep quiet and make a fortune. Why pretend to be something and make others hate him?

"Qingzi, is what people say true? Did Painted Skin really sell for 200 million?"

Huang Bo was also stimulated, and ran to Zhou Qing with an amazed look on his face to inquire about the situation.

"You really have nothing to do these days, right? If you're that free, take on more films and stop being an eyesore here."

Zhou Qing retorted to Huang Bo in annoyance.

"I would like to take it, but there are no good books. What are those things handed over?"

Huang Bo felt a little distressed when he talked about this.

Is it that he doesn't want to take it? It's because the reality doesn't allow it. A good script is hard to come by.

Now that the copyright of "Painted Skin" has been sold, Zhou Qing has some free time.

He didn't plan to arrange any more work for himself and would just relax for a while.

"Director Zhou, an invitation to the Bazaar Charity Dinner."

Bazaar sent an invitation to Zhou Qing. In fact, this was not the first time.

Since Su Mang founded this charity gala in 03, he has invited Zhou Qing every year.

Although Zhou Qing has never attended, he sends Director Chen to participate every year.

There is no other purpose, just to improve favorability and establish a good image.

I can't donate much money anyway.

"Leave it to Director Chen."

This time Zhou Qing made the same decision and casually gave an instruction to his assistant.

"Understood, Director Zhou."

The other party took the order and left in a hurry.

"Director Feng, I wish "The Banquet" a big box office success!"

On September 9, Feng Xiaogang's "Night Banquet" held a grand premiere, and Zhou Qing showed up specially to show his support.

Feng Xiaogang entertained Zhou Qing happily and excitedly, and Wang Zhongjun, the big boss of Huayi, also chatted with Zhou Qing for a long time.

Not surprisingly, Zhou Qing was mentioned prominently in subsequent related reports.

It provided a lot of heat for the promotion of "The Banquet".

Zhou Qing didn't care about this. It's a give and take. His movie has also been popularized by Feng Xiaogang.

In addition, Huayi has already been promoting "Night Banquet" extensively and has also come up with many promotional methods.

For example, when you buy a ticket, you can get a 60-yuan discount coupon on Taobao, etc. Huayi has really made it very creative.

Facts have proved that the effect is really good. The box office data of "Night Banquet" on the first day was quickly leaked, which was a full 1200 million.

Frankly speaking, it was really explosive. (End of this chapter)