Shadow Weaver

Chapter 18 It's hard to say about adaptation.jpg
"So, at the current stage - at least at the current stage - for the vast majority of your country's intangible cultural heritage that is on the verge of being lost, 'transmission' is more important than 'inheritance'."

Yang Yanan shook his finger and said lightly: "Xiao Xu, do you understand?"

"At this stage... 'transmission' is more important than 'inheritance'." Xu Yichi subconsciously followed Yang Yan'an's whisper, and after a while he blinked slowly and hesitantly, "If that's the case... Senior."

"Putting aside the acting skills of the popular stars, isn't the film and television drama still..."

——Isn’t the publicity for this thing stronger than their games which sound niche?
Is this ancestor really not going to consider getting involved?
Or... when she was working with others, she had discussed it in advance and asked the crew to invite two more veteran actors with good acting skills and powerful talents!
"What? Put aside acting?" The little girl frowned and yelled, then shook her head repeatedly, "No, no, no, this won't work. I can't put it aside. I can't put acting aside at all."

"I can tolerate the crew slightly focusing on that damn love line for the sake of ratings, but I can't tolerate the lack of acting skills - so save it, Xiao Xu. Even if I know that film and television dramas are indeed more popular than the games you are making, I can't rush them to make Yang Jiajiang into a [beep——]."

"Besides, for intangible cultural heritage such as 'folk literature', film and television dramas are not the best choice." Yang Yan'an crossed his arms and snorted coldly.

Xu Yichi responded stealthily and sat up straight: "Why?"

"Because, whether it's for the sake of novelty to win ratings, or to make a clear difference from previous dramas, when these legendary stories come into the hands of the crew, they will definitely be forced to adapt." Yang Yan'an stood up and moved his numb hands and feet.

"——It's hard to say about adaptation. A good screenwriter can indeed retain the original story framework and core ideas and submit something that not only meets the needs of the current era but also conforms to the public's aesthetics. However, many crews with no skills are just making up stories out of nothing!"

"Especially now you have these 'big stars'. After joining the crew, each of them has to bring their own screenwriter to add scenes for themselves. The way they shoot that thing is that they just want to tear all the other characters in the series apart to serve as foils and stepping stones for themselves."

"——What good things can be produced under the conditions of flying pages? Don't worry about whether the logic of the beginning and the end can be self-consistent. I'm afraid the lines will all be nonsense and incoherent!"

"Heh... I even authorized the story to the crew to adapt it for a movie... I'm lucky enough that I didn't just give it to them to chew on as potato chips and kill all of their nine clans!" The little Lolita grinned coldly. Seeing this, Xu Yichi hurriedly offered the last bag of potato chips she bought today.

Yang Yanan's anger subsided a little after getting some snacks. Seeing that she seemed to have calmed down, the little girl leaned closer to her face and whispered, "Well, well, well, senior, what kind of intangible cultural heritage is suitable for being presented in a TV series? And what kind of promotional route should be used for the category of 'folk literature'?"

——She wanted to take this opportunity to learn more from this ancestor. These experiences might be useful to her when she promotes the game in the future.

"Simple, just like what we just said, similar to velvet flowers, which can be made into tangible products that people can see and touch." Yang Yanan raised his eyelids lazily, "To be more precise... except for the two major categories of intangible cultural heritage, 'folk literature' and 'folk customs', the rest can basically be promoted through film and television dramas."

"I've told you why 'folk literature' is not recommended for TV series. 'Folk customs' are more suitable for documentaries, or they can be made into local festivals or scenic spot programs, so that tourists from all over the world can personally participate in them and feel the atmosphere, instead of being dry and unclear in ordinary TV series." "And among the remaining intangible cultural heritage projects that can be promoted through film and television... 'traditional skills' and 'traditional art' are the most suitable for film and television, because most of these two things can be made into ready-made and good-looking products, which can appear in every corner of the drama at any time like small advertisements - I know my statement is not appropriate, but that's roughly what I mean."

The little girl smacked her lips. "In short, there's no need to tell a story about these finished products when they're on a show. There's no need to even introduce their craftsmanship and origins. They just need to be placed there, used as clues or props at key plot points, and occasionally mentioned by people to make them familiar to the audience."

"People who are attracted to it will collect all kinds of information related to it. People who are not attracted to it will also have a subtle impression of it in their minds, and they will always remember it in the future."

"The remaining six categories... this is more complicated. I can only say that they are quite suitable to be the main elements of the series, or the core characters' own skills, such as the male lead who can play folk music, the female lead who studies traditional Chinese medicine, the second female lead who comes from a family of opera performers, etc."

"As for what you just asked... what kind of promotion method is suitable for 'folk literature'..." Yang Yan'an rubbed his chin thoughtfully, "You may not believe it, but I think it is most suitable to be associated with other different types of intangible cultural heritage projects to create a theme linkage."

"For example, we can create some themed story embroidery with those types of embroidery, and hold a derivative lantern festival with lanterns... We can coordinate with the local scenic spots in the story and carefully create beautiful scenic check-in spots to attract traffic."

"The second is to use it as a story background or part of the plot elements, and then transform it into animation, games, and novels. The creators will not be overly influenced by other factors, and it can survive without a major change in the core thinking."

"This is suitable for your normal way of publicity and revenue generation." The little girl looked calm, "Just your IP cross-border linkage, popular character peripherals, cosplay, extra chapters and so on."

"There are many mature and directly referenced successful cases - is your little head clear now, Xiao Xu?"

"Ah?" Xu Yichi was surprised to hear the voice. He nodded his head quickly, "Wake up, wake up. Now I really understand!"

——If she still doesn’t understand, she thinks this ancestor will just crush her to death.

"Well, it's good that you understood, I understood...it's not in vain that I spent so much time talking to you, saying so many words back and forth." Yang Yanan looked out the window with a wandering look, only to find that his mouth was particularly dry today. He didn't know if it was because he talked too much or he ate too many potato chips and felt a little choked.

"so--"

"Can you come up with a reasonable, feasible and interesting game plan for me now, little Xu Yichi?"

　Xiao Xu was suddenly checked on his homework
　　
　
(End of this chapter)