Shadow Weaver

Chapter 51: Just use the intangible cultural heritage to shoot a promotional video!

"During the Spring Festival, traffic is huge. If you do a good job of promotion and marketing, and the game is high quality, this fire will spread out and at least keep the game popular for about half a year."

Lan Xuesheng lowered her eyes and spoke lightly, picking her nails nonchalantly.

"Half a year is enough for you to expand the game's base, and then take the opportunity to negotiate a joint venture with two more IPs, make a lot of money, and give more dividends to the intangible cultural heritage protection institutions that are willing to cooperate with you, replace them with new equipment... or give people a higher salary or bonus."

"Of course, no matter what, your game still has to focus on quality. If you really can't catch up with the traffic during the Spring Festival, you can avoid Qingming in March or April and make it a game called Flower Festival or March 3rd... It's not impossible."

"I, I understand... Ms. Lan, please wait a minute, let me take a note of what you just said!" Xu Yichi stuttered, and after he finished speaking, he opened the memo on his phone.

However, she was not good at shorthand on a normal day, so when she remembered something, she naturally did not have An Qing's ability to stop writing after writing a few words.

Upon seeing this, Lan Xuesheng waited for her for a long while with great patience, reminding her from time to time and helping her fill in some words or sentences that she had missed.

"If you can't catch the Spring Festival, you can consider catching the March 3rd Festival or the Flower Festival... Okay, that's it." After writing down a string of words, the girl, whose fingers were almost leaving afterimages from typing, breathed a sigh of relief, then looked up eagerly at the woman in front of her, "Well, well, well, Ms. Lan."

"The production method of the promotional video you mentioned..."

"Tsk, although I know you're silly, I never thought you could be this silly, Xiao Xu." Lan Xuesheng smacked her lips and shook her head, and then pinched the little girl's soft cheek again. "Generally, the promotional videos of games are indeed composed of two or three parts, such as the warm-up plot, the introduction of the gameplay, and the UI display. But this time you made an ADV with the theme of intangible cultural heritage."

"——Non-material cultural heritage, such a good thing, shouldn't you make good use of it?"

The woman raised her eyebrows as she spoke. Xu Yichi lowered his head and thought for a moment, then slowly raised a finger tentatively.

"You mean... we can include all the intangible cultural heritage elements in the promotional video?" The little girl blinked. "Like the kind where we give each intangible cultural heritage an additional 30 seconds to introduce it?"

"No, no, no, your thinking is too conservative, Xiao Xu." Lan Xuesheng couldn't help frowning and shaking her head when she heard that. "If players want to see that kind of introduction, they can just search the Internet and find a lot of them. The introductions are even more detailed and professional. Why do people have to come to your game trailer to see this!"

"What I mean is that you can directly use intangible cultural heritage to shoot half or most of the game promotional video - insert a million-dollar transition in the middle, and then put other plot scenes and interface UI in your game later."

"—— Do you understand what I'm saying?" Lan Xuesheng held the little girl's face with both hands and kneaded it as if it were dough. "It's not about putting intangible cultural heritage elements in the promotional video, but about directly using intangible cultural heritage to connect with your own game plot."

"I don't care whether you use shadow puppets, paper-cuts or local operas to shoot directly, or simply use embroidery techniques such as Shangdang brocade and Gaoping embroidery to shoot stop-motion animation - in short, you should think of a way to make these 'dead objects' come alive, and make them charming and attractive!"

"Xiao Xu, if we want to spread intangible cultural heritage, we have to use our brains carefully——"

“Many people may not have the time or energy to read those lengthy and complicated popular science books, but the vast majority of people have the ability to feel ‘beauty’ through sound and images.”

Lan Xuesheng's expression was calm as usual: "If you make the promotional video better, people will be amazed and will naturally pay attention to your game and the intangible cultural heritage involved in the game and the promotional video." "There is no need to pile up too much information and introduction. Doing so will not only blur the point, but it will also look unpleasant."

"It's like... after school - especially during holidays - would you still be happy to run into your homeroom teacher? Especially those homeroom teachers who are usually quite serious and serious."

"Ah~" Xu Yichi got goosebumps all over his body after hearing this, and couldn't help shaking and trembling on the spot, "Then I definitely won't be happy - if this really happens to me, I might even want to take a detour!"

"Yeah, me too." Lan Xuesheng shrugged, then reached out and patted Xu Yichi's head, "So, give up the idea of ​​directly introducing intangible cultural heritage in your promotional video, Xiao Xu."

"Your idea is even more vicious than having the strictest class teacher meet someone at their happiest time."

"——This is a Chinese style ADV, not a Chinese style horror game, okay? We don't allow this!"

"Hmm... I'll remember that, Ms. Lan." Xu Yichi hummed and nodded, silently giving up the horrible idea of ​​inserting some serious science summary at the end of the game.

——She now felt that what her idol said made a lot of sense. They were a game studio, not a science studio, and it would not be easy for them to cross over and steal other people's jobs.

If she really wanted to let players know how many intangible cultural heritage elements she had inserted into the game, then she could just add a table in the acknowledgments section at the end of the game's plot, listing in detail the intangible cultural heritage they had added.

As for the rest - the origins, characteristics and artistic features of these intangible cultural heritages - these can be solved by the omnipotent Baidu. People who like them can always find the information they want in the corners of the Internet. They just need to make the game well and shoot a beautiful promotional video.

Just use the intangible cultural heritage to shoot half or most of the promotional video...

Xu Yichi muttered silently and forced himself to write down these words, while seriously thinking about which kind of intangible cultural heritage suitable for filming would be more compatible with their gaming style.

She was so entangled that she couldn't care about anything else. Seeing that she was lost in thought, Lan Xuesheng asked Lu Shinian to send her back to her residence, while she went upstairs to deal with those monsters that always caused trouble for her.

"Okay, Xiao Xu, it's almost time. There's no traffic jam right now. You can go back and continue working on your game project. I'll go over to take a look at Tu Tu and the others. I'll contact you on WeChat in a couple of days when the contract comes out."

Lan Xue said as she carefully packed up the plan and stuffed two more bags of Ah Si's freshly baked snacks into the man's pocket.

Xu Yichi, who was still thinking about how to shoot the promotional video, felt dizzy and responded casually to his idol. Then he was led by Lu Shinian and floated into the car like a soul.

This state lasted for the entire journey, until she and the large bag of snacks were sent downstairs by the young man in Taoist robes, and she finally realized it belatedly -

Damn it, did she forget to say goodbye to her idol when she left just now? !
　Xiao Xu is going to use his ultimate move again

　　(End of this chapter)