Entertainment: Top players who started out as trainees

Chapter 147 Do you understand the value of "domestic entertainment supernova"?
The most important of these is naturally the global spokesperson for the nova series.

This is also Ning Luo’s only global spokesperson title.

Secondly, there is the HP China region spokesperson.

McDonald’s brand spokesperson in China.

Brand spokesperson for Mosen Glasses in China.

After a busy week and finishing all the filming work, Ning Luo returned to Beijing to prepare for the first meeting of the "A Little Thing Called First Love" crew.

Of course, it was for him.

In fact, during the few days that Ning Luo was filming the commercial, the crew had already held two reading sessions.

However, halfway through, when Ning Luo was reading the comments section where fans were praising him, he suddenly received an unexpected message from his team.

"Gucci 2019 Cruise Fashion Show?"

"Gucci 2019 Cruise Fashion Show? Just watching the show?"

"Yes."

Ning Luo couldn't help but curl her lips when she heard Wang Kai's calm reply on the other end of the phone.

Even though I already knew that these top luxury brands are very aloof, I still felt a little uncomfortable.

But Ning Luo quickly adjusted his mentality.

After all, Gucci is at the top of the high-end luxury brand contempt chain and one of the six blue bloods.

Although it is not as good as the three giants of Chanel, Dior and Louis Vuitton, it is stronger than the four senior elders and the five emerging forces such as Prada, Fendi, Givenchy and Balenciaga, and has the qualifications to be so cool.

Moreover, for high-end luxury brands like these, the probing period for selecting spokespersons is very long.

It can be as short as one year or as long as several years.

For example, Zhou Xun became the Chanel brand ambassador after five years of investigation.

Ning Luo was able to jump to the stage of being invited to watch the show so quickly, which was already considered an acceleration.

Generally speaking, when high-end luxury brands select spokespersons, they will first conduct market research, determine the scope of artists, and then carry out limited basic cooperation.

For example, many artists wear the brand’s clothing and jewelry in street photos or when attending events, and then the brand claims the brand.

This phase usually lasts for a long time.

After that, it’s time to invite artists to the show, which is Ning Luo’s current stage.

The brand will hold repeated meetings and discussions to examine the artist's cooperation and appeal. Only after they are qualified will they be further promoted by magazines.

Finally, the official brand title is announced.

If anything goes wrong in the middle, the cooperation may end immediately.

This mentality is not difficult to understand.

If an artist with a bad record is selected, the endorsement fees and advertising space will be wasted, which is a small matter. The negative public opinion impact on the brand is immeasurable.

After all, to a certain extent, these high-end luxury brands rely on their reputation and status to make customers pay over the top.

Determining the title is not the end. There are a variety of promotion paths with strict hierarchy.

In terms of weight, spokesperson > ambassador > brand friend > promotion.

By region, Global > Asia Pacific > Greater China > Huaxia.

By endorsement category, brands > ready-to-wear > accessories > skin care and cosmetics > single items.

Take Gucci, for example.

Except for Huang Xiaoming and Li Lianhua who have lost their endorsements.

Li Yuchun became the Gucci Asia watch and jewelry ambassador in 16 and was promoted to brand ambassador in 17. Nini became the Asia eyewear ambassador in early 17 and was promoted to brand ambassador at the end of the year.

These are also the two current spokespersons for Gucci in the country.

So why are celebrities so keen on such high-end endorsements?
Money is secondary. The reputation, style, popularity and exposure hidden behind the title, as well as the invisible benefits such as fashion resources and connections, are the most important!
Once these are in place, other categories of brand endorsements will follow.

Wu Qiong is a good example.

With the title of the first global spokesperson for the Burberry brand, she has been featured in major fashion magazines and has become the first artist in the domestic entertainment industry to have won the Grand Slam of ten magazines.

Other endorsements followed, and he made a lot of money.

"So, what do I need to do?"

"We don't need to do anything. In fact, we can't do anything right now. We have to wait until we have formal contact with Gucci and understand their attitude before we know what to do next."

"You just need to adjust your style and pair it with some Gucci items when you travel or attend events in the near future. These companies will prepare them for you."

"For us, the most important thing now is the upcoming filming of 'The Hour of Love'."

"I understand. That's it for now."

After hanging up the phone, Ning Luo couldn't help but sigh.

Is this the art of conversation?

No experience, no experience; he just made it sound like nothing happened.

After glancing at the jam-packed traffic outside the car window and then at the time, Ning Luo patted Tang Yu's round little head, told her not to slur her snacks, then slowly closed his eyes and took a nap.

At the same time, in a small conference room in a hotel, several young and beautiful boys and girls have gathered. They are all the main actors of "A Little Thing Called First Love".

Because they had met several times before and were both unknown, they quickly became familiar with each other.

But for some reason, the atmosphere today was a little strange. Everyone seemed to be out of sorts, and they kept looking towards the closed door from time to time.

After holding it in for a long time, Tang Xiaotian, who played the second male lead, glanced at everyone who was obviously thinking the same thing, and couldn't help but whispered, "Hey, has anyone of you come into contact with this Ning Luo before? Do you know what his personality is like? Is he easy to get along with?"

When someone brought this up, the others suddenly became excited and shook their heads. Then they tacitly turned their eyes to Xing Fei, who debuted the earliest and was the most popular among them.

She is also the heroine of "Little Hours".

"No."

Xing Fei rolled her eyes speechlessly: "Do you guys understand the value of a 'domestic entertainment supernova'? It's not something a low-level character like me can get in touch with!"

Everyone sighed with some regret.

"Yeah, their fans, even the smallest fraction of a percent, are more than all of us combined."

"Hey, did you guys see the hot searches a while ago? I heard that his current endorsement fee is quoted at several million. I don't know if it's true or not."

"Who knows, but it should be true. The endorsement fees of those top male and female celebrities are over 10 million. With Ning Luo's current commercial value as a supermodel, even if she has less experience, it shouldn't be much different."

Tang Xiaotian said sourly: "After only two months of debut, she made more money from an endorsement than I have made in four years of hard work since my debut..."

"Who said it wasn't?" Xing Fei sighed softly beside him.

Female N Zheng Yingchen, who has not officially debuted yet, waved her hands and said, "Hey, don't be so discouraged, maybe our drama will be as popular as A Little Thing Called First Love, and then everyone will be fine~"

"Look at Hu Yitian, he became famous because of the drama A Little Thing Called First Love. If his relationship hadn't been exposed, he would have almost become a top star."

Xing Fei raised her eyes and glanced at this energetic newbie, then shook her head secretly.

Innocent!

　P.S.: Prada got it wrong.

　　Thank you godfathers for your subscriptions, monthly tickets and rewards. Please increase your efforts and don't pity me! Orz~
　　
　
(End of this chapter)