Entertainment: Top players who started out as trainees

Chapter 685: At every stage, he is the best solution
The chubby girl wasn't surprised at all. She calmly took out her phone and sent the team an emoticon pack that said "easy to handle".

BMW's global spokesperson, with an endorsement fee of 90 million for two years.

Wenjie is the global brand spokesperson and global intelligent driving experience officer, and his annual endorsement fee is a small goal.

Any fool knows how to choose.

Ning Luo doesn't need such a high-end endorsement to support her.

Throwing away the chopsticks, Ning Luo leaned back on the sofa with a comfortable heart, sipping the fat house's happy water happily.

"By the way, when does our endorsement with BMW expire?"

"Next February."

"Is there no problem at the Chrysanthemum Factory?"

"It's okay." The little fat girl waved her hands loudly: "They are planning to launch a new model in April next year, and they will make an official announcement at that time."

"That's fine~"

Ning Luo raised his iced Kuo Luo and clinked his glasses with their milk tea as a small celebration.

Speaking of which, in recent years, the domestic entertainment industry’s endorsements with car companies can be said to have exploded.

This trend was started by Ning Luo and BMW.

At that time, BMW became the most popular car brand among netizens in Greater China with a voice and data far exceeding that of other car companies, and it has continued to dominate the list to this day!
BMW has also successfully taken a big step forward in its brand transformation towards youth, greatly narrowing the distance between itself and Generation Z consumers.

Major car companies have also followed suit and taken the initiative to bundle new car models with popular artists and idol stars for marketing in order to create stars.

As for the effect...

Some made a fortune, while others didn't even make back their endorsement fees.

For example, the sales of Arcfox, endorsed by Wang Kai, continued to decline.

However, most of the companies taking action at this stage are traditional car companies and joint venture car companies.

New energy car companies tend to prefer to make their bosses the brand spokespersons, weakening the role of celebrities.

However, over the past few years, the tendency of automobile brands to choose celebrity spokespersons has also shown cyclical changes and strategic adjustments.

In the past, major car companies favored a combination of first-line stars and hard advertising.

However, since 19, when BMW officially announced Ning Luo as its spokesperson for Greater China, the effect was remarkable. Since then, many automobile brands have followed suit and announced young idols and traffic stars as their spokespersons.

For example, Sizi became the spokesperson for BMW's new generation, Wang Junkai became the spokesperson for Lexus' new force, Chen Weiting became the brand spokesperson for Maserati in Asia Pacific, Brother Neck became the brand ambassador of Audi Elite Club, Gong Jun became the global spokesperson for Roewe brand, and Xiao Zhan became the brand spokesperson for Audi.

Even Miss Tan has become the image spokesperson for BYD Dolphin, and Miss Fire Extinguisher has become the brand spokesperson for Hongri.

By the way, what kind of brand is Hongri?

In short, at this stage, brands use the influence of traffic stars to amplify their voice and attract the attention of Generation Z consumers.

Spokesperson marketing has also evolved into the Internet era, focusing more on topic-based precision marketing, and has taken two different logical paths compared to the traditional standard spokesperson strategy.

However, with the successive collapse of many "high-quality idols" and the successful hosting of the 22nd Winter Olympics, sports stars, with their positive image and explosive traffic, have driven the trend of car company spokespersons shifting from entertainment stars to sports stars.

Cadillac placed its bet in advance and officially announced that Gu Sheng would become its brand spokesperson, making it very happy.

Wu Dajing also became the spokesperson for Hongqi Automobile, and Su Yiming became the Buick Ice and Snow Ambassador.

However, as the traffic of sports stars has rapidly declined and competition among car companies has become increasingly fierce, major brands have turned their attention back to first-line stars with greater quality.

For example, Gong Huang became the brand ambassador of Mercedes-Benz, Gao Yuanyuan became the brand ambassador of Volvo Cars, and Zhou Xun became the global spokesperson for Wuling brand.

On the surface, it appears to be a shift in preferences of car companies themselves, but in reality it is a shift in preferences of the general public.

However, this cyclical change actually has little to do with Ning Luo.

Because at every stage, he is the optimal solution.

Even during the Winter Olympics period when sports star traffic exploded, he was still a top star whose popularity was second only to Gu Sheng.

After gossiping with the fat girl and the makeup artist for a while, Ning Luo turned over and went back to sleep. Their flight was scheduled for the early morning.

After all, you are going home to give birth to a child, so it is better to keep a low profile.

Ning Luo slept soundly until night when she was awakened by the soft little hands of the makeup artist.

After being in a daze for a while, Ning Luo sniffed the aroma lingering at the tip of his nose, stretched his body a little bit lazily, sat up, glanced at the hot pot side dishes filling the coffee table and the red pot bubbling, and couldn't help but pull the corner of his mouth.

"What's wrong with you two? It's so hot in here, why are you eating hotpot?"

"You know nothing~"

The chubby girl who was putting meat into the pot rolled her eyes at him and said confidently, "For the next month, you must accompany Cunzi to eat confinement meals. If you don't show off now, you won't be able to eat it when you go back~"

"What's the big deal? The worst that can happen is I can just eat it secretly." Ning Luo said indifferently.

"How dare you say that? Shouldn't you share the joys and sorrows with others?" The makeup artist sister, who was opening a glass of wine, glared at him with disdain.

"Pedantism."

Ning Luo prepared the sesame sauce and said confidently, "I have arranged everything. I have hired a god-level confinement nanny to come to my house to serve me. Michelin-level confinement meals are also provided on time every day. Ah Cun likes it very much~"

"Isn't that what I arranged?" the little fat girl said quietly.

"That's what I told you to do~"

"whispering sound!"

The chubby girl curled her lips and raised two fleshy middle fingers at him.

Actually, Ning Luo originally wanted to arrange for Cha Mei to go to a confinement center, but this girl got crazy and insisted on staying at home to recuperate, saying that Gou Zi couldn't leave her.

As a result, he had no choice but to buy a detached villa in the island city, and moved his entire family, the dog, and even his mother's pile of succulents there.

But that’s fine too.

They are so well-known that the more people know about them, the greater the risk of the news leaking out.

Another thing is that there are many gossipy people in the village, and the villagers are all chatty, which makes it inconvenient to do anything.

After two sips, Ning Luo stopped drinking and concentrated on eating. He stuffed his mouth full, then lay back comfortably on the sofa, called Cha Mei on video, and chatted with her casually.

Only when his girlfriend nodded sleepily did Ning Luo blow her a kiss and hang up the video.

After chatting for a while until the early morning, the three of them packed their luggage and headed straight to the airport.

It was already past three in the morning when we landed in the island city.

Getting in the car, looking at the familiar yet unfamiliar street scenes outside the window, Ning Luo felt an inexplicable sense of tension in his heart.

However, when the car stopped in front of a yard that I had only seen in videos and I saw my mother opening the door to greet me, the nervousness disappeared in an instant.

Sure enough, there is only one good mother in the world.

"Mom~"

Ning Luo raised an attentive smile, opened his arms, and walked towards his mother.

"What the hell is wrong with you!"

His mother gave him a sidelong glance and said, "Pack your luggage quickly and be gentle so as not to wake up Xiaocun. You sleep in the living room tonight, and Xiaochen and Xiaoyu, you two sleep in the guest room downstairs. Do you know where it is?"

“I know~” The little fat girl made an OK gesture.

???

Looking at his mother who turned around and went back to the house, Ning Luo couldn't help but twitched the corner of his mouth.

　I slept and felt sleepy.

　　I still set the alarm for 6 o'clock, but I don't know if I can wake up.

　　ps: Thanks to the godfathers for their monthly tickets!! Orz~
　　
　
(End of this chapter)