Entertainment: Top players who started out as trainees

Chapter 840: Summer Vacation Overview & Chrysanthemum Appreciation?

In addition to the highly topical reality-themed films that are currently popular, films with Chinese characteristics, such as "30,000 Miles from Chang'an" and "The Legend of the Gods: Part One", have also won the love of the audience.

The former raked in over 16.6 billion yuan at the box office.

The latter currently has a box office of 17 billion yuan, and Maoyan estimates that the box office will be around 26 billion yuan.

In fact, it is not just the film market. All kinds of domestic cultural carriers have shown strong signs of the revival and prosperity of China's traditional culture.

This is inextricably linked to the country's strength and prosperity.

The glory of Han and Tang Dynasties.

What a beautiful sight.

While the above-mentioned themes have won box office and reputation, the once popular comedies and youth films have been frequently unpopular during this super summer season.

Not only did the box office show a downward trend, but the word-of-mouth response was also mediocre.

For example, the comedy + street dance "Hot", the comedy + youth "Tea No. 2 Middle School" which plays the nostalgia card, and "Super Family" produced by Happy Twist, all fell far short of expectations in terms of box office and word of mouth.

The reason is that these works are merely copy-and-paste and lack innovation.

"Hot" is roughly equivalent to the street dance version of "Sewing Machine Band".

Both were directed by Dapeng.

"Tea No. 2 Middle School" uses an animated comedy to show the "body swap" between teachers and students, but it does not delve into the issues behind identity recognition, gender recognition, and education. Instead, it adopts a lazy way of listing small details.

"Super Family" failed both in terms of word-of-mouth and box office. Netizens joked that its "Tencent content" was too low, but the fundamental reason was that the narrative was out of control, the performances were exaggerated, and the characters were too flat.

In fact, the problem of serious homogeneity in the works of the Happy Twist team has long been quite serious.

It’s just that the halo of the “Shen Ma Combination” is too strong, and other domestic comedy teams have little voice in the film market, which has overshadowed the poor performance of Happy Twist.

In short, when "comedy" and "comedy +" lose the ability to think about reality, it will naturally be difficult for the audience to empathize with them, and box office failure becomes a matter of course.

It is said that when Ning Luo occasionally runs out of movies to watch, he always looks for Stephen Chow's movies to kill time. It seems that he never gets bored no matter how much he watches them, but he rarely re-watches the comedies of recent years.

Perhaps it is for this reason.

Apart from domestic films, this year's imported films are still generally weak, and none of them can compete.

From "Spider-Man: Across the Universe" which opened the summer season, to "Mission: Impossible 7", "The Flash", "Transformers: Rise of the Power Rangers", "The Little Mermaid", to the recent "Barbie" and "The Meg 2".

Even going back to May's "Guardians of the Galaxy Vol. 3", "Indiana Jones and the Last Airbender", and "Family Guy 10".

All of the above-mentioned well-known big IPs have been coldly received in this summer season.

Even with the support of Emperor Wu Jing, "The Meg 2" did not perform well at the domestic box office.

"Family Heroes 10" is the only imported film with a box office close to billion.

Looking back, "Avengers 19" in 4 seemed to be the last glory of Hollywood in the country.

After that, the halo of "Hollywood blockbuster" quickly faded.

The timing is very interesting, as it coincides with the abolition of the Chrysanthemum Factory by Meiguo Z and the rise of certain emotions in the country.

Although some groups are barking very loudly online, the silent majority, the overwhelming majority, still express their attitudes with RMB.

The above is an overview of this round of super summer season, which can also reflect the trend of the current film market to a certain extent.

The trend is very clear.

The public can feel emotional resonance, and there is topic and space for discussion, which has become the new box office code for the Chinese film market.

Videos with strong topicality can have an immediate impact, but if they are not handled carefully or the wrong topic is chosen, they can easily suffer backlash from public opinion.

"Gone Girl" is a very obvious example. The film accurately captured the tearing point in the relationship between the sexes, and with its strong emotional appeal, it guided the public's emotions and direction for a while.

But after the box office boom in the first two weeks, as soon as the film producers relaxed their control over public opinion, and the audience broke free from that short-lived and momentary emotion, the film's reputation immediately declined sharply.

This backlash even spread to the producer Chen Sicheng.

"All or Nothing" is fine, as the "anti-Z" topic just happens to fit in with the recent propaganda direction of the authorities.

Although it is possible that excessive exposure may cause disgust among some netizens, at most they will just call "All or Nothing" an "anti-Z propaganda film."

Other than that, there is almost no impact.

However, it should be noted that the group exposed in this film may... definitely try their best to throw dirty water on others.

But with Tencent and Douyin as his backers, Ning Luo is not afraid at all~
When it comes to playing with public opinion and traffic, looking around the world, these two companies are also the top ones.

in the country, it is even more invincible~
In addition to highly topical films, another direction is genre films that fit national sentiments and traditional culture.

In this area, the domestic film and television giants that have developed the fastest and made the earliest arrangements are Fiber Optic and Berna.

The former has already launched the "Chinese Mythology Universe" series, while the latter is following the pace of the main theme.

It’s definitely a good idea to get closer to these two companies.

Ning Luo's main job now is an artist, and the film and television company he founded last year, as well as Frog Chirp Frog, which is gradually developing into a large-scale comprehensive cultural company, are his future.

Only by identifying the future direction of the wind can we guide the company onto the right path.

Only by finding a reliable partner can you achieve twice the result with half the effort.

However, for Ning Luo, the most important thing is to cling to Tencent.

To some extent, Tencent has become a bit like a "semi-state-owned enterprise".

Just say a little bit.

In 20 years, “new infrastructure” was included in the government work report for the first time.

In the same year, Tencent announced that it would invest 500 billion yuan over five years to further develop new infrastructure and industrial Internet.

In 21 years, the "th Five-Year Plan" outline proposed to coordinate the construction of traditional infrastructure and new infrastructure, highlighting the important position of "new infrastructure" in the development in the next five years.

Look at this person's sense of smell, this information channel, this attitude, this awareness~
In fact, Tencent is no longer just an Internet company or an investment company.

If Ning Luo doesn't hold onto this big thigh for decades, he will be unworthy of the title of "Grand Prince of Tencent"~
However, it is not the time to consider these yet.

He is only 27 years old, he hasn't had enough fun yet~
After sorting out his thoughts for the future, Ning Luo stretched lazily and squeezed the arm of his girlfriend in his arms.

"Admiring chrysanthemums?"

"No!" Reba slapped her boyfriend's big hand away and glared at him unhappily.

"What time is it? Go take a shower and go to bed. You still have work to do tomorrow."

"The roadshow doesn't start until tomorrow afternoon, why are you in such a hurry~"

"It doesn't work anyway."

Ning Luo curled his lips, thought for a moment, and suggested: "Why don't you imitate the Daji played by Na Ran in "Investiture of the Gods", the part where she arches her back and forth on the ground~"

"..."

Looking at her boyfriend's eager face, Reba sighed softly and was pulled into the bedroom by him feeling tired.

What a sin.

(End of this chapter)