Debuted right after graduating from high school

Chapter 477: Gold and jade aside
As Italy's fashion and design capital, Milan can sometimes be quite glamorous.

Especially during the fashion week, the authorities specially hired people to clean up and hide the garbage on the streets, but you can still often smell the smell of urine when walking on the roadside. There are also many homeless people sleeping on the street with their luggage, dogs or cats, as if no one is around.

Add to that the astonishing number of thieves and dog feces everywhere, and it's similar to France, and it's also a typical European city where "hearing about it is not as good as seeing it."

Tourists from many countries can easily find their imagined dream scenes overturned after a field trip. Due to the huge gap between ideals and reality, people begin to feel depressed and develop symptoms of mental disorders.

The reason why many of the "electronic pets" that were brought to the United States gradually became abnormal is probably because the ideals created from movies, photos and rumors were shattered, making it difficult for the people to accept the current situation and their emotions began to get out of control.

This is a mental illness that has been confirmed by the medical community, called "Paris Syndrome", which was first discovered in islanders traveling to Paris.

Fan Wumian didn't have high expectations for Milan. He just went out after daybreak to feel the atmosphere of the city, as it was more fresh.

I called Zhuang Muxi, Huang Shengyi and others and went to check in at Milan Cathedral first.

There are a large number of pigeons on the square, cooing everywhere. They have long been accustomed to waiting for tourists to feed them. The magnificent Gothic building itself is indeed beautiful, but it didn't rain some time ago, and almost every tile is covered with pigeon droppings, which really affects the visual experience.

Pu Jiajing, who has a little mysophobia, also complained:

"The local area makes so much money from this attraction, so why can't they afford to wash the floor tiles regularly?"

Fan Wumian jokingly asked back:
"Why should I wash it? Anyway, there are so many tourists coming here, and everyone will take some with them on their shoes, or on their hair. After drying, they will be crushed into ash, which will be blown away by the wind and hit us in the face."

".You should bring an umbrella when you go out. Be careful of these pigeon air raids."

After Pu Jiajing finished speaking, she asked Huang Shengyi's agent to help take the photo, and specifically reminded him to raise the camera upwards to avoid including the ground covered with white spots.

Yang Mi brought her own digital camera.

While she was busy taking selfies, an old lady wearing a headscarf smiled and handed Yang Mi a package, then raised two fingers skillfully.

After communicating with the translator, I learned that they were bread crumbs for feeding pigeons, and the price was 20 Euros.

Simply multiply by 10. According to the current exchange rate, a small bag of bread would cost 200 RMB, and it is very likely that it is an expired product picked up from the trash at zero cost.

Yang Mi had just politely said she didn't want to buy it, but after the translator relayed her message, the old woman's expression changed instantly. She grabbed her hand tightly and seemed to be cursing and saying something.

It was not until Fan Wumian's bodyguards came to the rescue that the old woman who had forced the sale realized that she had chosen the wrong target. She picked up the bread crumbs and hurried away.

Fortunately, there are not that many refugees in Italy yet.

It is estimated that in a few years, the lucrative business of selling pigeon food in this square will be monopolized by black gangs, and the profits will be higher than selling illegal drugs at the risk of going to jail.

Seeing that Yang Mi was frightened, Fan Wumian comforted her and said:

"If you go out by yourself, remember not to act like a tourist, don't go out alone, and don't trust anyone. During the Cannes Film Festival, I heard from the translator that Italy has the largest number of gangs in Europe. Thieves and black-hearted vendors are relatively restrained and just ask for money. There are also people who specialize in kidnapping and extortion, and they like to target beautiful women the most."

Yang Mi looked at her wrist and forced a smile awkwardly:
"This old witch is really strong. She actually got a large area of ​​her face red. I hope it doesn't turn blue later, so as not to affect her performance on the stage."

Huang Shengyi told:

"When the Cannes Film Festival was held, it was said that thieves from all over France rushed there. I'm afraid Milan Fashion Week was also a carnival in the eyes of Italian gangs. They couldn't wait to rip off customers at 6 o'clock in the morning."

"When I was searching for Milan at home, I saw a news report about an American model who was kidnapped last year and then put up for auction online for 20 euros." "This is really scary. What kind of pervert would participate in such an auction?"

He shouldn't have laughed, but Fan Wumian couldn't hold it back:
"That's why there are so many Hollywood scripts about children and girlfriends being kidnapped in Europe. With your image and celebrity status, you can sell for at least 200,000 or 300,000 euros. If you take it apart, it might be worth even more."

Zhuang Muxi's eyes twitched: "It suddenly turned into a horror story"

Popular tourist cities in Europe, such as Paris, Rome, Barcelona, ​​Milan and Sicily, generally have poor public security. Tourists are often ripped off from the moment they land, and their personal safety is not guaranteed.

Milan is a small city with a total population of just over one million, but it records hundreds of thousands of crimes every year, which is enough to show how bad the situation is. If Fan Wumian were to choose, he would prefer to go on vacation to some less famous European cities with beautiful scenery, clean streets and better public security.

Moreover, Fan Wumian often encounters tourists being overcharged in Europe.

The suite at the Four Seasons Hotel Milan that he booked this time was already priced at 1600 euros per night, but today the price was temporarily raised to 2200 euros per night.

The waiter who delivered the meal to Fan Wumian in the morning asked Pu Jiajing for an extra 30% tip on the grounds that it was "out of service hours". The bill included 76 euros in overtime pay to the chef, who had only fried two eggs and put two slices of toast on them.

When you encounter this kind of thing too often, you will inevitably feel that "all that glitters is not the best".

Fan Wumian has been to several European cities, and only Cambridge, where Zuo Ziyan studied, made him feel a little comfortable. London has a dense population and many immigrants, and the public security is actually not much better.

It’s still early, so continue your visit to the Royal Palace of Milan.

Huge posters of Valentino have been hung in the square of the Royal Palace in Milan, and a temporary stall has been rented to sell out-of-season inventory at a discount, taking advantage of the large number of tourists.

According to estimates by McKinsey Consulting, if most of the goods in Valentino's warehouse were sold, Fan Wumian would be able to recover tens of millions of euros in cash.

It’s a pity that most consumers who like luxury goods will not choose out-of-season products. What’s more, Valentino has long announced that its main series will be completely replaced, resulting in a sharp drop in sales.

Some old customers are waiting for new products to be launched, while others believe that Valentino has lost its original flavor after being acquired by Fan Wumian.

at this time.

Yang Mi stood in front of the temporary stall and said:
"The discount is so big, everything is half price? Look at this bag with rivets, the design is very unique."

Fan Wumian put his hands in his pockets, smacked his lips and said:
"If there is no Valentino logo, it would be difficult to sell this rivet bag on a street stall in China. Because it is a famous brand, it has become a symbolic feature. I acquired this company mainly to borrow a shell company. It is not clear whether I can make this brand successful."

"Sometimes I feel that it is better for me not to get involved in the specific management. My consumption concept is still based on economy and practicality, and I subconsciously consider the cost-effectiveness of the product. For example, the pair of shoes on my feet cost more than 8000 pounds. Even if I wear them myself, I feel like I am crazy."

"This kind of thinking is definitely not suitable for the luxury goods business. Spending several million euros on a fashion show is enough to buy a nice yacht, which is equivalent to burning dozens of luxury supercars at one time."

As the first new product launch of Valentino after he acquired it, it needed to be a little grand.

In terms of publicity effect, it might be better to spend the same amount of money on advertising on the Internet.

If these tens of millions of RMB were given to Penguin Group to earn, and it could get a discount price by virtue of its status as a major shareholder, at least all QQ and Weibo users would be able to see the Valentino advertisement at least once or twice.

If the budget is increased a little, you can even make a movie similar to "The Devil Wears Prada" and have the opportunity to make money while advertising.

However, if it is displayed at a fashion show, it can only make a small splash and may not necessarily stand out among the many brands participating in the fashion week.
(End of this chapter)