The world is in trouble

Chapter 307 Shocking! Er Gou's Masterpiece!
Actually, there's another reason why Samsung is working so hard: quantum technology, or more precisely, Lin Xiao's attitude.

In Lee Kun-hee's view, although Lim So was young, he was always very humble. Before the outcome of the lawsuit with Google, Lim So took the initiative to approach Lee Kun-hee, calling him a senior, and was willing to spin off XSOFT and have Samsung invest in it.

Even after Quantum Technology made a last-minute comeback last year and won the first lawsuit against Google, Lin Xiao approached Samsung again, still with a humble attitude, and even offered 16% of the shares.

So at that time, Lee Kun-hee actually preferred to use the X operating system.

Although Google has a very large global influence, Samsung may not be willing to cooperate with particularly powerful companies.

Moreover, at least in its first generation, the X operating system has proven to be superior to Android, and its sales far exceeded those of Android.

Don't judge this era by the results of later generations. At this time, Samsung was completely undecided about its operating system, and even considered Nokia's Symbian.

However, since Lin Xiao acted so humbly, Samsung naturally saw him as a rare commodity and decided to rip off Quantum Technology.

More than 25% of XOFT's shares, and the next generation of quantum phones will use at least half of Samsung's screens, and at least half of the next generation of X chips will be manufactured by Samsung Semiconductor, and so on.

Is this how business is done? Since you need me so much, don't blame me for asking for an exorbitant price; I will squeeze every last penny out of you.

But... what Lee Kun-hee didn't expect was...

Lin Xiao simply stopped talking about it.

After the second meeting yielded no results, he disappeared and did not send anyone else.

Immediately afterwards, news broke that Quantum Technologies and Sharp were going to establish a joint venture to specialize in AMOLED screens.

Lee Kun-hee was immediately dumbfounded.

Are all young people like this nowadays?

Is there absolutely no room for maneuver? Is the shift from alliance to enmity almost instantaneous?
I'll ask for an exorbitant price; you can just haggle over it.

So you're not even going to talk about it anymore? How can you do business like that?

Unfortunately, Lee Kun-hee did not have in-depth conversations with Masayoshi Son, Lee Mi-kyung, Amy Pascal, Kazuo Hirai, and others.

If he had talked to him, he would know that Lin Xiao wouldn't try to negotiate much and would offer a high price from the start, but that would be his bottom line.

Okay, that's fine.

No, it just can’t happen.

Once he takes action, his will to maintain the alliance between the two sides will be very firm and unwavering, and he will not waver even in the face of huge temptations.

But Lee Kun-hee was still enraged.

Even if your Chinese Lin is legendary, he is still young. Compared to me, Samsung Lee, he is much weaker in terms of seniority, status, or assets.

What kind of domineering act are you putting on in front of me?
That's why the Samsung i7500 underwent a comprehensive upgrade.

In Lee Kun-hee's view, Samsung's position in the industry chain, its global influence, and its brand value far surpass those of your quantum technology.

The quantum phone's sales were so booming last year that, to put it in Chinese terms, it was a case of "when there are no heroes, even a nobody can become famous."

With just a little effort, Samsung can easily crush your quantum phone.

Samsung also finds the idea of ​​Quantum Technologies and Sharp forming a joint venture to focus on AMOLED screen production laughable.

You would have been better off going to Sony or LG, why did you choose to go to Sharp?

While AMOLED screens have a number of advantages over TFTLCD, they also have many fatal drawbacks, such as insufficient clarity at the same resolution, susceptibility to screen burn-in, and most importantly, high cost, low yield rate, and high production difficulty.

As a mobile phone screen, AMOLED screens only began to appear on a large scale last year, but their market share is still far, far less than that of TFT-LCD.

Among global LCD panel manufacturers, only Samsung is the most focused and has invested the most.

Sony and LG have also publicly stated their intention to increase investment in AMOLED screen production lines.

Sharp, however, has repeatedly stated that they have absolutely no faith in AMOLED screens.

Of course, Sharp said this because firstly, their advantage in TFT LCD is too great, and secondly, their scale is far smaller than that of Samsung, LG, and Sony.

However, Lin Xiao's loyalty to his partners is truly unmatched by most people.

Initially, Sharp was actually quite negative about this.

They are not unwilling to cooperate with quantum technology; in fact, they have already proposed that the two sides can fully cooperate on TFT-LCD, establish a joint venture, and invest in production lines in China.

Because Sharp has the strongest technology in this area.

However, Lin Xiao still insisted that the joint venture focus on the research and development of AMOLED LCD panels.

Sharp said that this would be tantamount to giving up its own advantages and surrendering to Samsung's technological direction, which would basically hurt its own people and please its enemies.

Lin Xiao also understood Sharp very well, because at that time TFT LCD was still the mainstream, and this was indeed a battle over the direction.

Moreover, Sharp is the father of LCD screens.

In short, Sharp's attitude is that I am very, very willing to cooperate with you, and you should not doubt my sincerity at all, but we should not put all our eggs in one basket with Amoled.

The entire negotiation was temporarily put on hold.

At this time, Sony approached Lin Xiao. As Lin Xiao's most important ally, they were willing to form a joint venture with Quantum Technology to establish a production line in China, focusing on the production and research and development of AMOLED.

Normally, at this point, quantum technology should have chosen Sony, and Sharp would have had no grounds for objection.

But... Lin Xiao went to Sharp again and once again expressed his desire to establish a joint venture with Sharp.

Even though Sony offered more favorable terms, his first choice was still Sharp.

It's not because Sharp's technology is superior, but because Sharp provided the greatest support and made the greatest effort in the first generation of quantum phones.

This time, Sharp's management team was deeply moved.

They held meetings again and again.

In fact, they are well aware of the advantages of the AMOLED technology route. Although they have always verbally insisted that they are not optimistic about it, they later started to develop in this direction themselves.

However, their current situation is indeed not very good. Given their significant technological advantage in TFT-LCD, they simply cannot afford to invest so much money in pursuing another technological route.

Now is the perfect time, as quantum technology is willing to invest this money.

Finally, Sharp's CEO, Mikio Katayama, directly invited Lin Xiao to attend Sharp's board meeting.

Lin Xiao: "Within the next two years, we will purchase more than 35 million mobile phone LCD screens from Sharp, with a total purchase amount exceeding US$2 billion."

"We have become Sharp's most important customer and largest source of profit."

"However, we have never used this to blackmail Sharp in any way, and Sharp has never blackmailed us in any way in this regard."

"Therefore, in addition to our deep interests, we also have a deep friendship."

"In the next few years, our entire camp will continue to purchase advanced TFT-LCD screens from Sharp. Meanwhile, Samsung is currently focusing on developing AMOLED screens and has already gained a huge advantage."

"But over a ten-year period, their advantages are not significant; everyone is just starting out."

"A strong company should never give up any advanced technology route."

"Just like Texas Instruments four years ago, they were the kings of the 2G era, but they were unwilling to invest huge resources in developing 3G baseband chips, nor were they willing to invest huge resources in developing the most advanced SOC."

"I invested a huge amount of money, even forcing them to go down this path."

"Four years later, Texas Instruments remains among the world's most advanced companies, whether in mobile SoCs or baseband chips."

"If Sharp is only risking huge sums of money to develop AMOLED because of insufficient funds and resources, then Quantum Technology is willing to contribute money and effort, and a large number of mobile phones will use our own AMOLED screens, even if it is still some distance from Samsung. We are willing to help strengthen this leg and help you go global."

"But if Sharp is too arrogant, too proud of being the father of LCD, or too confident in its huge advantage in the TFT-LCD technology route, and therefore doesn't dare to or doesn't want to switch to the AMOLED route, then it's a case of clinging to what's incomplete."

“Then I respect your conservatism, I respect your unwillingness to leave your comfort zone.”

Lin Xiao left after saying these words at the Sharp board meeting.

About two days later, Sharp's board of directors made a decision.

We are willing to establish a joint venture with Quantum Technology to comprehensively promote AMOLED production and R&D.

5 Month 28 Day!
In Ningbo, the two parties officially announced the establishment of the joint venture.

Linxia Optoelectronics!

Almost all the leaders of Zhejiang Province were present, as were the relevant leaders from the ministries.

A simple yet grand ribbon-cutting and unveiling ceremony was held.

This joint venture has invested approximately 160 billion RMB this year alone, which is equivalent to over two billion USD.

The research and development and production of LCD panels is an absolute money-devouring behemoth.

Even Lin Xiao's investment in Linxia Optoelectronics is not considered large; BOE alone has made about 45 billion yuan in new investments this year.

But then June arrived!

The first factory for quantum technology was also announced to be completed.

Previously, quantum phones were manufactured by Foxconn and Inventec. Not only Lin Xiao, but also Lian Zheng felt that it was best to handle the production and processing of high-end mobile phones themselves.

Therefore, Quantum Technology began building its own production line last year.

The investment in this factory exceeded several billion RMB.

After these news reports were released, domestic media and related technology professionals were once again taken aback.

Master Er Gou, you're insane!

Aren't you afraid of collapsing with such an enormous amount of debt?

Although quantum phones have very high sales volume, their costs are also extremely high, resulting in relatively low profit margins.

How much money did you spend this year?
The global promotion of WeChat and WECHAT has cost astronomical sums of money, but with little result.

Lightning Entertainment acquired Renren.com, underwent a complete redesign, and invested nearly $400 million in promotion, only to see its traffic plummet.

The establishment of a joint venture to research and manufacture AMOLED screens, along with a mobile phone manufacturing plant, will cost more than 20 billion RMB.

No amount of money could possibly cover what you're building.

How much debt are you going to accumulate?
HTC itself is an OEM manufacturer, and Samsung originally had its own factories as well.

Apple is so great, it uses Foxconn and Inventec for manufacturing. You only have this much sales volume, and you want to build your own factory?
Sharp's screens are working perfectly fine. LCD screens are now the mainstream. If you leave them unused, you'll have to spend hundreds of billions to make your own phone screens.

Moreover, judging from your tone, Linxia Optoelectronics may require continuous investment for the next two years, making it difficult to generate effective output.

You just don't allow yourself to be too comfortable, do you?
Feeling uncomfortable if you don't keep pushing yourself?

Google and other global giants are now besieging your quantum technology. What you should do is defend, not spend a lot of resources planning for the future.

Being half a step ahead is genius.

To be more than one step ahead is to be crazy.

If quantum phones are completely crushed by the major international giants this year, quantum technology will be finished, the X operating system will be finished, and all your investments will be wasted.

………………

A few years ago, Lin Xiao's debt of over 900 million US dollars caused quite a stir.

This year, he directly took out loans of 20 to 30 billion yuan.

At this time, Lian Zheng had already taken charge of Ning City.

You could say that we have as much as you need. We'll provide as many loans as you require.

The city of Hefei is willing to spend tens of billions of yuan for BOE.

Is it possible that our city of Ning cannot afford to spend tens of billions of yuan for quantum technology?
Lian Zheng's decision was not only fully supported by Zhejiang Province, but also by the highest levels of government.

At least until now, no one dares to mention any illicit dealings or transactions involved.

At this moment, three products were placed in front of Lin Xiao.

The first item is the Coolpad K1 mobile phone.

It uses the X1.5 chip, which improves performance by about 15% compared to the X1.

Sharp's TFT LCD screen has a resolution of 720*480.

Sony's CMOS camera module, 800 megapixels.

2000 mAh battery.

It has a metal frame (actually, it's not; it's more like a Huawei product from the past, just with a metal trim), but it looks like a metal frame.

Fake glass back cover.

It's actually just plastic with a layer of paint, but it looks a lot like glass.

Judging from the specifications alone, it's almost at the top, even surpassing Samsung's I7500.

In terms of appearance and build quality, it lags behind both the high-end version of the Samsung I7500 and the Quantum Phone. However, at least in pictures and videos, the difference isn't significant, and its overall appearance is definitely high-end.

Such top-of-the-line configurations are only priced at 1999 and 2499.

The second item is NOTE1, the quantum phone.

It also features the X1.5 chip and a top-of-the-line 5.2-inch Sharp screen with a resolution of 1280*720.

X1.5 operating system.

Just like last year's quantum phone, CMOS is unable to upgrade and replace its devices in such a short time because it has outcompeted Sony.

However, it came with a stylus.

Because the phone screen has been increased to 5.2 inches, the battery capacity has also been increased to 2850 mAh.

However, after about a year, the camera performance has been improved again, and a contract has been signed with Leica, granting access to Leica's related technologies.

Therefore, its already impressive photography capabilities have once again taken the lead by a wide margin.

Therefore, this NOTE is undoubtedly the king of phones.

Therefore, the price will also be very high, 500 yuan more than that of the quantum phone.

This phone is practically tailor-made for global business elites.

Currently, the mainstream screen size for mobile phones across the industry is still below 3.5 inches, while the NOTE has jumped directly to 5.2 inches.

In 2011, Samsung's first-generation Note was launched, stunning the entire market and selling out instantly.

Coincidentally, Huawei's Mate series also became unexpectedly popular after its release, directly laying the foundation for Huawei's high-end mobile phones.

These products are not technically difficult; the challenge lies in having a concept that leads global users and directly addresses their deepest needs.

The third item is the XPAD.

It features an aluminum-magnesium alloy body, a 768P screen, and an operating system specifically designed for tablets.

Furthermore, the operating system of this PAD is relatively closed-source, and it can only install related applications from the app store, because these applications are specifically customized for the PAD.

If this were allowed, permitting users to install any external APK, it would be an absolute disaster.

Because most apps are not adapted for tablets.

In order to launch these three products, the game has also undergone a comprehensive upgrade.

Plants vs. Zombies 2, Carrot Defense 2, and Lightning Racing 2 were released.

Even more significant is the official release of Modern Warfare 1.

Compared to Lightning Racing, Modern Warfare feels more like a big game.

Users of this generation don't really understand what they want to play in mobile games, and they don't know that games like Honor of Kings and Peacekeeper Elite are the way to go.

They now have only one simple concept: the more amazing the game, the more it resembles a computer game, the better.

Therefore, compared to Lightning Racing, Modern Combat is more of a skill-based game.

This Xpad costs 3499 RMB in China and 499 USD abroad.

Originally, Lin Xiao was still hesitant about the second quantum technology launch event because the quantum phone had not undergone a true iterative upgrade.

With these three products now, this launch event is substantial enough.

It's definitely going to explode.

Compared to other manufacturers, this is considered toothpaste that has been squeezed out completely.

Before brand value and user habits are fully established, we must keep sprinting and stay ahead.

We must be big and innovative, and we must be willing to squeeze out small gains.

Otherwise, they might face the same fate as HTC, which was far ahead and number one in the world a few years ago. But just one or two years later, it collapsed.

Lin Xiao had even given a death order.

In 2012, we absolutely must launch a curved screen phone.

At least in 2008, 2009, 2010, 2011, and 2012, we maintained an extremely aggressive strategy and dared to be the first.

Five years of aggressive expansion and leading product design should be enough to create a high-end and powerful brand image.

........................

October 2009, 6!
Er Gou's first work of the year is finally about to be released.

Nineteen months have passed since the project was launched, and the movie "2012" is now in production.

Two years ago, Sony Columbia was incredibly strong, directly taking the top spot in Hollywood.

Last year, Sony Columbia suffered a complete setback, with only one film, "Hancock," which was hardly a success.

This year is a big year for Sony Pictures.

Three blockbuster films, "2012," "The Hunger Games: Catching Fire," and "The Graveyard Book," will be released.

Coincidentally, all three works were co-produced with Lin Xiao's Fantasy Vision.

Since Hunger Games 2 is a sequel, it will most likely be a success.

The other two are unknown.

So the moment to test the true colors of Master Er Gou has arrived once again.

Can they maintain their undefeated streak?

The lineup for this preview screening was enormous, with key figures from North American, European, Japanese, Korean, and Chinese cinemas all in attendance.

Because this is another work that is released simultaneously worldwide.

The production cost alone exceeded $1.8 million.

Moreover, it contained two embedded advertisements.

Since quantum phones and WeChat appeared at the same time, it can be accurately described as just one advertisement.

This year's competition among blockbuster movies has become almost open-air.

Transformers 2, Harry Potter and the Half-Blood Prince, Ice Age 3, Up, Twilight Saga, and many more.

Of course, towards the end of the year, there's also the blockbuster *Avatar*. (Actually, it only had a long run in the North American market, and its opening wasn't particularly explosive, grossing $7300 million.)
Sony still has some concerns about "2012".

First, the director of this film, Zhang Guoshi, is purely a Chinese director, not a Hollywood director.

Secondly, China plays an excessively important role in this film, almost as a savior.

However, because of the great success of their previous collaboration with Er Gou Jiaozhu and their heavy reliance on him, Sony Columbia was willing to respect Lin Xiao and even relinquish control over the production of this work.

If successful, then everything will be fine.

If it fails, then the decision-making power regarding the production of "The Martian" and "The Wandering Earth" may need to be re-discussed.

It's not just Sony Pictures and Sony Classics that have this concern; executives at North American and European cinema chains share the same worries.

It was amidst these concerns that the internal screenings officially began.

However, just over half an hour later!

All those worries vanished.

FUCK...

This is simply the epitome of a disaster movie.

Since this movie, no disaster film has been able to surpass it.

The pacing of this movie is simply unbeatable.

The accumulation of emotions is almost invincible.

Aside from the initial setup, the climax kept rising and rising.

In many disaster movies, large-scale scenes usually appear at the beginning and then again at the end.

The film features large-scale scenes every so often.

Moreover, the scale and the level of spectacle are getting bigger and bigger, more and more impressive.

Historically, the original version actually had some flaws in terms of large-scale scenes.

That is, the final scenes in XZ were not actually grand enough.

After all, it's a Hollywood movie, and China isn't its home turf, so it's difficult to mobilize huge resources for filming.

However, things are different in this world; it's entirely Lin Xiao's home turf.

Therefore, the scale of the later climax will be as large as it needs to be.

A dark, overwhelming mass of countless troops.

Countless aircraft and helicopters of all kinds.

It completely pushes the scale to its extreme, to an epic level.

This ensures that the entire film is more emotionally intense than the historical version of "2012".

The results were significant; after these images were produced...

Almost everyone present was thoroughly entertained when they witnessed the earthquake, the destruction of Los Angeles, the destruction of Egypt, and the destruction of the port city.

However, they were also worried because such a stimulating and large-scale scene was used up at the beginning, and the subsequent scenes could not be upgraded, so the audience's emotions could not be built up to the highest level.

then……

I saw what happened next!
Everyone had only one feeling in their hearts.

FUCK...

This is absolutely insane...

How much support did China provide to Lin Xiao?

This was a continuous, massive march and a super-large-scale transfer.

How many troops and how many planes did you deploy?

Moreover, it was so extravagant to use a single, continuous shot?
Such a huge scene was filmed in one frame from beginning to end.

The impact of this imagery is reminiscent of seeing the Soviet version of "War and Peace" in its early days.

Because the technology is now more advanced, and because of XZ's unique geographical features, the impact of this super large screen is even stronger.

It was an overwhelming feeling of suffocation.

When they saw these unique, super-large visuals at the end, Amy Pascal, John Templeton, and the others frequently looked towards Lin Xiao.

"Lin, are your political resources in China really that astonishing?"

"Just one movie, and you get this much support?"

"This is something that money simply cannot buy."

Lin Xiao was also watching it for the first time, and it was incredibly exciting.

In this film, China becomes the final savior, so the related grand scenes must also be included.

This version did not achieve what previous versions did.

Therefore, the overall viewing experience of the movie is completely different, rising to a whole new level compared to its historical counterpart.

It can truly be called a masterpiece.

Lin Xiao asked, "You two, do you think this movie will be a hit?"

Amy Pascal said slowly, "This is not a suspense at all."

"The only question now is how high it will ultimately reach?"

"I can't imagine how high it can go in the Chinese market."

"Lin, you're crazy."

………………

Note: Finally finished writing, going to eat now! Happy Children's Day! May everyone stay young forever. A new month has begun, please give me your minimum monthly votes, okay? Thank you, please!

(End of this chapter)