Marry a female star at a bargain price

At 7:30 p.m., the third episode of "Longing for Married Life" was broadcast on Hunan TV's prime time slot.

To be more precise, it should be 7:40.

Because there are ten minutes of commercial breaks after the evening news broadcast ends.

This time was originally five minutes.

However, because the popularity of "Rebirth" has been so high recently, it has not only overshadowed all other variety shows at the same time, but also stolen the limelight from all the popular dramas at the same time, leaving no trace for the major TV stations and entertainment companies.

For a time, "Rebirth" was the most popular book.

Among the three pairs of guests, Lin Xiao and Han Xixifu received the most attention, completely overshadowing the other two celebrity couples.

This sounds bizarre.

But now, it is a fact universally acknowledged online.

The hype has skyrocketed, and money is pouring in, with people vying to give money to the station, and they can't be driven away no matter what.

As the leading provincial satellite TV station, Hunan TV is a hot sponsor for major brands, and its annual sponsorship conference is more lively than a vegetable market.

At 7:30, after the evening news program ends, a five-minute prime advertising slot costs tens of thousands of yuan per second.

That's it.

Seeing the immense popularity of "Back to the Married Life," major brands were extremely envious, and their calls for collaborations flooded Hunan TV's advertising department, almost causing a stir at the station.

As a result, the five-minute prime advertising slot was stretched to ten minutes.

Moreover, the inserted advertisements cost more than double the original price, and even then, the brand slots were only secured after a lot of picking and choosing from a large number of brands.

Station manager (looking troubled): They're all long-time clients. I have to give face to this one and face to that one too. It's a tough job for me... (spitting and counting money)

The competition for advertising space on television is already so fierce, let alone on the "Rebirth" program.

No matter how principled the director, Rutgers, was, he couldn't withstand the crazy money pouring into the capital market.

So, just two episodes into the show, the number of sponsoring brands doubled in the third episode, and the ads were blatantly inserted into the main program with extremely fast-paced delivery.

The effect of this kind of advertising is definitely not as good as showcasing the brand's products in the program.

Just like a yogurt brand sponsorship, not only were yogurts placed in the center of the camera at every recording location, but the guests would also take a sip every now and then.

As an advertisement inserted into the cut-in, it couldn't be integrated into the pre-recorded footage, so it had to be shown separately.

This was indeed abrupt, interrupting viewers who were engrossed in the program and leaving them feeling very annoyed.

But Lutdam still succumbed.

After all... they gave so much!

Given the current popularity of "Rebirth," the advertising slots inserted into Lin Xiao and Han Xixi's segments are even more expensive than the title sponsors who were confirmed before the show's recording. Moreover, no matter how annoyed the audience is, they can only grit their teeth and keep watching, since 80% of the new viewership is for Lin Xiao and Han Xixi. Even if the production team throws poop into the couple's "Huanxi Residence," the audience will still keep watching.

This wave of profit made Lutterdam, Hunan TV, and even the brand itself a fortune.

As the source of the traffic, Lin Xiao, although he had not communicated with Director Lu, had already anticipated that all of this would happen in secret based on the online buzz during this period.

He doesn't care.

He could actually ask Lutherdam for his share of the profits, and Lutherdam would most likely give it to him.

Because now the entire Hunan TV station depends on his popularity to survive, no matter how much he takes advantage of the situation, Hunan TV has to put up with it, and no one dares to offend this "Empress Dowager".

After all, the show is still being filmed.

If Lin Xiao were to back down now, it would not only be a disastrous drop in viewership for Hunan TV, but also a barrage of criticism from disappointed netizens.

The key issue is that Hunan TV (Mango TV) can't do anything about it.

If it were an ordinary celebrity who dared to act like a diva, Hunan TV, as a provincial satellite TV station, wields considerable influence in the Chinese entertainment industry and has plenty of ways to punish uncooperative celebrities.

But they were helpless against Lin Xiao.

First, he's not a celebrity; second, he has the entire Nanzhou province backing him up. Even if Hunan TV wanted to target him, they'd have to consider whether they, as a television station, were qualified.

This is also the fundamental reason why Rutdan readily agreed when Lin Xiao initially proposed "no script".

Now, because of Mayor Lin's "brilliant performance" on the show, Hunan TV has made a fortune, and it is only right and proper for Lin Xiao and his wife to share in the profits.

But Lin Xiao didn't mention it, and Hunan TV was happy to pretend not to hear.

After all, who would complain about earning too much money?

In fact, Lin Xiao did not mention it, nor did he intend to.

The reason is simple, just as he and his best friend Cao Yuanzhi said—he has no interest in money.

More than the extra millions in his account, he hoped to use this "merit" to allow himself and his wife to do whatever they wanted on the show.

After the second recording, Lin Xiao approached the director, Lu Tedan, to discuss the next four recordings. He requested that Han Xixi focus on music teaching at Shiliang Primary School and that the production team not plan any other content for the couple.

Rutdam was quite bewildered when he heard this.

Lin Xiao's request was actually quite "taking an inch and wanting a mile".

After all, they were recording a variety show, and the production team promised them "no script," which is a huge favor.

If there is no script and the guests are not given any planning tasks, and they are completely left to their own devices, then...

How far off-topic should this program's content go?

If they agree to Lin Xiao's request, it would mean that the production team would have zero control over the couple, and the recording results and content would be left to fate.

This sounds like a novel idea.

This would be impossible for any other production team, and even more impossible for the "Queen of Variety Shows," Rutgers.

But Director Lu only thought about it briefly before agreeing.

The key point is that Lin Xiao was not surprised at all by Director Lu's approval.

Because he knew that this still charming woman would definitely agree. After all, he was the show's cash cow and the king of popularity. Moreover, in the first two recordings of the show, he had shown that he was no less capable than any variety show star. His content output, pacing control, humor creation, and even his ability to turn black into white had him firmly grasping the weaknesses of this generation of netizens. On one hand, he made everyone furious, and on the other hand, they all sat in front of the TV every Friday night like masochists, waiting for the next update.

Dip the whip in iodine solution and disinfect it while whipping it.

Everyone was so engrossed in Lin Xiao's slapping that they couldn't stop, including Lutdan, who was practically wet with sweat just listening to Mayor Lin's phone call.

There was no request he could refuse.

That was settled just like that.

Friday, 7:40.

Amidst much anticipation, the third episode of "Rebirth" aired on time.

In this episode, the three groups of guests simultaneously embarked on their first field trip since the start of filming, visiting three different primary schools to record a summer vacation-themed class meeting.

All three lessons were excellent.

But the most exciting pairing was undoubtedly Lin Xiao and Han Xixi.

In the other two groups, the guests naturally tried their best to show their friendliness in front of the camera, but because they had been in the cloud for too long, no matter how hard they tried to get along with the children, the difference between them was simply impossible to erase with their affected smiles.

As a result, in the other two groups' class meetings, the children were all timid and shy, with absolutely no interaction or sparks.

The production team was also aware of this.

Therefore, the other two groups' segments were heavily edited, and the remaining content from both groups was just equal to that of Lin Xiao and Han Xixi.

Rao is so.

The awkwardness between those two groups continued endlessly, almost leaping off the screen and making the audience feel uncomfortable.

Without Lin Xiao and Han Xixi supporting them, this episode would have been a disaster.

Allocating the time from the other two groups to Lin Xiao and Han Xixi is a wise move that benefits all parties.

Anyway, the show's soaring popularity so far is all because of Lin Xiao and his wife, and viewers are happy to see them more in the new episode.

For the production team.

The segment featuring Lin Xiao and his wife turned the tide, preventing the episode from being criticized and the show's popularity from plummeting.

For the other two groups of guests.

They knew they had performed poorly this time, and no matter how much they tried to put on airs in front of the children in the mountains, they couldn't hide their disdain and sense of superiority.

This kind of thing can be a big deal or a small deal.

With Lin Xiao and Han Xixi taking the lead, netizens didn't have time to hold them accountable and naturally let the matter drop.

If it weren't for Lin Xiao and his wife diverting attention, netizens would have scrutinized every single one of their expressions with their microscopes until they convicted them of being heartless, looking down on rural children, and unworthy of being human.

Well, in the last show, her persona failed to hold up and instead collapsed.

Blood loss!
This kind of thing has happened before, and all the big stars are actually quite scared. This time, they don't mind that Lin Xiao and Han Xixi are less famous and are even stealing the spotlight. The other two groups of guests are genuinely grateful to have them stepping in. A win-win-win situation!

Twenty minutes into the program, it moved on to the elementary school segment for the following day.

The first segment features Lin Xiao and Han Xixi, who are about to give a choir lesson to the children in the mountains.

The atmosphere was a little awkward when the two appeared on stage, and the children's timid eyes were just like the other two groups.

But Lin Xiao's appearance immediately broke the deadlock.

Before he even introduced himself, some children recognized him as the town's mayor.

This is very rare.

After all, the other two groups are all superstars, with all sorts of true and false news flying around every day, but the children don't recognize them at all.

However, the children were very familiar with Lin Xiao, the mayor of this small town.

This is actually a very illogical thing.

It's like when an ordinary person switches to their own perspective, who can name the local town mayor or the director of the street office?
almost none.

Even adults don't know this, let alone children.

But surprisingly, some children at the scene recognized him, and not because of his identities as "internet celebrity Lin Xiao" or "singer Lin Xiao".

This is the first highlight of this episode.

Millions of viewers felt a jolt of unease upon seeing this scene, as if something within them had been stirred.

Of course, at this point, most people still subconsciously conclude that this was pre-arranged!

After all, variety shows are scripted!
But then, Lin Xiao picked up his guitar and led the children in singing "Little Apple," quickly warming up the atmosphere in the classroom.

This scene truly got the audience's hearts racing.

The magic of "Little Apple" lies in the fact that you may not like the song, but you will definitely sing it, and you will definitely sing along when you see others singing it.

This is magic!

So, on TV, Lin Xiao led the children in a loud singing session to break the awkward atmosphere of the class meeting.

Outside of television, across the country, in front of millions of television sets, tens of millions of people were shaking their bodies and singing out loud without restraint to the catchy rhythm.

It is currently 20:07 Gyeongju time.

If a sophon were monitoring Earth, it would see that, on a map resembling a rooster in the northern hemisphere, at this very moment, a mesmerizing and joyful song would simultaneously erupt from millions of windows:
You are my little apple

"I can never love you enough..."

If Zhizi transmits the song back to its home planet, the life form responsible for receiving the information will be completely confused and may even doubt Xing Sheng's existence.

Of course, the most likely scenario is that people will shrug and tap their feet along with this catchy rhythm, and then resolutely activate the interstellar missile button to destroy this incomprehensible alien civilization according to the Dark Forest Theory!
Of course, it could be millions of years before the missile reaches Earth!

……

The program is still ongoing.

After a sudden burst of singing, not only the children watching on TV, but also the viewers watching from home relaxed.

With the atmosphere lively, the class meeting could finally proceed normally.

Next, Han Xixi went on stage and taught the children how to form a choir from scratch.

This segment was quite long and was edited into three parts, which ran throughout the entire program.

Han Xixi had just finished explaining high, medium, and low tones to the children after the other two groups had finished their lessons.

While the other two groups were playing games with the children on the playground, this group was still testing the sound conditions one by one and dividing the sound ranges.

While the other two groups tried their best to be emotional and have heart-to-heart talks with the children, but in reality they were completely talking past each other, this choir had just been formed and started singing "Sunflower" for the first time.

In terms of program content, the other two groups were far superior, truly achieving the goal of edutainment.

But viewers were sore from watching, wishing their TVs had evolved a fast-forward function, otherwise they would have skipped it long ago.

Meanwhile, Han Xixi...

Although her lectures were dry, consisting of her standing on the podium and speaking in a serious manner from beginning to end.

Even Lin Xiao's "hot topic killer move" didn't help; he stood in the corner the whole time, gazing at the podium with a tender look.

Han Xixi didn't even respond to his gaze, and the production team couldn't even manage to create an emotional scene.

This was just a typical lesson, without any highlights, surprises, or laughs.

But the audience was completely engrossed, even more so than when they were in school.

The reason is simple, it can be summed up in one word—truth!

Reality shows, from the production team to the staff to the variety show guests, almost everyone only remembers the word "show".

The "real person" mentioned earlier has almost lost the word "real" in its name, let alone "real".

Even though Lin Xiao single-handedly propelled the show to new heights in the first two episodes of "Rebirth," there was an element of acting involved. Even if he wasn't acting, he was deliberately creating topics and conflicts, which is why the show became an instant hit and then became even more popular.

But Han Xixi's performance today was completely genuine, without any hint of "showmanship".

Sincerity is the ultimate weapon!

Throughout the two-hour lesson, Han Xixi remained focused and attentive, her eyes sparkling with excitement as she patiently and attentively taught the children to sing, without showing the slightest impatience.

A two-hour lesson, edited into a final cut, takes only half an hour.

After all, time had to be left for the other two groups. Lin Xiao's "Little Apple" at the beginning of the episode was the only highlight of the whole episode and took up more than five minutes of the time.

However, the brilliance of Han Xixi's teaching segment cannot be overstated.

Children in the classroom don't lie.

Viewers outside of television do not lie.

Even though Han Xixi didn't say a single heartfelt word from beginning to end, nor did she deliberately chat with the children or gossip, the audience was deeply moved.

As this episode came to an end.

In this old classroom, Lin Xiao strummed the strings, Han Xixi waved her arms, and the children sang "Sunflower" in unison.

Tens of millions of viewers felt their scalps tingle simultaneously, as if the whole country had experienced a power outage.

Some emotional people burst into tears right away.

This is outrageous.

For children experiencing vocal instruction for the first time, a short two-hour choir class is not enough to produce any heavenly sounds, even for a genius.

In fact, the final chorus performance was neither successful nor beautiful.

Some children rushed to take the picture, some sang off-key, and one child even let out a loud fart in his nervousness!
But these shortcomings cannot overshadow the shock and impact brought by the harmony.

The children's eyes were so innocent, their expressions so focused, and their voices so soothing.

Their little faces were all dirty. The weather was already hot, and they were practicing so intently and singing so hard that they were all covered in sweat.

This scene is hardly pleasing to the eye.

But it was precisely these dirty shots, paired with that loud yet gentle singing voice, and that pure yet bold tone, that created a powerful shockwave that moved all the viewers deeply.

If every household had an "I want you" button, the TV would probably be worn out by now!

This class meeting on the theme of choral singing was met with great applause.

On TV, after the children finished singing, their smiles were brighter than sunflowers.

Outside of television, viewers who were moved to tears by some of the dirty children on a reality show featuring married couples are already eagerly reaching for their phones, going on Weibo, and searching for related topics.

Everyone shared the same belief: I want to praise Han Xixi to the skies!!!
The topic has already been trending on Weibo, but it's not ranking very high.

The audience was incredibly anxious!

While praising Han Xixi enthusiastically, they also complained about Hunan TV for scheduling the online broadcast after the TV broadcast, making it impossible to see the comments or receive real-time praise, which was incredibly frustrating.

It's 9:30 now, and there's still half an hour before "Rebirth" goes live on Mango Video.

No matter how anxious netizens are, they can only remain calm.

These accumulated emotions and excitement can only be expressed on various internet social media platforms first.

Traffic to major websites began to climb rapidly.

This time, Han Xixi's popularity not only surpassed all the female stars, but even her internet celebrity town mayor husband.

This night was a night of revelry exclusively for "Teacher Han"! (End of Chapter)