The Heavens Start to Reverse Fate from Martial Arts

Chapter 35 Teachings to Li Da
Half a month later.

evening.

Royal residence.

The afterglow of the setting sun shines on the green-tiled roof of the house, creating a golden glow and covering the ancient building with a layer of warm gauze.

East wing, study on the second floor.

"Teacher, this is the detailed income and expenditure of Limin Commercial Bank in the past half month."

Li Da walked into the study and came to the desk. He placed the account book in his hand neatly in front of Wang Yi, then pulled out a chair and sat down, with a look of wanting to say something but stopping himself on his face.

Wang Yi put down the Tai Chi secret book, picked up the document and roughly flipped through it. After putting it down, he smiled and said, "What? Haven't you thought it through yet?"

"Students feel that using free services as bait may attract a large number of customers in the short term, but in the long run, they will lose more..." Li Da frowned, unable to understand the profound meaning of the free distribution of the National Martial Arts Weekly.

Free things are often accompanied by a greater cost. When customers get used to free things, they will have higher expectations and requirements for products and services.

As a result, businesses often need to pay a higher price to meet these requirements.

Once customers’ growing desires cannot be met, they will move on to the next merchant offering free gifts.

How can the business last long if the cycle continues like this?
Wang Yi smiled, raised his hand and stroked his chin, and said decisively: "Let me guess, did you practice this theory in Dongyang Trading Company? And messed it up?"

Li Da blushed. Although he was middle-aged, he still felt embarrassed when his embarrassing things were exposed:
"Last time I saw the teacher absorbed in reading Mr. Yangming's "Instructions for Practical Living". After I went back home, I also found a copy and read it carefully. I was immediately fascinated. The concept of unity of knowledge and action in it gave me a wake-up call."

"The student thought that if you know something, you should be able to put it into practice. So, he tried to attract customers with free gifts at the Silk Shop of the Toyo Trading Company, but the result was..."

He was embarrassed to say what happened next, as he almost ruined the entire silk shop's business. Fortunately, his father stepped in in time to deal with the aftermath, thus avoiding greater losses.

"Silk shop? Free gifts? Is that how you understand it?" Wang Yi rolled his eyes speechlessly and said unhappily, "The free concept implemented by the National Martial Arts Weekly is aimed at attracting more readers and spreading the newspaper's popularity and influence."

"The silk shop's customer base is already fixed. If you suddenly give out free gifts, people will only think that there is something wrong with the quality of your silk and that you want to clear out your stock."

Li Da looked suddenly enlightened. Why didn't he think of this?
Since the National Martial Arts Weekly is a new publication, it needs to quickly identify the readership and increase its visibility. Giving away free copies is indeed an effective way to do this.

But silk shops are different. Their customer base is relatively fixed, consisting of the families of high-ranking officials and wealthy businessmen in the city.

When these people buy silk, what they care about is not the price but the quality.

If you rashly give away free gifts, people will only think that the silks are inferior products, which will damage your own reputation.

After thinking this through, Li Da suddenly understood the situation. He stood up with a look of admiration and bowed, saying, "Teacher, your opinion is great. I appreciate your advice!"

Wang Yi nodded in satisfaction. Although Li Da had the conservative thinking of that era, he was quick-witted and could understand things at a glance, which made his careful teaching worthwhile.

Li Da stood up, still with a confused look on his face: "Students understand the teacher's intention, but why do you use free as a means? If the content of the newspaper is good, there will naturally be readers willing to pay for it. Simply giving up this part of the profit goes against the business philosophy." Wang Yi shook his head gently, his eyes deep, looking up at the yellow sky outside the door: "You only see one side, but not the other."

"I launched the National Martial Arts Weekly not only to make money, but also to pass on and promote the concept of national martial arts."

"Through free distribution, the popularity and influence of the National Martial Arts Weekly can spread rapidly, allowing more people to know about the existence of the National Martial Arts Weekly. Remember, popularity and influence are the foundation of a newspaper."

Li Da seemed to understand somewhat, but he still had doubts in his heart: "But, if this happens, won't we lose the income from newspaper sales? If we continue to spend more than we earn, no matter how big our family business is, it won't be enough to squander."

Wang Yi smiled slightly: "You are wrong, we have not lost anything. On the contrary, we have gained more readers and a wider influence. These are the important foundations for the future development of Guoshu Weekly. As long as we can have a wide range of popularity and influence, making money will be a very easy thing."

As he spoke, he said with emotion: "You know, a true businessman looks not only at the immediate benefits, but also at the various possibilities in the future."

"Free is just a means, a strategy. It can help the National Martial Arts Weekly to rapidly expand its influence in the short term and lay a solid foundation for future development."

"This is the core of free, but it is also a sophisticated business method. If you don't fully understand its meaning, it will be counterproductive if you use it rashly."

After hearing this, Li Da's mind suddenly became clear. He stood up and bowed deeply: "Thank you for your guidance, teacher. I understand."

Wang Yi stood up, patted Li Da on the shoulder, and chuckled, "I understand. Remember, a true businessman must learn to look at problems from a long-term perspective. Only in this way can you go further on the road of business."

“Real business is not about how to attract customers, but how to retain them. Loyal customers accumulated over time are the basic foundation of a business. Only with a solid foundation can you sail far and have the ability to resist risks.”

As he spoke, his thoughts drifted far away. Before he was reincarnated into the vast continent, he was also an old businessman who had been doing business for half his life.

But I slowly came to understand many truths during the sixteen years I was paralyzed in bed on the vast continent.

It really fits the saying, how can one gain true knowledge without going through hardships?
"I will follow your teachings!" Li Da bowed again with a serious expression. It had only been ten days since he became the other party's disciple, but he already felt that he had gained a lot.

What the other party taught was easy to understand, and always gave him a sense of sudden enlightenment, which enabled him to make great progress in business.

Li Da stood up and took out two yellowed books from his arms with some embarrassment: "Teacher, this is my father's monkey boxing secrets and his unique monkey stick skills."

Wang Yi raised his eyebrows when he saw his expression, but he didn't reach out to take it. He said with a smile: "Does your father know that you stole these two secret books?"

"Well... you'll know after you're caught in the act."

"Hahaha, that's thoughtful..." After hearing the other party say this, he calmly took the two books from the other party.

During this period, including the nine volumes given as tuition fees, a total of twelve martial arts secrets were obtained from the Li father and son.

As long as you digest and absorb these twelve volumes of martial arts secrets, your martial arts skills will surely reach a new level.

(End of this chapter)