Our Rise Era

Chapter 12 Our Backbone!
There are many people in this world.

Some people have been fooled by the media and paper books about their values, and think that the moon in the West is rounder, so they blindly follow the trend, worship foreign things, and pursue luxury goods...

There are also those who remain rational, have independent aesthetics, and understand what is art and what is commercial hype...

Zheng Guodong stood in the grocery store with mixed emotions.

A few days ago, my son, who was about to go abroad to study, spent 10,000 yuan to buy some bamboo gadgets, and he told me countless stories about the store [ZY].

Chatting...

He said the store started in France in 1882!
Talking about the French craftsmanship...

Talking about art, talking about how knowledgeable the shop owner is, how gentlemanly and noble he is...

……

Listening to his son's incessant chatter, watching how he spent ten thousand yuan on these cheap gadgets, and reading the article "The [ZY] Craftsmanship Spirit from France, Started in 1882" in Yilin, Zheng Guodong quickly realized that this was a marketing campaign with a lack of information.

but……

Have to admit it!
In this small county where more than 90 percent of the people have never been abroad, some magazines are almost authoritative.

Many people's cognition is limited to a small place, and their windows to the world are nothing more than books and media...

This is not a problem in itself for Zheng Guodong.

But sadly, his son Zheng Yi, like these people, was trapped in the false world created by this information gap.

It was funny, sad, and disappointing to him once again...

What is the difference between the so-called PRC and Made in China?
He didn't feel bad about the ten thousand dollars.

Although the instant noodles business is extremely difficult at present, it is not to the point of being penniless. He can come up with hundreds of thousands or even millions.

He sent his son abroad in the hope that he could learn professional knowledge overseas and come back with a certain level of knowledge and experience to pave the way for his future career...

Instead of worshipping foreign things and becoming an idiot...

Even though he cannot become the qualified successor in his mind, he also hopes that his son can be like him, with a certain level of critical thinking ability, and not be swept away by the crowd, lose himself, and become mediocre like a fool.

however……

……

That day, he talked with his son for a long time, and even used some connections to dig up the history of the store [ZY].

However, even though the evidence was placed in front of his son Zheng Yi and he patiently analyzed the business tactics behind this marketing campaign with his son, it did not bring any enlightenment to his son.

The son had a huge argument with him angrily, and then he locked himself in the house rebelliously as if he had been brainwashed. He did not say a word to him until the eve of going abroad.

Zheng Guodong felt complicated, but also curious.

Finally, he chose to visit the fake foreign brand store [ZY].

……

Have to admit it!
When I first walked into the store, the atmosphere was great. Whether it was the decorations in the store or the soft French music, it made me feel like I was in a small town in France...

He looked at the labels written in French and the goods, and his heart became more and more complicated.

He could tell at a glance that these goods were all domestically produced, all from Yiwu small commodities. Although the workmanship looked good in Western style, they were very cheap, costing no more than ten yuan.

……

He looked at the so-called bamboo artworks again. They were indeed very well made, but Zheng Guodong knew that they were only worth a few hundred yuan at most. His son had actually been cheated out of more than 10,000 yuan by these things...

All the teachings he gave to his son over the years seemed to be in vain, more like a slap in the face.

Is there any point in sending such a stupid son to study abroad?
As a man who focuses on the education of the next generation, the sadness in his heart suddenly became heavier.

Until he looked up and looked at the dragon...

....................................

"I won't sell it for 200,000."

In the early morning glow.

Zheng Guodong turned his head and looked at the young boss wearing glasses in front of him.

The young boss had a calm expression on his face, as if the number of two hundred thousand was not something valuable to him.

He was a little surprised, then squinted his eyes and looked at Zhang Yang: "Mr. Zhang, according to my investigation, you seem to still owe a lot of foreign debts, right? Two hundred thousand is enough for you to pay off some of your debts..."

After Zhang Yang heard what the middle-aged man said, he narrowed his eyes.

He realized that this middle-aged man must have investigated their store inside and out before coming.

But Zhang Yang's expression remained calm, with a gentle smile on his face: "Boss, if you are willing to pay 200,000, it means that the price of this dragon is more than 200,000..."

"These so-called bamboo artworks of yours were made by Old Man Lu from Houyang Village. The cost price is less than 30 yuan... You sell them for dozens or even hundreds of times the price. Don't you think it's excessive?" Zheng Guodong looked at Zhang Yang with a smile, his eyes sharp and full of meaning. A vague aura emanated from his body and pressed towards Zhang Yang. Facing Zheng Guodong's eyes that seemed to see through everything, Zhang Yang did not dodge, nor did he show any fear. Instead, he became calmer: "Art is priceless, and even pearls can be covered in dust. Perhaps, he is Old Man Lu now, but in the future, he will sit in the palace..."

When Zheng Guodong heard this, he stared at Zhang Yang's eyes.

Zhang Yang's eyes were calm. Even Zheng Guodong, who was so experienced, could not see anything except determination and tenacity in Zhang Yang's deep eyes.

He was surprised, but then continued to look at the dragon.

There are two ways to judge the value of a work of art.

A kind of historical sedimentation, such as the style, characteristics left over from each dynasty, and the historical value collected by people.

The other is the craftsmanship, such as Western sculptures and Eastern calligraphy and painting, which are natural and natural...

……

When Zheng Guodong took the first look at this dragon, he could feel the three-dimensionality of the dragon scales corresponding to the bamboo texture. It did not look like a sculpture but rather like a natural creation!
In addition, the dragon head is very lifelike. If you look closely, you can see that it is swallowing clouds and spitting out mist. At the same time, the dragon's eyes are fierce, its whiskers are long and trembling, its abdomen is painted like a snake's belly, and its body is curved and stretched with strength...

It seemed that there was a trend of unifying the world, which was exactly in line with Zheng Guodong's ambition. After watching it for a while, he felt a faint resonance in his heart.

Looking at its body, it is made of extremely sophisticated and delicate mortise and tenon structure, the patterns fit tightly together, and the textures are integrated just right. Ordinary craftsmen simply don't have this ability!
This thing is definitely worth collecting!
Zheng Guodong trusts his first impression very much!
If the reputation of the [Craftsman] was a little bigger, it would probably be priceless!
But unfortunately...

"I'll add another 10,000 yuan. How about 210,000 yuan?"

"Sorry, I won't sell it to you no matter how much money you make. This is a gift from Teacher Lu. It's more precious than anything else. If you want, I can ask Teacher Lu to make one for you..."

"..."

Zheng Guodong did not respond, but turned back to continue looking around the grocery store. After a moment, he said, "These past few days, I bought "Yi Lin", "Story Club", "Reader's Digest" and other content. I found that the latest issue has your [ZY] brand story. I want to know, who did you hire to write it?"

"A very good writer." Zhang Yang responded seriously.

"I am very interested in that writer, and I hope he can help me write something..."

"What do you want to write?"

"I want to write an article about our [Zheng's Food] story. Our [Zheng's Food] was founded in 1975. There are many stories to write about. I have thought about it before, but I lack a pen..."

Zhang Yang pondered the name of [Zheng's Food] in his mind, and then confirmed: "Is it the [Zheng's Food] that produces [Haikang Instant Noodles]?"

"Yes, that's right." Zheng Guodong nodded.

"Over the years, Japanese capital has acquired countless Chinese instant noodle companies. I heard that Hikvision Instant Noodles was also in talks for an acquisition some time ago?" Zhang Yang searched his memory and then confirmed again.

"We did talk about it, but I didn't agree..." Zheng Guodong was silent for a moment and then looked at Zhang Yang.

"Have a cup of tea first, and then we can talk slowly."

"it is good!"

After Zhang Yang took a look at the grocery store and saw that there were more customers, he greeted the stunned Fatty Yuan, and then silently led Zheng Guodong to the lounge inside.

Zheng Guodong briefly looked around the lounge and the simple teahouse not far away...

Then, looking at Zhang Yang...

Zhang Yang's extremely skilled and professional tea-making skills made Zheng Guodong feel a little out of place.

It seemed as if such a person shouldn't appear in such a small place.

Soon, the tea was brewed and Zhang Yang handed Zheng Guodong a cup of tea.

After Zheng Guodong took a sip, Zhang Yang smiled and said, "Is it because the price the Japanese investors gave you is too low, or is there another reason?"

"At the beginning of the millennium, there were 20 well-known instant noodle brands in China, including [Master Kong], [Nongxin], [Wu Gu Mai Chang], [Rixin], etc. We are one of them. Since the millennium, Japanese capital has been frantically acquiring these brands. So far, all instant noodles on the shelves have traces of Japanese capital. If I sell [Haikang Instant Noodles], then will all our Chinese food be controlled by Japanese capital?"

"You also said that all the shelves are Japanese-made. I heard about your [Haikang Instant Noodles] a few years ago, but now it is nowhere to be seen in major supermarkets. Will you die if you keep your back straight?" Zhang Yang looked at Zheng Guodong with a smile.

Zheng Guodong fell silent when he heard this. After a long while, he looked at Zhang Yang and said, "I always teach my son that I would rather die standing than live on my knees... If I step back, what about those people behind me? There are always people who are unwilling to bow their heads..."

After listening to this, Zhang Yang poured another cup of tea for Zheng Guodong.

Zheng Guodong took a sip and stared at Zhang Yang: "I hope that pen can write a little about our story, instead of always taking an unconventional approach and writing about those empty values..."

"You can write, but the price is very high."

"How much does it cost?"

"Three thousand words for one article..."

"So expensive!" After hearing the price of three thousand, Zheng Guodong was suddenly shocked!
Isn't this just asking for too much?
But Zhang Yang stared at Zheng Guodong with a smile: "In addition to the manuscript fee, the three thousand also includes a gift..."

"What gift?"

"You pay the deposit first, then we can talk about the gifts..."

"???"

(End of this chapter)