Our Rise Era

Chapter 157: Plan ahead! It's his world again!

Chapter 157: Plan ahead! It's his world again!
2 month 22 day.

Pengcheng.

Cloudy with showers.

News about the financial crisis is being broadcast on TV.

This disaster affected the global financial crisis market and also affected thousands of households in China.

For Li Ying's family in Pengcheng...

It was almost a devastating blow!

In the 80s, China had the largest number of bicycles in the world and was known as the "Bicycle Kingdom".

With the development of the economy, motorcycles are becoming more and more common.

but……

Motorcycles have a drawback, that is, they are expensive, costing anywhere from 5000 to 10000 yuan. An ordinary family can’t afford a motorcycle even if they work hard for a whole year...

However, riding a bicycle is time-consuming and laborious...

If we can find a balance between motorcycles and bicycles, then...

Isn’t that it?

Just at this time, on the black and white TV, Li Ying's parents saw that Huaqing University had developed an electric bicycle with a hub motor.

Li Ying's parents had a very keen sense of smell. Although their skills were limited, they immediately smelled a business opportunity.

So, he resigned from the factory immediately and started helping people modify bicycles at home.

Modified bikes are simple.

Just pull a lead-acid battery, mount it on the 28-bar self-propelled transmission position, and then use the power of the battery to pull the bicycle pedals forward...

As long as you can do it yourself and assemble the lines, there is no technical content at all, and there is no guarantee of safety. Many people lose power halfway through driving, or even lose electricity on their feet...

However, it soon became popular throughout the town.

Seeing that the business was getting better and better and they were too busy every day, the couple instantly realized that the opportunity to make a fortune had come, so Li Ying's parents immediately vacated space in their home and made a sign called [Feige Electric Vehicle].

……

From the millennium to 05, in just five years, Fei Ge Electric Vehicles started out as a lead-acid battery assembler, then went on to become an electric vehicle factory, and then expanded beyond Shenzhen to the national market.

Everything, everything, seems like a dream.

At their peak, their family’s annual profit even exceeded 10 million, and they truly achieved financial freedom.

however……

In the early barbaric times, ordinary people's cleverness could help them make a name for themselves by relying on the wild ways of growth.

But as the scale gets bigger, cleverness is completely useless in managing the factory...

Since 05, the state has stepped up its control over electric vehicle factories, and fire safety issues have received increasing attention.

Almost a year in 05...

Li Ying's parents are busy with various issues such as salary, management system, factory, safety...

After I finally finished dealing with these issues and things became a little more formal.

The market share has already been occupied by other brands.

Just like Li Ying’s parents’ [Feige Electric Vehicle], the first batch of people who tried it out either found big investments, survived, and became the number one brand in China, or were troubled by various problems along the way and eventually failed.

[Feige Electric Vehicle] is right in the middle.

It is not favored by big capital, but it is still alive. However, the sales volume is decreasing. It can only be described as "lingering on"...

In the second half of 08, when Li Ying graduated from university and returned home to take over the business, he found that the family business was in a mess. After finally solving all the internal friction and safety problems in the factory and making the entire factory gradually stabilize...

The financial crisis is coming!

The arrival of the financial crisis caused many previously agreed capitals to change their minds almost overnight...

There is no capital, no technology, and the brand effect has reached the bottom. Japanese electric vehicles are surging in the Chinese market and occupying the entire industrial chain. At this moment, the entire electric vehicle market is already a mess. The cooperating dealers have closed down one by one, or changed brands...

When 09 came...

No matter how hard Li Ying tried, she still had a vague feeling that she was powerless.

................................................

The sound of rain outside is hitting the window.

"Maybe there really is no chance of recovery, so I'd better take advantage of it while it's still worth some money..."

Li Ying looked at the sound of rain outside the window.

She scratched her hair in a headache, and her ponytail was almost as messy as straw.

In the factory below, the roar of machines could be faintly heard.

However, this roar seems to be quieter than last year.

on the desk.

Li Ying looked at the business data and the decreasing number of orders.

If this continues, it will be difficult to maintain the most basic operations of the factory.

Advertising on TV?

Nowadays, advertising costs millions or even tens of millions...

The funds they have now are very limited, and they dare not gamble this time. In case they lose it all, they will lose everything.

If all else fails, can they just negotiate with the factories of major domestic brands like [Alma], [Sakura], and [Suzuki] while they are still alive?
Just merge it into their production line?

Anyway...

More than one electric vehicle brand in Pengcheng has done this.

and……

This era is no longer the era of wild growth. Although the market is not saturated, it tends to be an era where the big fish eat the small fish. This is the end of the first round of reshuffle.

Big brands...

Advertising is everywhere.

We have our own technology, our own brand design, and even our own professional dealer brands...

There are also countless capitals that support them to fight price wars again and again...

And these second- and third-tier small brands should even be called miscellaneous brands...

What's there?

There's nothing at all.

Just when Li Ying was thinking about selling herself as a dog...

There was a knock on the office door.

"Who?"

"There is a boss named Zhang Yang who wants to see you..."

"???"

The door opened.

Later, Li Ying saw her parents walking in with a young man.

When she saw Zhang Yang, she was stunned at first, and then she stared at him in disbelief!
"boss Zhang!"

Her eyes widened!

She stood up uncontrollably.

For a moment I thought I had seen it wrong.

Zhang Yang...

During this period, anyone who has been paying attention to the Internet or even watching TV knows who this person is!
Crazy!

brutal!

No limit!
The most bloodthirsty gambler among the young generation of entrepreneurs in the 21st century...

……

During this period of time, too many labels were attached to Zhang Yang.

"you know me?"

"I know him, I know him. Who wouldn't you know? Mr. Zhang, sit down, sit down, sit down. Why are you here?"

Li Ying was so excited that she stuttered for a moment.

She hurriedly asked Zhang Yang to sit down, and after he sat down, her hands were shaking as she poured tea for him.

How could she not understand this character who appeared in the [News Broadcast]?
"I'll just sit for a while and chat with you briefly..."

"Ah, okay, okay, Mr. Zhang, if you have anything to say, please say it..."

"I plan to set up a [National Product Alliance], and within the [National Product Alliance], there will be a domestic electric vehicle alliance. I plan to find 10 brands around the world, include them in the alliance, and jointly invest, jointly acquire shares, and jointly manage!"

When Li Ying heard this, she was stunned, and then looked at Zhang Yang: "Ah? Mr. Zhang, you mean..."

"Japanese-funded electric bikes are coming on strong, and have gradually formed a three-legged trend. The three brands of [Alma], [Sakura], and [Suzuki] have formed a three-legged trend since 05. In 05, at the peak of China's local electric bike brands, there were more than 1000 small and medium-sized brands. In 08, that is, last year, China's local brands were either swallowed up by these three brands, or closed down, or squeezed out of the market space. Only 100 of them survived. In the financial crisis in the second half of 08, more than 100 of these 60 went bankrupt... Among the more than 30 Chinese electric bike brands... except for two that can barely survive, the rest are on the verge of bankruptcy and collapse, just like you [Feige Electric Vehicles]..."

Zhang Yang's words, like a knife, stabbed deeply into Li Ying's heart.

Li Ying opened her mouth, and after a moment, she finally smiled bitterly: "Yes, it seems that Mr. Zhang has conducted a detailed investigation of our entire industry..."

"I have indeed conducted a detailed investigation. Moreover, I have noticed that your company, Fei Ge Electric Vehicles, has adjusted its internal industrial structure since 06. It has started to develop lead-acid batteries while formulating internal rules and regulations. It has gradually begun to pay attention to quality and has started to build a brand. This is the right path..."

"Yes... I also think this is the right way, but we no longer have the final say in the market. We are too slow in transformation. My parents' thinking is still in the millennium, but time has passed too fast. They didn't react. By the time I really took over the management, we were already fish on the chopping board..."

"It's late, but there is always the saying that latecomers will prevail..." Zhang Yang narrowed his eyes.

"so……"

"I don't have anything else, but I have money now. If you want to survive, I will invest 50 million in your company, and you will focus on the research and development of batteries... If you need technology, I will get it, and if you need talent, I will find it... Advertising, sales platforms, these, you don't have to worry about them at all, leave them to me!"

"Then my role is..."

When Zhang Yang heard this, he did not answer Li Ying.

Instead, he silently flipped through the information of [Feige Electric Vehicle]. After flipping through it for a while, he turned his head and looked at Li Ying: "I agree with your management philosophy and system. So, I will not interfere with the internal management of [Feige Electric Vehicle]. Except for technical personnel and marketing plans, I will not send any more people..."

"5000 million, how many shares do you want?" Li Ying stared at Zhang Yang when he heard this.

“51% of the shares!”

"..."

Li Ying pondered for a moment...

About to say something.

But then I heard Zhang Yang's phone ringing.

Zhang Yang did not avoid the call, but answered the phone in front of Li Ying.

"Mr. Yuan, have you taken over the two brands [Forest Electric Vehicles] and [Li Hai Electric Vehicles]?"

"it is good!"

"Next, you go to [New Era]... [New Era] is in Su City, you are closer there, you must be quick, and if necessary, you can use special means!"

"Row!"

"..."