Our Rise Era

Chapter 162 The tide is rising!

After the reform and opening up...

The Chinese home appliance market is dominated by Japanese, Korean, and European companies...

After the 90s, through imitation, learning and following, China's home appliances ushered in the first golden decade. During this period, Chinese local brands represented by [Gremei], [Meiling] and [TLC] gradually emerged...

Air-conditioning brands represented by Grey, which master core technologies, even grew rapidly during this golden decade, and at one point reached the point where they could compete with overseas brands.

It is also one of the few companies in China Electric that has successfully transformed from a low-end brand to a mid-range brand...

however……

If you count the capital behind the brands that have emerged since the 90s, you will find a very interesting phenomenon.

They all have a huge capital supporting them from behind.

Some of these big capitals are Japanese, some are American, and some seem to be Chinese capital, but the investors behind the capital have a network of relationships behind them...

It comes from Wall Street!
For example, the capital behind [Gremei Air Conditioner].

The capital behind this company, which has been rising since the 90s, comes not only from Shanghai-related units, but also from a capital called Shenggao Investment.

The boss behind [Shenggao Investment] Capital is called Shen Gaosheng. He was born in China and went to the United States to study in the 90s. After that, he traveled back and forth between the United States and China for a long time, doing some business communication and other things...

There were many international students who experienced this kind of thing, and there were nearly several thousand of them in China at that time.

And Shen Gaosheng is undoubtedly the luckiest one.

The turning point of fate was in 2004...

In 2004, Shen Gaosheng received an investment of 2000 million US dollars and established [Shenggao Capital]

since then……

With Zhang Lei as the core, Shenggao Capital began to grow wildly throughout China.

From 04 to the present, [SPG Capital] has invested in all aspects of China, covering life sciences and health, hard technology, consumption and retail, carbon neutrality, and corporate services.

Almost all of the Chinese local brands that you can see emerging in the millennium have SAG Capital involved.

In just 5 years...

[Shanghai Gao Capital], which was once worth 2000 million US dollars, has now become a terrifying behemoth!
……

In fact, from the 90s to the present, the capital behind the well-known domestic brands is not only [Shenggao Capital]...

Count carefully...

The capital structure behind [BaoTao.com] is even more complicated, with [Yinsen Capital] from Japan and [Hunsen Capital] from the United States...

The capital behind XunTeng.com comes from South Africa, and the capital behind South Africa comes from European and American groups. Ma XunTeng personally only holds 7.7% of the shares in XunTeng Technology.

【Soudu.com】Behind the scenes...

……

March 3rd.

Department of Commerce.

Song Guifang silently looked at the "capital network" behind these leading Chinese companies.

After reading it, I closed my eyes silently.

The secretary saw a flash of anxiety on Song Guifang's face. After hesitating for a moment, he looked at Song Guifang silently: "We in China encourage foreign investment. Of course, the review of foreign investment is also relatively strict to ensure that they are within a certain range, um, within a controllable range... This is tacitly approved by the leadership above. Leader, you think too much."

"I hope I'm overthinking it."

Song Guifang placed the information on the table.

Next, open your eyes.

He took a look at the information displayed on the table.

..........................................

3 month 4 day.

sunny.

Zheng Guodong woke up from his sleep.

After waking up and finishing my meal, I went into the office immediately.

He saw the sales data of Hikvision Instant Noodles.

In the past year, Haikang Instant Noodles' "Laotan Pickled Cabbage Noodles" and "Haikang Children's Instant Noodles" sold a total of 2.3 million packs.

After deducting costs, the profit is close to 2.5 million.

Created the brand's history.

Looking at the sales data, looking at the factories under construction, looking at the countless busy workers...

Zheng Guodong did not feel any excitement in his heart.

In the past year, sales of China's instant noodles market have reached an astonishing 1 billion packs, accounting for half of the global instant noodles market.

Well-known instant noodle brands such as [Master Kong], [Nongxin], [Wugu Maichang], and [Rixin] have achieved sales of more than 350 billion packs...

The remaining 50 billion bags are all miscellaneous brands...

Among these miscellaneous brands...

Their [Haikang Instant Noodles] only accounts for about one twentieth, which is still a very small part.

of course……

This is not what makes Zheng Guodong anxious.

What kept Zheng Guodong awake all night was...

At this moment!

He is already nearly 10 billion in debt.

You heard it right. Although [Haikang Instant Noodles] is profitable, [Zhengyang Express] within the entire [Zhengyang International Food] has been losing money over the years.

At the beginning, when Zhengyang Express was established, the strategy was to surround the city from the countryside and deliver goods at the same time as delivering instant noodles.

But gradually, after the establishment of [Xiaomi Mall], the goods delivered by [Zhengyang Express] began to become more diverse.

The bigger the plate, the higher the transportation costs, personnel costs, and various costs including materials.

The monthly investment went from a few hundred thousand at the beginning to millions, tens of millions, and even hundreds of millions in the most terrifying month...

……

He watched himself getting more and more indebted.

Yes!

Every day when I open my eyes, I am faced with a debt of around RMB 10 billion.

"Boss Zheng, make a bet with me!"

"[Zhengyang Express] definitely has a future..."

"Let's hold on a little longer, a little longer!"

“If we want to compete with capital in a real sense, we must first become capital!”

"For people like us who want to rise from the grassroots to become capitalists step by step, we have no other choice but to take a gamble and win every time!"

"This financial crisis is the time for us to go all in and make our last bet!"

"After the financial crisis, we no longer have any hope of getting back on the poker table!" "..."

I don't know if it's because I chat with Zhang Yang too much occasionally...

Zhang Yang's "gambler" mentality and a hint of madness gradually infected Zheng Guodong!
Oh shit!

Zheng Guodong, a small boss in the county town whose initial annual revenue was only a million, actually believed Zhang Yang's lies and started playing with capital leverage!

He learned to be flamboyant...

The booming [Zhengyang International Food] was mortgaged, and all the borrowed money was used for logistics!
He began to frantically sell the brand license of [Haikang Instant Noodles]...

All over the country, as long as they want to build a factory, as long as they give him money and as long as the food safety is up to standard, he will authorize the brand...

He started borrowing money everywhere...

He used up all the things he could to buy, and even attended various "investment" meetings, pulling in a group of people to invest in him almost every day...

They even created a "mall" where you can get double the money back immediately after investing in yourself for two years...

……

Zhang Yang is a madman.

then……

He also became a madman!
With his investment, Zhengyang Express has developed exceptionally rapidly in this year.

全国共计2844个县级行政区，包括977个市辖区、397个县级市、1299个县、117个自治县……

As of August last year, there were already outlets in nearly 8 small counties across the country!
He was able to capture 1299 of the 700 small and medium-sized counties...

As of March this year, the number of outlets in small and medium-sized counties across the country has approached 900, and will soon exceed !
……

however……

Behind the wild growth...

Zheng Guodong felt like he had stepped into the abyss.

He had nightmares almost every day, dreaming that he was heavily in debt and his body was hung on a street lamp...

9 o'clock in the morning.

Just after Zheng Guodong finished reading the information, the office door opened.

The secretary came over with a serious expression, brought a piece of data, and said something to Zheng Guodong.

"Boss Zheng, our...funding chain is about to break!"

"If we don't make a profit anymore, our entire system will collapse!"

"Mr. Zheng..."

"Why don't we just sell some shares of Zhengyang Express?"

"..."

The secretary's words kept echoing in Zheng Guodong's ears.

"You can't sell it. This is the most critical moment. You absolutely can't sell it!"

"But, Mr. Zheng, you have to pay back the money you borrowed... double the amount. You borrowed 3 million yuan, and now you have to pay back 6 million yuan..."

"..."

Zheng Guodong took a deep breath and shook his head, signaling himself to calm down.

After seeing Zheng Guodong's expression, the secretary finally nodded and left the office.

After the secretary leaves...

Zheng Guodong looked at this data bitterly.

The outlets laid out by Zhengyang Express are basically in small and medium-sized counties.

Although the competition pressure is not so great in small and medium-sized counties, some counties do not have express delivery points at all, and some express delivery points are only available in the city, but the logistics and transportation costs are very high...

Every day, the money is burning...

He closed his eyes.

This time, I gambled to the point of penniless exhaustion!
I don’t know how long I can hold on…

You at least...

Let’s make a profit!

About a few minutes later, he called Zhang Yang.

Zhang Yang was silent for a moment after receiving the call, then said, "Wait a little longer!"

"Mr. Zhang, how long will it take?"

"Wait one more day!"

"One day is fine, but are we sure we will have money after one day? Why do I feel like I'm standing on the edge of hell? If I shiver a little, I'll be finished."

"Calm down, you must stay calm. We are now at the most critical moment. This is both the gate of hell and the gate of dragon. As long as we can survive the last darkness before dawn, we will succeed!"

"Mr. Zhang, tell me, do we still have a future?"

"Have!"

....................................

On May 3th.

It was the most difficult day for Zheng Guodong.

From a small boss, to a boss with a billion in debt and full capital leverage...

Betting everything on logistics is considered irrational by countless people.

He even recalled what he had done these days...

He also felt that he was very irrational!
like……

Like going crazy.

He waited until the morning of March 3th.

I was sleepless all night...