Our Rise Era

Chapter 170 Battlefield!

The trend is like a balloon.

It was dry at first...

No one cares.

But as more and more people flocked in, the balloon became bigger and bigger.

Ding Rong seemed to be a witness to this balloon...

The once quiet village is now bustling all day long, even in the early hours of the morning.

Every household has lights on...

Countless county and city leaders swarmed in with the media. When you opened the window, you could seem to hear the sound of cameras at any time.

Ding Rong was extremely uncomfortable with these waves of enthusiasm.

At one point, I even felt a sense of fear from deep within my heart.

Looking at the sales of [Osmanthus Fruit Shop] in [Wheat Mall]...

People who eat crabs for the first time will of course have their mouths full of oil.

however……

Behind the countless data, he didn't know how many of these sales were bought by insiders, nor did he know which of these data were true and which were false.

just like……

Some days ago.

Zhang Yang suddenly saw him and told him something astonishing...

[Capital Nightmare] The account that has been used to hack "Zhang Yang" on the Internet since 07.

“It’s all about the heat.”

"If a small person wants to rise, they need controversy. As long as there is controversy, people will watch. If people watch, there will be attention."

"No matter whether the attention is good or bad, as long as someone pays attention to you, you have succeeded!"

"..."

Zhang Yang was very frank and told him a lot of things.

From the collapse of the stock market, to running an instant noodle factory, to making mobile phones...

From mobile phones to photovoltaics, and then to the business department, we ask for subsidies.

……

It may be mean, shameless, offensive, or aggressive...

Behind each crazy decision, there is essentially only one purpose, that is, to stand out in this era and ultimately control the right to speak!

How difficult is it for a small person to climb up step by step from the bottom?

Diligence, hard work, the trend of the times, the opportunities of the times...

These are all important, but truly grasping them is completely insufficient.

……

After hearing this, Ding Rong couldn't help but feel shocked. At that moment, he seemed to have thousands of words to say, but in the end, he couldn't say anything.

He just watched silently as Zhang Yang made a cup of tea in front of him and drank it slowly.

do not know why……

Zhang Yang that night did not have any of the aura of a superior, nor was he as exaggerated as he saw in the video...

Yes, there is only one kind of loneliness...

A feeling of loneliness that he couldn't understand, as if it was beyond this era.

Sometimes I feel that Zhang Yang is like a wild beast running wildly in the wilderness, in the grass full of dangers, being stared at by pairs of eyes, running desperately towards an unknown distance, chasing something.

....................................

The spring in March passes quickly.

In the blink of an eye, it was April.

In April, the craze for Qianyangcun gradually faded.

Finally, there were not so many media and leaders flocking towards this side.

but……

On the streets and alleys, the promotion of "home appliances going to the countryside" has not stopped.

Walking along the streets of the county, the urban shopping malls, and the home appliance stores on the roads of the provincial capital...

As long as you stop, you can hear various horns and various promotional banners of "Home Appliances Going to the Countryside" hanging everywhere.

From mobile phones to TVs, from TVs to refrigerators...

The dazzling array of products was a pleasant surprise, and many customers would go in to take a look regardless of whether they wanted to buy or not...

April 10th.

[CCTV News] publicly reported the achievements of the [home appliances going to the countryside] pilot projects in [Qilu], [Yuzhou] and [Sichuan and Chongqing] over the past month.

[The average sales volume in the three pilot provinces increased by about 30% faster than in other regions, reaching 1.67 million rural residents, with total sales of about 40 billion yuan. Rural products have become the first choice for rural consumers! ]

After the report was completed, based on the pilot and investigation results, the Ministry of Finance and the Ministry of Commerce announced on April 2009, 4 that they would expand the promotion efforts to 10 provinces, autonomous regions and municipalities across the country. At the same time, they also included four categories of products with great market potential into the promotion scope of "home appliances going to the countryside", including computers, range hoods, air conditioners...

Almost immediately after the news was announced, Baotao.com, China's largest online shopping website, announced that it would join the "home appliances going to the countryside" campaign.

This time the event...

It was Jack Ma who personally came forward and held a press conference.

At the press conference, Jack Ma publicly announced a piece of news that made everyone excited!

That is……

"We [BaoTao.com] have joined forces with 29 international first-tier brands to participate in the subsidy program for [home appliances going to the countryside]..."

"The first round of state subsidies for [home appliances going to the countryside]!"

"And we [BaoTao.com] will carry out a second round of subsidies based on the [home appliances going to the countryside]!"

"For some products, we repeatedly discussed with distributors and manufacturers, and finally got a price that would shock everyone, yes! Everyone!"

"Yes, from now on!"

"As long as you buy electrical appliances from us [BaoTao.com], you will enjoy a 20% discount on all of them!"

"Yes, 20% off!"

“Some first-tier brands have prices that are very close to second-tier brands!”

“Let everyone buy first-tier brand products at second-tier brand prices!”

"..."

....................................

"Not good!" "Lao Ma is really going to start a price war!"

"My grass!"

noon.

Fatty Yuan received the news just after he took a nap.

After receiving the news, Fatty Yuan's face changed drastically, and then he hurried back to [Pengcheng], the headquarters of [Wheat Mall].

After arriving at the headquarters, several staff members hurried over with documents, their faces looking extremely heavy.

Just yesterday, these young people were full of excitement as they watched the number of registered users of [Xiaomi Mall] exceed 30 million, becoming the second e-commerce platform after [Baotao.com].

however……

It's only been one day!
The situation suddenly changed.

"The prices of first-tier TV brands, such as [Haisen], [Rili], and [Xinke], have dropped from 8000 yuan to 5000 yuan. They are only 1000 yuan less than our own TV brands?"

"..."

"There are also electric car brands. The three major Japanese electric car brands, [Alma], [Sakura], and [Suzuki], the lowest price is as low as 1800 yuan per car? As long as you buy it on [Baotao.com], it will be this price? Is it true?"

"..."

When Fatty Yuan heard this, he took a deep breath.

He hurriedly opened [Baotao.com]. The moment he clicked on [Baotao.com], Fatty Yuan saw that the interface of [Baotao.com] had been updated and a "Spring Big Subsidy" event was launched.

When you click on these subsidies...

Fatty Yuan saw a number that shocked him.

The three major electric vehicle brands, [Alma], [Sakura], and [Suzuki], although not as high as 1800 yuan per unit, but after receiving subsidies, the price has dropped directly from 3800 yuan to 2400 yuan, which is only 600 yuan away from their [Feige Electric Vehicle]!

600 yuan!

Will people choose Fei Ge Electric Vehicles or the three major brands of electric vehicles on the market?
It’s 600 yuan now!

It doesn't mean that [BaoTao.com] won't post prices again in the future!

If we put the price, then...

……

When I think of this...

Fatty Yuan called Zhang Yang immediately.

However, Zhang Yang's phone always showed as turned off and there was no signal.

Fatty Yuan became anxious.

Made a call to Zhang Yang’s girlfriend Sophie.

Sophie's phone also showed as turned off and out of service area.

this moment……

For a moment, Fatty Yuan seemed to have lost his backbone and was extremely panicked.

"Mr. Yuan, what should we do?"

"Wait, don't be anxious yet, wait, calm down first, the most urgent thing is to investigate the market first, keep an eye on market trends, and give me feedback in time when necessary."

"OK, I see!"

"By the way, in addition to this, you should also contact the factories we cooperate with, especially the [Electric Vehicle Alliance] to see if there are large-scale order cancellations and returns there!"

"Row!"

"..."

After Fatty Yuan finished giving these instructions, he watched the staff leave in a hurry.

He glanced at the sky outside the window.

It was drizzling outside the window.

There is a vast expanse in the distance.

in case……

If only they were given some more time!
Once they have a stronger foundation, they will be fully capable of joining this price war.

but now……

Their foundation is too weak.

It is more like a big bubble created by the policy of "sending home appliances to the countryside".

This bubble seems huge and widespread, covering all walks of life, but once it encounters wind and rain, it will burst in an instant!
The key is……

They are short of money now!

If you don’t have enough money, you can’t fight a price war. If you can’t fight a price war, you will be eliminated in the next price advantage. Being eliminated means…

All the things I did before were complete failures!
and many more!

Brother Zhang has told us before what to do if you encounter a similar situation?

Maybe not……

Yes!

I don’t think I said that.

It has been said that these big brands will go out of business, and most of the premonitions are to wait and see, set up the stalls first, and then find a solution when problems arise later...

……

From noon to afternoon time.

Fatty Yuan thought about a lot of things.

The more I speculate about the future, the more uneasy I feel...

Around 5 o'clock in the afternoon, the office door opened.

Immediately afterwards...

"Boss Yuan, this is bad. It's just as you thought!"

"After Baotao.com announced the price, our brands under the Electric Vehicle Alliance received nearly a quarter of the order cancellation calls in just one afternoon!"

"Some of these electric cars have already been sold... Customers would rather pay for the postage than ask us to return them!"

"In addition to electric vehicles, domestically produced washing machines, refrigerators and other products that have not been shipped since April 4 are also receiving large-scale returns at this moment!"

“The cheapest brand refrigerator on [Taobao.com] is only 300 yuan cheaper than ours!”

"..."

"..."

(End of this chapter)