Our Rise Era

Chapter 179 The era of smart phones!

Chapter 179 The era of smart phones!
2009 years.

first half.

China's low-end mobile phone market has been occupied by all kinds of unknown and copycat phones.

In the mid-range mobile phone market, Novia and Samsung are the lone rivals, occupying nearly 7% of the market in China and are wildly popular among young people.

but……

In 2009, [Novia] still sticks to its Symbian system. Except for some adjustments in pixels, there are no other changes in the new phone.

2009 was a year of rapid development for Samsung...

In the first half of the year, Samsung launched a rare "civilian" model S365, which they "considered" to be a low-end mid-range model.

Well, a phone with a built-in 200-megapixel camera is priced at only 1980 yuan...

It caused a sensation in China on the day of its release, and within a few months it had sales of millions of units.

In the second half of the year...

Rumors from various channels.

[Samsung] will launch a historic and revolutionary product in line with the 3G era.

Although there are rumors that this revolutionary product will overturn the era of smart phones and push Samsung to a new peak...

Some people also said that the price of this product is not cheap, it is definitely more than 4000 yuan...

but……

[Samsung] has done a great job of keeping this phone secret, and no one knows what the configuration of this phone is.

No one knows how shocking the so-called "revolutionary" history will be.

....................................

7 month 8 day.

The weather in July is hot and dry.

Xu Yunlong was sitting in the office with the air conditioner on, but he still felt the heat waves coming and made him sweat profusely.

In the past six months...

With the [MTK] system of the [R&D Department], the market was completely messed up like an old gangster. He became a big victim and lost tens of millions of RMB in vain...

Xu Yunlong suffered from anxiety disorder.

I couldn't fall asleep no matter how hard I tried every night, so I had to take sleeping pills.

However, when I woke up the next day, I felt groggy. After walking to the company, I couldn't even muster any strength in my body.

The first thing I do when I sit in front of my computer...

Just looking at the bill makes my legs go weak.

This wave of copycat mobile phones almost destroyed his entire industry.

In the first half of the year, Mr. Zhang bought shares in refrigerator and television manufacturers crazily, which had wiped out all the meager profits he had made from selling knockoff phones in the past year, and even left him heavily in debt...

In the past few months, the collapse of the [Domestic Electric Vehicle Alliance] of [Home Appliances Going to the Countryside] scared him so much that his face turned pale.

Ok!

The refrigerator and television manufacturers he acquired did not encounter similar situations...

if not……

said with no exaggeration.

He is only a hair's breadth away from bankruptcy, and if he goes bankrupt this time, he will be doomed and there will be no turning back in his life.

"Have the specifications of Samsung's new I750 smartphone been released?"

"Not yet. This time, they kept it a secret very well. We couldn't find out..."

"So when is their press conference?"

"The press conference should be on July 7, at the central square of Busan, South Korea..."

"okay!"

[Samsung] is arrogant and contradictory.

This divisive attitude makes them value the Chinese market but they will not show how much they value the Chinese market.

Anyway, as long as they release a new mobile phone, no matter what the configuration is, countless people in China will rush to place orders. China's OEM factories are still producing the predecessor S365 overnight.

In just four months, we achieved sales of 500 million!
This data, and for a series of products, is absolutely amazing!

After looking at the sales data on the computer, Xu Yunlong couldn't hide his envy.

S365 configuration!
To be honest, you can buy all the substitute products in Huaqiangbei for 300 yuan, plus labor costs, it would be at most 400 yuan.

If you sell it for 500 yuan, you can still make a profit. Even if there are tariffs or something, it will only be 800 yuan at most, right?
but……

They sell it for 1980!

what is this?
This is the brand effect...

They are [Samsung], they are the king of Korea, they are the global leader in mobile phones...

But at this moment, they have to face such a strong opponent!
Moreover, this time, they are the ones who will usher in the era of smart phones in the 3G era!

Oh shit!

Crazy!
……

The assistant left the office.

Xu Yunlong looked at the [Wheat 2] in his hand...

In the past six months, Xu Yunlong, who was overwhelmed by the pressure of "copycat phones", followed Zhang Yang's advice and chose to lie dormant.

On the one hand, the motherboards from the R&D Department were sent to Ding Ziqiang for disassembly and assembly to see if they could be used to install new models and withstand the new system.

On the other hand, he tried every possible means to maintain the cooperative manufacturers in Pengcheng and prevent them from withdrawing their shares. He also asked the manufacturers to keep their core production lines, even if it meant reducing profits to an outrageous level, in order to cope with the aggressive counterfeit phones and maintain the market.

Apart from these two aspects, what he does is purchasing!

Yes……

In order to launch [Wheat 2], we are purchasing various new components from all over the place!

From cameras to speakers, from shell mold production to capacitive screens, from memory core chips to memory...

In the past, you could assemble components in Pengcheng for 300 yuan, but this time the cost is as high as an astonishing 900 yuan...

This cost price does not include labor costs. If we add that in...

It's an astonishing statistic!

……

The chirping of cicadas outside the window is very disturbing.

The office door opened.

When Xu Yunlong saw Zhang Yang coming over, he stood up.

"Boss Zhang, let's just forget it!"

"Samsung's purchase price is cheaper than ours. Not only that, I just calculated that the purchase price of the first Android model [SX-G1] that was just released is only about 400 yuan. They sell it for 1500 yuan, which is totally profitable..." "Although our configuration is higher than theirs, to match Samsung, we have to sell it for at least 2000 yuan to make some profit..."

"For domestic mobile phones priced above 2000 yuan, we don't have any brand effect..."

"..."

Zhang Yang shook his head when he heard this: "We want to sell it for 1999!"

"Mr. Zhang, 1999, compared to the 1 of Android's SX-G1500, we have no price advantage at all..."

"Our configuration and performance are much better than theirs..."

"No one really cares about the configuration and performance. They only care about the pixels and functions. Now is the era of "copycat phones". There are so many options on the market..."

"Our benchmark is Samsung, not [SX-G1]! We want to be cost-effective, not a knock-off phone that is everywhere and becomes laggy after a few months of use! We want to be a brand..."

“But the market…”

“I’m just betting on the market!”

"What if I lose?"

"We can only win, not lose. If we lose, everything will collapse and we will all beg for food!"

"..."

There was a brief silence in the office.

Xu Yunlong's face turned pale and he wanted to say something, but after seeing Zhang Yang's calm expression, he was finally unable to say anything.

This battle...

He can't lose again!

If he loses again, he will face bankruptcy.

As for Zhang Yang, this battle cannot be lost.

If we lose this battle, all the efforts, preparations, and efforts we have made before will be wiped out...

After a few minutes...

Xu Yunlong gritted his teeth and barely regained some color.

"Okay, Mr. Zhang, I'll bet with you again. This time, I won't run away! I'll talk to the manufacturer. I've calculated that as long as we can sell 10 mobile phones, our purchase price can be reduced from 900 yuan to 700 yuan. For 50 units, it can be reduced by another 100 yuan..."

"..."

Zhang Yang patted Xu Yunlong on the shoulder and said, "I heard that Samsung will hold a press conference on July 7?"

"Yes!"

"There is still one week left, so take a good rest during this time! From now on, we don't have to waste time and effort to check what Samsung's configurations are. We have done our best and pushed the limits. From now on, just leave the eating and drinking to me. Consumers are not fools. If we treat them with all our heart, they will not turn a blind eye."

"But……"

"No buts! By the way, does the company still have money?"

"What do you mean?"

"Nothing, just asking. I need to pay some money..."

"Ok?"

"We lost the lawsuit over knockoff phones in 08!"

"what?"

..........................................

"Galaxy i750, I received news, this is Samsung's first global smartphone!"

"Yes, according to the latest news, this phone has 500 million pixels, which makes it the best phone at the moment, and its performance in all aspects should be far ahead!"

"But I don't think this phone is cheap..."

"I've heard that it's about 5600 yuan, maybe a little more..."

"Oh my god! 5600 yuan, isn't that too damn expensive?"

“Not expensive, not bad, not bad!”

"..."

7 month 9 day.

There are still 7 days until Samsung’s press conference, and the entire Internet is filled with news about Samsung’s new phone, the Galaxy i750.

“[Samsung] The world’s first smartphone!”

This gimmick is really too cruel!
In the 2G era, the network was lagging, but now, in the true sense of the 3G era...

Many people realize that a revolutionary industry from mobile phones is gradually coming!

Under the impact of Samsung mobile phones, the sales of [SX-G1500], an Android smartphone that only sells for 1 yuan in China, actually soared.

On July 7, one week after the launch conference, the order volume exceeded an astonishing 9 units, which has completely laid the foundation for the first battle in the era of smart phones!

………………

【R&D Department】

The aggressive Galaxy i750 did not put any pressure on Guo Shanming.

That's a knockoff...

On the contrary, the [Shengxing] mobile phone that sells [SX-G1500] for 1...

This made Guo Shanming feel a little pressured.

He is very clear about the background of Shengxing mobile phone...

Guo Shanming still remembers the "Little Avatar" era vividly...

Moreover, Android's open source system is very likely to impact their copycat phone market in the short term.

but……

The price of 1500...

Guo Shanming shook his head.