Our Rise Era

Chapter 260 Standing on the side of young people

6 month 4 day.

The sun is like fire.

【Novia】China Headquarters.

Davis walked out of the company silently.

In the past month, he has only felt depressed and suffocated in the company.

499 low-end mobile phone failed.

The top management didn't realize anything.

Even when Davis sent the [Wheat A] phone to the Finnish headquarters and sent an earnest email, telling everyone that this phone had become a threat to the [Novia low-end phone].

However, the response from headquarters was only arrogance and calmness.

They claimed that the hardware system of this phone was very poor, it was an old model from a few years ago, and the phone could not be equipped with more application APPs.

Such simple hardware configuration is at most a marketing shortcut, and ultimately cannot make them truly competitive.

and……

The so-called game?

It's just a so-called game.

When the heat is over, it will be clear who is swimming naked.

The top management responded with great confidence.

It seems that they did not take this failure seriously, but instead set their sights on the upcoming iPhone 5S series.

All the focus is placed on high-end models, and almost everyone's channels are promoting their [Novia] high-end flagship phone [Novia Lumia 1020], which will be launched in August.

but……

Can you really win?

Davis asked himself.

however……

But I didn't get any answers...

He even felt, not sure if it was an illusion, a surging current rushing forward at a rapid speed...

And they were blown by this trend to an unknown distance.

……

in the sun.

Davis, with heavy thoughts, silently came to the bustling subway in Yanjing.

After entering the subway...

He saw many young people, each holding a [Xiaomi A] and playing games.

Having been in China for many years, he naturally understood Chinese and knew what games these young people were playing.

It is a game just released by [Xiaomi Mobile Store] [Daily Parkour]...

Davis paused, then leaned over to look at the young men who looked like they were in high school.

But this look...

It made him frown.

....................................

“Why is this game so laggy?”

"I'll teach you how to avoid lags. First, uninstall all the software running in the background. Then, when you run the test, turn off the network on your phone... uninstall other game software that you don't play..."

"Oh? Then I have to download the other games again!"

"Just download it again. It's because other phones don't have this game. Besides, it's only 499. You can just try to overcome it..."

"..."

The subway is running slowly ahead.

Davis saw many young people playing the game "Run Everyday" with their heads down.

This is a running point game that covers competitive categories. There are not many characters in it, only three, and they look very cartoon-like.

They are Xiaoshuai with Dual Guns, Blade Baby and Xiaomeng the Cat.

Dual Gun Xiaoshuai is given for free, while Blade Baby and Cat Xiaomeng need to spend gold coins to buy.

The only mounts available are the Lamb, Orange Wings and Direwolf, and the pets are only star-level.

There are only two modes to play: classic mode and extreme speed mode.

……

The gameplay of this game is very similar to the "Temple Run" two years ago, but it focuses more on the playing experience and sense of competition than "Temple Run". There are many new gameplays, which test the player's sensitivity and sense of participation. In addition, cool characters, flashy mounts, cute pets, and many other elements are squeezed together...

Although Davis has a certain generation gap with the young people, he saw the excited expressions on everyone's faces and their eagerness to grab the phone from each other...

Davis instantly felt the impact of this game on young people...

This impact has, in a sense, caused these young people to ignore the flaws in their mobile phone hardware and the shortcomings of the [Wheat System].

……

Although [Wheat A] has updated a new system, everything is smoother.

However, after running [Everyday Parkour], you still need to uninstall all other running software, so as to barely keep the phone running smoothly.

If there are other apps running in the background and you open [Daily Parkour], the game will crash directly...

The system even froze for a while...

Davis has seen these young people uninstall other software in order to play this game more than once...

It was seen more than once that [Xiaomi A]'s phone got hot, but they just shook it, blew on it with their mouths, and then continued to play with it happily!

There was no complaint or dissatisfaction on their faces because of the defects of the [Wheat A] phone.

even……

Wait until you get off at the subway station.

He saw several young people say this.

"This is a 499 phone. It can make calls and play games. Why do you ask for so much?"

"I don't see what games your 4599 Samsung can play!" "It just looks good and sophisticated, but the other games are about 10 years old..."

"I'm out of date! I don't want to play Snake or Tetris!"

"..."

....................................

"Dad, this game is fun!"

"I took it to school, and many people surrounded me, asking what kind of mobile phone can run this game..."

"Now, many of them are asking me to buy [Xiaomi A] mobile phones for them!"

“Is this the latest product from our [Novia] mobile phone?”

"..."

[Smartphone Era] What is it for young people?
High configuration?
What does high configuration serve?

Just to make a phone call?

Is it just for the exquisite appearance?
Listen to music?

……

After returning from the subway station, Davis sent the [Wheat A] mobile phone to his son in the United States.

I just wanted to make sure...

This game is lethal to young people...

But unexpectedly, the next day, he called him excitedly and told him that he hoped to get more [Xiaomi A] phones...

When he saw and heard these words, Davis finally closed his eyes.

....................................

"As of June 6, the sales volume of [Wheat A] in the market has exceeded 15 million units and is heading towards 2500 million units!"

"According to a data survey..."

"Among [Xiaomi A] users, nearly 3% are students, most of whom are high school students, and nearly 4% are college students who have just entered the workforce. Their initial income is not high, and a cost-effective mobile phone is what they pursue..."

"correct!"

"There is another very interesting phenomenon. There is a nearly 5% overlap between the users of the low-end [Xiaomi A] mobile phone and the iPhone ..."

"The iPhone series of mobile phones mainly appeals to the vanity of young people. Owning an iPhone means having a certain, superior status. This is the lowest and highest level of showing off for these young people..."

"And [Wheat A] is a social system targeting young people..."

"Although you can play [Daily Parkour] without an internet connection, your final parkour results will be uploaded to the official website of [Xun Teng Technology]. There is a ranking on the official website, which is updated every week... and there are also various interactive systems. Young people like this very much. There is a saying that their souls seem to be hooked in..."

"..."

"Yes, their [Wheat A] system and hardware are very poor, and they can only choose one of the two in some games..."

"But, they are unique!"

"What is uniqueness? It means that for the popular mobile games on the market, except for [Wheat A], other models cannot play it..."

"..."

The entire era is developing with each passing day.

Being arrogant and condescending will only make you gradually fall out of touch with the times.

[Android Open Source Alliance] held a mobile phone meeting on June 6.

However, there were only Joe Tech and their Android system analysis team in the conference room.

At the meeting...

Qiao Taike listened with a serious look as the person in charge introduced that the sales of [Wheat A] had skyrocketed with the birth of the game [Everyday Parkour].

After selling millions of units in just less than half a month, the arrogance deep in my heart gradually disappeared.

The sales of several mid-range models they released in June were mediocre.

this moment……

He suddenly realized something.

That is, these Chinese users may not be as demanding on their mobile phones as they imagine.

The configuration is low, as long as they can play the game, they will uninstall and then download, and even a short-term network disconnection does not matter...

"As for Zhang Yang, I sometimes find it incredible. He always seems to be able to use his own things to hit a point in young people's minds, thus ignoring some of the shortcomings of the hardware..."

"His games, from Angry Birds to Talking Tom to the current Run, seem to be a hit harvester that can accurately harvest users..."

"..."

In fact, when the analyst says this very seriously.

He wasn't the only one who was shocked.

Qiao Taike's expression was also extremely complicated.

do not know why……

One game after another seems to be popping up like mushrooms after a rain.

These games...

But each of them has the potential to be a phenomenon.

It seems that there is a large and amazing game team behind him. This team is very mature, so mature that it seems to have experienced many years of market baptism...

But when investigating them, I found that the people in these gaming teams were very simple, and they were all ordinary people before...

……

Just at this time.

The conference room door opened.

The assistant came over with a serious look on his face.

"Qualcomm has started to send people to contact Zhang Yang privately without our consent?"

"Yes, Qualcomm needs the market... and Zhang Yang has been able to sell so many units even though he has left the Android Alliance. This has dealt a blow to the confidence of the Android Alliance... and Qualcomm may be preparing to invest on both sides..."

"..."

(End of this chapter)