Our Rise Era

Chapter 266 Crisis
As the clarion call of 4G gets louder and louder...

When the battle between systems becomes increasingly intense...

The former king of feature phones [Novia] has finally come to the most critical battle that determines its fate.

........................

"In the era of smart phones, the most important reason is to adapt to the market..."

"In the past, we had too many and too diverse product lines, and our investment in hardware made us perform poorly in smartphone software. We did not develop unique applications, nor did we have a specific mobile platform..."

"This has led to consumers often choosing relatively more popular mobile phone manufacturers, such as Apple, Samsung, Google, and now, there is also a [Wheat App]..."

"..."

"When the Internet era came, we still clung to the traditional way of thinking and failed to launch products and services that met market demand in a timely manner. Although we were the first in the world to launch the mobile Internet Ovi store, we failed to successfully create an open platform ecosystem and were inferior to the app stores of Apple and Google..."

"..."

7 month 3 day.

Standing at the Dahua headquarters in Novia, Davis handed a crazy plan to the leaders of the headquarters.

In fact...

This plan was already underway more than ten days before the technical document was submitted.

That is, spend 10 billion RMB originally used for the operation and promotion of the high-end model [Novia Lumia 1020], bypass the Finnish headquarters, and invest it into the entire [Novia] operation system in China. From now on, build a smart platform that belongs only to [Novia] and save the 499 [Novia ASHA 510] low-end phone.

This idea is really crazy!
So crazy that everyone was shocked!
But for Davis, this was a well-considered decision!

It even feels like a fight to the death!

In fact, Davis wanted to do this a long time ago.

However, the [Symbian system] was too bloated and the code was too complicated. Any slight change would affect the entire system and it would collapse all at once. In addition, there were internal struggles in the company and the orders were changed every day. As the person in charge of the Chinese region, I had no way to do anything. Even if I saw the sudden rise of [Android] and [IOS] in the end, I was still powerless!

Their choice between Symbian and Microsoft led to confusion in their product line, causing them to miss the most critical two years...

Now [Microsoft] has already been finalized, and it is also a brand new system!

As the smartphone era approaches and the 4G horn sounds in our ears...

Davis knows it!

Even if it's late, I still have to do something!
"You can't do this, you're crazy! That's the money we're going to use for the Novia Lumia 1020, which will be released in August to compete with the iPhone 8S!"

"You spent all this money on a cheap phone for 499!"

"What should we do next? Tell me what we should do. We have just been acquired by Microsoft, and every penny is important. Our strategic goal is to focus on the Novia Lumia 1020, not low-end phones that don't make any profit..."

When the headquarters heard the news about him and saw him suddenly take action, they suddenly thought they had gone crazy and hurried to China.

Jeremy, the vice president of marketing, even slammed the table in front of him.

"We missed the most critical two years. Now, we can't miss it again. Mobile phones are for users, not like before, where users are dominated by us and users use whatever we make. We are not the trend, we are even blocking the future trend. If we want to survive, we have to do this!"

The setting sun shone on Davis' face.

Davis' eyes were firm. Facing the questioning, he just took a deep breath and was a little excited: "But, we need users. In the whole of China, and even in the world, the market for truly low-end machines has the most users. The past market sales have been enough to hit us. We must put away our arrogance, really bow our heads, and stand on the side of the users... This is a battle of life and death, I need your cooperation!"

"What do you need us to cooperate with?"

"I need our own application system. I hope the head office can cooperate with me this time and focus on the ecological expansion and adaptation of the Microsoft system!"

"Impossible. We have just integrated the [Symbian system] and [Microsoft] system and are now investing in the development of the [Novia Lumia 1020] high-end model. It is impossible for us to focus on low-end mobile phones. Moreover, at this critical time, I hope you can cooperate with the head office to complete the [Novia Lumia 1020] project!"

"Why is the company always fighting over this and that? Why can't they maintain a united front?"

“We are now on a united front!”

"If headquarters won't help me, I'll do the adaptation myself!"

"Are you crazy?"

"Yes, I'm crazy!"

"..."

……

night.

Deep.

After the people from headquarters left with cold faces.

Davis sat in a chair.

At this moment, he felt an unprecedented sense of loneliness, as well as a sense of despair that he was powerless to stop the 4G era, even though he could clearly see it rushing towards them.

a kind……

To use the Chinese words, it is like trying to stop a chariot with a mantis arm.

but……

If you do nothing.

Then, what awaits them is only the loss of the entire huge Chinese market and then destruction!
....................................

Mid-January 2013.

The sales volume of [Wheat A] exceeded 3000 million units.

The success of these sales comes from several games such as "Temple Run", "Everyday Parkour" and "Happy Match 3".

The uniqueness of these games is almost tied to [Wheat A], so users finally choose the cost-effectiveness...

but!
Being one step ahead does not mean that you can be successful once and for all… Although the first person to try something new has an inherent advantage, the competition from the latecomers is coming…

On the battlefield without the smoke of gunpowder, a stranglehold on [Wheat Technology] is quietly taking place!

As early as the beginning of June, when seeing these games become popular, more and more game manufacturers realized the potential of mobile games in the 6G era and began to flock into the development of mobile games.

With the addition of more companies!

More and more products are being born.

In just less than half a month...

Various types of "free" downloadable parkour and elimination games have sprung up like mushrooms after a rain and have all flooded into the market.

Although most products are uneven, and some of the products are simply disasters, several companies produced by several major game manufacturers in China, such as [E-net], [Shengtian], [Zhaiweidao], have made several games that are not inferior to [Tiantianpaocool], [Happy Xiaoxiaole], etc.

Among them, [King of Parkour] produced by [E-net Games] and [Let's Eliminate Music] produced by [Shengtian] once soared in popularity and rushed into the top five of the mobile game download list, vaguely threatening the original owner...

mid-December.

Everyone has discovered that there are more and more alternatives to the Android system, which originally had only one application...

These alternatives...

The gameplay mode is borrowed from several games of [Chuangshi Technology], and because it was rushed, it has a strong sense of plagiarism, and the gameplay is slightly lacking in feel...

But for mobile phone users, they no longer have to choose a single [Wheat A]...

after all……

The market is realistic.

If you are unique, users will choose to make various concessions. If you lose your uniqueness, why would users choose you?

Samsung and Novia phones were like this before, not to mention the hardware-defective Wheat A system...

Since breaking 3000 million units in mid-July, the sales of [Wheat A] began to fall sharply due to the huge impact of the game market...

By the end of July, the daily increase in orders for [Wheat A] had fallen below 1,000 units, and it officially fell into an embarrassing situation of stagnation.

……

Internet era.

With the emergence of more and more apps and products, it will be easy for you to rise.

It even became popular overnight.

but……

Your decline is also rapid.

Overnight, you will go from being the one person that everyone admires to plummeting to the cold, hard ground, unable to extricate yourself.

....................................

"Boss Zhang, we no longer have any advantage!"

"We are at a disadvantage now..."

"All the major game manufacturers want to cooperate with us, but we have no other options..."

"Our hardware is so outdated!"

"Mr. Zhang, we have to make a decision. Why haven't we reached an agreement on Qualcomm's chips yet..."

"The Android system has released several new mobile phones, all of which have voice systems and are loaded with multiple games..."

"Novia has also updated its system and installed many of its own games. Now, the entire platform is very rich..."

"What should we do?"

“When can we update the hardware system?”

"Or, sign it!"

"Sign with Qualcomm! Ten years is ten years, making money is the most important thing for us!"

"..."

"..."

8 month 2 day.

The sky of Pengcheng was shrouded in haze.

Zhang Yang looked at the sky silently, and then looked at Xu Yunlong who walked in.

Xu Yunlong looked extremely anxious and a little panicked.

……

The feeling of falling from a great height.

It's very painful.

He couldn't understand why...

Qualcomm has clearly extended an olive branch to them.

But Mr. Zhang insisted on waiting...

What are you waiting for?
Waiting for yourself to explode?

Wait until the market competition becomes completely crazy, wait until you completely withdraw from the Chinese mobile phone circle, and continue to retreat to Africa?
【Android system】 Supported a variety of games at the first time to enrich Android
(End of this chapter)