Our Rise Era

Chapter 289 [Wheat Mall] National Products Festival!

This October, with Ali Langlang going public in the United States, it created the world's largest IPO!

The popularity and topicality of [Baotao.com] also reached an all-time high.

Major social networking sites, major Internet news platforms, even TV platforms, video platforms, major QQ groups, [Android phones] news pop-up windows...

There is Mr. Ma giving a speech, there is the entrepreneurial story of [Ali Langlang], there is the historical record of [BaoTao.com] over the years...

As long as you log on to your computer, turn on the TV or open your mobile phone, you can see the latest news about [Ali Langlang].

On the Internet, countless netizens' admiration for Ma Yunqiang has reached its peak...

Countless "Papa Ma" appeared one after another in various comment sections...

This October.

It's crazy for Baotao.com.

It’s like an amazing traffic feast!

And Jack Ma did not miss this traffic feast.

At the end of October, facing an interview with reporters, Jack Ma excitedly announced something in front of the camera.

That is……

[In 2014, the world's first Double 11 Carnival season event will start on time at 11:11 pm on November 0! ]

……

Double 11 in this world comes earlier than in the original world.

2008, after the financial crisis.

Large quantities of offline materials are piling up...

In addition, November is a special time for year-end clearance.

Finally, Ma Yunqiang and Baotao.com's operations department discussed it and finally, Vice President Chen Yong was responsible for holding the first Double 11 event.

That year...

Because Baotao.com asked merchants to cooperate with the Double 11 event, which would require merchants to sacrifice some profits, only 27 brands participated.

The stores participating are basically those clearing out their stock.

But no one expected that the turnover would far exceed expectations!

Finally, everyone unanimously decided to make November 11 a fixed date for Baotao.com to hold large-scale promotional activities.

It has also registered various Double 11 trademarks, making it its exclusive and specific [e-commerce promotion festival].

....................................

"Mr. Yuan, I received a message that [BaoTao.com] is going crazy for Double 11 this time! The scale, popularity, and user sentiment are already unprecedentedly high!"

"Our traffic and transaction volume dropped by nearly one-fifth today!"

"..."

December 11, morning.

【Wheat Mall】

Fatty Yuan sat on a chair in the headquarters office of [Wheat Mall].

I watched the assistant rush in and hand over a piece of data.

After reading it, Fatty Yuan frowned.

On Double 11 every year, the traffic of [Xiaomi Mall] always experiences a big drop.

In order to cope with the sharp drop in traffic, [Xiaomi Mall] will send each user the "first red envelope of autumn" on Double 11.

But this year, the traffic of [Xiaomi Mall] has dropped significantly.

In fact, for 11 Shopping Street, [Xiaomi Mall] also thought about holding similar events.

But, Lao Ma is very cruel!

How cruel is it?
It started in 08 when their [Xiaomi Mall] was born.

For Double 11 and Double 12, and other "terms" similar to e-commerce and shopping, they [Ali Langlang] have registered corresponding trademarks for all of them.

Moreover, the scope of registration is very comprehensive, with nearly several thousand entries. Basically, all the activities you can think of are registered.

If you want a trademark, it's very simple. You just need to pay Baotao.com the trademark usage fee.

The trademark royalties...

Basically, the prices are sky-high!
In the end, [Wheat Mall] gave up the idea.

……

This year's Double 11, due to the impact of the listing of [Baotao.com], the traffic of [Xiaomi Mall] dropped to a very alarming level overnight.

"Mr. Yuan, what should we do?"

"Hold on, give out red envelopes!"

"How are we going to distribute the red envelopes this year? Looking at the situation, the amount of last year's red envelopes is not enough. We need to double it. I estimate that our annual turnover... will have to be paid into it!" The assistant was silent for a while, and finally said this.

"Keep an eye on the movements of Baotao.com. Remember, do not miss any information, no matter how small it is. I will try to keep watch over here."

"Ok!"

Wait until the assistant leaves.

Fatty Yuan was walking back and forth in the office.

A sense of anxiety welled up in my heart.

[Xiaomi Mall] has a considerable amount of traffic and a considerable amount of transaction volume.

However, [Xiaomi Mall] is more like a platform, and its main profit channels are two.

One is advertising revenue, the other is transaction commission...

It also provides a series of value-added services, such as store decoration, marketing promotion, etc. Merchants can increase store exposure and conversion rate by purchasing these services, thereby increasing sales, and [Xiaomi Mall] earns income from it...

However, in order to maintain the growth of traffic and users, almost half of the profits are spent on red envelope promotions every year.

It is no exaggeration to say that from 09 to 2012, when calculating the profit every year, Xiaomai Mall was operating at a loss. It was not until 2013 that it achieved a formal net profit of 5.8 million yuan thanks to the increase in the number of users.

The profit margin in 2014 increased by nearly half compared to 2013, and when the turnover was about to exceed 10 billion RMB...

But then I encountered Baotao.com after it went public in the United States.

The sharp drop in traffic in early November 2014 made Fatty Yuan realize something very clearly.

That is……

There is no hope of reaching 10 billion this year. Maybe even worse, we may have to spend more money just to retain our users!

……

Time passed little by little.

In the blink of an eye, it was noon.

Fatty Yuan also heard more and more news from Baotao.com...

This year's Double 11 of [BaoTao.com] is likely to be the one with the most merchants participating...

Yesterday, the popularity and visits of [BaoTao.com] exceeded nearly 1.8 million, reaching an astonishing figure...

Moreover, I also received a message.

That is, this time, [BaoTao.com] will not let merchants pay for themselves, but will subsidize part of the merchants' logistics costs for Double 11...

Except for Zhengyang Logistics, almost every logistics company is involved in subsidies. It is obvious that Jack Ma, who got money from the capital market after going public, is now frantically impacting the Chinese e-commerce market and intends to regain market share.

……

Fatty Yuan finally called Zhang Yang to discuss how to deal with the Double 11 event of Baotao.com.

But it's a pity.

Brother Zhang, who always answered the phone in the past, did not answer the phone at this moment.

I asked other staff members...

Fatty Yuan heard a piece of news.

That is, Brother Zhang is not in the country, and no one knows where he is going.

this moment……

Fatty Yuan seemed to have lost his backbone all of a sudden and started to panic.

In the past, when dealing with every attack from [BaoTao.com], Fatty Yuan had discussed with Zhang Yang and only announced the opening of subsidies in advance after obtaining his consent. But this time, it was also the most critical moment...

Brother Zhang is not here...

Three o'clock in the afternoon.

"Mr. Yuan, we have lost users again. Mr. Yuan, have you come up with a red envelope plan?"

When Fatty Yuan heard what his assistant said, his expression changed slightly: "Wait a little longer."

"No response from Mr. Zhang?"

"No."

"Mr. Yuan, is it possible that this time, Mr. Zhang wants you to deal with this crisis alone?" The assistant looked at Fatty Yuan, was silent for a moment, and finally asked this question.

"What do you mean?" Fatty Yuan stared at the assistant.

"With Mr. Zhang's wisdom, it is impossible for him not to have thought of the impact that [Baotao.com] will have on us this Double 11... Moreover, since Sophie left, Mr. Zhang has handed over the financial rights of [Baotao.com] to you. Do you know what this means? It means that in Mr. Zhang's eyes, you are Ma Yunqiang. Mr. Ma, this time, you can make the decision on your own!" After facing Fatty Yuan's eyes, the assistant finally took a deep breath.

"Without Mr. Zhang's signature, I can't make any decisions on my own!" Fatty Yuan shook his head with a cold face.

"But I heard Mr. Zhang say more than once in public that if he wasn't here, you would be the backbone of the entire company!"

"Brother Zhang will always be the backbone of the company. It doesn't matter whether he is here or not!"

Fatty Yuan gritted his teeth and said this!

The assistant wanted to say something else, but finally lowered his head and left the office.

After the assistant left, Fatty Yuan sat quietly in the chair.

His hands are shaking...

Yes! I was shaking, and a feeling of uneasiness surged through my body!

[Xiaomi Mall] is no longer the size of the original dozens of merchants.

If he signs now or makes a decision, it will cost hundreds of millions of red envelopes...

This responsibility is too heavy!

he……

Can't afford it!

He is afraid that he can't do it well!

……

He seemed to have returned to 07...

That grocery store.

He stared at the turbulent stock market and poured money into it frantically.

that time……

He was defeated miserably!
And this time...

He doesn't dare!

....................................

Time passes day by day.

July 11th arrived in a blink of an eye.

As Double 11 is getting closer, the traffic of [Xiaomi Mall] absorbed by [Baotao.com] has reached nearly one-third!

Fatty Yuan heard that this year's Double Eleven, [BaoTao.com] the number of merchants participating in this event is likely to exceed 20,000...

Among them, international brands such as [Rick], [P&G], [BMW MINI] and other surprising brands all participated in Double 11!

The brands in [Xiaomi Mall] are basically domestic products with good value for money. There is no comparison at all. If we don’t send out some red envelopes to keep users…

This wave might lead to a major collapse.

……

"Brother Zhang..."

"Brother Zhang, why don't you answer the phone?"

"Brother Zhang, where have you been?"

"Brother Zhang, please answer the phone. What should I do? We need to send out a lot of red envelopes to stabilize the current situation. We... this red envelope incentive plan and operation plan, Brother Zhang, have you read it? Can we do it? Brother Zhang, please give me a reply..."

"How to do!"

"Brother Zhang..."

"..."

Fatty Yuan has been suffering from insomnia these past two days.

I finally fell asleep, but I dreamed that [Xiaomi Mall] was completely destroyed in my hands...

Then wake up...

This kind of mental torture is driving him crazy!
but……

He called Zhang Yang countless times, but no one answered.

He sent nearly a hundred WeChat and QQ messages to Zhang Yang, but he received no reply.

As Double 11 is getting closer, the traffic of [Xiaomi Mall] is getting lower and lower...

He became more and more uneasy and irritated.

He looked at the financial system on the computer.

Staring at the documents and operational drafts on the desk...

Financial signature!
Right before his eyes!
Moreover, Zhang Yang also handed over the company's seal to him!
Just nod and grit your teeth!
All the anxiety is gone!

He can do whatever he wants!
But he was hesitant to sign.

after all……

This time, it is very likely that all the profits made this year will be invested.

He has never gambled like this before!
……

He walked out of the company.

Just when he was feeling a little uneasy, his eyes suddenly caught sight of the huge bamboo dragon at the entrance of the Baotao.com office.

That was him and Zhang Yang...

When I opened a grocery store...

The "bamboo dragon" that Old Man Lu made for them.

After staring for a long time and hesitating for a long time, he finally gritted his teeth!

Fuck it!

Bet again!
....................................

"No news about Zhang Yang?"

"No, these past two days, Zhang Yang seemed to have suddenly disappeared, and no one knows where he went..."

"..."

May 11th at 10 o'clock in the evening.

The countdown to Double 11 is underway.

Ma Yunqiang has been keeping an eye on Zhang Yang these days.

But, the weird thing is...

Zhang Yang seemed to have disappeared from the face of the earth.

Even the people in [Xiaomi Mall] don’t know where Zhang Yang has gone.

Moreover, in the past, when facing the Double 11 of Baotao.com, [Xiaomi Mall] always advertised in advance that they would give out red envelopes...

But this year, [Wheat Mall] is quiet.

This silence made Ma Yunqiang feel a little uneasy.

"He wouldn't be in the United States, preparing for the listing of [Wheat Mall]!"

Ma Yunqiang narrowed his eyes and thought of a possibility.

But then, he shook his head and said, "No, during the preparation period for listing, the website data is particularly important. It is impossible to ignore the loss of website traffic..."

If not...

What is Zhang Yang doing?
The more Ma Yunqiang thought about it, the more he couldn't guess what Zhang Yang was doing at this time.

After a long time...

He has a cold face!
What am I afraid of Zhang Yang doing?
This year, the 2014 Double 11, has the largest number of participating merchants in history, with nearly 2.7 merchants and 4.2 brands participating on Taobao.

International big brands, from small items like shoes, hats and clothes to large items like computers, refrigerators and color TVs, all flocked to support this Double 11!

he……

What are you afraid of?
Ma Yunqiang closed his eyes.

When he opened his eyes again, wisdom and confidence were restored in his eyes.

……

Time passed little by little.

Soon it was early morning.

[BaoTao.com] officially announced the start of the [Double 11 Promotion]!
……

"Boss Ma, the transaction amount for ten minutes is out!"

"How many?"

"20 million!"

"it is good!"

"..."

Ten minutes of data was handed to Ma Yunqiang.

Ma Yunqiang nodded.

I feel very satisfied!
This year!

Double 11!

They are going to break the 500 billion transaction volume!

……

Just at this moment, the assistant received a call.

Then slight changes!

"Boss Ma! [Xiaomi Mall] suddenly announced the distribution of 10 billion RMB in red envelopes!"

"what?"

"It's the sixth anniversary of [Xiaomi Mall], [National Products Festival]! 8 million domestic product gift packages! Subsidies for users!"

“什么六周年，他成立时间不是2月3日吗！要6周年，也是明年的2月3日！”马云强愣住了。

"Boss Ma, their vice president Yuan Wang is giving a live speech!"

"Zhang Yang didn't come out, so why did you let a deputy come here to organize such a big event?"

"..."

(This chapter is 4000 words, 12000 words were delivered today, sorry for the late update... I have a fever, I feel a little groggy, damn it's influenza A... Damn it!)

(End of this chapter)