Our Rise Era

Chapter 291 E-commerce War!

“Half price!”

"Boss Niu, is it really half price? This batch of goods is not for sale. We carefully prepared winter models. Half price does not mean any profit for us..."

“Half price!”

"it is good!"

early morning.

【New Bee】Apparel head office.

Niu Li stared silently at the words "National Products Festival" in "Xiaomi Mall" with an extremely firm expression.

07, 7 years ago…

When she met Zhang Yang, Niu Li was just the owner of a small clothing factory. Due to the subprime mortgage crisis, a large number of goods in the store could not be sold.

7 year later...

The former [Guifa Clothing], now the [New Bee] brand, has survived and made a lot of money with the help of Internet marketing and the former [Zhang Yang Takes You to Cut It] program.

In recent years, after making money, Niu Li did not enjoy it, but invited many well-known overseas designers to help design various products for New Bee's clothing. She also invested a lot of money every year to conduct market research and store research. New products are released every season of spring, summer, autumn and winter...

From children's clothing to the elderly, from young boys to young girls...

Their product line is very rich, covering all age groups. Under her management, the [New Bee] brand quickly broke through the siege of domestic clothing and became one of the best in the domestic clothing field.

For the 2014 winter collection, they are even more ambitious, hoping to formally impact the high-end level and compete with big brands with their flagship models.

At this juncture...

She received a call from [Wheat Mall].

Immediately afterwards...

She closed her eyes.

"Mr. Niu, then, how about we open an online store and sell it at a 50% discount? We have invested a lot in promoting this product and invited overseas celebrities to endorse it. The cost is far more than 10 million RMB..."

"Correct!"

The assistant asked again before leaving the office.

When she got Niu Li's serious reply, the assistant finally nodded and left the market with mixed emotions.

After the assistant left, Niu Li looked at [Xiaomi Mall] and [Baotao.com].

Finally closed his eyes.

........................

"Boss Li, are our new products also discounted on the Internet? Are our four-wheel vehicle transportation also included?"

"Yes!"

"But……"

“Let’s do this!”

"it is good!"

"You can also let them place orders online and pick up the cars offline... Talk to dealers across the country!"

"it is good……"

【White Pigeon Electric Vehicle】.

Li Ying looked at the screen silently.

Especially after seeing the words "National Products Festival", his eyes were filled with excitement.

Over the past two years...

With the rise of [Takeaway Wars]!

Their [White Pigeon Electric Vehicle] has sold nearly 350 million units by relying on customized electric vehicles for takeout!

Made a lot of money!
At this moment, it is the leader among the three major domestic electric vehicles in China, [Blue Horse], [Little Bird], and [White Pigeon] electric vehicles...

Even compared with those overseas brands, it is not inferior!

Suppression from foreign capital, acquisitions by big brands, repeated market battles...

However, no one knows better than her how much hardship, sadness and difficulty are hidden behind the rise of domestic electric vehicles...

At this moment, when she saw the words "National Products Festival", she seemed to hear a call...

……

Following the crazy price cuts of [White Pigeon Electric Vehicles], the two brands [Blue Horse] and [Little Bird] also followed suit and cut their prices significantly.

Everyone has posted their latest and flagship products online.

....................................

"Mr. Ma!"

“From toothbrushes and toothpaste to electric cars…”

"From instant noodles to electronic products, and then to domestic clothing..."

"There are even some fruits and vegetables!"

"..."

“Almost all the cooperative products in [Wheat Mall] have launched new products, and the prices are very cheap!”

"..."

Double 2014, 11.

For Jack Ma, it is very important.

This is the first battle after going public in the United States.

It is also a battle to announce who will be the winner of the entire Chinese e-commerce field!
This battle...

Nearly 2.7 merchants and 4.2 brands participated. Baotao.com originally planned to invest more than one million customer service staff, and the subsidy was unprecedented. It can be said that real money was invested...

The data looks great too!

20 billion in ten minutes!
20 minutes and 04 seconds to break through 50 billion...

11 minutes and 38 seconds after the opening of the Double 28 Shopping Festival, the transaction volume reached 100 billion yuan...

In 2013, it took 100 hours and 5 minutes to reach 49 billion...

Each piece of data made Ma Yunqiang extremely satisfied!
They created history in listing, and they also created operating history in the e-commerce field, standing out from the crowd!

……

However, they never gave up their eyes on [Wheat Mall].

In fact, the direction of play of [Wheat Mall] this time is completely different.

The original intention of establishing the Double 11 Shopping Festival...

The original intention was to boost the sales of Baotao.com and to have stores take out some of their inventory in order to stimulate the market in the name of discounts.

Therefore, most of the products on [BaoTao.com] this time are seasonal products…………

But the goods in [Xiaomi Mall] are basically new products that have just come out and are on sale!

From clothes to electric car products, from toys to various peripherals, all kinds of department store products...

Almost all of them are new products that have not yet been sold on the market!
Although these are domestic products and the brand appeal is not as strong as imagined, it still makes Baotao.com feel like it has been attacked!
"They are showing their swords!"

Ma Yunqiang took a deep breath.

Just as these words fell...

[Baotao.com] Vice President Chen Yong knocked on the office door.

"Mr. Ma!"

"There's something wrong with the speed increase and popularity of [Wheat Mall]. It seems that we have taken back all the popularity they sucked away!"

Chen Yong frowned deeply.

Just as he finished saying this, and before he got a response from Ma Yunqiang, Chen Yong's phone rang, and then his brows frowned even deeper.

Then, I opened my phone immediately...

Then I saw the live broadcast of [Bean Mud Video]...

"what happened?"

"Boss Ma, the download volume of the [Douni Video] APP is increasing like crazy, and [Douni Video] is also giving out red envelopes for domestic products! Moreover, the [Douni Video] APP has opened up a new program, [Live Broadcasting with Goods]. Many former [Xiaomi Takes You to Cut a Cut] anchors have suddenly started broadcasting and started introducing various products to users... Because they are both under Zhang Yang, the [Douni Video] and [Xiaomi Mall] video APPs are connected, and the adaptation is very good..."

Chen Yong stared at the [Bean Paste Video] on his phone.

Ma Yunqiang walked over, looked at the live broadcast above, and immediately narrowed his eyes.

[Zhang Yang will take you to chop the sword] From now on...

[Dou Ni Video] invited many video creators and assisted them in completing the creation of various videos...

At the same time, from the perspective of single video playback, [Douni Video] is also reforming, moving towards originality, and starting to deliberately cultivate [anchors].

During these two years...

The anchor with the highest number of fans at [Douniu Video] has exceeded five million!
There are also dozens of big anchors who have broken through the million-level mark...

There are countless anchors with hundreds of thousands of fans...

The content is very broad, covering a variety of video content such as intangible cultural heritage, comedy, small theater, etc.!
【Aiku Video】I have also tried to do...

However, because [Douni Video] is supported by [Xuntong Technology] and has a steady stream of user traffic, [Aiku Video] was unable to take over for a while.

At first, Ma Yunqiang didn’t care…

He only thought about going public first, integrating [BaoTao.com], and then officially starting to lay out the next step [entertainment industry]. But no one expected...

Zhang Yang was actually one step ahead!
Integrate all these [anchors] together, and then, on this special date, suddenly start promoting products, and they are domestic products!
……

"These anchors have great appeal..."

"It's early morning now, but countless users have already started buying things after hearing the host's introduction..."

"..."

Chen Yong's phone rang over and over again.

Finally, I was a little dazed.

At four o'clock in the morning, I looked at Ma Yunqiang and said, "Boss Ma, the traffic of [Xiaomi Mall] has recovered to 80%. They have regained most of the traffic we took away!"

“How much data are they selling now?”

"Their official website has not announced it, but according to our data department's calculations, their transaction volume this time may have risen to 75 billion!"

"How many of us?"

"We have 150 billion, but our turnover growth rate has begun to decline. However, their turnover is increasing. As more and more people join, this data..."

Ma Yunqiang appeared calm on the surface.

But deep down inside, a feeling of uneasiness and anxiety welled up in my heart.

It seemed vaguely that their [Baotao.com] was being surrounded and blocked by a series of systems set up by Zhang Yang.

But what’s even more terrible is that the controllers behind these industries, their [Ali Langlang]’s biggest competitor on the Internet, [Xunting Technology], have not made any move yet!

……

"We will increase publicity and discounts. If necessary, we can subsidize merchants and users! At the same time, we will discuss with merchants and ask them to launch new products instead of using clearance products to deal with the problem!"

"..."

"it is good!"

Ma Yunqiang calmly asked Chen Yong to quickly produce the record.

After watching Chen Yong leave...

Ma Yunqiang actually felt nervous for the first time!
Like an invisible hand...

Holding onto something.

Just at this time……

There was a knock on the door in the office.

"Come in!"

"Boss Ma, we found out where Zhang Yang went!"

"Where did you go?"

"Zhang Yang is following the CEO of DouNi Video, Sun Hongsheng, in preparing for the listing of DouNi Video in Hong Kong..."

“Didn’t they go to America?”

"No! It seems that Zhang Yang said that if their industry is to be listed, it should be listed in China, and refused to be listed in the United States, so as not to let [Dou Ni Video] become a money-making tool for the Americans. His intention is to let American capital come to China. During the negotiation, he even laid it on the table. He said that he could make money, but [Dou Ni Video] would inevitably contain information about China, which involves security and cannot be leaked to the Americans... and Hong Kong Island is a transit station between China and the United States... Both sides took a step back and, on the premise of abiding by the principles of both sides, they finally decided to list in Hong Kong Island! These days, they have been discussing this. I heard that Zhang Yang slammed the door and left several times, but was persuaded to come back... The capital side compromised a lot with Zhang Yang!"

"..."

When Ma Yunqiang heard this, he felt the pressure doubled.

Then he quietly opened [Dou Ni Video].

this moment……

He suddenly realized something!

Then he stood up immediately!

"Damn it!"

"This time, the battle of domestic products is Zhang Yang's valuation battle in Hong Kong Island!"

"He's using us as a springboard!"

"..."

(End of this chapter)