Our Rise Era

Chapter 299 Who will be the master?

Late February 2015.

Faced with the ever-expanding WeChat payment.

[Ali Langlang] The group was forced to fight hastily.

However, even if [Ali Langlang] has all the marketing plans in place...

Including, but not limited to, red envelope following, which spent nearly 2 million yuan and also created a Spring Festival red envelope rain.

But in the end, the effect was minimal, and it only slightly slowed down the number of users attracted by WeChat, that's all.

End of February 2th.

Ma Yunqiang locked himself in the office for a whole day.

Until the early morning of March 3st...

Then he walked out of the office.

He looked a little haggard and tired, but his eyes gradually became calm, as if he had accepted the defeat caused by the surprise attack.

He called together all the senior executives who had started a business with him, and said this in a very heavy tone.

"In the past, we called on others and other industries to 'change the sky'... Today, I have to admit one thing, that is, the sky above our heads has also changed."

"The times are developing very fast. We are at the top, but we must never underestimate any rising figures of this era, and every opportunity..."

"These people are very likely to make 2015 the last year of our [Ali Langlang] due to the negligence and lack of ambition of each of us, including myself..."

"..."

in everyone's mind.

Since the establishment of the business in 99...

Jack Ma has always been a high-spirited and confident leader who has absolute control over himself and the future.

Never before have these words been spoken in such a heavy and pessimistic tone as they are now.

After hearing these words, everyone present was moved, as if there was a huge stone in their hearts that could not be shaken off.

"We have to wait a little longer. We can't let others lead us by the nose again!"

"Calm down and think carefully about the future!"

"[Bike-sharing] temporarily stops investing! We won't follow!"

Ma Yunqiang looked at everyone silently.

At this special moment when the storm was at its peak, I finally chose to calm down.

....................................

After 2010, the times have developed so fast.

It is not an exaggeration to describe it as changing rapidly...

No matter how brightly a flame burns, it will be extinguished by a gust of wind.

……

This red envelope rain from WeChat quickly swept across the whole of China after the Spring Festival.

In early March, with the official opening of the WeChat payment system by Xiaomai Mall, almost all companies in the entire Xiaomai Technology system joined the WeChat system.

Subsequently, other brands, with the help of Xunteng’s business personnel, also began to enter the WeChat system one after another...

【Zhi Yu Bao】, a subsidiary of 【Ali Langlang】, suffered heavy losses in this sneak attack. After experiencing the gloomy period throughout February, it seemed to have suddenly become dormant in March...

It is reported that Ali Langlang is rebuilding its own ecosystem and excluding some irrelevant ecosystems from the scope of cooperation.

And, it has started to contact a series of financial institutions one after another, and seems to be making plans for the next step.

This dormancy has caused the shared bicycle development of OFT, a subsidiary of Ali Langlang, to gradually stagnate!

When [Ali Langlang] temporarily invested in [OFT] bicycles, which owns more than 60% of the market...

Some investors realized what Ali Langlang had noticed and began to reduce their investments.

However, in the entire capital market, there are more bold and irrational gamblers!

In other words, they are well aware that this market is very likely to be a trap, but they are betting that this market will not decline so quickly!
Especially as the "deposit" trend gradually becomes popular, more and more small brands have received tens of thousands or even millions of deposits from users by selling a few cheap bicycles...

Countless people who are blinded by rage know very well that this is a big sickle. They can use the users' deposits as capital leverage to raise a large sum of money and invest it in the next capital industry!

The entire [shared bicycle] market went crazy at one point!
From January to March, [Kongwu Bicycle], [1bike], [Qiku Bicycle], [Dingcheng Bicycle], [Little Green Bicycle]...

In just three months...

The bubble of [shared bicycles] has been expanding, and even ushered in the golden age of electric bicycles...

According to rough statistics from transportation-related departments, there are nearly 70 shared bicycle companies across the country, and in three months, a total of more than 600 million shared bicycles have been put into use.

Wait till April...

An offline battle using [shared bicycles] as a gimmick!

It has become a new round of competition after [food delivery] and [Didi] taxi-hailing...

More and more small and medium-sized investors have entered the market, and they are frantically attacking cities and taking over territories... The streets of China's first-tier, second-tier and third-tier cities...

In just a few months, every bus intersection and the entrance to the university town were filled with all kinds of crazy bicycles parked everywhere...

Same place!
How exaggerated is it?

This is the brand that was parked this morning!
After the afternoon, a group of people came and dismantled the entire bicycle system and replaced it with their brand!
They once had a big fight over territory!
These include, but are not limited to, bicycle seats being slashed by competitors at night, tires being deflated and punctured, and in some areas even bicycle bodies being splashed with feces!
The entire capital market seems to have lost all logic, and has begun to fight fiercely, with all kinds of chaos appearing frequently...

……

After a series of wars...

Countless people began to realize one thing.

That is, although [shared bicycles] have a wide range, the market is not as big as imagined.

Countless small and medium-sized investors rushed into the market, but the final returns were far less than expected, and after experiencing the initial recharge boom...

More and more users are looking at bicycles, and when the novelty has gradually worn off, their enthusiasm for green travel has gradually declined!
Moreover, bicycles have many limitations, such as uphill, long distance, etc.

Just as countless small and medium-sized investors are seeking a way out for a larger [sharing] market...

Three Chinese electric car brands, Blue Horse, White Pigeon and Little Bird, jointly launched a single-seat electric car on the market...

After seeing this electric car...

Those crazy capitalists were stunned at first!
Then, he gradually became jealous!
"Did you hear that?"

"What did you hear?"

"Three Chinese electric car brands, Blue Horse, White Pigeon, and Little Bird, have launched an electric car for only 888 yuan. If they buy in large quantities, the price can be as low as 800 yuan per car!"

"Really?"

"Really! What else?"

"They have developed an electric vehicle unlocking mechanism specifically for us, which is suitable for our [shared electric vehicles]!"

"..."

Early May...

I don't know which electric car company first launched the new gimmick of "sharing electric cars" and "sharing bicycles", and signed an agreement with three Chinese electric car brands, "Blue Horse", "White Pigeon" and "Little Bird"...

More and more capital began to rush into the cheap electric vehicle market in large quantities and began to purchase in large quantities frantically!

During this period……

Mr. Shen of [Qiku Bicycle] is particularly crazy. After raising nearly 1.5 million yuan in capital, he used all of it to buy and sell electric vehicles!
And put this batch of electric vehicles on the market as soon as possible, but unexpectedly...

This time, the investment in [shared electric vehicles] has suddenly created a huge surge of market enthusiasm in the saturated market!
In less than a week!
They actually received nearly 1500 million yuan in deposits for electric vehicles from users...

In mid-May, the deposit reached 4000 million!
Wait until late May...

To the shock of countless people, the deposit has exceeded 100 million!

The market seems to be crazier than anyone imagined!

....................................

"Boss Ma, do we have to wait any longer?"

【Ali Langlang】In the office.

The secretary rushed in and placed the entire market report of [Bike Sharing] on Ma Yunqiang's desk with a complicated expression.

Jack Ma has remained silent. After the battle with Xiaomai Mall in 2014 and the sneak attack on the Spring Festival Gala, except for maintaining the most basic strategy, other strategies of Jack Ma's Ali Langlang are gradually shrinking.

"Boss Ma, Zhang Yang's three electric car brands sold nearly 300 million units in May through shared bikes! With a surprise attack, they topped the Chinese electric car sales chart! They have already surpassed the sales of Japanese electric cars by a large margin... According to our survey data, they started to stockpile electric car production capacity as early as January, just for this battle... They have turned the situation around!"

"In June, the entire [bike-sharing] market will expand further..."

"Because the market is so chaotic, we can't tell which electric car company has Xunteng Technology's industry in it..."

“If we don’t intervene after the battle is over, Xunteng Technology might just become like Waimai and Didi Taxi, and take over the new round of payment systems with the gimmick of shared bikes…”

"..."

Jack Ma knows better than anyone how serious the current situation is.

I also know that if I take one step slowly, I will take every step slowly.

but……

"Our advantage in the ecosystem is no longer comparable to that of Zhang Yang and Xunteng Technology. If we continue to fight them, we will only end up dead... We cannot use our own weaknesses to touch the strengths of others... From mobile phones to other social ecosystems, how can we be opponents? If we continue to fight, we will only end up dead!" Ma Yunqiang took a deep breath: "Our advantage is the financial market... How are the connections between the several fund systems now? Several executives of Alibaba have not submitted reports for a long time. When will the Yu Libao system be launched?"

When the secretary heard what Ma Yunqiang said, he fell silent.

After a long time, the secretary looked complicated and took a deep breath.

"Boss Ma, Xunteng Technology seems to know that we are working on the financial sector. They are also in contact with several fund companies we have contacted... They will offer the same price as us!"

"..."

When I heard this sentence...

Ma Yunqiang's face changed drastically!
(End of this chapter)