Our Rise Era

Chapter 302 Bloodbath!
From 08 to 2015.

[Android], [Microsoft], [Symbian] and other systems have all been deployed in advance in the era of smartphones...

From 08 to 2013...

For everyone, it is a year of competition.

It is also the time when everyone witnessed the former "God" fall overnight, sighing with regret...

It also witnessed the ascension of the new king [Android] system.

but……

In this turbulent era!

This throne belonging to the Android system is not as stable as imagined.

……

The total sales volume of smartphones in China in 2014 was 3.89 million units.

The iPhone series sold an astonishing 5812 million units...

【Samsung】Sold 5740 million smartphones across its entire series...

HTC, LG and other mid-range Android phones sold nearly 1.5 million units...

Chinese local brand mobile phones, led by [VIK] and [OPO], sold a total of 6000 million units thanks to extensive advertising.

The sales of the [Wheat] series of mobile phones, [Wheat A] and [Wheat A2] alone, totaled 6400 million units!

In 2015, although the sales momentum of [Wheat A2] declined slightly, thanks to the craze of [Wheat A2] and its terrifying user base...

It seems that it has formed an irresistible force against low-end mobile phones!
..........................................

"We need some people to step up and fill this position..."

"I know that low-end phones have low profits and complicated after-sales services, which have a great impact on your market value and revenue..."

"but!"

"It is undeniable that the entire Chinese low-end machine market is the largest, accounting for about 60% of the entire market..."

"..."

in the office.

The sun shone through the treetops and onto Chotech's face.

Qiao Taike looked at Liu Yunkai, the head of HTC, who was not far away.

He said this silently.

【HTC】Headquarters is in Taiwan.

Founded in 1997, it had no substantial works in the early days and its market share was not high.

In 2003, after the millennium, HTC developed the PAD handheld computer and thus emerged in the market.

Later, its market value gradually increased, and it cooperated with computer brands such as Microsoft and Dell for a period of time. It continued to be popular, and at its peak, it was even not inferior to the former Samsung.

There used to be good products in the field of smart phones. However, with the rise of the iPhone era, with the competition from Samsung, and with the disruption of the market by Xiaomi 2 and 3.

HTC, which was trying to become a high-end smartphone brand, ultimately failed and gradually became one of the representative brands of mid-range Android phones...

In the first half of 2014, HTC was unwilling to continue to linger in the mid-range market, so it rushed into the market with its new product [HTC M2014].

Unfortunately, during the period when Samsung and iPhone were competing for supremacy, the M8 had no special features at all, and its sales were extremely poor.

This disastrous defeat caused HTC to lose all its voice in the high-end field. Unwilling to accept this, they released the M2015 in 9.

However, sales were disappointing...

As sales did not meet expectations, HTC cut the order volume of components for the M9 by 30%. The M9 was even sold out at half price in the US market, causing HTC's market value to drop significantly...

……

“But if we make low-end machines, then the brand value will be gone!” Liu Yunkai looked at Qiaotek with an extremely complicated expression.

Finally shook his head.

Why make high-end machines?

Because high-end machines have extremely high profits...

A set of data shows that the iPhone series of mobile phones, with a market share of 17%, accounted for 45% of the global mobile phone revenue, and ultimately took 85% of the global mobile phone profits!
In contrast, domestically produced machines account for 60% of the market share, taking 38% of the revenue and only 3% of the profit...

In other words, the average profit of each iPhone is 94.4 times the average profit of domestic phones!
Although the profit of Samsung mobile phones is not so exaggerated, it is still more than 70 times that of domestic mobile phones...

Such amazing profits!
Who is not jealous?

And low-end machines are even more of a limit!
If it is sold like [Wheat A2], the loss is a bit exaggerated, but it is serving the people...

The profit margins are so slim that it makes people scratch their heads. If you are not careful, you will lose money...

“But the market is huge…” Qiao Taike stared at Liu Yunkai and said silently.

"Why us?" Liu Yunkai took a deep breath, and his heart suddenly felt extremely heavy.

"It's not just you, there are many more brands. I don't mean to ask you to give up the mid-range field and make low-end phones. I just hope you can consider it and bow your heads appropriately... You Chinese have a saying that goes, 'He who knows the times is a hero', and there is also a saying that goes, 'A real man can bend and stretch...'" Qiao Taik looked at Liu Yunkai.

"If we make low-end machines, then is there still room for mid-range machines?"

"Have!"

Liu Yunkai was silent.

I suddenly felt a little aggrieved and uneasy in my heart, but I finally swallowed it all.

He knew very well that, in fact, in the field of mid-range mobile phones, their [HTC] market share was gradually being eroded by [Samsung].

Samsung is a capable partner of the Android system, so there is no need to consider which is more important.

It is impossible for him to leave the Android system and switch to the [Wheat System].

In his opinion, it was always a makeshift team.

Whether it is from the chip or the hardware, the Android alliance has an advantage...

He finally nodded.

After seeing Liu Yunkai nod, Qiao Taike laughed.

After he left, Qiao Taik continued to call several domestic mobile phone companies, led by [OPO] and [VIK].

……

Just when Qiaotek had coordinated all the brands in the [Android system] and was preparing to grab back China's low-end mobile phones in June...

The office door opened.

The secretary came rushing in.

"They're back!" "What do you mean?"

"The ostentatious knockoff phone is back!"

"..."

....................................

"America has apples, China has pineapples!"

"Pineapple phone, coming strong!"

"Equipped with [Xiaomi 3.2 system], a new large-screen smart unlocking touch screen, and [Suzaku 1.5] high-core octa-core processor!"

"Shock is coming!"

"..."

The morning of February 2015, 6.

Television stations in second- and third-tier cities across the country simultaneously broadcast an advertisement for a mobile phone!

After seeing the ad...

Countless users were stunned.

The brainwashing and magical propaganda slogans shocked countless netizens!
They stared with wide eyes in disbelief at a product called the Pineapple Phone that suddenly appeared. A sense of déjà vu suddenly came to their minds.

In fact...

It can no longer be said to have come out of nowhere!
In fact, as early as 08, countless netizens had heard of this brand...

That year was the era when copycat mobile phones emerged in large numbers!
That year, MTK dominated China's low-end mobile phones, the year when it was alone in its quest for victory...

That year, Zhang Yang was called a clown, and he was accused of swindling Novia and Samsung, and was sued by them...

……

A long-lost memory suddenly came to my mind...

The netizens who had that memory saw a phone on TV that was slightly similar to iPhone 6 but had a larger screen, and the logo on the back was a pineapple with a bite taken out of it!
I couldn't help but exclaim!
This [Pineapple Phone], damn!

Isn't he dead yet?

What shocked countless people even more was that...

This large-screen phone seems to have a decent configuration, but the key is...

Damn it!

It looks good, is a large-screen phone, and supports a wide variety of games!
What’s more important is that this mobile phone has the slogan of making only 20 yuan profit from one mobile phone!
The whole phone is only 599!

Moreover, it also comes with [Wheat Technology] after-sales service!

Oh shit!

Crazy?
....................................

"Mr. Guo!"

"China's second- and third-tier cities..."

"Today, the signs of the Pineapple Mobile Factory After-Sales Store have been replaced next to each service station of Zhengyang Express!"

"These stores are basically only about 20 square meters in size. What's more, the rent for these stores is very cheap, only a few thousand yuan a year, and the most expensive one is only more than 1 yuan a year..."

"What! What's going on?"

"..."

August 6 at noon.

[R&D Department] In the office.

After receiving the call, Guo Shanming hurried back to the office.

【Wheat A2】All cooperating manufacturers and production lines have officially announced the resumption of work!

Immediately afterwards, I saw a piece of news that the hot search for the very old [Pineapple Phone] suddenly appeared on major Internet sites.

This news made him feel dazed...

In the era of copycat phones!

The Pineapple Phone once sold millions of units...

It once provided a lot of operating profits for the MTK system!
……

But, seven years have passed.

Unexpectedly, this brand that disappeared for 7 years suddenly emerged!

Guo Shanming lowered his head and watched the video of [Pineapple Phone] that suddenly spread on the Internet.

stunned!
"America has apples, China has pineapples!"

"Pineapple phone, coming strong!"

"Equipped with [Xiaomi 3.2 system], a new large-screen smart unlocking touch screen, and [Suzaku 1.5] high-core octa-core processor!"

"Shock is coming!"

"..."

"Pineapple mobile, free eggs!"

“Buy a pineapple phone and get 3 eggs for free!”

"Eggs, duck eggs, salted duck eggs, white eggs, red eggs!"

"The big screen, smooth operation, and the new [Xiaomi system] allow you to make calls and play games. It has a flashlight and an intelligent voice assistant, making your calls easier..."

"..."

In the video!
Guo Shanming saw the [Pineapple Mobile Phone] factory store in [Songxiang County]...

I saw a group of young salesmen holding loud speakers and shouting frantically at the store entrance...

The entrance of that store...

The line was filled with middle-aged and elderly people...

They were staring at the cartons of eggs in the store!

then……

Under the passionate voices of the young people.

I started to recite the magical slogan!
(End of this chapter)