Our Rise Era

Chapter 309: Remove the firewood from under the cauldron and defeat Lao Ma!

seem……

With the beginning of the 4G era!
[Ali Langlang] has always been unlucky.

During the preparation for listing, [Wheat Technology] rose strongly...

【Ali Langlang】After going public...

[Wheat Technology] The trend is set and can no longer be suppressed!
The first Double 11 after its listing did not make [BaoTao.com] shock the world, but [Xiaomi Mall] was unstoppable...

This Internet war in the 4G era.

From [takeout] to [taxi]!
[Ali Langlang] has always been trapped in prison and fought on many fronts. Although it can stabilize the situation with its previous accumulation, as the pressure from the attacking side becomes greater and greater, [Ali Langlang] has gradually run out of strength.

The investors behind Ma Yunqiang all knew that Ali Langlang was in deep trouble from all sides. Although they still supported Ma Yunqiang from behind, they also began to persuade him to withdraw...

Ma Yunqiang also knows very well...

but!
As Jack Ma who has been active in the Internet industry for more than ten years!

As the winner who once created the world's largest IPO!
As the next step, [payment system] will be regarded as the leader of [Ali Langlang]’s current supreme strategy!
He has no way out!
Can't let it go!
Giving in a step means letting the [payment system] fall behind!
One step ahead, every step ahead; one step slower, every step slower!

……

"Boss Ma, our deposit cannot be touched!"

"Zhang Yang's [shared electric bikes] are doing very well, but [shared bicycles] will be eliminated sooner or later. The market for [shared bicycles] is not that big. Now its last value is the deposit!"

"But Mr. Ma..."

"If you don't make a decision, you will suffer the consequences! I don't need your advice, I just need you to execute it."

"it is good."

"Call Mr. Li and ask him if he still wants to use his Anywhere Door and Sodu taxi services. If not, we will take them over!"

"Boss Ma, this... this is a huge sum of money, at least several billion!"

"Get it at all costs!"

"..."

The first half of 2015 years.

After the initial craze for China's [bike sharing]...

With the contraction of Zhang Yang and XunTeng Technology, the entire market was eventually controlled by the Ali Langlang system.

[Shared bicycles] is also the only project where [Ali Langlang] has an advantage in the 4G era!

In the second half of 2015, starting from June...

With the advent of the highly publicized [shared electric vehicles], all investors have realized that the craze for [shared bicycles] is about to pass!
Everyone is here for the [deposit]!

However, the deposit needs a large market to truly expand!

When the tide receded and more and more investors calmed down, countless people knew that the entire [bike-sharing] market was not that big...

In addition, [shared bicycles] are really like a semi-finished product created by capital in a volatile market. The rules and plans are in chaos, and market chaos continues despite repeated bans.

Finally, the capital behind China's large and small "bike-sharing" companies began to retreat in large numbers...

When the tide was receding, Ma Yunqiang's shared bicycle [OFT] brand went the other way, continuously acquiring and merging the entire market, and quickly turned to the [shared electric vehicle] market...

This is the 4G era!

The only project that Jack Ma won despite the siege by Zhang Yang, Xunteng Technology and others!

At first, their requirements for this project were simple!
Just to go public...

but now……

The listing cycle generally takes about a year!

Ma Yunqiang can’t wait for that day!
He needs more funds to provide blood transfusion for [taxi] and [takeout]...

....................................

Mid-January…

The war between Internet food delivery and taxi hailing is still raging.

but……

In this war, some capitals realized that something was wrong and began to calm down gradually.

In the field of food delivery, take Anydoor as an example.

There are several businesses in total, including merchants, deliverymen, customers...

In 2013, the monthly losses were 1000 million, 2500 million, 4500 million...

In 2014, the monthly losses reached 7000 million, 1.2 million, 2.5 million...

In the first half of 2015, the monthly losses were 2 million yuan, 2.5 million yuan, 3 million yuan, etc.

In the second half of 2015, this loss doubled...

……

In the field of food delivery subsidies, even the relatively small investment of Anydoor Food Delivery has lost so much money...

What’s more, the most popular ones in the market right now are [Express Takeaway] and [Ele.me Takeaway]!

As more and more money is burned!
More and more capital is beginning to become wary of this capital quagmire of "takeout".

A lot of money is being burned, profitability is uncertain, and the financing environment is unfavorable...

One factor after another is making more people go crazy!

In mid-September 2015…

Market rumors say that Li Hong of Sodu has called Zhang Yang, Chen Tiangui, Ma Yunqiang, and Ma Xunteng...

What this means is that all parties should sit down and have a good talk. It would be best to divide the river into north and south directions and suspend this money-burning game.

But they were all rejected!
Ma Yunqiang's group is blood-thirsty and will not stop until death!
Zhang Yang's phone call didn't go through. Chen Tiangui was very arrogant, saying that he now had 10 billion yuan in funds, and he would end it when he burned through the 10 billion yuan. Otherwise, this capital game would not stop...

Ma Xunteng's attitude was relatively mild. He agreed to sit down and talk, but not to negotiate, but to acquire and merge...

……

It is rumored that Li Hong was very emotional after hearing the news.

Finally, we decided to stop at the brink and abandon the food delivery service Anydoor and Sodu Taxi service...

During this period, [Xun Teng Technology] and [Ali Langlang] both approached [Soudu] to discuss acquisitions...

But others don’t know what the parties are talking about!
All I know is noon on September 9th.

【Anydoor】 food delivery and 【Soudu】 taxi business have officially reached a merger agreement with 【Ali Langlang】's 【Ele.ba Food Delivery】 and 【Ali Taxi】...

The takeaway business of Anydoor and the taxi business of Sodu were officially merged into the Alilanglang Group, and some of the previous movie tickets and hotel businesses were also acquired, forming a new force...

……

Not long after Sodu’s two major businesses were officially acquired by Ali Langlang…

[Didi Taxi] also officially announced its merger with Chen Tiangui's [Xiaopeng Taxi] to become [Xiaopeng Didi]. Ding Rong will serve as chairman, and Liang Xiaolong, who is in charge of [Xun Teng Technology] and [WeChat], will serve as executive director...

【Speedy Takeaway】 absorbed all the miscellaneous takeaway companies on the market, and further developed the in-store business group, movie ticket, and hotel business, forming a brand new force!
Two days later, the [Extreme Speed ​​Takeaway] APP was officially renamed [Extreme Speed]...

……

Countless users and capital witnessed this scene.

Immediately afterwards...

this moment!
An idea came to their minds!
That is……

The moment of decisive battle!
It seems to be coming!

..............................

"Boss Ma!" "Do we really have to take this last step?"

"..."

The real winners...

They are often gamblers.

The man who truly rode the wave of the times...

He is a gambler and a paranoid person. He is confident to the core and no one can shake him.

Since starting his business in 1999, Jack Ma has always insisted on following his own path, despite holding high positions.

"I told you all!"

"Besides, I've said it more than once!"

"This is the most important battle in our lives!"

"We have capital behind us, and the other party also has capital behind them. We have no advantage in the market, in funding, or in public feedback!"

"Without any advantage, we will only perish. Therefore, in this battle, we must be determined to fight to the death!"

"Not free, I would rather die!"

"..."

9 month 27 day.

Ma Yunqiang faced every pair of eyes in the conference room.

These people are the friends who started the business with him in 1999.

Whenever the company reaches the most critical moment, he will ask them to come over!

It doesn’t have to be superstition!

But with them here, Ma Yunqiang feels more confident deep down!

They spent 40 billion to acquire Sodu’s industry!
In order to cope with the upcoming battle between [takeout] and [taxi]…

He raised 30 billion RMB!

In addition, some capital is behind it...

……

This is a big gamble!
Everyone, including himself, knew that if they lost this battle!
After that, they no longer had the strength to fight!

but……

He has no choice!

They only have one way!

That's winning!

Win along the way!

"The first battle is the decisive battle!"

"One battle will decide the outcome!"

"..."

After the bold words.

Ma Yunqiang returned to the office, stared out the dark window, and muttered these words.

After sitting in the chair...

Deep down, I didn't feel much excitement.

instead……

Gradually, I began to feel an indescribable sense of emptiness.

It seemed like there was a world not far away, and he wanted to grab something, but he couldn't catch it!

Then he perked up!

Grit your teeth and clench your fists!
..............................

"Fuck, these capitalists are crazy!"

“I feel crazy too!”

"I rely on!"

"Just take care of my food, clothing, housing and transportation!"

"Yes!"

Early October, National Day!

However, this National Day is a magical National Day for countless Chinese consumers!
All over China...

From first-tier cities to towns in second- and third-tier cities...

Taxi red envelopes are so cheap that it drives people crazy!

Some people even spend just a little over 1 dollar on a day’s bus ride!
food……

Some egg fried rice is as cheap as 5 cents a bowl, can you believe it?
1 cent mineral water and drinks, just open the app and you can see them everywhere...

Other than that…

Movie tickets for a few bucks!
A few dollars discount on attraction tickets...

[Shared bikes] Almost no money...

As long as you pay a deposit, you can ride for free...

The shopping malls are full of salesmen from "Jisu" and "Ali". These people are so excited that they want to give you all the money in their pockets!
In the [Didi Taxi] field, some drivers are making crazy money!
I drive myself and serve as a passenger. After deducting the gas fee, I can still earn more than a thousand dollars a day. When it’s exaggerated, I can even make two thousand dollars...

It seems like there is money everywhere!

As long as you lower your head and stretch out your hands, money will rush to you like crazy...

……

I originally thought that this crazy situation would only last for a day or a few days!
but……

No one would have thought that in late October, there would still be such a discount!

Until early November...

This crazy subsidy is still continuing!

……

As this market madness continues...

Not only are the markets for taxis and food delivery growing wildly...

Even the markets for shared bicycles and shared electric vehicles are expanding.

Someone conducted a survey!
In just one month, the scale of the shared electric vehicle deposit market has reached 20 billion!
And it is expanding rapidly, like a bubble!
……

Just when everyone is enjoying the benefits brought to them by this era!
Zhang Yang, who had not been seen for a long time, appeared in front of everyone.

He said this in an extremely serious tone!

"From now on, all the [sharing software] under our [WeChat], from [sharing bicycles] to [sharing electric vehicles], do not require any deposit! As long as you use our QR code and your credit is qualified, we will rent you a car for free!"

"..."

"Any action that requires a deposit is a hooligan!"

"..."

(End of this chapter)