Our Rise Era

Chapter 65 Sparks
Since the 90s...

With the rapid development of China's economy,
Countless well-known overseas brands have poured into the Chinese market and occupied countless market shares with their advanced technology, quality and advertising.

At the same time, the reduction of international trade barriers has made competition more brutal...

In a corner where no one pays attention.

A war without the smoke of gunpowder between domestic products and foreign capital is being waged on the land of China.

However, this war was extremely cruel.

Countless domestic brands that were popular in China in the 80s and 90s have encountered foreign high-end technology, advanced management systems, and overwhelming marketing methods...

In the end, countless domestic brands were gradually replaced by others, gradually declined and withdrew from the market amid the slogan of "win-win cooperation".

……

Among them, countless small and medium-sized instant noodle brands are the most vivid examples.

....................................

In 1984, Wu Kai, the director of a food factory service station in Zhuhai, sensitively realized that there would be a huge market for noodles that could be eaten simply by pouring boiling water over them.

then……

Bento made a prompt decision to introduce an instant noodle production line from Japan and soon established its own instant noodle brand.

From the 80s to the 90s, the Fenghua Instant Noodles represented by Wu Kai was once popular in most of the southern region. At its peak, it invited many popular stars to endorse it.

However, after Wu Kai died in a car accident, his successor, the youngest son Wu Zhirong, did not continue to maintain this glory. Instead, he was involved in the infighting among the company's veterans. Finally, amidst the quarrels and equity divisions, as well as the fierce market competition from foreign capital, [Fenghua Instant Noodles] fell apart at the beginning of the millennium. Finally, it was hidden and suppressed and became the production base of [Nongxin Instant Noodles]...

In 03, Wu Zhirong, unwilling to let his brand be shelved, returned to Zhuhai with his loyal team and resumed work. He finally gained some market share, but soon encountered a takeover spree by Wuyang Food Co., Ltd. with its strong capital...

In the end, like [Haikang Instant Noodles], it was driven out of major cities across the country...

"Our decline was due to our lack of ambition and endless internal friction. After almost ten years, we still have the same taste. The market is tired of us!"

"We learned from our mistakes and developed pickled vegetables, fish and shrimp, spicy flavors..."

"The result is obvious. In the past few years, we have barely survived the capital war that was crumbling due to our unique taste..."

"In fact, the market's requirements for us are very simple, that is, high cost performance, cheap, delicious, affordable, and convenient!"

"But it's not enough for us to have good taste. We need to continuously provide the market with newer and more delicious food. At the same time, current capital has already controlled nearly 70% of China's instant noodle market..."

“Some time ago, we were forced to leave the big cities, which was a very dangerous signal.”

"This signal tells us that we are once again in a life-and-death situation!"

"This time, we have no other choice but to stick together for warmth!
"..."

The evening of April 12.

[Fenghua Instant Noodles] held a meeting.

At the meeting, the old people looked very heavy.

Wu Zhirong described in detail the market difficulties and shortcomings that Fenghua Instant Noodles had encountered in the past few years.

His voice was heavy.

Since he took over Fenghua Instant Noodles, he has encountered setbacks time and time again, and he has learned from his mistakes and carried out reforms again and again in the torment of sleepless nights.

However, this is not the 80s, let alone the 90s. He tried his best to reach the limit, but those brands with big capital, such as [Master Kang] and [Nongxin], have done better than them in the market, whether in terms of publicity, quality, or taste...

Although he took drastic measures and claimed to be better than his father,...

Facing an opponent that is not of your own size, this is a very desperate war!

His father failed!
He is also about to face failure...

In the second half of 07, when he saw that his brand was gradually being driven away and sales were declining day by day, he felt that he was in darkness and could not see any light.

Wuyang Foods Co., Ltd., the company behind Master Kong, approached him but offered him an unacceptably low price.

Dingxin Foods, the company behind Nongshim, also approached him and offered him a crazy low purchase price...

……

Capitals are opening their bloody mouths one after another.

Their goal is simple.

You either get acquired, give up your remaining market share, and walk away with some money.

You either hold on or they beat you in various ways until you are torn into pieces...

these years.

Wu Zhirong watched his colleagues sink into the two outcomes mentioned above, as if he saw his own fate. He struggled, resisted, got angry, and was unwilling, but in the end he became a trace of history... and it was in December!

When he was about to finish, he heard a piece of news from Zheng's Food Co., Ltd.

He saw this company with the same fate as himself and met a young man named Zhang Yang.

then……

He sees various news about this young man almost every day!
Then, he saw that although Zheng's Food Co., Ltd. was forced out by the capital of big cities, it found another way...

Recently, when the instant bread of [Haikang Children's Crisp Noodles] was sold to their Zhuhai...

He realized it!

If they want to survive, they can only unite and share what they have!
Under incandescent light.

"I have already contacted Zheng Guodong and Mr. Zheng. Our food is open to new flavors. We have local advantages. We are willing to connect to the marketing channels of [Zhengyang International Food Group] and hand over our formula, which has received good market feedback, to Mr. Zheng. At the same time, our new product also obtained the subsequent cartoon image authorization of "Pope Man" in this exchange... We are mutually beneficial!"

After Wu Zhirong said this, he looked at the familiar faces in the conference room.

The old people nodded, all stood up and applauded.

After seeing the old people applauding, Wu Zhirong also smiled.

"I will set off for Taifeng County tonight!"

"..."

End of the meeting.

When he boarded the plane to Taifeng County, Wu Zhirong heard a piece of news.

More than one instant noodle brand has the same idea of ​​cooperation as us.

..............................

"Mr. Zheng, our [Hu's Instant Noodles] factory is in Qianzhou. Although our factory is not big, only about 2,000 square meters, we have great advantages in a small county. We can connect with the marketing network..."

"..."

"Mr. Zheng, our [Beijiecun Instant Noodles] is in Jiangbei Province. Our advantage is that we have a suitable network with local small and medium-sized supermarkets. We have our own transportation team. If your [Children's Instant Noodles] come to us, we can deliver the goods for you for free..."

"..."

"Mr. Zheng..."

Late at night.

In [Zhengyang International Food Group], Zheng Guodong received calls from instant noodle companies one after another.

Some instant noodles were once competitors and have been fighting each other in the market for a long time. Although it was not a fight to the death, neither side gave in.

Some instant noodle brands have just emerged in recent years, and I am relatively unfamiliar with them...

Some brands are like me, suppressed by capital and on the verge of collapse. They have no technology, no marketing team, and only some production lines...

……

However, whether it is the former competitive brands or those former small brands...

At this moment, what they said on the phone was already very sincere, and they tried their best to express their advantages and willingness to cooperate.

He made no secret of his determination to make one last stand in this life-and-death situation where he was being widely suppressed by capital.

It wasn't until 3 o'clock in the morning that the calls finally ended.

Zheng Guodong asked Secretary Li to count the addresses of these 35 companies and their respective advantages...

At seven o'clock in the morning, he looked at the list and called Zhang Yang.

Phone call...

It seems a bit noisy.

Zhang Yang and Chen Tiangui seem to be having massages in the foot bath shop again...

"Mr. Zhang, what are you doing?"

“I’m interviewing…”

"Interview? Why does it feel like you're in a foot massage parlor?"

"Oh, an interview at a foot massage parlor..."

……

(End of this chapter)