I made a dime from selling tangerines and you call me heartless?

Chapter 189 I want to make Baiguohui the number one brand in the fruit industry

“We have to fight our way through so many fruit shops.”

“Just relying on the traditional method of waiting for customers to come to your door simply won’t work.”

"We must be proactive and actively seek out and tap into customers."

Jiang Che looked at Mr. Li.
"It's the Jiangnanyuan community behind me."

"Mr. Li should know that more than 80% of the residents in the community are young people."

"Mr. Wu, I wonder if you have investigated the customer profiles of major supermarkets. In fact, they have already been in their 30s and 40s."

"Young people now prefer to stay at home and not go out."

"We can deliver fruits to them without them having to leave their homes. They can afford a higher price. Moreover, many young people don't really know the price of fruits."

What Jiang Che said is actually the current situation.

Including now.

The same is true.

Unless necessary, many young people are unwilling to socialize with others.

Buying things can also be considered a form of social interaction.

therefore.

The emergence of new models such as online shopping and food delivery will lead to crazy growth until it becomes unstoppable.

After hearing Jiang Che's explanation, everyone in the box looked thoughtful.

They don't really understand the customer profile of a supermarket.

But it can be seen.

The customers in their supermarket have long been transitioning to their thirties and forties.

On weekends, you can still see some young people and students.

But on weekdays, there are only some middle-aged and elderly people.

Especially in the morning.

Take a look at this.

Not to mention supermarkets, even on the streets most people are over 40 or 50 years old.

The young people are all sleeping at home.

It can also be seen from this that Jiang Che's approach is correct.

"If what I said is not intuitive, then this is the account I made specially a few days ago."

Jiang Che turned around and took out the accounts that he had prepared long ago from his bag, and handed them to everyone one by one.

“Everyone can take a look.”

"It has been about seventeen days since Baiguohui Fruit Supermarket officially opened for business."

“Although there is a bonus during the New Year.”

"But in the past 17 days, our total turnover has exceeded 500,000, with an average daily turnover of more than 30,000."

"More than half of them rely on delivery."

Looking at the account sheets in their hands, several people looked at each other and nodded.

Less than 20 days.

It can generate a turnover of more than 50.

This is a terrifying number for a supermarket that only sells fruits.

But Jiang Che also said it.

Part of the reason here is because of the Chinese New Year, but what should we do after the Chinese New Year?
“After the New Year, I plan to launch a membership card system.”

Jiang Che said again.

Membership card system.

Even in 10 years it is not a new approach.

Many chain stores and supermarkets are also using this system.

As long as you apply for a card in the store, you can enjoy discounts or accumulate points.

Lay a good foundation for the customer's next visit.

But actually?
Is the membership card system effective?

Have.

there must be.

But to say that the effect is particularly great is not the case.

Because when many customers want to eat or want something, it is actually random and at any time, and it is impossible for them to come to your store specifically to buy it.

Therefore, the effect of the membership card system is not particularly great.

But Jiang Che’s approach was different.

"Okay, Xiao Jiang, just do it. You don't have to tell us how to do it. We don't really understand it."

Liu Tao closed the account book.

Smiled slightly,
"I just took a quick look at the accounts. How much is the net profit in the past ten days?"

The meaning is obvious.

We don't care what you do, as long as you can make money and give us a share of the money. "Pure profit."

Jiang Che smiled and nodded.

“That’s what I mainly want to talk about today.”

"In the past few days, I have taken some time to calculate the cost, deducting the fixed salary of six employees, as well as water and electricity costs, various losses of fruits, and other costs."

"I probably made a little over 280,000 in these 17 days."

Everyone was surprised again.

Seventeen days.

I made 280,000 yuan

That's quite a lot.

"Of course, the most important thing is the supply of several shareholders."

"It allows me to get the fruit at the lowest price and sell it at a high price."

“The labor costs are actually not that much.”

"The main loss is in the fruits."

Jiang Che said slowly.

Seventeen days.

How much can be calculated for labor?
For six people, it was only over 10,000 yuan.

"Xiao Jiang, I think it would be better if I don't take my share of the 280,000 yuan."

"I think you might want to open another store."

"Just throw my share in."

"Contact me if you need more for opening a new store."

Mr. Li poured himself a glass of wine.

He could see that people like Jiang Che were good at making money. They had the abilities, means and methods.

I would never be content to just open a store like this and make so little money every year, otherwise I wouldn't have built a factory in the countryside.

This guy wants to become bigger and stronger.

Then why don't I just follow him, even if it means taking care of this thing.

Besides, it’s only 280,000 yuan. How much money can each of them share?

He really doesn't care about that little bit of money.

It is better to continue investing. You won’t feel bad if you lose money, but if you make money, it will be a lot of money.

Hear what Mr. Li said.

The other people also looked lost.

"Xiao Jiang, tell us the truth, what are your ideas for the future?"

Jiang Che smiled gratefully at Mr. Li.

The reason why he made the accounts so beautiful was actually for this purpose.

To give confidence to several shareholders.

I can continue to ask for money.

I didn't expect Mr. Li to be so sensible and actually take the initiative to bring it up.

"I have this idea."

“Baiguohui is just my first store.”

Jiang Che stretched out a finger.
"So far, clothes have brands, cars have brands, mobile phones have brands, and even supermarkets have brands."

“But for fruit, I’ve never heard of a brand.”

“I want to build Baiguohui into a fruit brand based in South City.”

“Radiate to the entire province, and even the entire country.”

As soon as these words came out.

There was shock in the box again.

Everyone looked at Jiang Che.

Turning fruit into a brand?
This idea is a bit too crazy.

No one has ever thought about it, let alone implemented it.

"With a brand, prices will naturally go up. I want Baiguohui to become the first brand in the fruit industry, so that everyone who hears the three words Baiguohui will give a thumbs up and say that this is a boutique fruit supermarket."

Jiang Che took a deep breath and said slowly,

"From ancient times to the present, the fruit industry has been based on regions, with each selling its own products and doing its own thing. No one has ever been able to unify the industry."

“I want to be the first one.”

"No reason too noble."

"I have only one purpose. I believe that brands can make money! Lots and lots of money!"

……

(End of this chapter)