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Chapter 252: Date by Order (asking for guaranteed monthly ticket)

"Auntie, next, we may have to promote A Little Thing Called First Love."

Qi Hao didn't eat much during the whole meal.

He is still in the process of losing weight and has lost a lot of weight so far.

Losing weight is a very common thing. Anyone can lose weight as long as you are determined.

There is absolutely no need to make money from this hype.

However, Qi Hao is the focus of the media, and many people can see that he has lost weight.

There have been a lot of news reports about him losing weight.

So Ms. Liu didn't feel strange about Qi Hao eating less. When she heard Qi Hao say that, she immediately nodded and said:

"If there's anything you need our cooperation with, just let me know."

Nonsense, they also invested in this movie, and if it fails at the box office, they will also be the ones who lose money.

Her daughter didn't even get paid for the film.

"This is a campus romance movie, so I was thinking if I could hype up some gossip."

Qi Hao seemed very cautious.

"Scandal?" Ms. Liu frowned when she heard it.

It is said that she would become famous after having a scandal with Qi Hao, but in fact her daughter was already very famous before the scandal with Qi Hao. After the scandal with Qi Hao, "The Return of the Condor Heroes" was broadcast very successfully, but was soon banned again.

This saying about bringing good fortune to women is just for reference only.

So, she is not too concerned about the gossip.

What's more, that brat Qi Hao once had feelings for her little Baicai.

Qi Hao knew Ms. Liu very well and knew that she was not easy to fool, so he continued to explain, "We invested too little in this film. It is unrealistic to expect to make a name for ourselves with this little money. So, hyping up a scandal has become the most cost-effective thing."

That’s right. The total cost of the movie was 1000 million, and the script cost 240 million.

If Qi Hao and An Feng had not refused to take any pay, the movie would not have been of good quality.

There is even less money available for marketing.

These days, if you don’t have more than 5 million in marketing expenses, you will face the problem of insufficient exposure.

“That’s true. Marketing is so difficult.”

Ms. Liu is also a smart person.

If they didn't invest in this movie, then making money or losing money has nothing to do with them.

The budget is small, that’s the producer’s problem.

But now that they have half of the investment, Ms. Liu must consider the issue from the perspective of the producer.

She really didn't want her daughter and Qi Hao to have a scandal.

But the situation is stronger than me, and I can't say no.

"Spreading rumors... is not a good idea."

Although An Feng felt that it was not good to deceive her mother, she also knew that Qi Hao was working hard for them to be together, so she naturally would not hinder him.

In order to eliminate my mother's prejudice, I must slowly let her accept Qi Hao.

Otherwise, there is no future for the two of them.

She raised the question now mainly to allay her mother's doubts.

Otherwise her mother would think that this was Qi Hao's conspiracy, or even suspect that she was involved.

This is called retreating.

"We just need to release some information occasionally and let the media pick it up, and they will do the marketing for us for free."

Qi Hao continued to increase his persuasion efforts.

He knew that Ms. Liu would definitely compromise, and this was a very normal business practice.

"Okay, then you guys spread the gossip."

Ms. Liu had no objection. Instead, she was very grateful to Qi Hao for being so "reasonable". If it were an ordinary film producer, they would not consider your feelings at all when hyping up the scandal.

They didn't even bother to discuss it with you and just started issuing press releases directly.

You have to keep your opinions to yourself, because the contract clearly states that you must cooperate with the film company in publicity.

Ms. Liu couldn't even use An Feng's underage status as an excuse like she did when she tried to stop Zhang Jizhong.

An Feng is already an adult now.

Qi Hao asked for their opinions before hyping the scandal, which is a sign of respect.

"Thank you Auntie for your understanding. I hope our movie will be a big hit at the box office."

Qi Hao raised his drink.

"Yeah, and thank you Qi Hao for being willing to invest with us."

When Ms. Liu heard that the movie was a big hit at the box office, she also began to look forward to it, which swept away the depression caused by the stock losses.

Nowadays, just because you have money doesn’t mean you can invest in a movie.

Because they have no connections, the investment projects that ordinary people can access are most likely scams.

Even if they are celebrities, they don’t get the chance to get good projects.

"A Little Thing Called First Love" is a low-cost, high-quality production, and with the participation of top idols like Qi Hao and An Feng, it is likely to make money.

"An Feng and I have worked together before, and she is more suitable for this role. Who else can I choose if not her?"

Qi Hao said with a smile.

Ms. Liu immediately felt that Qi Hao was a pretty nice person.

It’s not possible to create a scandal right away, Qi Hao still has a lot of things to do.

"The Besieged City" not only has its premiere in mainland China, but as a co-production with a mainly Hong Kong cast, publicity in Hong Kong is also very important.

Qi Hao went over to participate.

However, the real biological son still has to be "A Little Thing Called First Love".

Qi Hao and An Feng soon began to stir up scandals "on orders".

"Mom, I'm going out with Qi Hao today." An Feng was packing his clothes.

"Is it about to start? Do you want me to come along?"

Ms. Liu was not too surprised. After all, she also supported her daughter and Qi Hao to create a scandal to promote the movie.

"No need for that, Mom. If someone sees us, the gossip won't be going anywhere."

An Feng couldn't help but admire Qi Hao's imagination. This guy is really a genius in love.

She was dating Qi Hao and was worried that her mother would find out.

Not only was Qi Hao not worried, he even found an excuse to promote the movie and asked his mother to support them in going on the date.

If the plan was made from the moment he let her star in and participate in the investment of "A Little Thing Called First Love", then Qi Hao is really an ace scheming bitch.

"Okay, remember to bring Xiao Minzi."

An Feng's assistant Xiao Min has a high level of fighting power. He used to be an athlete and can fight against three people at the same time.

Ms. Liu has nothing to worry about.

This is not to guard against Qi Hao, but to prevent being surrounded.

Although Qi Hao had many scandals and had ambiguous relationships with many women, there had never been any rumors of him violating women's wishes. She was not worried that Qi Hao would take advantage of the scandal to do anything out of line.

It's just hyping up a scandal, not hyping up an adulterous affair.

"I understand. Goodbye, Mom."

An Feng went to play with Qi Hao in a swaggering manner.

Qi Hao wore gentle glasses and a low-key hat, and held An Feng's hand and played for a whole day, but they were not photographed by anyone.

"Where have you all been?"

After returning home, Ms. Liu looked at the calm media and couldn't help her curiosity.

No reason.

Her daughter is not out of fashion and is still a hot topic in the media.

But why is it that after going out on a date for such a long time, there is no splash at all?

"We met at ten o'clock in the morning, and then went shopping in the mall... We also bought two books in the bookstore, and then had dinner in the mall..."

An Feng counted the progress of their date on his fingers.

"No one saw you, did you disguise yourself?"

Ms. Liu found it incredible that such a handsome man and beautiful woman were walking around the mall for half a day without anyone noticing them.

Even though she thought Qi Hao was a scumbag, she had to admit that Qi Hao was good-looking and was one of the few male stars in the entertainment industry who was worthy of her daughter.

"Of course we had to be disguised. We all wore hats and glasses."

An Feng said as a matter of course.

"If you want to stir up a scandal, why do you have to pretend?"

So this was the crux of the matter. Ms. Liu almost thought that her daughter was out of fashion.

"Of course we have to disguise ourselves. Qi Hao said that hype also requires technical content. We can't just walk in front of people and let them take pictures of us. If we do that, anyone will know that we are hyping up a movie, and the public won't buy it."

An Feng explained briefly that this was the rhetoric that Qi Hao taught her, and it successfully convinced Ms. Liu, making her feel inferior for her short-sightedness and superficiality for a few seconds.

"What did you do this afternoon?"

Ms. Liu sighed, thinking that her daughter could solve the problem by going out.

Now I have to continue hanging out with that little scumbag.

"We went to the playground in the afternoon and had a lot of fun."

An Feng really enjoyed dating Qi Hao, and he never got tired of it even though they had been to the amusement park many times.

"Everyone in the amusement park is having their own fun, and each one is having more fun than the other. Who would pay attention to you two?"

Ms. Liu has even learned to help them come up with excuses.

"In the evening, we went to see The Siege of the City in October, and no one noticed us."

An Feng had a worried look on her face. If she felt a little guilty towards her mother at the beginning, now that she was having so much fun, she had thrown that guilt out of the window.

"then what should we do?"

Ms. Liu was also very worried because she knew that many scandals in the entertainment industry were bought press releases.

Even if my daughter and Qi Hao want to start a scandal, they wouldn't have to buy press releases, right?

"I don't know either. We can only go out tomorrow. Shen Teng, the actor in the movie, is the director and screenwriter of the play 'Somali Pirates'. There happens to be a show tomorrow, so we plan to go and watch it."

An Feng did not tell her mother that this scene took place in Tianjin.

So, she and Qi Hao planned to go to Tianjin for fun.

"Then go ahead. If it really doesn't work, then stop pretending to be so good."

Ms. Liu didn't have any suspicion at all. What bad intentions could her daughter have? Wasn't it all for the movie?
However, when An Feng and Qi Hao went to see a drama together, no rumors of scandal spread.

Ms. Liu looked at her frustrated daughter and even began to comfort her:
It's like this with many things, the more you don't want it to happen, the more likely it is to happen.

But when you want it to happen, it won't happen.

At worst, just go out a few more times. I don’t believe that there won’t be rumors.

An Feng pursed his lips, as if he was encouraged, then turned around and happily went on a date with Qi Hao.

Of course, movie promotion cannot rely solely on gossip.

Currently, the Internet is just one of the battlefields for promotional activities, and it is unrealistic to rely solely on netizens.

In fact, online promotion and marketing has only become popular in recent years.

In the original distribution and screening model under the planned economy, all films produced by film studios across the country were bought out at one time by the China Film Distribution, Screening, Input and Output Corporation, which then distributed them to cinemas at all levels under the jurisdiction of distribution companies at the provincial, municipal and county administrative levels.

The reform of the Chinese film industry mechanism in 1993, especially the exploration of the split-revenue distribution mechanism, gave rise to professional distribution companies. With the active participation of production companies, an industry closed loop from production to distribution was formed.

Take the 2002 film "Hero" as an example. In order to achieve the maximum publicity and promotion effect, it laid out large offline posters in city stations, light boxes, billboards, etc., held a high-profile premiere in the Great Hall of the People and combined it with local previews, published serial advertisements and interviews in newspapers and magazines, and broadcast film clips for the first time during CCTV's prime time for promotion. At the same time, it launched documentaries, stamps and other derivative products, and other marketing activities, which together formed an integrated chain of commercial promotion.

"A Little Thing Called First Love" can't afford these, but there are no big problems for the leading actors to shoot promotional posters, do ground promotion in shopping malls and theaters, perform on roadshows in universities in various provinces, and appear on variety show talk shows.

So, Qi Hao decided to bring An Feng to the variety show this time.

(End of this chapter)