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Chapter 272: Lost on Journey (Monthly Ticket Request)
Pop-up ads can be said to be the most annoying thing in the Internet age.

But it is really very useful.

Especially when advertising for your own business.

Moreover, the Internet is growing wildly these days, and pop-ups are everywhere, so a pop-up like this won’t make people feel too disgusted.

Instead, everyone was very curious.

Are movies nowadays so arrogant that they even dare to let the penguin father pop up a window.

Take a closer look!
Oh, it’s Qi Hao’s new movie.

That's okay, he is the penguin's father.

Although he is just one of many fathers, and a very insignificant little father at that, he is still a father after all.

What's wrong with them popping up a window for their own shareholders?

The Spring Festival travel rush has just ended, and the afterglow is still there. This movie about the travel rush has attracted a lot of attention and discussion as soon as it came out.

With the experience of the last topic of "first love", this time the publicity and promotion side launched a topic called "Spring Festival Travel Season".

Let everyone talk about what they encountered during the Spring Festival travel activities.

Give everyone a window to vent.

There are so many people who have something to say. The number of migrant workers during this year's Spring Festival travel rush has increased sharply, with the number of passengers transported by railways alone reaching 2.1 million.

It is 2.1 million person-times, not 2.1 million people.

With so many people, if only one percent of them add fuel to the fire, the topic will burn brightly.

It doesn’t matter whether the routine is new or old, as long as it is useful.

It’s no wonder that this topic is discussed very frequently. After all, the Spring Festival travel rush is our biggest pain right now.

In fact, this publicity strategy is risky.

Aren't you causing trouble for the country?
The Spring Festival travel rush is difficult, and this is a problem that everyone knows.

The geometric growth of travellers during the Spring Festival is related to deep-seated social issues: hundreds of millions of migrant workers shuttle between urban and rural areas, chasing development opportunities like migratory birds and trying their best to integrate into the bustling cities.

However, under the current situation where regional development is still unbalanced, this is a necessity for economic development.

If you fall behind you have to catch up.

Do we all have to stay at home and farm? If we do that, when the enemy invades again, another generation of lives will be wasted.

However, Bernard is a professional after all, and Yu Dong used to be an employee of China Film Group, so he has always had a good control over Zheng Ce.

This time their promotional slogan is "comedy".

Although our film is based on reality, it is not based on reality. Our film is a road movie, a hilarious journey that will make you laugh and cry.

In addition, regarding the description of the Spring Festival travel rush, the publicity team believes that this is a kind of public expectation, hoping that our government can deepen the reform of transportation, improve transportation capacity in all aspects, and allow everyone to return home.

This is actually what the government is doing.

On August 2008, 8, the Beijing-Tianjin Intercity Railway opened, marking the official start of the high-speed rail era during the Spring Festival travel rush.

Not only high-speed railways, but also highways, new airports and new air routes have been put into operation one after another.

You can't say this problem will be solved soon, but it is definitely being solved.

If you go against the government, your film is not positive; but if you follow the policy, then you have a broad vision and focus on the development of people's livelihood.

As for the pickpockets at the train station and the people selling pornographic discs, they also take a funny route, and there is a scene where the railway police discover them and they flee in embarrassment.

There was no premiere or celebration party for "A Little Thing Called First Love". Qi Hao was filming "Hello! Mr. Tree" at the time and had no time at all.

But now that Qi Hao is free, it is natural to make arrangements.

First, hold the premiere of "Lost on Journey", and then hold a celebration party for "A Little Thing Called First Love", which will allow the main creators of "First Love" to attend the premiere of "Lost on Journey".

The media is also convenient.

Although the two activities are not in the same place, at least they are in the same city, so they just follow each other.

"Lost on Journey" is a low-budget movie produced by Feiyang Media and distributed by Bona, so it can't invite too many people. But it's different because it took advantage of the popularity of "First Love".

"First Love" is a hit movie with a box office of nearly 200 million.

"Little Big Soldier" is starred by Fang Long and Wang Lihong. These two people together are definitely better than Qi Hao and An Feng, but their box office revenue is only 1.6 million.

Moreover, there was almost no attendance in the later period, and the value of the extension key was lost.

"The King's Men" 1.4 million.

"Love in the City" and "A Chinese Odyssey" have more stars, and their total box office is almost 1.3 million.

Chow Yun-fat's "Confucius" barely grossed over 1.2 million yuan, with a cost of million yuan.

The box office of "All's Well That Ends Well 2010" was only 6000 million, but the cost of this movie was very low and the return rate was still very good.

This Spring Festival movie season is packed with stars.

However, a campus youth film like "First Love" unexpectedly became the box office champion of domestic films during the Spring Festival.

If we only consider domestic films, "Avatar" cannot compare.

Many people say that domestic films are over.

This industry is doomed to fail if such a low-cost, idol film with no substance becomes the champion.

To be honest, it's kind of over.

But if we look at all the movies released during the Spring Festival, which one has any substance?

What matters most is that the audience likes to watch it.

This premiere was a little different from the previous ones, as we chose to watch the movie first without saying anything.

We'll talk about other things after watching the movie.

In addition to those involved in the production, distribution, and production of "First Love" and "Lost on Journey," the premiere also included people from many relevant departments, especially the transportation department.

Many Chinese film companies are located in the capital, just to make it easier to hire people to guide the work. Everyone gives each other face.

Even if I offend you a little in the movie, if I lower my attitude, it will be laughed off.

But if you are not sensible, even if you pass the review, they may still hold you back.

The reason why the movie is shown first is because it is not well received.

Spring Festival travel theme?

It’s not like this thing hasn’t been filmed before.

For example, "A Year Round" directed by Wang Jing and released in 2008.

This movie takes the protagonist Zhang Guodong as the main line, stringing together an intricate storyline, involving people of different social identities such as migrant workers, doctors, and teachers. It reflects not only the real Spring Festival travel rush, but also hot topics such as wage arrears, education, left-behind elderly people, and doctor-patient conflicts.

It is more inclined towards the conflict effect of real life, with documentary shots of strangers carrying heavy luggage and sleeping in the station flashing from time to time.

This movie was invested with only 200 million, so it is a low-budget film.

In order to promote the film, director Wang Jing personally led the crew members to BJ Station to distribute luggage bags to the passengers.

Unfortunately, the movie did not do well at the box office.

The total box office in the country is less than three million.

Although it did not lead to a loss, it did make many film companies give up the idea of ​​focusing on this subject.

Actually, that movie was really good.

Qi Hao watched Lost on Journey before acting in it.

Reflecting real life from the perspective of ordinary people, it allows the audience to see that under the torrent of rapid social development, every hard-working, kind, and resilient life is full of Chinese flavor.

At the same time, through the portrayal of characters, the film also vividly displays the worldly life of the Chinese people and the cleverness and hypocritical courtesy of their urban survival style.

The theme song at the end of the film is "Blue Lotus" by Xu Wei, which is one of Qi Hao's favorite songs.

Qi Hao knew about this movie, and so did everyone else.

So, when Qi Hao said that he made a movie about the Spring Festival travel rush, people were confused.

But no one spoke badly of him to his face.

As a new member of the billion-dollar box office movie club, how many people dare to teach him how to do things?

Qi Hao knew that no one was optimistic, so he just watched the movie first.

The scene opens with Qi Hao having a meeting with his employees.

Because the trailer had been released before and Qi Hao had attended events during the filming period, no one was too surprised by Qi Hao's bald look.

Such a handsome bald guy, but his words are too sharp.

He fired several employees of the company.

Wang Baoqiang's appearance did not cause much surprise at first, as he was known for his grassroots image.

However, the appearance of Qi Hao's first rumored girlfriend Li Xiaoran made the audience laugh knowingly.

Li Xiaoran plays Qi Hao's mistress.

Wang Baoqiang's highlight moment came when he was drinking milk at the airport.

It was only at this point that everyone truly understood the style of this film.

I also understand the selling point of this movie.

There was a guy named Wang Jing in the audience, he was the director of the 2008 film “All Year Round”.

He was sent an invitation letter for the release of "Lost on Journey".

The new film "Thousand Arrows Piercing the Heart" that he was preparing received investment from Feiyang Media, so they had some interactions.

Although there may not be much box office prospects, the coal bosses have to save face.

Gao Yang hopes to produce some high-quality movies every year.

People don't expect Feiyang Media to make money, but they want its status and the connections that this status can expand for them.

China is a society based on personal relationships, and the market economy is also inseparable from personal relationships.

When bidding for a piece of land, a company with a bad record may not be able to win over a company with a very good reputation, even if you pay a little more.

Gao Yang, who focuses on cultural undertakings, naturally looks more pleasing to the eye.

Qi Hao also doesn't expect Feiyang Media to make money.

He himself owns Zhonghao Entertainment and Xihao Pictures, as well as Donghao Venture Capital, which is involved in financial investment.

In other words, An Feng is now counting on Feiyang Media to make money.

However, An Feng is special in Feiyang Media. She is not a fixed shareholder. She will invest if there is a project given to her, and she will not invest if it is not suitable.

Moreover, she can also set up her own company in the future.

Now that celebrities are rich, they will set up some companies. Some of them are more exaggerated and may have ten or eight companies under their names.

Before Wang Jing came to the cinema, he didn't know what Lost on Journey was like.

I have a lot of things I want to complain about.

But after watching the movie, he couldn't complain anymore.

Because he knows that "Lost on Journey" and his "A Year Round" are completely different things.

Especially as everyone gradually immersed themselves in the movie-watching experience, the film felt more comfortable and smoother, with people in the cinema laughing out loud from time to time.

But you can't say this movie is superficial either.

It does indeed show a lot of real-life problems, bringing smiles to people's faces while also causing them to think.

It’s a good movie!
Wang Jing only felt that the younger generation should be afraid of his own old age.

(End of this chapter)