Since we are both reborn, of course I would choose the rich woman!

Chapter 203 Creating Happiness with Heart (6k Subscription Request)

Shangnan, 7th floor, Huasheng Life Plaza.

After Jian Xiaojie came back, she only rested for two days before Rong Nianqing invited her to sit in his office.

Also invited were Gan Xiaoxi, Wang Shu, Lu Yao, Zhu Junyan and other local forces from Shangnan.

Although last year, Rong Nianqing came to Shangnan with her family's influence and suppressed the local forces in Shangnan from an economic level, ensuring that after the local forces in Shangnan were disintegrated, the economy of Shangnan and even the entire Bulk Province would not be greatly affected.

Rong Nianqing did a great job in this regard, and even helped recover a considerable amount of funds, allowing the domestic stock market to take off.

Up to now, the story has been soaring like a raging fire for almost eight months. Not only has a considerable portion of this money gone into the national treasury, but also part of it has been pocketed by various powerful people who had invested heavily in the market at the bottom of the valley in advance.

Even domestic stock investors followed suit and drank a big bowl of broth, and many people even achieved financial freedom on paper in the stock market.

The whole society was in high spirits because of the rising stock market, and people related to the financial industry would book a room in the mall almost every night.

This is the power that confidence brings to the domestic market.

The stock market has been rising for eight consecutive months, and more and more people who do not invest in stocks have started to take out their money and invest.

At this point in time, it is actually quite dangerous to enter the story again, as it is already entering at a high point.

However, as long as you can cash out after four months, there is no need to take over.

But how could people who entered the stock market at this point in time cash out and leave after a few months?
Once the greed in people's hearts is aroused, it will not be easily suppressed, especially after seeing so many people around them doubling their assets in the stock market. But when the stock market begins to shrink completely, the downward trend will be as unstoppable as an avalanche.

It only takes three limit downs, and the previously raging stock market will quickly collapse and enter a cooling-off period lasting ten years.

The force that is truly manipulating these things in the stock market is none other than Rong Nianqing's family. In order to boost the confidence of investors, official media will come out after the Chinese New Year to encourage more people to enter the market, thereby carrying out large-scale harvesting.

Rong Nianqing's family knew the next script, so they were already making preparations. At the same time, Rong Nianqing also informed the people around her of the news.

Now Rong Nianqing is no longer the single daughter who returned to China not long ago in 2013.

Now she is surrounded by many people from Shangnan's local forces, and the valuation of her own industries is more than 200 billion. She has considerable economic entities in Foshan, Luzhou, Jiangcheng and Shangnan.

With so many real economies tied to him, Rong Nianqing becomes an outlier in the Rong family.

Even an outlier in the financial capital market.

In the capital game rules dominated by the Western economic system, hollowing out and capital operation are the mainstream. Rong Nianqing's family believes in this very much, so most of their wealth is in the financial system.

Playing with finance does make money, and in terms of wealth, Rong Nianqing's family is indeed unmatched.

But in the future, the East will use its own way of playing to become an independent entity in the global economic landscape, and even force the other side of the ocean to want to return physically.

In fact, at this stage many people have realized the importance of the real economy, so this time Jian Xiaojie was able to have the capital to maneuver and return to China safely.

Even this experience of going out made Jian Xiaojie decide to continue to increase investment in the real economy.

Because of this shock, she truly felt the crisis of destruction.

So this time Rong Nianqing called everyone over, especially Jian Xiaojie, to give the local forces in Shangnan a reassurance - even if the Rong family falls, she, Rong Nianqing, will not fall.

Or in other words, from this time on, Rong Nianqing had already drawn a clear line between herself and her family.

This is also a feature of the domestic ecology. As long as you have value, even if it is only the value of stabilizing the situation, you are qualified to be won over.

This applies even to civilians.

After being reassured by Rong Nianqing, Zhu Junyan, Zhou Xiangyang and other people in the local circle of Shangnan all breathed a sigh of relief.

Because they had indeed heard a lot of rumors recently, which made their family members uneasy, and young people like Zhu Junyan who had direct contact with Rong Nianqing were under even more pressure.

People like Zhu Junyan, who often hang out in places of entertainment and cause deficiency of qi and blood, have recently started to suffer from acne.

After the meeting in Rong Nianqing's office, the pimples on Zhu Junyan's face seemed to have become noticeably smaller.

The first thing is to give everyone reassurance.

The second thing was that Rong Nianqing informed them that it was almost time to stop in the stock market.

Yes.

Although 2015 has just begun and the Spring Festival has not even arrived yet, the time to cash out in the stock market has already come. Even the official media's statements after the Spring Festival are creating sentiment for market makers to sell their stocks.

It was not until this time that Lu Yao realized what the stock market was.

When he just came back from studying abroad, he was still thinking of waiting until April after the Chinese New Year to start selling and cashing out, but in fact the banker cashed out earlier.

But this is normal.

It is more difficult for bankers to cash out than for small retail investors.

When he was studying abroad in the future, he met a big brother who was trapped in the stock market. Because he had nearly 10 billion yuan in money in it, every day if he sold a little bit of goods, the stock would fall to the limit. What's more, he would have no chance to sell goods after this time.

If it weren't for the dividends every year, this guy would have been ruined long ago.

The third thing is that Rong Nianqing hopes that all companies in Shangnan can deeply participate in her current scale of real economy.

In the past, the real economy in the local circle of Shangnan were all factories invested by foreign capital. Although they also provided a lot of employment and tax revenue to the local area, the bulk of the profits were taken away by foreign-funded enterprises.

After the money arrives outside, it will be distributed, so Shangnan has so much money overseas.

There is nothing we can do about it, because all the money saved from bulk shipping has been taken away by the higher-ups.

But it's different now.

The wind direction in Shangnan has changed, Rong Nianqing is no longer in officialdom, and even the entire Rong family has been stepped on. She must change her strategy and get more people involved in her real economy plan.

Zhu Junyan and the others took everything he said to heart and vowed to follow Rong Nianqing's direction.

After discussing the matter, Rong Nianqing dissolved the meeting, and Zhu Junyan and the others went back.

But Lu Yao, Jian Xiaojie, Sister Wang and Gan Xiaoxi were all left behind.

Rong Nianqing took out the frozen cups and her collection of whiskey from the refrigerator in her office, poured some for everyone and distributed them. Then she looked at Jian Xiaojie and said with a smile, "Thank you for your hard work this time."

As she said this, she raised her glass to Jian Xiaojie.

Jian Xiaojie was not polite either. She crossed her two long legs like a white python, and said in a relaxed but fearful tone, "It's more than hard work. It's a life-and-death race, okay?"

If Lu Yao said this, Rong Nianqing would definitely think that Lu Yao was using exaggerated rhetoric.

But when these words came out of Jian Xiaojie's mouth, it meant that the situation at that time must have been very urgent. Even when external forces were ready to abandon the Rong family in the country, it was Jian Xiaojie who kept running around to turn the tide.

Rong Nianqing said seriously: "I owe you this time."

Jian Xiaojie pointed at Lu Yao and said, "What you owe me is nothing, but you really have to thank this little guy."

Lu Yao raised his finger and corrected seriously: "First of all, I am not a little guy."

Sister Wang couldn't help but sigh.

My little ancestor!

Do you need to consider the timing when driving?
Upon hearing this, Jian Xiaojie burst into laughter. Her hearty and unrestrained laughter made Rong Nianqing and Gan Xiaoxi chuckle along with her.

Rong Nianqing also raised her glass to Lu Yao and said sincerely, "I really have to thank you."

The year before last, not long after she returned from abroad, she met Lv Yao by chance. Since then, Lv Yao has appeared at every important decision point in her life.

Whether it was the choice of entrepreneurial direction, the subsequent development of Huasheng Life, or the fight with the Nan Tao family... Lu Yao was deeply involved in every single one of them.

Her team was able to be temporarily safe and not targeted during this shock, and Lu Yao really played a great role.

She remembers all the good things Lu Yao has done for her.

Lu Yao also raised his glass in response to Rong Nianqing: "If we all work together, we can have a better future."

Rong Nianqing nodded heavily: "That's right."

After taking a sip of wine, Rong Nianqing asked, "How is the person you invited last time? Do you want to give him more help?"

Lu Yao shook his head: "Wait and see."

Yao Qiguang is not someone who will change jobs easily. He is introverted and prefers stability. It is not easy for him to be impressed by invitations from external forces.

What enables Yao Qiguang to make a quick decision is the internal ecosystem of Penguin. This will be a great test of Yao Qiguang's patience. If he can endure this wave, he will have to compete with Mr. Yao in the future.

With Yao Qiguang's ability and the strength of Penguin's social system accumulated over the years, it will be a tough battle.

Lu Yao didn't want to fight this tough battle at all.

So he wanted to nip this tough battle in the bud.

Unfortunately, it has been so long since he came back from Shenzhen, but Yao Qiangguang has never contacted him, which makes Lu Yao more and more worried.

Seeing the worry on Lu Yao's face, Rong Nianqing smiled and said, "I heard that you guys are pushing Penguin very hard. Now they are claiming to spend 1 billion in cash to build a Chinese media platform. Their product will compete with ByteDance, which is cooperating with you."

"If I'm right, this is going to be a brutal money-burning race, and I can help with that."

Rong Nianqing's family doesn't have much, but it has a lot of money.

Helping ByteDance through this crisis by injecting capital and helping Lu Yao stabilize the game's community base is a powerful help she can provide.

But Lu Yao shook his head: "No, I will tell you when I need your help in the future."

Although the Internet is still divided into three parts by BAT today, the development of the Internet has actually reached a turning point. The short video platform will be the Internet track that will lead the next decade.

Short videos can show more dense information and raise the information threshold. Combined with the trendy and cool card dance of Douyin, the young and beautiful beauties, and the operation strategy determined by the Douyin platform algorithm, it will firmly attract future netizens.

In the early stages of Douyin's development, they also burned a lot of money.

The operation and maintenance costs generated by Douyin are in the tens of billions every year. During 2020, Douyin had offices in more than 11 countries around the world, with as many as employees, and this figure is still rising.

Now that Lu Yao has already joined ByteDance, it will be easier for Rong Nianqing to join in the future.

At that time, ByteDance's short video platform and Rong Nianqing's real economy will work together to shape personal influence while continuously empowering real enterprises.

Rong Nianqing didn't know what Lu Yao was planning, but she trusted him very much, so she smiled and said to him, "Okay, come to me if you need anything."

After they finished chatting, Lu Yao left Huasheng Life.

Relying on the "Pang Donglai" strategy, Huasheng Life Plaza has now become a landmark supermarket in Shangnan, and its status is far above that of Yonghui, Walmart, and Sam's Club.

Because the Xinbai Shopping Mall on Xinjie Road in the city center has also become a branch of Huasheng Life.

Now that the quality of their supermarket services has stabilized, Rong Nianqing has begun to consider expanding Huasheng Life Plaza outward.

Pang Donglai cannot leave Yuzhou Province because of his personal background and power, but Rong Nianqing has no such worries. At the same time, the housekeepers trained by Rong Nianqing's family also have better development directions.

These professional butlers, who have undergone highly-trained training, are unmatched in their qualities in the service industry and are able to guarantee the quality of service at all branches.

Therefore, Lu Yao hardly needs to take charge of the daily operations of Huasheng Life.

……

Time flies in the busy schedule, and January 2015 is over very quickly.

By February, the Spring Festival is getting closer.

Thinking about getting a large bonus at the end of the year, the employees of Guang'an Online Games were all very excited. Lu Yao even deliberately spread the word that this Spring Festival, the employees of the "She Le Ge She" project team will be able to receive bonuses ranging from hundreds of thousands to millions.

Even other project team members who have not yet gone online can receive a year-end bonus of 100,000 yuan.

As soon as the news leaked out, the entire Guangan Online Games team became extremely excited, and the "She Le Ge She" project team even started working overtime.

The game's update content is also constantly being followed up. Chen Li even heard that this year's mobile phone performance will usher in a huge improvement, so Chen Li is also working on developing updated content with better picture quality, better effects and better optimization.

Such a heavy workload also meant that Chen Li's project team was short of manpower, so he submitted a request to Lu Yao to expand the size of the project team.

Of course Lu Yao agreed.

To be honest, Lu Yao did not expect that a game like "Shoot" which was originally just used as a smokescreen would come this far and generate such high revenue.

Since it can develop itself in such a healthy way, Lu Yao must ensure its smooth operation.

In fact, gamers are the easiest to satisfy.

Good picture quality, good gameplay, and conscientious operation can satisfy quite a lot of players.

But even such a simple request is often not met.

Take League of Legends for example. When this game became popular, the incremental potential was far greater than the existing market, so the operation was not that ugly.

When the market of "League of Legends" was impacted and occupied by games such as "PlayerUnknown's Battlegrounds", "Overwatch", and "Apex", and everyone began to become electronically impotent towards "League of Legends", the ugly side of Penguin's operations became apparent.

The 10 essences that can be obtained by signing in every day, the event rewards that can be obtained by every event, and the increasing number of rare colors and lucky draw skins...

When the incremental potential was exhausted, the Penguin-related operations began to plunder old players, and even new players had to recharge to buy heroes.

Otherwise, you only need to play the game for 800 hours, or sign in for more than 6300 consecutive days, to get blue essences.
Penguins' nature has not changed.

He has been a cancer in the gaming industry from the beginning to the end.

The operation of "She Le Ge She" is quite conscientious. All retired hero characters can be exchanged for gold coins earned by working, and the skins in each event are also very conscientious.

Only rare and special skins require real money to purchase, and the unique mythical set of the year can be dropped through explosion rates, which livens up the community atmosphere.

In addition, "Shoot a Shot" has another special feature.

That is, the skins obtained from the event are also limited and will never return.

The good operating atmosphere makes many gamers feel very comfortable, so even if they are blown up during the gold-grabbing process, they will just complain at most, but will still come back to play the game loyally.

As for their complaints...

It will only bring schadenfreude from netizens.

Who can you blame for your failure in tomb raiding? You should blame yourself for your inferior skills and bad luck.

After all, being bad at e-sports is the original sin.

At the same time, as January passed and the end of the year drew closer, Lu Yao Company's annual report was ready and released to the public.

Although Lu Yao's Guang'an Network has only launched one game since its establishment, thanks to its excellent operating strategy, the game "She Le Ge She" has attracted 4680 million users within a few months of its launch.

The monthly user growth is extremely impressive.

At the same time, the game "She Le Ge She" brought nearly 30 million yuan in revenue to Lu Yao's Guang'an Online Games, with a gross profit of about million yuan, which is only % of the revenue.

In fact, the profit margin of the gaming industry is usually 50%, and the bulk of this % comes from various marketing and promotion expenses.

The reason why Guangan Online Games' profit margin is so low is that Lu Yao spent too much money on marketing, events and promotions, and the company also paid very high salaries to its employees.

He gave out more than 20 million in year-end bonuses alone.

But it's all necessary.

Now their opponent is Penguin. Faced with such an Internet giant, Lu Yao can only use huge rewards to motivate employees and let them realize their full potential.

After the annual report was released, a number of Internet-related magazines and newspapers all became extremely curious about this new gaming upstart, and calls for interviews came in from morning to night.

However, Lu Yao did not want to accept interviews from the outside world, so in the end he only accepted interviews from the Shangnan Chamber of Commerce and official media.

And it was not a live broadcast or video interview, but an interview through a paper article.

In this interview, all questions were arranged in advance, and the article had to be reviewed by Lu Yao before it was published. It would only be published after confirming that there were no problems.

By the time the article was published, this nearly perfect interview without any flaws did not cause any impact.

Because this interview is too formulaic and stereotyped.

An article without a hot topic will not create any public opinion effect.

However, Lu Yao didn't care about it. This was a routine after the annual report was released and it was just a formality.

……

Although it was just a formality, after this interview was published on the platforms of the Shangnan Chamber of Commerce and official media, many investors still noticed this article, the data in the article and their possible future development directions.

Extracting useful information from templated articles is one of the essential skills for reading the news.

So the venture capital institutions that saw this article began to contact Shangnan’s Guangan Network. The funniest thing is that even Penguin’s “investment department” came to seek cooperation.

Although outrageous.

But this is normal.

The departmental walls in large groups are very serious. This is a betrayal for the interactive entertainment business group, but finding valuable investment opportunities is the job of the investment department. If the investment is successful, wouldn’t it be wonderful to turn enemies into friends?
Just like the BAT that are confronting each other, and the later Douyin and Pinxixi, their shares contain investment shares from other Internet giants.

In the future shareholding structure of TikTok, Penguin will hold approximately 5% of the shares.

However, Lu Yao politely declined all the investment cooperation offers that came to him, as he was not short of money now.

The annual report and interview published by Guangan Online Games not only attracted investment institutions to read and analyze them, but also Yao Qiguang was reading Guangan Network's annual report and Lu Yao's interview article in the president's office of Timi Studio in Penguin Park.

The interview article was indeed very formulaic, but Yao Qiangguang was attracted by a passage in it.

The reporter asked: "What do you think your game company relies on to achieve such great results in such a short period of time?"

Lu Yao replied: "I think it depends on being moved."

The reporter asked, "Are you moved? That's a very novel way of saying it."

Lu Yao replied: "Playing games has always been considered by the mainstream society as a waste of time. Even game developers think they are misleading young people. But games themselves are a good platform for conveying information."

“Our thoughts, souls, aesthetics, and even our attitudes and views towards the world can all be found in them. Therefore, many classic games were developed with sincerity by the creators, and this sincerity is the cornerstone that moves the players.”

“It is precisely because of the mutual resonance between sincerity and emotion that so many classic games were born, and that is why games are called the ‘ninth art’.”

When he saw this, Yao Qiguang's thoughts seemed to instantly return to the summer when he was seventeen years old...

At that time, after he and his friends defeated the big boss through reasonable operations on the same computer, they truly felt the sincerity of the production team and were deeply moved.

This is why he later decided to enter the gaming industry without hesitation...

"Are you touched?"

Yao Qiguang closed his eyes and took a deep breath, and couldn't help but think of Penguin Games' promotional concept - "Create happiness with heart."

Ah.

After developing so many games in the Penguin Interactive Entertainment Group and working in technical business for so long, he really understands the development concept of Penguin's game business.

How could they be trying to create happiness with their heart?
They just want to create their own happiness with players' money.

(End of this chapter)