Since we are both reborn, of course I would choose the rich woman!

Chapter 275 How Did We Lose? (6k Subscription Request)

When people are flustered, their actions become distorted.

Even when playing games, the immense psychological pressure can lead to many unnecessary actions that one wouldn't normally take. The grander and more prestigious the professional esports scene, the higher the demands on mental fortitude. Lü Yao recalls that in the development of League of Legends esports, there have been many professional players known for their resilience under pressure.

This is true for games, and even more so for other fields, especially in the business world.

Even if a professional player loses the finals and misses out on the championship, it's just a matter of earning less money and being criticized by fans and casual observers. But in the business world, if a player makes a mistake due to excessive pressure, they could very well miss out on a golden opportunity.

In Lü Yao's memory, there was a ready-made, living example.

That was the game war between NetEase and Tencent in the vertical track of action martial arts games.

Pig Farm will invest in a blockbuster PC game called "Naraka: Bladepoint" in the future. In a future where PC games are shrinking, the emergence of "Naraka: Bladepoint" is undoubtedly a breath of fresh air, although "Naraka: Bladepoint" has many problems.

There are optimization issues, latency is region-dependent, hero balance mechanisms are problematic... Despite numerous problems and a lot of criticism from players, very few players say that Naraka: Endless is not fun.

The game's "rock-paper-scissors"-like mechanics, along with its martial arts-themed content and combat style, have made countless players fall in love with this game. Its martial arts battle royale gameplay is also unique among PC games.

During the first and second years after its release, Naraka: Bladepoint saw its popularity soar, with countless players spontaneously becoming its advocates. Its user growth rate once caught up with the PC game giant League of Legends, and later even showed signs of surpassing it.

The concept that action-packed martial arts battle royale games are unique to NetEase is gaining popularity. If NetEase continues to maintain the same level of content updates for its PC games, improves the content, and constantly updates and iterates the gameplay to keep up with the times, it has a real chance to dethrone League of Legends as the top PC game in the next two years.

Unfortunately, a pig farm is a pig farm; it can't be helped.

After Tencent realized that NetEase had released such a hit game, it immediately began to work on a strategy against NetEase. After the huge success of "Naraka: Bladepoint", Tencent began to drastically modify the game "Star Breaker".

Originally, "Dawn of the Stars" was Tencent's attempt to compete with "Genshin Impact" by leveraging the "Honor of Kings" IP.

However, as soon as the PV for "Dawn of the Stars" was released, it was bombarded with criticism from countless players. Tencent's experience in large-scale action games was so weak that it was almost hopeless. Even the most loyal Tencent players would find it hard to honestly say that "Dawn of the Stars" was well done.

Fortunately, Genshin Impact lost momentum, with subsequent story and game content updates becoming increasingly lackluster. Before Tencent could continue polishing StarCraft, Genshin Impact fizzled out on its own.

Then Tencent immediately changed course and turned "Dawn of the Stars" into an action battle royale mobile game.

This move scared NetEase into accelerating the launch of the mobile game "Naraka: Bladepoint". The hastily launched "Naraka: Bladepoint" mobile game not only had poor graphics, but also awkward controls. It was the kind of game that PC players didn't like to play, and mobile players found it awkward to play.

However, in order to seize or even destroy Tencent's plans in this area, NetEase still invested in the mobile version of "Naraka: Bladepoint" almost at any cost, even neglecting to update the PC version of "Naraka: Bladepoint".

The heavy snowfall on Penglai Island at the end of 2024 continued until April Fool's Day in 2025.

The gameplay is also severely outdated and lagging behind.

Pig Farm thought their investment would pay off, but the reality is that players of the PC version of Naraka: Burst are constantly leaving the game, and the revenue of the mobile version is also declining. As for the super high revenue when the mobile version was first launched, it was because PC players rushed to buy skins and unlock shared grids.

This move by the pig farm has backfired spectacularly, leaving them with nothing.

So what about Tencent? They invested heavily in "Dawn of the Stars," a plagiarized action-martial arts battle royale mobile game, so it must be doing very well, right?
Looking back, netizens discovered that the Dawn of the Stars project team announced at the end of 2024 that the Dawn of the Stars servers would be shut down at the end of the year and that players would receive a full refund for the money they spent during the test period.

This directly exposed the idiocy of pigs in the pig farm.

Players of the PC game "Naraka: Bladepoint" not only think that NetEase is a ridiculous clown, but even their own act of spontaneously speaking out for "Naraka: Bladepoint" seems like that of a clown.

Tencent only used a basic attack, but NetEase was so scared that they used all their skills, ultimate abilities, and summoner spells.

They lost miserably.

What did Tencent do after shutting down "Dawn of the Stars"?
They invested most of their resources into the PC game "Delta Force". From the beginning to the middle of 2025, more than 70% of "Naraka: Bladepoint" players were reborn as rats in Delta Force instead of heroes in Jukuzhou.

The game of searching, raiding, and withdrawing is addictive.

Actually, there is still hope for Naraka: Bladepoint at this point. As long as the PC version increases its resources and introduces a looting and raiding system in the Caverns, the players of Naraka: Bladepoint will come back.

Weapons and armor are tiered, weapons can be searched in large quantities, and various accessory models and even skin fragments are readily available materials. In theory, Naraka: Bladepoint should have a natural advantage in its shift to a search-and-fight strategy, but NetEase's shady tactics have come up again.

The "search, attack, and loot" gameplay in the mobile game "Naraka: Bladepoint" actually came out earlier than in the PC version of "Naraka: Bladepoint".

This completely disheartened the last remaining players of Eternal Calamity, who were reborn as "rat rats" in Delta Force, with no hope of ever turning back.

Even the streamers who used to stream Naraka: Bladepoint are now switching to Delta Force.

So much so that players of the PC version of Naraka: Bladepoint joked online: "Thanks to Naraka: Bladepoint, I have a game that runs smoothly no matter what I play. Thanks to Naraka: Bladepoint, they don't need to change their streamers when switching games."

Even Tencent players came to mock him: "Remember, no matter how popular the Golden Spatula is, its updates will have to wait until after Teamfight Tactics."

These hurtful words left countless players who once loved Naraka: Bladepoint speechless with bitterness.

This demonstrates the importance of operations in the development of a game.

With a perfect start, Naraka: Bladepoint, a game with countless organic fans and no competitors, was still managed to be killed by NetEase.

This also shows just how many pigs are in the pig farm.

With the lessons learned from the blood and sweat of his predecessors flashing through his mind, Lü Yao also had specific ideas for dealing with Tencent.

As early as the establishment of Guangan Games, Lü Yao had already made several game plans. In addition to the first exciting mini-game "Shoot a Shoot", the later released MOBA mobile game, Guangan Games also had "battle royale games", "auto chess games", and "Calamity and Castle", which combines the fantasy beast Palu and player-versus-player mechanisms, under development.

Lu Yao had been on guard against Tencent's counterattack from the very beginning.

Now, the penguin's counterattack has begun, and it's time for Lü Yao to unleash what he's been holding back for so long.

Putting away his phone, Lü Yao went to the game company upstairs in the MCN building. Now, the game company's business is basically managed by Yao Qiguang, but Yao Qiguang mainly manages the "Honor of Kings" MOBA mobile game that Lü Yao had taken over.

The development of other games is basically managed by the project leaders, who report directly to Lü Yao.

Although Lü Yao was not in China during this period, he did not slacken his supervision of the project. He was well aware of the progress of the game development under their name.

The game, which combines elements of "Fantasy Beast Palu" and castle building, is currently only halfway through development due to its numerous resources and complex gameplay, skills, and mechanics.

However, other games, such as "auto chess" and "battle royale" games, have been developed to a similar extent.

But now, Lü Yao feels that this is not enough.

The thrill of successfully stealing a chicken at the end of a battle royale game is far less diverse than the looting and raiding gameplay. Now that "Shoot the Shoot" has established itself as the originator of the looting and raiding gameplay, Lü Yao could easily incorporate this gameplay into the battle royale genre.

At the same time, the skill system is integrated to make the gameplay more diverse!

This time, Lü Yao will still use the penguin game to defeat the penguins.

Lu Yao went to the department of the PUBG game project team and found Zhang Jingwen, the person in charge of the PUBG game project.

This person had participated in the development of many FPS games and was very experienced. After finding him, Lü Yao also called over the other people from Guang'an Network Games Company for a short meeting.

During the small meeting, Lü Yao shared his main ideas with Zhang Jingwen, hoping that he could complete the revisions to the entire project as soon as possible.

Zhang Jingwen was completely baffled by Lü Yao's request.

Although the character models, weapon designs, skins, and other materials in the battle royale game are almost complete, and even the looting and raiding gameplay has readily available materials from "Shoot the Shoot" game, simply rebuilding this entire system is not an easy task.

Therefore, Zhang Jingwen, the person in charge of the battle royale game, was in a bit of a dilemma.

Lu Yao noticed the other party's predicament and smiled, "It's just a change in the original rules."

"No, it doesn't even count as changing the original gameplay."

"We've added another game mode to our original game, allowing players to choose how they want to play. Whether it's the battle royale mode like PUBG or the 'search, fight, and retreat' gameplay, both can be included together."

Zhang Jingwen stammered, "But...won't this make the game extremely large?"

Lu Yao said confidently, "It doesn't matter. Players with the skills will upgrade their equipment themselves, while those without the skills will go to internet cafes to have some fun. This can also stimulate consumption and upgrades, right?"

Although gamers don't have much money and aren't the main consumers of consumer electronics, they are still a group prone to impulsive spending. For a gamer, a girlfriend giving him a 4060 graphics card is enough to buy him a life.

From then on, no matter when they argued, the girl would always be in an unassailable position, her stability no less than that of Empress Ma of Zhu Chongba.

As for how much revenue PC games can bring...

Lü Yao didn't care.

What he cares about is whether the newly released PC game can challenge League of Legends' top position in China. He doesn't need to actually dethrone League of Legends; he just needs to make Tencent feel threatened.

Lü Yao was actually quite confident about this.

The original battle royale game, H1Z1, only became a huge hit on Steam after introducing its battle royale mode. Between 2017 and 2018, H1Z1 was superseded by PlayerUnknown's Battlegrounds (PUBG), which boasted better graphics and more realistic gameplay. When PUBG became a sensation, streamers and gamers across various platforms were completely hooked.

Originally a League of Legends streamer, Wu Wukai switched to PUBG and his fan base exploded. With the support of investors and streaming platforms, PUBG's popularity began to rise rapidly.

During that period, both Wu Wukai and Xiao Tuantuan were full of entertainment value and attracted a large audience.

Battle royale games were even more popular than League of Legends at one point.

During that period, NetEase also released several similar games and made a fortune. In order to secure the exclusive distribution rights for these games in China, Tencent spent 400 million yuan to buy 5% of Bluehole's shares.

Battle royale games have indeed lived up to expectations; even with Bluehole's terrible management, their popularity lasted for almost three years before starting to decline.

If Bluehole had made the game free to play on Steam from the beginning and then profited by selling skins, they probably would have earned much more.

just now.

Lü Yao intends to make up for what Bluehole failed to do in the past.

He also wants to merge battle royale and search/attack elements into one game and is actively developing various different maps.

What will Tencent do when it feels that the status of its hit game, League of Legends, is being challenged?

Should we continue to allocate resources to MOBA mobile games, or reallocate resources back to League of Legends to stabilize its position, or continue to bet on copying PUBG?
Meanwhile, are Tencent thinking, "Didn't Guangan previously plan to release a management, construction, and simulation game?"

Which of Guang'an's statements are true and which are false?
Lü Yao was looking forward to seeing the penguins' reaction.

He continued, "You don't need to be too nervous, there's no rush. You have at least six months to polish your next piece."

Hearing this, Zhang Jingwen felt relieved.

Whenever they have time, they work overtime and bury themselves in their work!

Currently, almost all the games on Guangan Networks have become hits. The team members of the projects that have already become hits are making a fortune. Someone in the company privately calculated that even the most ordinary member of the MOBA mobile game project team can receive a bonus of around 500,000 yuan this year.

For senior executives in project teams, they're basically aiming for a million.

For tycoons like Feng Ji and Yang Qi who own shares, their dividends are even greater.

With the success of projects like "Shoot the Shooter" and "Honor of Kings" as precedents, members of other project teams are all eager to prove themselves. They are not afraid of the tasks assigned by Lü Yao, but they are afraid that Lü Yao will not give them enough time, so that they will not be able to complete the tasks well, thus affecting the later launch and revenue.

After the meeting, Yao Qiguang privately approached Lü Yao: "President Lü, isn't it a bit inappropriate to suddenly invest resources in FPS PC games at this critical juncture? Shouldn't we be focusing our efforts on competing with Tencent right now?"

Since everyone was present, Yao Qiguang couldn't say these things directly, so he could only discuss them with Lü Yao privately.

Lu Yao laughed and said, "Who can compete with Tencent in terms of resources? Our influence and size are still too small compared to Tencent's, so we can only adopt a multi-pronged approach, making it impossible for Tencent to copy us all. We need to divide our forces."

Yao Qiguang said worriedly, "What if the penguins can copy it?"

This is where Yao Qiguang's strategic vision failed. He knew the penguins' strength, so he was afraid of them.

Lu Yao also knew the strength of the penguin. If it really went all out and invested resources without regard to cost to fight Lu Yao to the bitter end, then Lu Yao would definitely have no chance.

But the penguin doesn't belong to Mr. Teng alone.

With so much money spent and so many things done, what about the company's other businesses?

The more its own businesses operate, even if the Interactive Entertainment Group pays the Online Media Group and the Social Network Group, it's essentially money being transferred from one hand to the other for Tencent. It doesn't actually generate profit; instead, it squeezes out business profits.

A publicly listed company like Tencent cannot allow Mr. Teng to act so recklessly.

Therefore, although it seems that Mr. Teng has staked everything on the Interactive Entertainment Business Group, the resources he can actually access are limited.

Even if he starts betting on PUBG, Lu Yao still has Auto Chess, Wuxia PUBG, and Management simulation games to play. Should Mr. Teng follow suit?
To prepare for this day, Lü Yao had been making preparations since the day he founded Guang'an.

What he wanted was to use speed to overcome slowness, to trade time for space, and to exchange creativity for resources.

As long as one penguin is out of the running, Lü Yao feels he'll have food to eat.

Not to mention that Lü Yao also has ambitions to build his own gaming platform.

The most profitable businesses in the world, besides wielding power, are lending and collecting rent—these are all businesses that make money from money.

Mortgage loans will be completely eliminated in a few years, with major banks leaving no way for microfinance companies to survive. However, there are many ways to make money from rent collection. You can collect rent by occupying land, by owning shops, or by building a platform.

Although the e-commerce model has basically failed, the game sales model is still viable.

If we just create a few wildly popular games, we can make a fortune just from revenue sharing agreements.

After talking with Yao Qiguang, Lü Yao went to the PUBG project team to oversee the project.

……

Shenzhen, Penguin Park.

Although this world is a huge makeshift operation, when CEO Teng personally takes charge on the front lines and gets his studios to produce results as quickly as possible, even the most haphazardly organized operation has to put on a respectable facade.

Because both Guangliang Studio and Timi Studio already had the task of making MOBA mobile games, the team was readily available, the materials were readily available, and even the manpower was readily available.

However, due to differences in philosophy, the things that Guangliang and Timi made in the early stages... might have been okay for a while in the past, but when Lü Yao brought his future experience and gathered technical talents like Feng Ji and Yang Qi, as well as operational talents like Yao Qiguang, and created their "Honor of Kings", the games made by Guangliang and Timi, while not garbage, were even more disgusting than garbage.

Subsequently.

The launch of Guangan's "Honor of Kings" provided a model for Tencent. With Tencent CEO Teng personally overseeing the project and leveraging Tencent's technical expertise and resources, a game comparable in quality to Guangan's "Honor of Kings" was created in just six months.

Then, at Teng Zong's instruction, he deliberately leaked the information so that Yao Qiguang could catch it and pass it on to Lü Yao.

This is Mr. Teng's strategy.

Although Mr. Teng is not particularly good at scheming and trickery, his keen and reserved personality makes him especially adept at using extreme pressure.

His intention was to deliberately leak information to cause Lü Yao's side to make a mistake, preferably by manipulating the situation so that they could use it against him.

However, several days after the news was released, there was no response from Shangnan Guang'an.

Ren Zhengfei, who is in charge of the Interactive Entertainment Business Group, convened a special meeting of senior executives for this purpose, and also invited Tencent CEO to participate.

When Chen Yu and Wang Xiaoyong arrived and met President Teng, they greeted everyone as if it were nothing out of the ordinary. Besides them, there was another person with less seniority present, Zeng Lun, who was in charge of the "Legend of the Brave" project.

During that period, Zeng Lun grew closer and closer to President Ren. Now, President Ren takes him to some of the more important meetings so that he can participate in the learning process.

After everyone had arrived, Mr. Ren said, "Now that everyone is here, I'll get straight to the point. I believe the message we released a few days ago has been received by Shangnan Guang'an, but they haven't responded yet."

"This shows that they are either very confident about the upcoming competition, or they are planning other tricks. Based on my understanding of Mr. Lü from Shangnan, I think the latter is more likely."

After listening to what President Ren said, President Teng raised his eyes and looked at the other three young executives.

Teng is actually quite happy that the company has young executives. These young people are the real hope for Tencent's future, and only these young hopes can break the stagnation brought about by President Liu's investment banking transformation.

Therefore, he was willing to give these young people a chance to speak.

Mr. Teng also greatly appreciates Mr. Ren's high regard for Zeng Lun.

You have to admit, Mr. Ren is really something.

So many of the old penguin veterans have passed away, but he stayed.

Even the departed Penguin Elder was willing to keep him. He had a good grasp of President Teng's intentions, which is why he kept Zeng Lun by his side. This way, he could do favors for Zeng Lun's family and make Zeng Lun more loyal to him, while also gaining favor with President Teng.

As for what Chen Yu and Wang Xiaoyong think...

Although these two are the ones doing the work, they are still a bit far from President Ren's position, so President Ren doesn't need to consider their thoughts for the time being.

Once they get close enough, Mr. Ren will naturally have a way to win them over, and his current actions will actually motivate them to work harder.

Faced with Teng's encouraging gaze, Zeng Lun thought for a moment and then held back.

He's no longer the naive young man he was last year; he's far too inexperienced to be the first to speak in this kind of situation.

After a brief silence, Wang Xiaoyong said, "But I really can't think of any other tricks he could pull, and I can't imagine how we could lose."

(End of this chapter)