Since we are both reborn, of course I would choose the rich woman!

Chapter 297 I'm Afraid I'm Too Outstanding (6k views, please subscribe)

After some discussion, Lü Yao persuaded Zhang Xiaonan.

However, Zhang Xiaonan cannot make such an important decision on her own. Although she is now in charge of ByteDance's video products, her authority is still not very high. For particularly important matters, she still needs the approval of ByteDance's senior management.

However, since Zhang Xiaonan was won over by Jian Xiaojie, and with her cooperation with Lü Yao, Zhang Xiaonan's status and influence within ByteDance have been continuously increasing.

Therefore, as long as Zhang Xiaonan is willing to submit this matter, it will most likely be successful.

After talking with Zhang Xiaonan, Lü Yao continued to deal with the things he hadn't been able to finish during this period. He needed to bring those things back under his control, which had gradually fallen behind because of his disappearance. To do this, he not only had to sort out the company's financial situation and employee dynamics, but also had to contact partners to explain why he had disappeared during the Chinese New Year.

Fortunately, during the Chinese New Year, his company's senior executives and Wang Shu's side provided a lot of help, and they did a good job in maintaining relationships with some important cooperative clients.

Lu Yao stayed at the hotel for more than a week. The effects of the high altitude had almost recovered, except that his skin was a shade darker than before he set off, and his originally fair skin had been enhanced by the sun.

It is said that fair skin can cover up three flaws, but truly beautiful features are not afraid of changes in skin tone.

Just like Bella Zhou.

His tanned skin did not diminish her beauty; on the contrary, it made her look even more attractive.

Therefore, Lü Yao, whose skin was a little darker, actually had a stronger masculine aura. It was also after this experience on the Sichuan-Western Plateau that the immature feeling in Lü Yao completely disappeared.

His appearance finally matched his temperament.

After changing into his ironed clothes, tying his tie, putting on his tie clip, cufflinks, and watch, and putting on his overcoat, Lü Yao left the hotel where he had been holed up for more than a week. On his way back downstairs and into his car, Lü Yao sent a message in their small group chat: "Let's get together, it's on me."

As he spoke, Lü Yao sent the location of the gathering to the group chat.

The group quickly became active because of Lü Yao's message.

Gan Xiaoxi was the first to send a message in the group: "Oh my, who is this? After disappearing for so long, you've finally shown up."

Jian Xiaojie then sent a single word in the group chat: "Tsk~"

Rong Nianqing: "I might be a little late, but I will definitely go."

Zhu Junyan: "[Go for it!][Go for it!] Don't worry, I'll definitely be there!"

Wang Shu didn't reply to the message in the group, but Lü Yao knew that Wang Shu would definitely come.

Lu Yao chose to have dinner at Mingdong Garden, an Indian restaurant. Of course, this restaurant was not authentic at all, because authentic Indian food must be made by the Indian man himself.

The owner of this Indian-style restaurant is a chef who has studied in India. India has a wide variety of spices, and the dishes he makes have their merits in terms of flavor.

However, the dirty and filthy environment and the food-contamination cooking methods in India disgusted the chef who had studied there. After much deliberation, the chef decided to open an Indian-style restaurant, discarding the dross and keeping the essence, and to create his own style in the culinary world.

Therefore, this restaurant is just an "Indian-style" restaurant, not an Indian cuisine restaurant.

Some of the more famous dishes here include "Curry Stewed Meat", "Curry Roasted Meat", "Curry Barbecue", and "Curry Chicken Nuggets".

It's all curry anyway...

However, unlike the mushy dishes found in India, the dishes at this Indian restaurant called "Ganiz" are presented in a way that resembles those of Chinese cuisine, emphasizing a perfect combination of color, aroma, and taste.

to be honest.

It's basically taking many of the cooking methods used in Chinese cuisine and reheating them with curry.

Lu Yao booked a room on the second floor of the restaurant with a terrace. He ordered his food and then sat down to wait.

Not long after, the three beauties, Jian Xiaojie, Wang Shu, and Gan Xiaoxi, arrived here together.

As soon as Jian Xiaojie entered the private room, she made a lot of "tsk tsk tsk" sounds. Then, in a particularly sarcastic voice, she said, "Oh dear~ I heard that someone was severely controlled in western Sichuan and broke down, so he hid in the snowy plains."

Wang Shu, standing nearby, couldn't help but tug at Jian Xiaojie's arm and glare at her in the process.

Jian Xiaojie opened her mouth, but ultimately decided to give Wang Shu face.

But Gan Xiaoxi, standing nearby, wasn't one to be outdone: "Oh, who says otherwise? Who knew our CEO Lü was such a romantic? Too bad we're all just unrequited love!"

Lu Yao laughed speechlessly: "No, why are you getting involved?"

What business is it of yours?
Gan Xiaoxi exclaimed "Hey!" and sidled up to Lü Yao, teasingly saying, "I told you before, why don't you come with me? But you didn't want to."

As she spoke, she displayed a particularly resentful expression on her face.

Lü Yao smiled and shook his head.

Although Gan Xiaoxi is very reliable, she's quite the entertainer in her daily life, especially when it comes to matters between men and women. Just take what she says with a grain of salt.

In Lü Yao's mind, Gan Xiaoxi's behavior was very much like that of someone who was clueless about relationships, like a child's attitude towards romantic matters. She might be gossipy, curious, or even have feelings for certain people.

However, these kinds of people don't understand "emotions." In their worldview, emotions are similar to "friendship" and "family affection."

However, there are clear and distinct differences between these.

So Lü Yao flicked Gan Xiaoxi on the head: "Stop fooling around."

"oops?!"

Gan Xiaoxi immediately stiffened her neck and jumped up, ready to fight Lü Yao.

Lü Yao laughed and used one hand to block all of Gan Xiaoxi's wild punches. Seeing this, Wang Shu laughed and came over to comfort Gan Xiaoxi: "Alright, alright, let's not stoop to Lü Yao's level."

Gan Xiaoxi looked at Wang Shu who was hugging her and asked in a puzzled tone, "Sister Shu, why are you hugging me? I'm on your side."

Jian Xiaojie laughed and said, "Of course she feels sorry for President Lü."

Lu Yao quickly invited, "Come, come, we haven't seen each other in so long, sit down and chat."

Gan Xiaoxi snorted at Lü Yao: "Who wants to talk to you?"

The private room's dining table was stocked with snacks like candied fruit, dried fruit, and fresh fruit to pass the time, and also to provide a convenient place for them to sit, chat, and wait for others.

After sitting down, Jian Xiaojie continued to tease Lü Yao: "Speaking of which, I haven't been to western Sichuan much. Mr. Lü, won't you tell us about the local customs and culture?"

The way Jian Xiaojie addressed him as "Little General Manager Lü" and deliberately brought up the matter of western Sichuan showed that she was quite concerned about Lü Yao's recent troubles. Lü Yao could even sense a hint of jealousy in her words.

Lu Yao took out a box of tangerine peel pills from his pocket and popped them into his mouth as a substitute for cigarettes. He laughed and said, "Western Sichuan is indeed a wonderful place. The mountains and rivers are beautiful, and the people are simple and honest. I feel that this year and next year will probably be the last time that Western Sichuan remains a pristine place."

When he said these words, Lü Yao was calm and composed, and his tone was natural.

She didn't look like someone who had been driven to despair on the Sichuan-Tibet Plateau at all. Even with Jian Xiaojie's shrewd and ruthless eyes, she didn't notice anything amiss.

Even Wang Shu, who had shared a bed with Lü Yao the longest, failed to notice Lü Yao's unusual condition.

Gan Xiaoxi asked, somewhat naively, "Huh? Why?"

Lü Yao explained with a smile, "Because of the tourism resources of Yunnan Province, some people with a keen sense of opportunity have already gone there to do tourism business. Even the tourism model of Lijiang in Yunnan Province has been copied there."

"However, because Western Sichuan is not promoted widely enough, there aren't many tourists, and commercialization there isn't particularly severe yet. Based on our development speed and the rapid spread of the internet, it might become popular there by next year at the latest, or by the end of this year at the earliest."

When Lü Yao spoke, he was objective and calm, and his words were logical and reasonable, which made Gan Xiaoxi, who had been making a fuss just now, blink and look a little confused.

no……

Wasn't he supposed to be living in seclusion on the Sichuan-Tibet Plateau? Why does this look like he went there to inspect projects?

Now, not only Gan Xiaoxi was confused, but even Jian Xiaojie looked at Lü Yao with some surprise.

As a seasoned player in the world of romance and life, Jian Xiaojie has seen far too many people who have been heartbroken and become despondent. Even the most outstanding individuals, those with exceptional self-control and emotional resilience, often succumb to despair for a period of time after such an experience.

Therefore, using "emotions" to defeat and break someone is something Jian Xiaojie likes to do.

Feelings may seem ethereal and intangible, but they do possess extraordinary power. Even Jian Xiaojie herself was affected by Wang Shu's decision around the end of the year.

When Lü Yao tried to poach Yao Qiguang from Tencent, he also tried to win him over by using women.

Throughout history, the "beauty trap" has always held an important place in stratagems.

This shows that emotions are a very influential factor for people.

Although the meeting between Lü Yao and Hu Xiaoyu was not orchestrated by anyone, the world itself is a huge, complex, and torturous game.

Throughout the thousands of years of human civilization and among the hundreds of millions of living beings, very few have been able to transcend historical limitations and create history.

And yet, Lü Yao was able to become so nonchalant so soon after being driven to isolation...

Jian Xiaojie couldn't help but laugh and said, "Wow, you've recovered so quickly! Shu-jie and I came over tonight hoping to help you get out of this emotional state, but it seems we won't be able to help you now."

Lü Yao laughed heartily and said with high emotional intelligence, "Why wouldn't I need it? No matter what happens, having everyone's help is definitely much better than trying to get through it all by myself."

Wang Shu laughed and said, "Then I won't drink tonight."

She's taking care of her health.

Lu Yao shrugged and said, "I'm definitely going to have a drink tonight; there's no way to avoid it."

Just then, Rong Nianqing's spirited and cheerful voice came from outside the private room: "There's no way to escape it."

Gan Xiaoxi smiled and said, "Nianqing, you're here. We were talking about Lü Yao. He doesn't seem like autistic at all."

Rong Nianqing took off her coat and hung it aside, laughing, "When I found him in western Sichuan, he didn't look like this at all. Oh dear—"

Now that things have come to this point, Rong Nianqing feigned surprise and asked, "Mr. Lü, is it alright for me to say this?"

Lü Yao chuckled and shook his head.

Why is everyone doing this?

However, Lü Yao also understood that they wanted to help him get out of his emotional slump, and emotional trauma is something that can't be healed just by avoiding talking about it.

The only way for humans to heal emotional wounds is not to let go, not to forgive, not to recover, but to forget. So-called letting go and forgiveness are all nonsense.

Most of the things in this world that people hold grudges about are eventually let go of not because of forgiveness or relief, but simply because they are tired and eventually give up.

The process of accelerating the feeling of being "tired" is known in psychology as "breakdown therapy".

This is also one of the more effective ways known to humankind to combat emotional lows. Humans are such despicable creatures; they can get used to anything, even those "feelings" that were once unforgettable and heartbreaking.

Knowing that they were trying to help him, Lü Yao wasn't angry.

He spread his hands and laughed, "Go ahead and say it. We're all on the same side, feel free to make fun of me tonight."

Even Rong Nianqing was a little surprised.

When she was in western Sichuan with Lü Yao, he seemed unable to let go of her feelings. After returning, he immediately went into seclusion to recuperate. However, in just over a week, she could no longer see the low spirits that Lü Yao had before.

Either Lü Yao has truly resolved his psychological and emotional issues.

Either his acting skills have been honed to the point where he can deceive himself.

Rong Nianqing carefully examined Lü Yao and, finding no flaws, smiled: "You recovered very quickly."

Jian Xiaojie chimed in, "Yeah, this guy's ability to regulate his emotions is truly astonishing. He was just sitting here talking to us about the tourism business in western Sichuan."

Rong Nianqing asked curiously, "Oh? What do you mean?"

Jian Xiaojie said, "It says that tourism in western Sichuan is going to be very popular." After saying that, Jian Xiaojie turned to look at Lü Yao: "So, you have some ideas? Want to make some plans? This is a bit far removed from our current business, isn't it?"

Rong Nianqing added, "Our family does have a tourism business, but it's mostly in scenic area development. Commercial development in western Sichuan is indeed relatively average, but the infrastructure there is also relatively average, so the investment and returns for commercial development may not be that optimistic."

What I mean is that this might not be so easy to do.

Lü Yao smiled and said, "Let's eat first."

As he spoke, he clapped his hands, called over the waiter outside, and ordered all the restaurant's signature dishes.

While waiting for the food, Lü Yao said, "Tourism development in western Sichuan involves too many aspects, and it's not my area of ​​expertise. I don't plan to pursue traditional tourism development."

"Traditional tourism direction? What do you mean?"

Gan Xiaoxi asked curiously, "Isn't tourism just about getting from here to there and then spending money on food, lodging, transportation, and entertainment along the way? What's the difference between traditional and non-traditional?"

Lu Yao laughed and said, "This is the traditional way of tourism. Of course, this method is also very stable. Occupying excellent tourism resources is almost a sure-fire way to make money."

As for those international and provincial travel agencies that manage to make excellent scenic spots lose money, there are many more tricks involved.

After talking for a while, Lü Yao finally said, "What I want to do is combine tourism with the internet."

Gan Xiaoxi understood: "Online group buying?"

Qunar, Ctrip, Tongcheng, and other travel-related internet companies are now well-known businesses, and it can be said that most online store businesses have been captured by these internet companies.

Gan Xiaoxi thought about it and wondered if it was too late to get involved now.

But Lü Yao shook his head and said, "Of course not, it's short videos. ByteDance will soon launch a brand new short video app targeting urban users."

Everyone present was an expert and quickly grasped the significance of the situation.

Most short video apps on the market today target lower-tier cities. Even Weibo's Meipai is mostly used by Weibo as an external embedded link.

The content on platforms like Kuaishou and Huoshan is too niche, and the target audience for these apps is not sophisticated white-collar workers in cities or the newly rich who got rich through e-commerce in the past few years.

But in the eyes of these business people, these "refined middle class" are the truly valuable high-net-worth users.

Because they are richer and can spend more.

They are also particularly good at setting trends.

ByteDance's upcoming short video app is targeting this demographic.

So what do this group of people like?

A refined, high-class lifestyle.

Traveling, baking, fitness, cycling, hiking, sharing your success stories, or even simply showcasing your luxurious lifestyle can all attract followers online.

These things, which later became standard accessories for socialites and were almost ubiquitous, were still synonymous with wealth and status in 2016, rather than tools for self-labeling on the internet.

Therefore, using this content to start a number is fine during this time period.

In particular, the real estate economy is expected to experience a four-year period of frenzied growth, and amidst the soaring "asset" value brought about by the skyrocketing housing prices, the number of people seeking this "high-quality" lifestyle will also surge.

So much so that more than a year after Douyin (TikTok) became a hit, so-called "travel recommendation officers" appeared online.

After all the dishes were served, Lü Yao raised a glass of tea instead of wine: "This is our first get-together after the New Year, but I'm currently taking care of my health, so we'll have tea instead of wine tonight."

Zhu Junyan, who had caught up from behind, stood up and said, "Don't do that, Master, let me take your place!"

He declared with great confidence: "Tonight, apart from Sister Jian, I can take down every single one of them."

Jian Xiaojie laughed: "Why not me?"

Zhu Junyan immediately laughed and said, "Oh, Sister Jian has a huge capacity for knowledge, of course I know that."

Lu Yao waved his hand: "Alright, tonight's not a drinking party, everyone can relax."

After raising the glass.

Lü Yao continued the previous topic: "So my idea is to lead the fashion trend and create a super IP through the new software launched by ByteDance, thereby driving the development of the tourism economy."

While eating, Gan Xiaoxi mumbled, "That's it? Even the biggest IP, how much value can it create? Isn't that making a mountain out of a molehill?"

But Rong Nianqing held her chopsticks for a long time without making a move.

She understands Lü Yao.

Lü Yao wouldn't do anything with a particularly low cost-performance ratio. If it were just about boosting the tourism economy through internet celebrities to make money, even if the profits reached hundreds of millions or billions of yuan annually, it wouldn't be enough to make Lü Yao so concerned.

That means...

There must be other value in this that she hasn't discovered yet.

So……

what is it then?

The most direct effect of boosting tourism is that it will attract people from other places to places like western Sichuan, which are rich in tourism resources. These people are also a group with particularly high spending potential, so the most direct benefit is that they will directly drive the local economic development.

Understood!
Rong Nianqing quickly grasped the key point: "You want to drive economic development in remote and border areas by creating a super tourism IP?"

Lü Yao laughed and said, "President Rong is brilliant! You've thought so far ahead."

Rong Nianqing laughed: "Don't flatter me, is that the idea?"

Lu Yao nodded and said, "That's right. I've discovered that places with abundant tourism resources are often relatively remote and poor. Even if they are not poor, their material level is definitely not comparable to that of developed cities. What we are doing can effectively boost the local economy."

Whether this will make money or not is hard to say, but it will definitely earn you points with your superiors.

Especially a few years later, all actions that can help boost the economy of remote areas will receive assistance.

Even Douyin (TikTok) is gradually moving towards helping farmers and boosting the economy of remote areas.

of course.

The version that Lü Yao knew was that Douyin only started moving in this direction after being reprimanded.

If that's the case, why not start moving in that direction sooner?

This part, in particular, has a greater impact on Rong Nianqing and her group.

After Lü Yao and Rong Nianqing analyzed the matter thoroughly, Gan Xiaoxi frowned and said, "Is this necessary? We already have enough cards to play, don't we? Spreading the game too thin and overreaching ourselves could have negative consequences, right?"

Upon hearing this, Wang Shu looked at Gan Xiaoxi with tender eyes.

Jian Xiaojie then smiled and instructed, "Aren't you silly? Who thinks they have a lot of trump cards?"

The more cards you have, the better, of course.

After deep thought, Rong Nianqing finally said, "Actually, this is not only a trump card, but also a way out."

After saying that, Rong Nianqing looked at Lü Yao and asked, "Right?"

Lu Yao smiled and said, "As expected, nothing can be hidden from President Rong."

Helping farmers is not about exploiting them. This business chain is developed based on agricultural products. It has no physical form and is easy to manipulate, but it is also a distribution channel, so once it is formed, few people are willing to touch it.

The University of Tokyo is just too big.

Different provinces and regions have their own rules of the game. Because the rules of the game are different in different regions, once this channel is spread out in all directions, the rule-makers in different regions will more or less protect this channel.

In case anyone tries to do something to Rong Nianqing, or even just to Lü Yao, he has the ability to fight back.

But what Rong Nianqing couldn't understand was why Lü Yao was so afraid.

Rong Nianqing couldn't help but wonder, "Lü Yao, what are you afraid of?"

Lü Yao laughed and said, "I'm afraid I'm too outstanding."

(End of this chapter)