Since we are both reborn, of course I would choose the rich woman!

Chapter 300 Director Lü Yao, Council Member Bella (6k views, please subscribe)

Gao Chuning's personality is like that: carefree and easygoing. Even when facing Lü Yao, she does things her own way and says whatever comes to mind.

But her behavior is not offensive.

in contrast.

Her straightforward personality actually made her quite popular in the company, and everyone was willing to be her friend because they knew that Gao Chuning had no intention of harming anyone. On the contrary, those who were usually quiet and reserved or seemed like pushovers were the most difficult to deal with.

There are people like that in Lü Yao's company as well.

Although these people are toxic, they can actually be useful to Lü Yao in certain special circumstances. For example, what Lü Yao is about to do.

Gao Chuning's resistance surprised Li Qiuwen, who was standing to the side. She glanced at Gao Chuning without making a sound, wondering if she had always been this brave.

Lu Yao didn't waste any more words with Gao Chuning. He took out his phone and sent a message to Cheng Xinyu.

Not long after, Cheng Xinyu knocked on the door.

Lu Yao said to the person outside the door, "Come in."

After Cheng Xinyu entered, she nodded to Lü Yao, then looked at Gao Chuning with a somewhat serious expression: "Come to my office."

Gao Chuning's face immediately fell. Her round, tender face was now filled with almost tangible resentment that could be seen with the naked eye. Gao Chuning glared at Lü Yao, then stood up and walked heavily to Cheng Xinyu's office.

After Gao Chuning left, Lü Yao looked at Li Qiuwen, who had remained silent, and asked with a smile, "And you? What are your thoughts on the company's arrangements?"

Li Qiuwen immediately straightened her back, sat up straight, and said in a very formal and serious manner, "I have no problem, I am willing to follow the company's arrangements."

When Lu Yao heard Li Qiuwen say this, he encouraged her, "Although this career path may not be effective, it is very good for improving your personal abilities."

Li Qiuwen understood, so she nodded earnestly and said, "I know, I will work hard to improve myself."

Lu Yao nodded: "Okay, go ahead and get busy. Your supervisor will arrange the follow-up."

After settling the two people in, Lü Yao leaned back in his chair to relax.

Gao Chuning is actually quite easy to handle; Cheng Xinyu can easily control her. Therefore, Lu Yao anticipated that Gao Chuning would resist, so he had already discussed it with Cheng Xinyu before calling her over.

Li Qiuwen... to be honest, Lü Yao wasn't sure.

On the one hand, it was because Lü Yao and Li Qiuwen had a good relationship, and on the other hand, it was because Li Qiuwen treated Lü Yao as a purely superior-subordinate person and did not reveal her true self.

The most important point is...

Li Qiuwen seems to be intentionally hiding herself.

This led Lü Yao to suspect that Li Qiuwen might be a spy sent by a competitor, but if she was a spy, her performance was far too inexperienced.

These contradictions made Lü Yao somewhat unsure about Li Qiuwen, but as their contact deepened and various subsequent events unfolded, Lü Yao was confident that he would be able to see through Li Qiuwen's thoughts.

After finishing up with matters related to the MCN, Lü Yao continued to handle his numerous other tasks.

In the afternoon, Lü Yao received a video call from Zhang Xiaonan.

Zhang Xiaonan was still at the company, in her office. After the call connected, she greeted him with a smile, "President Lü, you haven't left work yet."

Lü Yao laughed and said, "You haven't gotten off work yet either."

Zhang Xiaonan smiled helplessly and said, "That's how it is in our internet company. There are no fixed rest days. The internet is constantly changing, and if you want to do a good job, you have to keep up with the trends at all times."

Lü Yao smiled and said, "That must have been hard work."

Zhang Xiaonan laughed and said, "We're used to it by now. Last time you mentioned launching 'Douyin' ahead of schedule, after unanimous discussion among our senior management, we finally agreed to your suggestion."

ByteDance actually invited Lü Yao to attend their executive meeting. They wanted to hear why Lü Yao was in such a hurry and also wanted to get together with him.

However, after returning from the Sichuan-Tibet Plateau, Lü Yao had a multitude of things to deal with, so after talking with General Manager Liang and Zhang Xiaonan, he entrusted the matter to them.

just now.

The matter has finally come to a conclusion.

Lu Yao perked up slightly and asked, "Oh, that's great! When do you plan to officially launch?"

Zhang Xiaonan replied, "We plan to launch the software in mid-April this year." After saying that, she said apologetically, "This is no small matter. It requires coordinating the project arrangements of many departments, which is why it has taken a little longer."

"This is also the fastest we can go online. Any faster and there might be problems."

Lü Yao nodded and said, "I understand."

Zhang Xiaonan breathed a sigh of relief and then said, "However, there are currently disagreements within our group regarding what marketing strategy to adopt after the software goes live. This is also the focus of our senior management meetings these past few days."

Although ByteDance owns the mobile application software "Toutiao", a "text media" platform, it has not been complacent, and Toutiao is not something that can make them feel at ease.

With the rapid rise of Kuaishou in the short video market, ByteDance has also been continuously developing applications in the short video field.

From the initial "Drama Queen" to the later "Huoshan Video" which was completely comparable to Kuaishou, and then "Xigua Video" which was spun off from Toutiao... these are all attempts by ByteDance in the field of short videos.

Although ByteDance is still struggling to survive, it has yet to create a phenomenal mobile application that can gain a foothold.

However, ByteDance's top management has clearly realized the huge traffic and potential profits in the "short video market," otherwise they wouldn't have created four short video apps in just three years.

Although these four short video apps have not dominated the market, they are all profitable.

However, this profit is far from enough for them.

ByteDance's ambitions are huge... Their goal is to become a behemoth in China, comparable to Baidu, Taobao, and Tencent.

With such an attractive market prospect, the engineering team led by ByteDance's CEO Zhang working day and night to refine the algorithm, and the highly talented product manager Zhang Xiaonan, ByteDance's executives were actually a little impatient.

They want to achieve instant success, break into the current market, rapidly expand ByteDance, and then raise more money.

However, Zhang Xiaonan herself does not agree with this approach.

She hopes that "Douyin" will develop quietly in a cold start manner, or in the jargon of the internet company Zhang Xiaonan, it is to "first win over users' minds, and then build a profit model".

Sounds awesome.

But in reality, it's about "first increasing user engagement with free and fun entertainment content, and then harvesting the users after they've reached a certain number."

This is a tried-and-true tactic in the country.

Mr. Shi's free online games, Tencent's free communication software, and Taobao's low-cost store opening.

These once-famous internet companies all started out in similar ways. Zhang Xiaonan analyzed and summarized these successful cases, ultimately presenting them in a more sophisticated way using internet company jargon.

After listening, Lü Yao smiled and said, "This model is very good."

Zhang Xiaonan said helplessly on the phone, "It's great, but it also means a huge cost investment. Why would users be willing to publish content on your platform and manage their accounts carefully? In the early stages, when we have nothing, our company will definitely have to subsidize it ourselves."

"With real money being spent, some of the company's senior executives naturally hope to turn a profit as soon as possible."

However, Zhang Xiaonan hopes that Douyin's early operations can focus on building a solid content foundation. As for the profit model... Zhang Xiaonan prefers to set high thresholds for the profit model, and even implicitly allows third-party MCN agencies to quickly profit and make money.

In this way, all they need to do is promote the idea that users with a large following can earn more money on Douyin, and naturally more people will want to join Douyin and become Douyin influencers and Douyin celebrities.

The high threshold for monetization can force users to carefully manage their personal brand, thereby achieving positive development of Douyin's early content.

After listening, Lü Yao nodded and said, "I think it's great."

Zhang Xiaonan said seriously, "But I still have too little say in the group, and my proposal has not been widely accepted."

After a moment's hesitation, Lü Yao asked, "What about President Liang? What was his reaction?"

Within ByteDance, Mr. Liang is the core figure in charge of human resources and company operations, while Mr. Zhang is the core figure in charge of technology. The two of them form an important part of ByteDance.

Therefore, at this critical juncture, President Liang's attitude is very important.

When Lü Yao went abroad to study, he knew that Douyin initially relied on a cold start strategy to gradually capture the market, but he did not know from whom this strategy was ultimately decided.

Zhang Xiaonan replied, "President Liang has not yet made a clear statement on this matter."

Lu Yao thought about it and understood.

When he went abroad to study, the strategy for Douyin's cold start was most likely supported by Mr. Zhang behind the scenes. The reason why Mr. Zhang supported Zhang Xiaonan was probably because he had enough confidence in the algorithm he had developed.

Then, he could put a little more pressure on Zhang Xiaonan to push things forward more quickly.

In Lü Yao's memory, Douyin was launched globally in September 2016. Now it has suddenly been launched five months earlier, which means there must be many issues that haven't been resolved. Under these circumstances, it is appropriate for him to step in.

Lu Yao said to Zhang Xiaonan on the video call, "I understand. I will talk to President Liang and try to get your support."

Zhang Xiaonan immediately replied happily, "Thank you so much!"

As she spoke, the young Zhang Xiaonan actually put her hands together in front of the camera, raised her palms above her head, and then bowed.

Seeing this, Lü Yao burst out laughing. It just goes to show how great it is to be young.

After finishing their business, Zhang Xiaonan suddenly asked, "By the way, Mr. Lü, how do you usually contact Sister Jian? I often can't reach her for days on end."

From Zhang Xiaonan's tone, Lü Yao detected a hint of dissatisfaction and resentment, emotions typically found only between lovers. This suddenly made Lü Yao's heart skip a beat.

He knew that Jian Xiaojie had tried to win over Zhang Xiaonan, and now it seemed that Zhang Xiaonan had clearly been won over, and was even particularly interested in her, even starting to care about Jian Xiaojie's whereabouts.

This is a very bad sign!
When a woman acts on her emotions, the consequences can be terrible. Zhang Xiaonan is clearly not the kind of woman who has seen through emotions and can handle problems with more rationality.

So after a moment of contemplation, Lü Yao said, "Sister Jian is a very busy person, and her identity is very special."

As he spoke, Lü Yao's expression became exceptionally serious, and his tone even unconsciously became heavier: "This specialness is something you cannot yet comprehend. Let me put it this way—the kind of specialness where a slight misstep could endanger your life."

Zhang Xiaonan was clearly intimidated by Lü Yao. But Lü Yao wasn't really trying to scare Zhang Xiaonan; he was telling the truth.

Jian Xiaojie is the kind of person whose actions, if she goes astray or anything is revealed, will have a very negative impact. If necessary, she is not joking about life-threatening situations.

This was something Lü Yao deduced from snippets of conversation between Rong Nianqing and Jian Xiaojie after a major upheaval occurred at Rong Nianqing's home. Based on Lü Yao's experience studying abroad, Jian Xiaojie's identity was quite obvious.

When the Silla Kingdom came to power, this conjecture was confirmed.

Zhang Xiaonan was a little confused when she heard what Lü Yao said. Seeing this, Lü Yao immediately reassured her, "But don't worry, Sister Jian is very capable. She rarely has any problems handling things, so it's normal that you can't contact her sometimes. After all, some difficult things require concentration."

Zhang Xiaonan's expression softened a bit, and then she forced a smile: "Yeah, I know. I was just asking. Who cares what she's busy with anyway?"

Lu Yao chuckled inwardly; often, the more someone says something like that, the more they care.

He could tell that Zhang Xiaonan was clearly intoxicated.

After hanging up with Zhang Xiaonan, Lü Yao immediately sent a message to Jian Xiaojie: "How are things going with Zhang Xiaonan lately?"

A few minutes later, Jian Xiaojie replied: "That's great! Why are you suddenly interested in this? Wait!" She immediately became alert: "Are you interested in Zhang Xiaonan?"

Lü Yao was speechless.

He typed back, "I was just having a video call with Zhang Xiaonan to talk about work. After we finished, she asked me why I could never get in touch with her every now and then."

After saying that, Lü Yao ignored Jian Xiaojie.

We're all seasoned veterans of the pleasure quarters, so this is more than enough.

After a moment of silence, Jian Xiaojie replied with a message: "Understood, I will handle it."

After giving Jian Xiaojie a heads-up, Lü Yao found Liang, the CEO of ByteDance, and made a call to him.

Lu Yao and General Manager Liang had a video call that lasted more than half an hour. Lu Yao tried to persuade General Manager Liang by sharing his understanding of marketing, the internet, and even long-term benefits.

However, Mr. Liang ultimately failed to give a complete answer, only saying that he would seriously consider Lü Yao's suggestion. After exchanging pleasantries with Lü Yao for a while, he ended the call.

Judging from Mr. Liang's expression during the video call, he did take some of what Lü Yao said to heart. However, Mr. Liang is responsible for ByteDance's personnel and operations, and also deals with many of ByteDance's shareholders. He has many more factors to consider, so it's normal that he couldn't give a clear answer.

But in any case, he also gave this matter a push. At his current level, even the smallest force will have a real-world impact.

Even disregarding the issue of self-interest, President Liang should consider his relationship with Zhang Xiaonan, and the relationship between Zhang Xiaonan and Jian Xiaojie.

Actually, after Lü Yao finished discussing business with Zhang Xiaonan, he went directly to General Manager Liang to talk about this matter, which was not good for Zhang Xiaonan. It would cause Zhang Xiaonan to be labeled as being on their side, but this was exactly what Lü Yao and Jian Xiaojie wanted to see.

So regardless of whether Zhang Xiaonan was aware of this, Lü Yao was very willing to help Zhang Xiaonan with this favor.

This effectively brought Zhang Xiaonan directly into their camp.

Of course, there are both advantages and disadvantages to doing this.

Zhang Xiaonan herself had a weak foundation. After Douyin became a hit, she was removed from her position as president of Douyin and reassigned to work on Jianying (a video editing software). The Douyin that she had nurtured and built up eventually went to another company.

A phenomenal application with trillions of users... and I built it up from scratch, how could I possibly let it go?
However, once a company reaches a certain stage of development, it is inevitable that those with weak foundations will be the first to be eliminated. Lü Yao knew this, which is why he frantically searched for his trump cards.

Zhang Xiaonan clearly doesn't have these awareness yet; she hasn't realized that she will be involved in the course of history.

However, with Lü Yao and Jian Xiaojie backing her up now, even if she is targeted in the future, she probably won't be eliminated in such a sorry state.

After I finished talking with Mr. Liang from ByteDance, it was already dark outside.

Lu Yao pinched the bridge of his nose, trying to calm the many thoughts swirling in his mind.

This is what he's busy with every day now: endless phone calls, countless reports to read, and a mountain of paperwork to sign... Even without leaving home, all sorts of things come rushing in.

Even these matters were submitted after being filtered and screened by the lower-level staff at each level.

The bigger the company gets, the more things it needs to handle.

But in reality, Lü Yao was still not standing high enough, because if he were high enough, someone would come up to him and say with a smile, "Look at you, you're so tired now, why don't we help you share the burden?"

Thinking about this, Lü Yao laughed at himself.

Seeing that it was getting late and he was hungry, Lü Yao ordered takeout from the Black Pearl Restaurant and then continued to handle his business.

More than half an hour later, someone knocked on the door of Lü Yao's office. Without looking up, Lü Yao said, "Come in."

When the door opened, Lü Yao looked up and found that it was Zhou Bella who had entered.

After closing the office door behind her, Zhou Bella raised her hand, waved the takeout she was holding, and said with a smile, "Brother Lü~ Are you still busy? Let's eat first."

Lü Yao laughed and said, "Why did you deliver it?"

Zhou Bella laughed and said, "I saw someone delivering takeout outside, and the delivery guy happened to ask me where it was. When he heard it was yours, he delivered it over."

Lü Yao smiled and said, "Thank you! Have you eaten yet? Let's eat something together."

Zhou Bella smiled sweetly and said, "I've already eaten. Come and eat something."

As she spoke, she very considerately opened the large packaging bag, took out all the takeout food, arranged it, and even set out the tableware.

That virtuous and capable nature of hers is truly remarkable!
Who wouldn't love it!
Lu Yao sat down, and Zhou Bella busied herself making tea for him.

Watching Zhou Bella's busy figure, Lü Yao suddenly smiled and said that he left Shangnan before the Chinese New Year and disappeared for a period of time. When he came back, Lü Yao was busy dealing with the backlog of things. Even his meeting with Cheng Xinyu was about work.

As for Bella Zhou...

Each time we met, we would just nod and say hello, but there wasn't much other interaction.

Reflecting on the past few days, Lü Yao felt somewhat guilty towards the virtuous Zhou Bella. Sitting on the sofa, he looked at Zhou Bella and said, "Bella..."

Zhou Bella turned around and smiled sweetly, "Let's eat first."

Her kind and understanding eyes seemed to say, "I understand, you don't need to say anything more."

This kind of gaze is often more lethal than any words or actions, so much so that it directly shut down what Lü Yao was about to say.

Lü Yao smiled and began to wolf down his food.

He was indeed quite hungry.

Zhou Bella sat opposite Lü Yao, resting her chin on her knees, and smiled, "If you stay at the company late in the future, just let me know in advance, and I'll cook or buy food for you, so you can eat on time."

Lü Yao mumbled, "Isn't that a bit too complicated?"

Zhou Bella said very seriously, "It's no trouble at all, just tell me. Irregular eating habits will ruin your stomach, and you're so busy, you must take good care of your health."

After relieving his hunger, Lü Yao nodded in agreement.

Bella Zhou looked visibly happier.

After Lü Yao finished eating, Zhou Bella helped tidy up the food and then said, "Want to go for a walk and relax?"

Lu Yao thought for a moment and said, "Okay."

The two drove from the parking lot to the nearby commercial street and strolled around. Zhou Bella started chatting casually: "My mom asked you where you went during the Spring Festival this year and even gave you a red envelope."

As she spoke, Zhou Bella took out a red envelope from her bosom and handed it to Lü Yao: "Here you go."

Lü Yao chuckled: "You still carry this with you?"

Looking at the slightly wrinkled red envelope, Lü Yao realized that Zhou Bella might have been carrying this red envelope with her recently, and she must have tried many times to personally deliver it to Lü Yao.

But Bella Zhou never did that.

She had been waiting.

When Lü Yao has some free time, or when Lü Yao goes to find her... But so much time has passed, and Lü Yao hasn't taken the initiative to ask Zhou Bella out.

Until tonight.

Zhou Bella took advantage of the opportunity of ordering takeout to find Lü Yao.

So what are the chances of the delivery guy running into Bella Zhou? It must be that Bella Zhou had been waiting for an opportunity, until she saw the delivery guy coming this time.

The reason she came over tonight was probably because she assumed that Lü Yao had finished his very important business and wouldn't bother him too much.

This is also why she hadn't gone to see Lü Yao before.

She is so virtuous.

Looking at the red envelope in his hand, which was originally firm but was now a little crumpled, Lü Yao felt a surge of emotions.

Although he treated Zhou Bella well, such favors always leave one with mixed feelings.

At this moment, Lü Yao was ready to speak his mind. Some things had to be said eventually; if he didn't say them and let others guess, the meaning would always be somewhat different.

So Lü Yao accepted the red envelope and said with an apologetic smile, "I haven't been able to contact you since I came back..."

Zhou Bella smiled and said, "It's okay, you're very busy."

As she spoke, she put her hands behind her back, her bright eyes fixed on Lü Yao: "I know you'll be busier and busier. My abilities are limited, and I can't help you much. I can only do some small things to take care of you. If it weren't for the fact that you've been in the office for too long today, I wouldn't have asked you to come out for a walk."

So that's why you called me out?
Damn, this virtuous girl takes such good care of me without any complaints. If I don't reciprocate, it would be too much of a waste.

So Lü Yao smiled and said, "Then let's have breakfast together tomorrow morning."

(End of this chapter)