Since we are both reborn, of course I would choose the rich woman!

Chapter 390 Hello, Li Ziqi (6k views, please subscribe)

Li Qiuwen now has a little over one million followers on Douyin, and also has a similar number of followers on Kuaishou, WeChat official accounts, and Weibo.

The number of followers on her WeChat official account is relatively small, while the number of followers on Kuaishou and Douyin is relatively large. Although Li Qiuwen also has many followers on Weibo, Weibo had already gradually become an internet-wide "women's restroom" by 2017.

There are only three types of groups on Weibo.

One is from the fan circle, one is from the boxing circle, and the other is from the welfare circle.

Compared to these three circles, all other circles are insignificant and not worth mentioning at all. Among them, the fan circle will completely degenerate into a paradise for manipulating rankings in the future. Every single one of the most popular fan circles on Weibo is a huge pitfall, yet a large number of girls of different ages on the internet are still jumping into it like crazy.

They perfectly exemplified the saying "to remember the good but not the bad."

Needless to say, the boxing world will also be a hotbed of boxing fans. In the future, the King of Fighters games that emerge on Weibo will spread in all directions, with Weibo as the core. For the next ten years, Weibo will remain a holy land for King of Fighters fans, and boxing will also appear in all levels and angles of society.

As for the welfare circle... that's really amazing. The saying "Weibo is just around the corner" will be realized to some extent in ten years, because everyone can jump from Weibo to X.

Therefore, Lü Yao did not focus his efforts on Sina and Tencent in the internet celebrity incubation industry.

However, since these two companies still had huge traffic on their internet platforms in 2017, the people below didn't want to miss out on this huge traffic pool. Lü Yao also believed that even a small amount of traffic was still valuable, so he asked the operations team to also create content for these two platforms.

After briefly reviewing the data performance on WeChat official accounts and Weibo, Lü Yao began to focus on analyzing Li Qiuwen's data performance on the Douyin platform.

Li Qiuwen's videos have a pretty good five-second completion rate, good user engagement, and a good like-to-share ratio. What stands out is the number of comments. Previously, Li Qiuwen's videos didn't have such a high number of comments because the healing feeling presented by her videos was so strong.

Therefore, Li Qiuwen's works have been jokingly referred to by netizens as the "Midnight Sleep Aid Series" and "Top 10 Best White Noise Blogger".
These videos usually have a very high completion rate, but they may not get as many comments or likes.

But this time is different.

The online discussion sparked by the differences in diet between the North and South completely ignited Li Qiuwen's work, causing its popularity to surge rapidly within just twelve hours, and the popularity did not diminish even at two or three in the morning.

A heated discussion ensued regarding whether Southern cuisine is tastier and more sophisticated, or Northern cuisine is more ancient and authoritative, with everyone holding their own opinions and expressing their views in the comments section.

These arguments were transformed into popularity in the system's algorithm, helping Li Qiuwen's videos quickly pass through various traffic pools.

This is a very good performance.

After putting down his computer, Lü Yao praised Li Qiuwen: "You wrote and designed this script yourself. It's very well done, absolutely fantastic!"

The generous praise invigorated Li Qiuwen considerably. Although she still couldn't fully understand and put into practice what Cheng Xinyu had told her yesterday in the short term, those words did have some impact on her. At least she wasn't as depressed as she had been the day before.

After receiving praise from Lü Yao, he felt elated and happy.

Li Qiuwen continued, "Actually, it's mainly because of your excellent choice of material, Mr. Lü. This kind of highly controversial content is the key to the rapid increase in video discussion."

Lu Yao smiled and said, "There are many controversial topics, and you should also explore these topics more. Xinyu and I have high hopes for you. The future of the catering industry is very promising, whether it is online or offline. As long as you do well and cooperate with my relationship with Huasheng Life, you will be able to establish your own catering brand in less than two years."

"At that time, your room for development will be much larger. But before that, you have to be patient and protect your reputation and credibility. These intangible things are the real high ground of value."

Everyone knows that online food delivery is extremely profitable. Just take "noodle foods" as an example. Whether it's sweet potato starch, tapioca starch, or potato starch, the profit margins are quite high. Not to mention some unscrupulous food brands that don't even have noodles in their noodles, their profit margins are even more outrageous.

These products are daily bestsellers, and if they are really good, the repurchase rate is very high.

Unlike influencer marketing, the influencers cultivated and incubated by Lü Yao do not need to find partners in the market. Relying on Huasheng Life's supply chain and logistics system, even if the influencers under Lü Yao start their own brands, they can obtain prices far lower than the market average.

Unlike some internet celebrities in the future, you won't have to overdraw your reputation and create messes, nor will you be scammed by some local companies and forced to pay triple compensation.

The principle of never trying to earn the last penny is especially applicable in the influencer market.

Unfortunately, those who have become rich overnight in the world of internet traffic don't understand this principle at all.

It's also possible that they all understand these principles, but they've already floated to the sky and think they don't need to care about those things anymore—until these things they once didn't care about become their "Achilles' heel."

Lu Yao's business is already very large, and it will only grow bigger in the future.

Lu Yao is currently in a very delicate position, so he doesn't need to take risks for petty gains. His purpose in supporting internet celebrities and trying to leverage the power of online traffic to penetrate various physical industries is not to make money.

Rather, it was to gild their image.

Therefore, we must start with these regulations and do them well.

After giving Li Qiuwen some more detailed instructions on this matter, making her realize its importance, Lü Yao continued, "You did very well. Next, I need Cheng Xinyu and Sister Yongzhen to go out for a few days to handle some matters. You can stay here and continue making video calls with President Hou and the others."

Li Qiuwen was stunned for a moment: "Huh?"

Two hours later, the same "ah" came from Xiao Hou's side.

When Xiao Hou heard from Li Qiuwen that Lü Yao and the others were leaving Rongcheng, he was a little surprised. He then scratched his head and asked, "Wait, why are they leaving so suddenly? Is there something particularly important? Can I help?"

Li Qiuwen forced a smile: "Why would President Lü tell me these things? I don't know what President Lü is going to do."

Mr. Hou took out his phone: "Let me ask Mr. Lü."

The WeChat call connected quickly, and Lu Yao's calm and collected voice came through the phone: "President Hou, what's up?"

Mr. Hou is a straightforward person, and he asked directly, "I heard from Qiuwen that you are leaving Rongcheng. What's wrong? Did I not treat you well? If I did something wrong, please tell me."

Lü Yao laughed and said, "What are you saying? How could I have been a poor host? I came to Rongcheng on business, and I'm very happy to have met you as a friend. Don't worry, I'll be back in a few days."

Mr. Hou asked definitively, "Really?"

Lü Yao laughed and said, "Of course."

Young Master Hou: "Then I'll wait for you to come back here."

Lu Yao then instructed, "Please take good care of Qiuwen, Mr. Hou."

Xiao Hou patted his chest loudly, "Don't worry, I'll definitely take good care of our girl. If anyone makes her unhappy, I'll make sure they work in the fields."

If anyone else said something like that, Lü Yao would definitely take it as a joke, but since Xiao Hou keeps saying it, it's hard to say.

After chatting with Mr. Hou, Lü Yao packed his things and prepared to set off again.

Their destination this time was a small village near Mianyang, and Lü Yao's target was located in a relatively remote part of this village.

Mianyang is not far from Chengdu, less than 150 kilometers away, and it's a quick drive. The only problem is that their target's residence is not easy to find. Even though Lü Yao has determined the exact location through his network of contacts, the roads in the Sichuan region are truly indescribable.

Their car drove around for a long time after entering the village roads, bumping along for quite a while, before finally arriving at their destination.

Lu Yao and his group set off before noon, and by the time they arrived at their destination, it was almost 3 p.m.

After Lü Yao parked the car, he opened the door and stepped onto the road.

They were now on a dead end, with no road ahead. Even the off-road vehicle had to drive along the roadside to get here. Behind a vast expanse of pale green fields that had not yet fully grown, a small courtyard stood all alone.

The small courtyard behind the fields is Li Ziqi's hometown.

Since last year, Li Ziqi's videos have gradually gained popularity through consistent updates and high-quality production. After her videos were liked by the CEO of a developed city, her data began to surge. Then, the owner of another MCN agency traveled a long distance to Li Ziqi's city to sign a contract with her and help her spread her videos by utilizing the MCN agency's resources.

Now, Li Ziqi has partnered with the MCN owner, and her name is gradually gaining more and more influence on the internet.

But in this quiet, remote mountain village, Li Ziqi is still the same Li Ziqi.

In the future where Lü Yao is studying abroad, she will have to pay a huge price for her complete ignorance and lack of business acumen—and money is just a very small part of the collateral damage in that huge price.

On the country road, Lü Yao took out a cigarette and lit it. In such a vast field, with Cheng Xinyu and Lin Yongzhen by his side, and the fatigue from driving all the way, the cigarette felt especially potent to Lü Yao, somewhat like Carlos in "Resident Evil" charging into a horde of zombies, ready to sacrifice himself.

While enjoying a leisurely smoke, Cheng Xinyu looked curiously into the distance: "Is this where Li Ziqi lives now? It is indeed quite peaceful."

Lin Yongzhen looked around. Unlike Cheng Xinyu, Lin Yongzhen didn't pay much attention to the internet and didn't know much about Li Ziqi. But looking at the crisscrossing paths and the scene of people living in seclusion, she felt a little emotional.

She snatched the cigarette from Lü Yao's hand, and through the puffs of smoke, Lin Yongzhen sighed, "In one of my imagined futures, I've also thought about living in such idyllic scenery, quiet, secluded, and hardly having to interact with anyone. Doesn't that sound a bit like a hermit's retreat?"

Lu Yao said with a smile, "You wouldn't want to live in a place like this. I come from the countryside. Besides the fields and forests you see, the countryside is mostly dust everywhere, inconvenient transportation, and all kinds of small insects that can invade your room at any time."

As for being far from populated areas...

Lü Yao didn't know how others were, but he couldn't do it.

Even in his most desolate and saddest moments, he could not truly bear the loneliness of being far from people. For Lü Yao, he was a thoroughly social creature.

Perhaps only those who truly achieve a breakthrough in their thinking can truly drink the sweetness of solitude. Lü Yao looked at Lin Yongzhen and said with certainty, "You certainly won't stay in such a remote place for long either."

Lin Yongzhen laughed and said, "That's why it was expected."

Cheng Xinyu laughed and said, "Okay, let's stop chatting and go over there."

April in Sichuan is still quite cold, especially in mountain villages like this, where the temperature drops rapidly as the sun sets.

Lü Yao immediately strode towards Li Ziqi's courtyard.

Strolling along the country lanes, the three men in trench coats walked forward with ease. Their tall and handsome figures made the fields seem instantly more sophisticated. If there were cameras set up here and filming Lü Yao and his companions from a distance, the effect would definitely be quite impressive.

It feels like a very strong trio from a "Special Anomaly Squad" going to solve some kind of anomaly.

Lü Yao remembers that this was a rather niche but cool short video track on the Internet later on.

While Lü Yao was rambling on about these things with Lin Yongzhen and Cheng Xinyu, Cheng Xinyu and Lin Yongzhen couldn't help but laugh and tease Lü Yao:

"Seriously? You still have those kinds of fantasies that only little boys have?"

Cheng Xinyu added, "This isn't just a little boy's fantasy; in today's popular parlance, it's called 'chuunibyou' (a Japanese term for someone with delusions of grandeur)."

Lu Yao laughed and said, "In this world, there shouldn't be any boy whose initial dream is to make a lot of money and buy a lot of houses and cars. I remember when I was a child, my favorite thing to do was to find a long and straight tree branch to use as a sword, imagine myself as a hero, and then knock down all the rapeseed flowers in the village."

Lin Yongzhen said with a smile, "You boys are really childish." But she quickly took two steps forward, then turned her head and bent down to look at Lü Yao, her smile warmer than the afterglow of the sun: "But I like it very much."

Cheng Xinyu also grabbed Lü Yao's arm: "That's very interesting~"

……

The three of them chatted and laughed as they arrived at Li Ziqi's courtyard. Then, Lü Yao politely knocked on the door, and a somewhat wary and surprised voice immediately came from inside: "Who is it?"

This voice was somewhat unfamiliar to Lü Yao, because in many of the videos he watched while studying abroad, Li Ziqi was silent.

Lu Yao said from outside the door, "Hello Miss Li, I am Lu Yao. I have come to visit you specifically to discuss some matters of cooperation."

Soon, the wooden door of the small courtyard was opened, and a face that was not stunning but still quite pretty appeared in front of Lü Yao and the other two. Li Ziqi behind the door was obviously stunned when she saw the three people in front of her.

Because the scene outside the door was just too visually striking.

Against the backdrop of vast, verdant fields and a brilliantly orange sunset, three tall, handsome figures stood silently outside a rustic gate and courtyard.

What does that feel like?

It's like a teenager who's been a cowardly high school student for over a decade suddenly seeing a helicopter with searchlights roaring in one day. A figure pulls on a tow rope and "whoosh" lands in front of this pathetic teenager, saying, "Hello, no time to explain, please come with us to save the world."

This description might be a bit exaggerated, but that's really how it feels.

Li Ziqi sorted out her chaotic thoughts and then politely welcomed Lü Yao and the others into her courtyard.

As the courtyard where Li Ziqi filmed, some places and corners are very well tidied up, and the staggered decorative green plants make it look quite Zen. However, in some corners that are not usually filmed, there are a lot of clutter.

This is the circle in which short video creators live.

As a veteran marketer, Lü Yao has seen too many similar scenes. He himself worked as a freelancer for a period of time. For "digital nomads" whose lives and work are almost intertwined, this is life.

So when Lü Yao saw Li Ziqi's courtyard, his first impression was not the pastoral atmosphere, but the atmosphere of digital nomads.

In the courtyard, Lü Yao also saw Li Ziqi working on an unfinished project.

Lu Yao said apologetically, "I'm sorry, did I disturb your work?"

Li Ziqi laughed and said, "No, we've almost finished today's progress."

As she spoke, Li Ziqi prepared tea for Lü Yao and the others.

The water is just ordinary water.

The tea was just ordinary tea.

However, the tea set and tea table clearly show signs of being made by Li Ziqi herself.

It seems that the increasingly popular short video creation has not changed her life much.

Lu Yao smiled and said, "I apologize for disturbing you, but I am here in good faith to seek cooperation."

Li Ziqi now lives with her grandmother and her younger brother. Her brother also helps with the production of her videos. So when Lü Yao said that, Lü Yao could feel that there were eyes watching them from inside the house and courtyard.

In response to Li Ziqi's explanation, Li Ziqi laughed and said, "Normal business collaborations are handled by my agency. I myself don't know much about business collaborations. You can go to my agency to discuss it. If you don't have their contact information, I can give you my agency's contact information."

Li Ziqi spoke very sincerely, and her smile was very genuine.

She really doesn't know much about business operations.

Lu Yao laughed and said, "I know, but it's not good to discuss collaborative projects with you with your agency."

Li Ziqi blinked and asked curiously, "So what kind of collaboration do you want to discuss with me?"

Lü Yao smiled and said, "Does Miss Li know me? I mean, the me on the internet."

Li Ziqi laughed. Of course she knew Lü Yao. When she first started making videos and hadn't become famous yet, Lü Yao was already a big internet celebrity. Even now, rehashing old gossip about Lü Yao is quite interesting.

Once Lü Yao became a famous entrepreneur, he no longer needed to ride the wave of trending topics or create them; he himself was the trending topic and the source of traffic.

Every press conference and every public appearance of Lü Yao in the media will send him trending on social media. As fellow internet users, how could Li Ziqi not know Lü Yao?

It was precisely because she knew Lü Yao that Li Ziqi allowed Lü Yao into the courtyard and was also very interested in Lü Yao's collaborative projects.

only……

Lü Yao's reputation on the internet is ultimately not very good.

playboy.

white collar guy from a working-class background.

Unscrupulous entrepreneur.

Creator of electronic poisons.
The labels these online trolls and their associates have attached to Lü Yao are even more vivid than Lü Yao's actual online persona. These labels can easily distort netizens' impressions of Lü Yao and can easily cause those who are unaware of the truth to develop a negative impression of him.

For example, Li Ziqi said those words because she was afraid of being scammed.

In response to Lü Yao's question, Li Ziqi smiled and said, "I've heard a lot about your reputation online."

Lu Yao then smiled and said, "As you should know, I also own an MCN agency, so I came here today to invite you, Ms. Li Ziqi, to join my MCN company."

Li Ziqi paused for a moment, then smiled and said, "But... I'm sorry, Mr. Lü, I already have a working MCN agency, and we're working together quite happily. I don't have any plans to terminate the contract and join another MCN agency for the time being."

In particular, she believes that Lü Yao's MCN agency is not suitable for her style in terms of its tone.

After listening quietly to Li Ziqi finish speaking, Lü Yao asked, "You trust your agency partner a lot? Your current cooperation model is that you signed a cooperation contract with that agency and agreed on the profit-sharing ratio. It's a very simple cooperation model, right?"

Li Ziqi blinked again and nodded somewhat blankly: "OK, that's simple. As long as I acquire your agency, we can still be partners."

what?
Li Ziqi was a little stunned.

She seemed to have only ever seen this kind of plot on TV before.

I never imagined that, after all these years, this kind of story that only happens on TV would actually happen to me.

Li Ziqi asked, somewhat puzzled, "But I remember that your MCN agency is also very large, Mr. Lü. Why do you want to cooperate with me?"

Moreover, not to mention the MCN company in front of them, any other business such as gaming or mobile phones would be enough to crush short video creators like them.

In response to Li Ziqi's question, Lü Yao smiled and said, "Do you know my story with Miss Hu?"

(End of this chapter)