Since we are both reborn, of course I would choose the rich woman!

Chapter 400 Pushing Hands
After the light of modern civilization sprouted, burst forth, and shone brightly in the Western world, the people of Dongda University, who were suppressed by the dynasties outside the Great Wall for hundreds of years and then brutally beaten by modern foreigners for nearly a century, had their spines broken long ago.

Although the spine, which had been broken for hundreds of years, was forcibly set back, the aftereffects of the fracture are not so easy to eliminate.

The most obvious point is that, shortly after the stars of humanity dimmed and perished, many people began to rebel and spontaneously broke their own spines.

Even in 2017, the notion that everything abroad was better than in China, that foreign technology was more advanced, and that foreign ideas were more sophisticated was almost ubiquitous. Anything done well in China had to be shown off and displayed abroad, and many people in China would only be overjoyed if it gained the approval of foreigners.

This trend was going to continue until 2020, and the one who broke all these filters was none other than the very person who initiated them.

From the perspective of cultural dissemination and ideological infiltration, the person on the other side of the ocean is truly an invaluable ally.

But Lü Yao can't wait that long. The current environment is not suitable for Lü Yao to perform well. Therefore, Lü Yao needs bloggers like Li Ziqi to work for him, and he needs more bloggers like Li Ziqi to work for him.

It's only because Li Ziqi has a built-in advantage in promoting Chinese culture that Lü Yao specifically came here to create a "role model" through her.

Lü Yao's plan is that bloggers promoting domestic culture will be concentrated in "Ziqi Culture Media Co., Ltd.", which he and Li Ziqi control. Bloggers who introduce foreign trends to China will be represented by another company. Bloggers who analyze international situations and trends in China will also be represented by another company.

To this end, Lü Yao also consulted with Liang, the general manager of Douyin, and Zhang Xiaonan, and established an "incentive program" within Douyin to attract more independent bloggers to participate.

Anything cannot be accomplished if it is only guided by lofty banners such as "patriotism," "national pride," and "cultural heritage." Anything that can be accomplished must be because a large amount of real benefits have been invested.

Lü Yao learned this from foreign institutions and foundations.

That country across the ocean spends tens of billions of dollars annually on the dissemination of culture and ideas. This money has nurtured countless institutions and foundations, and the support and assistance from these institutions has also created a considerable number of "celebrities" in China with sufficient internet influence and public discourse power.

By leveraging the influence of these celebrities to promote products, not only can foreign products generate tangible revenue, but they can also acquire more intangible assets for these celebrities.

Lü Yao now has the capability and funds to do similar things, and he has even established a foundation overseas specifically for this purpose.

With the coordinated efforts of the "four phases," Lü Yao has done a good job in reverse exporting culture and ideas overseas.

In terms of cultural export, many internet celebrities, represented by "Li Ziqi", are gaining more and more attention on overseas internet platforms. While exporting the culture of Dongda University, these internet celebrities are also bringing more revenue to themselves.

The video incentive income overseas, especially on YouTube, is much higher than in China; after all, it's real "knife-cutting" income.

Converted to domestic purchasing power, even a monthly income of one thousand dollars is a very good income.

Now, if you open Li Ziqi's videos on YouTube overseas, you can see a lot of envious and praising comments:

"Whenever I feel stressed, I search for this amazing country girl's videos. Her videos relieve my fatigue and soothe my soul."

"When you compare the video lengths, you'll realize how amazing things Li Ziqi has done."

"My goodness, this young lady from the East is a genius. She can do anything at home: cook, make clothes out of silk, make furniture out of wood, make sinks out of stone, bake her own food, and so on. I love her videos; they are so inspiring and admirable."

“A friend of mine showed me her recent videos, and now I’m hooked on this young Asian girl’s videos. I’m impressed by her hands-on skills, her kindness and care for her grandmother are heartwarming, the scenery is beautiful, and you can pay attention to many small details in the surrounding environment, especially her pets, they are so cute.”

"Is she hiring? I'm tired of the city and the country I live in now. I'd rather do this amidst lovely animals, beautiful trees, and quiet mountains."

"I'm an online friend from Vietnam, and I hope to meet this girl in my country."

Well, the last one can be ignored.

This basically confirms that they are piglets being rescued.

By looking at the comments from overseas netizens, we can understand the current situation overseas, and thus understand why Li Ziqi became so popular overseas. Humans may have different languages ​​and ideas, but they all share the same yearning for a peaceful and beautiful life. And coincidentally, Li Ziqi's videos rarely feature spoken language.

The video content she creates will speak for her in itself.

Regarding the brand building of Dongda products, Lü Yao also supports some review bloggers and entertainment bloggers overseas to promote domestic products. Through these "made in China" products, overseas netizens can have a clearer and more intuitive understanding of what Dongda is really like now.

For example, Huawei's communication products and geeky mobile phone products in the past were reliable, had good performance, and even surpassed others in terms of design concept, which refreshed the worldview of many overseas netizens.

Many overseas netizens who previously had little concept of or attention to this issue have expressed their feelings:
"My God! Has the University of Tokyo really developed to this extent? Huawei's products are already so popular in Europe."

"Look at the tech-savvy phones from the University of Tokyo! And look at Apple phones! Besides the screens getting bigger and bigger, what design have they actually done? I think I could work as a phone designer at Apple, since all I need to do is know how to zoom in on Photoshop."

"Has no one noticed the development of games at Tokyo University in the past two years? Their games are really fun. I've been playing them a lot lately, and I recommend them to everyone."

With Lü Yao personally taking charge of cultural marketing, the marketing team and online army he founded made rapid progress, stirring up topics and promoting their products on several popular overseas internet portals.

With Lü Yao's tireless efforts, the technology products and internet entertainment products of his companies have achieved varying degrees of performance growth, and their market share overseas is constantly increasing.

It's important to understand that the overseas internet is a massive interconnected community that is more than ten times larger than the domestic one, with a user base that is more than ten times larger than that in China.

With such a vast and promising market prospect, even if the market share increases by only 1% each month, it would still be a very considerable income.

Besides the revenue generated by Lü Yao, even competitors have benefited greatly from Lü Yao's cultural marketing campaign, with their overseas performance showing varying degrees of growth.

With such promising prospects, Lü Yao has already begun to promote and develop overseas chat software.

There are many chat apps overseas, and people in different countries use different social chat apps. Even within the same country, different regions may have multiple social apps.

Lu Yao plans to launch a chat application that places special emphasis on privacy protection, similar to a "self-destructing message" feature.

Although this type of social software is still a niche market in today's internet environment that emphasizes community sharing, it will gradually become more popular as global cooperation becomes increasingly fragmented.

If the times allow
Lü Yao also wants to become the penguin of overseas penguins. That's a much bigger name than the domestic penguin.

……

Mid-June 2017.

On this day, Lü Yao was in Mianyang checking the progress of his work for the week. As Lü Yao put cultural marketing at the forefront of his work, several companies closely related to the Internet were actively expanding overseas.

With the tech company getting off to a good start, Rong Nianqing also sent a message hoping that Lü Yao could help Huasheng Life expand into overseas markets, establish overseas warehouses, operate overseas brands, and enhance Huasheng Life's brand image overseas.

Furthermore, Rong Nianqing arrogantly told Lü Yao, "Money is not a problem!"

Rong Nianqing certainly doesn't lack money in the country, nor does she lack foreign exchange.

To help establish the brand overseas, Rong Nianqing provided Lü Yao with unlimited financial support.

In fact, overseas supermarkets have always been a very good and large business, but it's not necessarily true that they can make more money. After all, overseas supermarkets such as Walmart, outlets, Sam's Club, and Costco have begun to expand globally to ensure their profit growth.

Now that Huasheng Life is expanding its business overseas, and Rong Nianqing has promised to do so without regard to cost or restrictions, it is unlikely that Rong Nianqing's purpose in doing so is to make money.

Although Lü Yao knew Rong Nianqing's intentions, he still wanted to handle the matter as well as possible, at least to make it look good on the surface.

Therefore, in his spare time recently, Lü Yao has been thinking about the advancement of Huasheng Life's overseas supermarkets.

In fact, according to Lü Yao's vision, the best way for Huasheng Life to appear overseas is to make a name for itself! Then attract overseas Chinese to come and spend money, which is almost the main source of customers for Huasheng Life's overseas supermarkets.

Then Huasheng Life could use concepts such as "same price for domestic and overseas markets" and "taste of home" for marketing, but Lu Yao really couldn't say how effective it would be.

Many overseas Chinese communities are comprised of people who have migrated abroad. They tend to prefer Westernized things, and localized things may not be as popular with them. As for those who remain in China, they are relatively few in number.

Rather than this
It would be better to use the "exotic" label overseas to attract more native foreigners.

After finishing his work for the day, Lü Yao returned to their temporary residence in Mianyang. Upon returning, he saw Lin Yongzhen and Cheng Xinyu huddled together, seemingly discussing something.

As he put things down, Lü Yao asked, "What are you two busy with?"

Cheng Xinyu got up and started taking out some semi-finished products from the refrigerator to prepare dinner for Lü Yao. While she was busy, Cheng Xinyu said, "Sister Yongzhen said she wants to go out for a drive."

Lü Yao laughed and asked, "Oh? Where are you going?"

Lin Yongzhen laughed and said, "Since we're already in Sichuan, shouldn't we take a trip on the 318 National Highway?"

Lu Yao asked curiously, "Haven't you been there before?"

Lin Yongzhen tilted her head and recalled, "I've been there twice before, but I always flew there and didn't get to explore it much. Now that I'm here, I'll explore it thoroughly this time."

Lu Yao went to the open kitchen to help Cheng Xinyu: "Are you going with Xinyu?"

Lin Yongzhen thought for a moment and said, "I want to go by myself."

Lu Yao stopped what he was doing and asked in surprise, "Go by yourself?"

Lu Yao was definitely worried. Even if he went with Lin Yongzhen, he would still feel uneasy.

Lin Yongzhen's identity and the burdens she carries mean that she cannot travel around without any burdens like ordinary people.

Lu Yao washed his hands and came over to Lin Yongzhen, asking with concern, "Really?"

Lin Yongzhen knew what Lü Yao was worried about. Looking at Lü Yao's concerned eyes, Lin Yongzhen gently stroked Lü Yao's face with her hand, her eyes as gentle as flowing water: "Don't worry, I'll be fine."

Seeing Lin Yongzhen's performance, Lü Yao's heart suddenly skipped a beat.

He seemed to understand what Lin Yongzhen was going to do.

There are only thieves who steal for a thousand days, not people who guard against thieves all day long. Even the most powerful person would have a mental breakdown if they were on high alert for decades, let alone when such pressure is concentrated on a specific individual.

Even if Lin Yongzhen's psychological resilience far exceeds that of ordinary people, she must have had a hard time living in fear for so long.

Now, it seems that Lin Yongzhen is determined to resolve this matter completely.

Since Lin Yongzhen is prepared to do this, it means that something huge must have happened to those who used to suppress and resent her. That group that has always made Lin Yongzhen worry may have weakened to the point that Lin Yongzhen can take action to deal with them.

Thinking of this, Lü Yao nodded solemnly and earnestly: "Okay, I believe you, but you must also believe me."

Lin Yongzhen smiled upon hearing this, moved closer to Lü Yao, rested her elbows on the island platform, cupped her face in her hands, and stared at Lü Yao with a serious smile, saying, "I've always trusted you."

Always.

Lü Yao smiled and went back to the kitchen to help Cheng Xinyu cook. Perhaps following Lin Yongzhen's plan, Lü Yao added two dishes, and he, Cheng Xinyu, and Lin Yongzhen had a good meal together.

After they had eaten and drunk their fill, the three of them went back to their rooms and dispersed.

After returning to his room, Lü Yao pondered the situation for a while before finally picking up his phone and dialing Hou Yulou's number.
(End of this chapter)