Since we are both reborn, of course I would choose the rich woman!

Chapter 425 Speed! (6k views, please subscribe)

Before heading to Litang, Lü Yao had already traveled around various parts of western Sichuan.

Even in Kangding, not far from Litang, Lü Yao did a program where he found a handsome young Khampa man to see if he could make him famous.

With Lü Yao's support, the young man from Kham did gain some attention online, making young men and women in the city realize that there are many handsome men and beautiful women in western Sichuan.

But that’s about it.

None of the local young people in western Sichuan that Lü Yao specifically sought out could spread so quickly through the internet channels and directly climb to the top of the trending search list like Ma Hongyun, based solely on a set of close-up photos.

What's the most amazing thing?

In Kham, Ma Hongyun isn't considered particularly handsome. From the locals' perspective, he's rather delicate, slender, and not strong or imposing.

At the same time, Ma Hongyun was not good at studying and his academic performance was very average. He was so average that he could not even speak Chinese fluently. When Lü Yao came to Xiatongze Village, Ma Hongyun was herding horses on the highland grassland, while his brother was at home reviewing his books and learning the knowledge taught at school.

Lu Yao recalled that when he was studying abroad, Ma Hongyun's older brother seemed to have missed the time to collect supplies because of school, which allowed Ma Hongyun, who went to collect supplies, to come into the photographer's view, and that's how the video of Ma Hongyun becoming an internet sensation came about.

In both his past and present lives, Ma Hongyun's older brother missed the camera's spotlight because of his studies.

Indeed, knowledge can change one's destiny.

As Ma Hongyun's videos went viral online, gaining increasing exposure and popularity, Lü Yao quickly contacted major business owners in Ganzi and Aba, urging them to immediately have their respective official cultural and tourism media outlets share the content, further amplifying the buzz.

It's even possible to add fuel to the fire.

Even negative or trending topics still generate traffic.

With the involvement of state media, Ma Hongyun's videos have become increasingly popular online. People are curious about Ma Hongyun's birthplace and upbringing. Now that it's the Spring Festival, many wealthy and leisurely, or those who are poor but have devoted fans, are planning trips to see this handsome young man who has won their hearts.

As a result, many posts by "mommy fans" sprang up on the internet like mushrooms after rain.

"Is this XZ? I'm going there for the Spring Festival holiday!"

"The Tibetan Plateau is wonderful! It has a rich religious atmosphere and countless pilgrims. It is pure and clean, which can purify the soul. Only such a place can nurture such pure smiles."

"He is like the Gesang flower on the plateau, just blooming is enough to make people yearn for him."

"I've never been to Tibet, but now I want to go and visit."

As more and more similar comments appeared on the internet, the big bosses from Ganzi and Aba, who had been woken up in the middle of the night by Lü Yao to check the trending keywords online, were completely overwhelmed.

what is this!

How did it become Tibet?
Isn't this western Sichuan?
Not all places where people wear Tibetan clothing are in Tibet, okay? There are quite a few Tibetans in western Sichuan and western Qinghai, okay?

As this online discussion spread wildly across various platforms, the bigwigs in Ganzi and Aba were extremely anxious. They told Lü Yao that they needed to mobilize their cultural and tourism promotion staff immediately to let netizens know that Ma Hongyun was not a Tibetan, but a native of western Sichuan!
But Lü Yao stopped the two restless and extremely anxious bosses.

He chuckled during the video chat and said, "What's the rush? The traffic hasn't even peaked yet. Anyway, Ma Hongyun is on our side. It won't make a difference if we want to prove ourselves in a day or two."

There may indeed be netizens with exceptional initiative online, whose simple request of "can you treat me to a meal?" can directly boost the tourism economy in Sichuan and Chongqing. However, the online frenzy surrounding the "lovey-dovey" event was largely driven by people joining in the fun, with very few actually traveling for it.

Not to mention it's still nighttime. Even if we really wanted to go out, we'd have to wait until dawn tomorrow, right?

Many organizations across the country are now engaging with the internet, especially those in the cultural and tourism sector, which reach an even larger audience. Therefore, it's foreseeable that once employees return to work tomorrow, cultural and tourism organizations in Tibet will definitely capitalize on this surge in online traffic.

When that time comes, the Sichuan West Cultural Tourism Department can then make its move, striking back to gain the upper hand! Wouldn't that be wonderful?
Lu Yao said with a smile, "At that time, we can give face and substance to Tibet or other places, and at the same time, we can use the official accounts of local cultural and tourism departments to promote ourselves."

"At the same time, these kinds of farcical online jokes are very easy to trigger netizens' instinct to gossip, causing them to spread on the Internet in a much larger and more extensive way."

Lu Yao's words made the two big bosses from western Sichuan nod in agreement.

Wonderful!

That's really brilliant.

Sure enough, people from relatively remote areas are different from the shrewd people from the highly developed economic regions of the Southeast, especially when it comes to emerging internet-related industries and operations, they really don't know much about them.

Lu Yao's words made perfect sense, so the two big bosses from Ganzi and Aba could only wait patiently.

The next morning, after getting up and washing up, Lü Yao turned on several devices as usual and began browsing the internet activity from the previous night.

As expected, Ma Hongyun's sudden rise to fame became the hottest topic on various platforms yesterday. However, yesterday it was just netizens from all over the country spontaneously gaining fans, but today, various public accounts, WeChat Moments, and Weibo groups are all talking about Ma Hongyun, reporting on yesterday's events, and giving a detailed account of last night's internet sensation.

This further increased Ma Hongyun's fame on the internet. Although Ma Hongyun himself was unaware of these events happening outside, the Tibetan cultural and tourism authorities were the first to react.

Tubo Culture and Tourism directly used all available communication channels to post a picture on the Internet of Potala Palace and Ma Hongyun's headshot together, with the caption: "We are waiting for you in Tubo".

Thanks to Tibet's aggressive marketing and efforts to attract tourists, flight bookings to Tibet surged by 125% that day. Given that the Lunar New Year period is typically a peak tourist season in Tibet, this resulted in all flights to Tibet being fully booked, making tickets extremely difficult to obtain.

Lü Yao also has his own navigation software. As Luoma Lake continues to improve the software, its high-precision and intelligent travel navigation software is gaining an increasingly higher market share. In the navigation field, it has become a navigation software that surpasses Baidu and Gaode.

According to data from navigation software, searches for iconic snow-covered areas such as Tubo LS have increased by 235% from last night to today alone.

Meanwhile, more than a thousand people who had already planned to travel on the road appeared overnight.

When Lü Yao had compiled all the data and was about to send it to the big bosses in Ganzi and Aba, the big bosses in Ganzi and Aba took the initiative to launch a video conference in the group.

In the video, two big bosses from Ganzi and Aba immediately started criticizing: "This is outrageous! This is outrageous!"

The big boss in Ganzi gritted his teeth: "The Tibetan cultural tourism side actually asked us for people, saying that they want us to bring Ma Hongyun over to help them with tourism promotion."

"Is this ridiculous?"

This is absolutely outrageous!
The big boss of Aba had already deeply aligned himself with the big boss of Ganzi: "This is intolerable! We can't wait any longer! We must fight back now! We must fight back!"

Lu Yao chuckled and said, "You two don't need to get so angry. Ma Hongyun is right here with us, there's no need to pay them any attention. So there's no need to rush to retaliate now, let's wait a bit longer."

Let the bullets fly a little longer.

However, the big bosses from Ganzi and Aba said, "We are already on our way to Litang."

They were terrified that Ma Hongyun would actually be snatched away.

Since both bosses had said so, Lü Yao decided to show them the data he had just compiled later.

It wasn't even noon yet, just close to 11 a.m., when two very busy business owners came directly to Litang. Along with the two business owners, the person in charge of cultural tourism promotion from Litang also came with them.

The person in charge of cultural tourism, Lü Yao, looked very familiar.

This person turned out to be the internet celebrity tourism manager who later became famous online. This manager used himself as bait, showcasing his good looks and charm on platforms such as Douyin and Weibo, which brought considerable development to the local tourism economy.

This cultural and tourism official was among the first batch of government officials to engage in internet operations.

After meeting with them, Lü Yao invited them to his current guesthouse and then showed the data he had compiled that morning to the big bosses in Ganzi and Aba.

The big bosses in Aba and Ganzi stared wide-eyed at the data in their hands.

More than a thousand people have already started searching and traveling, ticket sales have doubled, and flights are fully booked!

This means at least several thousand tourists every day. Even if these people only travel locally and spend an average of one thousand yuan, that's still millions of yuan in tourism revenue and tens of millions of yuan in GDP! And the key is that this is just for one day!

The two big bosses from Ganzi and Aba almost had heart attacks.

They finally managed to grow a peach, and now someone else has picked it all! Is that fair?
The two big bosses from Aba and Ganzi immediately asked humbly, "Mr. Lü, is it really unnecessary to retaliate?"

Tens of millions of GDP!
This GDP might not seem impressive in developed cities along the southeast coast, but it's quite attractive for Ganzi and Aba, whose GDP was only over 26 billion yuan last year.

But Lü Yao still smiled confidently and calmly: "It's only the beginning of the year, what's the rush? Instead of being envious of this GDP, we should think about whether our projects can retain tourists."

Although the private banks affiliated with the Southeast Chamber of Commerce have already provided loans to Ganzi and Aba for the construction and expansion of infrastructure, the Southeast Chamber of Commerce has also acquired land and is preparing to develop tourism projects.

But it's the end of the year, and everyone is busy with preparations. Tibet has always been a popular tourist destination, with a huge influx of tourists during holidays, and there are many tourism-related facilities.

If the hardware is not up to par, then the only option is to rely on software services.

Lu Yao suggested to the two big bosses from Ganzi and Aba that they should first communicate well with the herders in the villages and ask them to clean up their homes to use as homestays to accommodate tourists from other places. At the same time, they should organize special activities and programs for the Spring Festival.

Finally, the government launched tourism discount vouchers.

The latter, in particular, can attract people to visit this area through travel agencies, lucky draws, and giveaways from merchants.

At the same time, local specialty restaurants should be renovated, and it would be best to develop key tourist areas such as food villages and pastoral villages. If it cannot be done locally, then external assistance should be sought.

Regardless, we must first establish a strong presence.

After saying a long string of words, Lü Yao said, "But all of this requires the support and cooperation of both of you."

The big boss from Ganzi thumped his chest loudly: "I'll be staying here soon, and I'll have the heads of each department sign off on everything on the spot. Don't worry, Mr. Lü. However, there will be a lot of renovations and upgrades to the hardware facilities."

The money lent to the local area by the Southeast Chamber of Commerce hasn't been fully credited yet.

Even if the money arrives, the things the locals put together might not be good enough, especially with such a rush of time; the result might be something that doesn't quite fit the bill.

Lü Yao smiled and said, "You two can rest assured."

"I will be in charge of the construction of tourism facilities here. Within five days, the road into Litang will be paved; within five days, three to five more food villages will appear in Litang; at the same time, within five days, five to ten pastoral villages will offer tourism experience services such as horseback riding, and outdoor camping, snow mountain climbing and other tourism projects will also appear."

“This will cost a lot of money. I’m willing to cover half of it, but the other half will have to come from the two of you.”

The big boss in Ganzi immediately approved: "No problem!"

Then Lu Yao started talking to the other party about profit sharing. Because Lu Yao's side had both borrowed money and built the project, the profit share was relatively large. Moreover, all the revenue and profit in the first year would go to Lu Yao's side. Any money exceeding the profit distribution ratio would be considered as repayment to the local government.

Then, starting from the second year, profits will be distributed normally.

This method of profit distribution is hard to imagine in western China. Here, if you want to do business or construction, you have to advance the funds first. As for when the wages and profits will be settled and distributed, it depends on the local authorities.

Lu Yao had visited Qianzhou to investigate, and the situation there was particularly severe.

But in the southeastern coastal areas, especially in Dahai City, which is set to introduce Tesla in the first half of this year, their methods and boldness are quite extraordinary.

They leased the land to Tesla at 10% of the market price, and then exempted it from taxes for the first five years. Not only that, Dahai City would also provide an ultra-low-interest loan of 185 billion yuan, which is equivalent to giving money directly to Tesla.

Such a bold and unrestrained approach is virtually unmatched across the entire country.

The more developed a place is, the more money it is willing to spend on investment. The saying "you can't catch a wolf without risking your cub" is almost a golden rule in investment promotion in some developed cities in China.

The poorer the place, the more stingy they are with money.

But the more this happens, the fewer investors will go to poor areas; and the more investors will go to large cities.

This vicious cycle requires immense courage to break.

The big boss in Ganzi is not lacking in boldness, but faced with the situation in Ganzi, where communication is inconvenient, transportation is underdeveloped, and the environment is harsh due to its high altitude, his boldness has almost no use. But now, he has finally seen an opportunity for the rapid development of the local economy.

Therefore, the big boss in Ganzi almost always granted Lü Yao's requests.

The big boss from Ganzi said with utmost seriousness and solemnity, "I will personally handle all matters requiring approval and will definitely provide you with the fastest, best, and most convenient processing. As for matters related to cultural tourism promotion, you can directly contact the person in charge of cultural tourism promotion in Litang. You can contact our cultural tourism person in charge for any resource needs you may have."

As he spoke, the big boss from Ganzi pushed the person in charge of cultural tourism in Litang in front of Lü Yao.

Although this person is only in charge of cultural and tourism promotion in Litang and has a low rank, his advantage lies in his deep familiarity with the local area, as he was born and raised here and is a native of the area.

Lü Yao extended his hand: "Hello, I am Lü Yao. Please take care of me from now on."

The refined and handsome cultural tourism manager immediately bowed and grasped Lü Yao's hands with both hands, saying very politely, "Mr. Lü, you are too kind. I am truly grateful that you have come to help us develop our economy. My name is Lu Hong, you can just call me A Hong."

Lu Yao immediately smiled modestly and said, "You're too kind, Mr. Lu!"

After the two sides got to know each other, Lü Yao began to connect with people from the Southeast Chamber of Commerce.

They provided the personnel and designs, and Lü Yao demanded that they produce the local cultural tourism design plan by 5 p.m. today. It had to be practical and high-quality.

The Southeast Chamber of Commerce has already internally negotiated who owns those plots of land. Before the plots were divided, Ma Hongyun in Litang had not yet become a sensation on the internet. This stop on National Highway 318 was not well-known at first. Places with abundant tourism resources, such as Jiuzhaigou, Siguniang Mountain, and Gagong Snow Mountain, are all places with particularly rich tourism resources.

These places were all divided up by the bigwigs in the Southeast Chamber of Commerce according to their ranking and seniority. The one who got Litang was a boss in the Southeast Chamber of Commerce who was not very senior and not very powerful.

This boss, whose name is Zhao Fuhai, started his business in women's care products.

This Mr. Zhao's investments now cover a wide range of fields and all aspects. Although he didn't get any good resources in this wave of "Sichuan West Tourism Investment Fever", he is still very happy to be able to cooperate with so many big shots, especially the investment projects led by Lü Yao.

But to everyone's surprise, in less than half a month, the originally unremarkable tourist resources suddenly became a hot commodity overnight!

When Mr. Zhao woke up this morning and saw the news about Litang and Litang fever online, he was stunned, and then his face lit up with joy.

What does this feeling resemble?

It's like someone who enjoys browsing antique markets and accidentally finds an item that isn't very valuable at first, but its true value is revealed online not long after, and its value skyrockets dozens of times overnight!

That was so awesome!
Many business people are somewhat superstitious, especially those who were dealt a bad hand and then suddenly turned around... So Zhao Fuhai received many warm greetings from the big bosses in the Southeast Chamber of Commerce that day.

Everyone seemed to want to share in the good fortune of this Mr. Zhao Fuhai.

of course.

Besides the influence of metaphysics, the big bosses in the Southeast Chamber of Commerce also knew that once the area allocated to Boss Zhao suddenly doubled in value, Lü Yao would inevitably contact Boss Zhao.

In the future, this relatively inexperienced boss, Mr. Zhao, may become one of the bosses who gets closer to Lü Yao.

With this relationship in place, regardless of whether it's mystical or not, everyone will want to interact with Boss Zhao more often and get closer to him.

Of course, Mr. Zhao understood this principle, so when he suddenly received a call from Lü Yao, he was both surprised and delighted. He was delighted that his guess was correct, but surprised that Lü Yao contacted him so quickly. It seemed that the rumors about President Lü's high efficiency were indeed true.

After the call connected, Boss Zhao immediately smiled obsequiously at Lü Yao and said, "Oh, Mr. Lü, I didn't expect you to contact me."

Lu Yao chuckled on the phone, "Mr. Zhao, it seems that Litang has been assigned to you in the Sichuan West Tourism Investment and Development Plan of the Chamber of Commerce."

Mr. Zhao quickly replied, "Yes, yes, Mr. Lü, what are your instructions?"

Lü Yao laughed and said, "There are no instructions. It's just that the big bosses in Ganzi attach great importance to the development of cultural tourism and the monetization of tourism resources here. So now, any investment that comes here is approved as soon as possible. This is a very good development window."

Then, Lü Yao explained the development strategy for Ganzi to Boss Zhao.

The more Mr. Zhao listened, the greater the pressure he felt.

Money is no object.

Even if he himself doesn't have enough cash flow, he has such a resource high ground that has suddenly become incredibly valuable, so many people want to lend him money, especially the big shots in the chamber of commerce, who wish Zhao Fuhai would come to their door and ask for money.

It's fine if they don't pay back the money, as long as Zhao Fuhai invites them to jointly develop the tourism resources of Litang.

Within the same chamber of commerce, the already defined territories of interest cannot be arbitrarily altered. Anyone who acts recklessly will be united against.

But if Zhao Fuhai himself invites you, that's a different story.

Therefore, Zhao Fuhai wasn't worried about money at all; what he was worried about was speed.

Lu Yao's requirements are: a complete design plan must be provided by 5 p.m. today; all facilities and technologies available only in other places must be in place by tomorrow; construction must begin the day after tomorrow; and the project must be completed in about five days, including the departure of equipment.

Is this right?
Isn't this too hasty?
Zhao Fuhai's hands were trembling as he held the phone...

(End of this chapter)