Since we are both reborn, of course I would choose the rich woman!

Chapter 438 Who Spoils You? (Please Subscribe)
When Lü Yao said this, the group of people at the door were all stunned.

Yao Tianyi is so young to be able to serve as the chief director of the hugely popular variety show "Running Man". After the reorganization, one of the two chief directors and one of the two chief planners left, leaving only the duo of Yao Tianyi and Wang Junjie. This kind of personnel change best reflects the change of interests.

Yao Tianyi's status and position are what they are, so few people dare to speak to Lü Yao like that.

But given Lü Yao's status and position, the fact that he was willing to spend time and energy talking to these people in the entertainment industry was already a great favor to them. The reason he was willing to cooperate with them was, frankly, because he valued their popularity on the internet and in the entertainment industry.

A celebrity can drive a lot of consumption.

The consumption they drive comes not only from their fans, but also from their circles, which are full of resources to be explored. Among the variety shows that Lü Yao has been in contact with, "Running Man" is the most active. The activeness here does not refer to the regular guests in their program, but to their production team and some key members.

For example, Yao Tianyi, and Angela.

Both of them are currently facing very serious challenges in terms of popularity. Angela is eager to regain her status as the queen of variety shows, while Yao Tianyi is also very eager for this year's program to generate a good response, at least to surpass the performance of "Running Man" before its reorganization. Otherwise, when people talk about Yao Tianyi in the future, they will only think of the director who left.

Lü Yao also grasped their deepest desires, which is why he pointed out the problems in their scripts without reservation.

Lü Yao wasn't interested in Yao Tianyi and Angela's future; what he cared about was the development of Litang and Ganzi. At the same time, Lü Yao also hoped to leverage the opportunity to collaborate with these teams to enhance his experience in this area.

If possible, Lü Yao hopes to set up a variety show team to produce variety shows here. He has already thought about the name and gimmick of the show, and he hopes to bring over the "Go Fighting!" team to help him produce the show.

Those veterans in the entertainment industry are all very witty, but because they suffer from the jealousy of petty people, and because the content of the show does overemphasize palace intrigue and the fighting among them is too fierce, the broadcast of "Go Fighting!" is full of ups and downs.

In order to be able to resume broadcasting, "Go Fighting!" has made a lot of efforts and made many changes, but after watching the later episodes, many netizens feel that "Go Fighting!" is no longer the same as before.

Many netizens who originally enjoyed watching the old guard fight each other felt disgusted by the positive content that followed in the program.

This is where the problem lies at its root.

The original popularity of "Go Fighting!" was based on its "dirty tricks". Later, the show became full of "love and justice" content, which naturally made netizens feel physically uncomfortable.

When it comes to celebrities, this is a very typical case of "image collapse".

But for Lü Yao, such rectification was almost inevitable, not only because "Go Fighting!" was reported, harassed, and even clashed with the original program, but also because the domestic environment does not allow anyone to be so unrestrained.

Since "Go Fighting!" can no longer be about extreme challenges, why not poach those veterans and create another variety show?

The variety show is based on the theme of "the whole of western Sichuan" and designs various challenges to recreate the "palace intrigue" of these veterans.

The difference from last time is that this time they have the backing of "Western Sichuan," which makes their status completely different.

After Yan Wang, Bo Ge, and Director Yan arrive, Lü Yao will have in-depth discussions with them about this matter. However, the most urgent task at present is to revise the boring script of "Running Man." There is a lot that can be shown in western Sichuan.

Horse racing, wrestling, singing and dancing, food, and beautiful scenery can all be incorporated into the games of "Running Man".

And these things can really make a person miserable...

It's a much more intense competition than the childish games of previous Running Man shows.

When Lü Yao showed the redesigned script to Yao Tianyi and the other regular guests, the regular guests all looked somewhat surprised.

The project that Lü Yao designed for them is way too difficult!
Not only are there horse races, but also horse battles, wrestling, and name tag grabbing. The winner gets to enjoy all the spoils, while the loser has to prepare food for the winner—what is it? Tsampa! And milk crisps that need to be pounded for hours!

This is terrible!

Are they trying to torture them to death?

Everything else is fine, but the key thing is horse racing and horse combat... those things are really risky. Although these big stars sometimes learn equestrian skills to show off, the equestrian skills they learn can only be used for showing off.

As for horse racing and horse battles... that would cost them their lives.

Faced with the game designed by Lü Yao, the group of big stars immediately began to back down.

But Yao Tianyi suddenly made a decision: "Okay! Let's do it according to Lü Yao's plan!" After saying that, Yao Tianyi gave Lü Yao a very grateful smile and said: "Thank you, President Lü, for planning this. I believe this episode will definitely achieve good results."

Lü Yao largely agreed with what Yao Tianyi said.

It wasn't that he was so confident that his game design was necessarily better than theirs; it was mainly that this episode's content had really tormented these seemingly delicate, fragile celebrities.

Why are reality shows standing out among the increasing number of singing competitions?

Isn't it because netizens have long been tired of seeing celebrities with exquisite makeup, looking like fairies? The initial competition in Running Man, and the real palace intrigue in Go Fighting, showed netizens another possibility.

However, as these variety shows become more and more popular, due to internal or external factors, these production teams are able to offer less and less novelty to the audience.

Everyone is basking in their past achievements, which naturally makes their shows increasingly ridiculous.

In contrast, some foreign reality shows, especially survival shows, can generate widespread popularity in China even if it's just a clip.

What about surviving on a deserted island with only a knife?

Hunting wild bears on the ice plains as winter supplies, etc...

These kinds of programs often garner a lot of attention online.

why?
Because humans are inherently negative, cruel, and dark beings, there will always be a place for violence in the heart of every man, and there will certainly be a place for jealousy in the heart of every woman.

When seemingly glamorous female and male celebrities are reduced to disheveled state on camera due to various rules and schemes, and when they scheme against each other, the excitement of their successful schemes, the victory of defeating their enemies, and even the adrenaline rush from physical confrontations will maximize the impact of reality TV shows.

Abroad, some people even gather homeless people or those who sell their lives for money together to create real-life survival shows.

These kinds of shows have always been very popular on the dark web. Some wealthy people have even started to go beyond being spectators, and a very small number of them have begun to personally participate and hunt for these shows.

These explosive ideas sound like something out of a fantasy, something that could only happen in a movie.

For example, "The Squid Game," "The Hunt," and "The Maze."
However, we must be clear about one fact: much of the inspiration for all human artistic creation comes from reality. The script that Lü Yao designed for "Running Man" was intended to highlight the intensity of the competition, and because of the unique culture and geography of western Sichuan, the "games" designed by Lü Yao could also effectively circumvent some problematic censorship.

Wrestling and horse fighting are things that the locals particularly love; they are part of their ethnic culture. With this protection, they are not afraid of being pointed at or gossiped about.

After the revised script was finalized, Yao Tianyi encouraged the group of regular guests behind him.

However, Yao Tianyi's morale-boosting efforts were not very effective.

Not long after Yao Tianyi gave her encouragement, Li Ruike, the special guest who had been invited, said, "I... I can't ride a horse."

Lu Yao smiled gently and said, "It's alright. Before the official recording of the program begins, we can conduct equestrian training for everyone, right?"

As he spoke, Lü Yao looked at the big boss from Ganzi beside him.

The big boss from Ganzi laughed and said, "That's right, we have plenty of horses here, both good and bad. Of course, good horses are usually spirited, so I think it's fine to use bad horses for the show. I'll arrange equestrian instructors for everyone."

"As for horseback riding, you'll get better with practice."

But Li Ruike still said timidly, "No, no, I'm scared. I'm naturally afraid of large animals."

Lü Yao understood and smiled, "Oh, I see. It's alright."

His smile remained gentle and warm, like the midday sun in early autumn in western Sichuan. He turned to Yao Tianyi and said, "This person is very scared, but we still have time. Why don't you invite another guest over?"

Li Ruike's face, which had initially been somewhat flustered, turned pale instantly.

Replace them directly?

Dried pear!
Is this Mr. Lü so insensitive to women? He just replaces me like that? I'm already looking so pitiful, can't he at least take care of me?

At this moment, Li Ruike felt extremely wronged.

But the entertainment industry is a cold and realistic place. With Lu Yao, an outsider who doesn't seem to be the director but whose words carry more weight than the director's, stirring things up, Li Ruike was eliminated.

Just then, Angela, who had been silent all along, suddenly raised her hand and said, "I know a friend in the industry who is an excellent equestrian."

At this moment, Big Black Bull from the team suddenly raised his hand and said, "I also have a friend who can come in."

Lü Yao laughed and said, "Great! The more people involved, the more fun it will be!"

Especially things with strong confrontation.

With Angela and Da Hei Niu's support, the slight awkward silence was quickly dispelled, and no one paid any more attention to Li Ruike.

Seeing that she was about to be forgotten in a corner, Li Ruike immediately raised her hand with red eyes and shouted, "President Lü, Director Yao, I can try to overcome this."

Lu Yao chuckled and said, "That's not a good idea. What if someone falls and gets scared and something happens? It's not easy for us around here to take responsibility."

Li Ruike said firmly, "It's okay! I can overcome it! I definitely can overcome it."

That's just how this circle is; resources are limited.

Having finally been given a chance to shine by the company, and even potentially gain more attention and resources, Li Ruike decided to give it her all! This was the perfect opportunity.

With so many people around, her behavior can be seen as a sign of being ashamed and making amends. If she had waited until later to find another opportunity, she would have completely lost it. Now that she has said it in public, it is difficult for Lü Yao and Yao Tianyi to embarrass her.

really.

Lu Yao laughed and said, "Then we need to sign a contract before training. Of course, we will do our best to protect everyone."

The big boss from Ganzi, understanding the implication, said: "That's right, that's right. I will definitely call over the best equestrian instructors and riders here to help everyone grow quickly. At the same time, I will definitely take good care of everyone's safety."

Lu Yao added, "In addition, we need to ensure that the medical team is ready at any time. We will have the best hospital in Chengdu send a medical team to set up a temporary medical station. I will cover all the extra costs and make sure they have sufficient equipment and personnel."

Problems that can be solved with money are no problem for Lü Yao now.

After the initial planning was completed, Lü Yao also discussed the details of the program content with Yao Tianyi, such as the costumes for the group competitions.

Since there will be horse battles, the local costumes, armor, and imposing and heroic character designs must be incorporated, with particular emphasis on their expressions, which must convey a sense of dashingness and ruthlessness.

In this regard, Da Hei Niu (Li Chen) in the team has a lot to say, and Chao Ge (Chao Wei) is an excellent actor who can also portray it.

As for Hehe...

This actor, who made his name through urban youth sitcoms, is honestly hard to judge in terms of acting skills—that is, it's impossible to judge them as good or bad. The main reason is that his portrayal of Zeng Xiaoxian was so deeply ingrained in people's minds. So when it came to this character, Lü Yao suddenly looked up at Hehe and smiled, "Teacher Hehe, actually I've always been your fan."

Hehe was immediately shocked: "Huh? Me?"

Lü Yao laughed and said, "I really liked the good men you played when I was in college."

Hehe flashed his signature smile, waved his hand, and laughed, "Oh dear, I really didn't expect that."

Lu Yao suddenly became serious and said, "Teacher Hehe, would you like to break out of your image this time? We can design a storyline for you, a very tragic and dramatic one."

Teacher He's eyes lit up instantly: "Of course!"

Lu Yao laughed and said, "It will be quite tough. For example, under the blood-red sunset, you will be wearing a blood-red headband and armor, guarding your team's last name tag and glory, facing fierce opponents, and more than one, engaging in a fierce battle—the kind where you don't hold back."

Teacher He was immediately energized, and he said as if issuing a military order, "Absolutely no problem!"

(End of this chapter)