Chapter 234 This is how you make money!

When Chen Nuo saw the news that Feng Sheng was banned, he was doing a push up with a weight of 80kg for the sixteenth time under the urging of his gold medal fitness coach.

His Japanese level has improved by leaps and bounds through intensive communication with the Japanese during this period.

He heard the news broadcast on the TV in the gym and understood every word.

The body that had originally lost its strength suddenly regained its strength. With a fierce push upwards, amid the astonishment of the onlookers, it finally broke through its limit once again.

Seventeenth time.

He sat up, feeling a little sad.

It seems that both physical strength and the movie "The Sound of Wind" have reached their limits.

It's time to leave.

Qi Yuntian stood aside, folded his hands, looked at him and said calmly: "Brother Nuo, do you really want to act so melancholy? Didn't you tell me three days ago that the Japanese government would definitely take action in the next two days? Is the rumor over?"

"Didn't you ask me to give Shota Nakamura a suggestion, telling him to set up an illegal video website on the Internet, the kind that offers paid streaming, and then post the news there to sell to aspiring young people in Japan?"

Chen Nuo said, "Have you ever done any exercise? Do you know that after every strenuous exercise, people will feel exhausted for a while? Was I just pretending? I was just resting!"

Qi Yuntian said with a look of understanding: "So you are resting. I see, have you rested enough? Can we talk business now?"

"Yes, yes, yes!" Chen Nuo really hated rebellious onlookers like Qi Yuntian, who were unwilling to express their admiration and praise honestly, and instead wanted to destroy his image. So he was very unhappy and his tone was very bad.

Qi Yuntian continued, "Let me tell you about the results of my investigation after I returned. Of course, I told you on the phone before. I found nothing. It seems that our opponents are really careful this time."

Chen Nuo was more open-minded: "Anyway, I probably won't be returning to China for a long time. I'll talk about it when I get back."

Qi Yuntian nodded and said, "I think so too. And the Hong Kong director you mentioned, I have already signed him. His request is that he is writing a new script based on you, and he hopes you can take a look at his script. If you can act in it... you can ask him to do anything. I agreed. Brother Nuo, I have to say, he seems to be your fan."

Chen Nuo smiled. He was more concerned about making Huayi feel uncomfortable with Pang Ho-cheung, a talented eccentric director. Hearing what Qi Yuntian said, he said indifferently, "Then I'll see when the time comes."

Qi Yuntian continued, "Finally, we have to calculate the final revenue of "The Sound of Wind". This is top secret, Brother Nuo, you must not tell anyone. Do you know why?"

Chen Nuo cooperated and asked, "Why?"

Qi Yuntian couldn't help laughing and said, "Because I'm afraid others will be jealous."

The box office of 3.61 million yuan, the highest in mainland China's film history, brought not only overwhelming news coverage, but also their company's bank account was about to burst.

6530 million was their final calculated net profit.

Although it was only shown in Japan for 21 days, it still sold more than 21 billion yen in the end. Although it did not break any records, it was undoubtedly the best performance of Chinese red films in history. After sharing the profits with the Nakamura father and son, the after-tax income they brought was more than 5000 million.

Finally, in the Korean market, although the film has not yet been taken off the screen, there is only a little bit of tail left, and the number of viewers has reached more than 512 million.

The film ranked third in South Korea's 2008 box office rankings, second only to "The Good, the Bad, the Weird" starring three Korean superstars Song Kang-ho, Jung Woo-sung and Lee Byung-hun, and "The Chaser" by the Korean genius director Na Hong-jin.

As of today, it is more than 321 billion Korean won, which is equivalent to 2100 million yuan. In the end, they got about 1 million after tax.

In addition to these three major countries, Hong Kong, Macao and Taiwan have a combined income of about 1500 million. Together with the scattered small countries in Southeast Asia, the total income is about 2000 million.

At this point, after the rumors were resolved, the copyright transaction finally brought Huanxin Company a post-tax profit of 1.7 million yuan.

The amount that fell on Chen Nuo personally was 1.3 million.

1.3 million. This is the income he earned after working hard for almost the entire year.

He counted the money in his account.

In addition to the 1.3 million, he had to first take out 5000 million from the 4000 million he had earned before, and add it to the 6000 million given to him by Chen Bicheng to make up a reserve fund of 1 million for Chen Bicheng's real estate business.

After that, he still had about 1.4 million left in his account.

This amount of money is not a lot, but not a little either. It feels like by the end of the year, I can spend almost all of it to buy a house and a small home.

It seems that this year's money-making plan still depends on "Twilight" and the sudden advertising endorsements in the United States.

"You said you would accompany me to the United States to discuss endorsements. Apart from Harry Winston, which other company was it?"

“Mattel.”

……

……

Speaking of Mattel, it is estimated that 99% of Chinese people have no idea who this company is.

But when it comes to a brand under the company, it's the other way around.

The brand is "Barbie".

Mattel, the world's largest toy manufacturer.

Hasbro, which owns many well-known toy brands such as My Little Pony and Transformers, has been stuck in the second place position for decades.

There is no profound reason.

Because even if all the Autobots, Airplanes, Ponyboys and Puppies were added together, they couldn't beat a Barbie.

This made the vice president of Mattel Toys and head of the brand management department, an old lady named Lucy Handler, show deep pride on her face, and she talked about it very well.

"A perfect figure, measurements of 39, 18, 33, golden hair, a fresh look, and several drawers of beautiful clothes. This is our Barbie." "Every year we produce about 120 new Barbie dolls, and we sell them to more than 150 countries around the world. American girls aged 3 to 11 have an average of 10 Barbie dolls, British girls have an average of 7, French and German girls have 5, and in Hong Kong, little girls in your country also have an average of 3 Barbie dolls each."

"But in mainland China, the number is almost zero at the moment."

"Our Barbie was selected as the most valuable toy brand by Interbrand last year, with an estimated value of $20 billion, only slightly lower than that of The Wall Street Journal and higher than Starbucks, Pampers and Siemens, which are all doing well in the Chinese market. But while they are becoming popular in China, we can only watch and sigh on the other side of the ocean."

"Chen, there is no need to hide the fact that China is an undeveloped virgin land for us. It is the most reliable and most promising source of growth for our company's future performance. This is indeed one of the reasons why we at Mattel favor you. Because you have a perfect image in both the East and the West."

"The news of your breakup in China not long ago almost shook our faith, but... in the end our board of directors decided to make you the global spokesperson for our Mattel company. I hope that you will not make our decision a joke among those people at Hasbro in the future."

Qi Yuntian immediately made an excuse: "Ms. Handler, please rest assured that if anyone is going to become a joke in the future, it will definitely be those people who look at your current decision with mocking eyes, but in the end they are dumbfounded by your rapidly growing Barbie sales."

The silver-haired old lady Lucy Handler laughed, and all the Mattel people in the room laughed, so Chen Nuo had no choice but to laugh too.

He has no guilt in endorsing Barbie, a product that costs only a few hundred yuan, because girls will buy dolls anyway, right?

Lucy Handler turned to him and said, "Chen, do you agree with your agent?"

Chen Nuo did not follow Qi Yuntian's words, but said seriously: "I will do what I should do, and hope to establish a long-term and stable cooperation with your company."

Lucy Handler showed appreciation, "Your speech on the Oscar red carpet moved me the first time, and now, the second time."

The old woman spoke more beautifully than she sang, but in the subsequent business negotiations, she did not give in at all.

The focus of the confrontation between the two parties is not Chen Nuo's 4-year, $700 million endorsement contract with Mattel.

Because of the 5-year, 1000 million dollar contract offered by Harry Winston, as well as the global spokesperson contract where Harry Winston will provide Chen Nuo and his female companion with a full set of jewelry for free, the contract is countless times more prestigious than that of Mattel, a toy factory.

They hurried from New York, where Harry Winston is headquartered, to El Segundo, California, to listen to the old-timers from Mattel bragging about how awesome Barbie was.
Mattel is about to launch Ms. Barbie’s new Asian boyfriend “Chen”.

Mattel initially wanted to buy out the rights to use the "Chen" image and name from Chen Nuo for a one-time offer of US$500 million, but Qi Yuntian rejected the offer without blinking an eye.

This kind of thing certainly cannot be settled in a day or two, and both parties hold the position that business is business and friends are friends.

Moreover, the endorsement contract had been signed, so Mattel took Chen Nuo to visit their Barbie production line and gave him three limited edition Barbie dolls.

One is a stewardess Barbie with long straight black hair, one is a nurse Barbie with wavy black hair and a short skirt, and the other is a teacher Barbie who only wears one stocking on her foot.

On the fifth day of negotiations, there was finally a result.

Mattel finally compromised.

The reason is the future sales of "Chen". In fact, no one at Mattel cares much about it. After all, "Ken", Barbie's boyfriend for so many years, has only a small amount of shipments every year.

Since we are going to divide the profits, let’s do it.

So from now on, for every "chen" sold by Mattel, Chen Nuo will receive $1.

Indeed, boyfriends like Ken and Chen are probably not even a fraction of the 5800 million Barbie dolls sold every year.

Mattel expected that they would only pay out tens or hundreds of thousands of dollars a year, which was acceptable considering inflation.

However, for Chen Nuo, this is a long-term pension insurance contract that will even benefit his descendants.

The time on this image licensing contract is different from other contracts. It says 99 years.

In particular, it was noted that after Chen Nuo's death, the licensing fee would be paid by Mattel to his descendants.

The contract will not expire until 99, when his grandson or great-grandson will renegotiate new contract terms with Mattel.

After signing, Qi Yuntian said with great emotion: "With this contract, Brother Nuo, you are finally qualified to compete with civil servants in the marriage market."

After signing the contract, Chen Nuo's annual advertising endorsement income finally approached RMB 4000 million, reaching RMB 3900 million.

On the Forbes celebrity list, he can now be ranked in the top 20 based on endorsement income alone.

In terms of revenue share, domestic Li Ning and diapers contributed 900 million, and the two new American endorsements contributed 3000 million. Although there was a bonus brought by the Oscars, it also shows that Americans today are very wealthy.

Chen Nuo couldn't help but sigh, this is how you make money.

After a few years of hard work, he now pockets more than 10 yuan every morning when he opens his eyes.

After the advertising endorsement was signed, Qi Yuntian flew back to China with the contract, while Chen Nuo and his driver and bodyguard Linghu boarded a plane to Portland, Oregon in Los Angeles.

Not too early or too late, I arrived in Portland, the City of Roses, the most livable city in the United States, surrounded by mountains and rivers and with picturesque scenery, just on the day of the start of filming on April 4.

At this time, if the entire "Twilight" crew had not been made up of scraps collected by Summit Entertainment from all over Hollywood, from photography to lighting and sound effects, without any big names, they would have thrown a tantrum and disbanded long ago.

After all, the leading actor, the core of the whole film, had not even participated in a single script reading with the other actors before filming began. Not to mention meeting other crew members, he had never even met the leading actress.

Even if you are the winner of this year's Oscar for Best Supporting Actor, even if you are a world-famous JOKER,

Isn't this too disrespectful?

Especially for the film's heroine, Kristen Stewart, who is young, beautiful and arrogant, she is almost furious.

She started on stage at the age of nine and has worked with many actors, including big names like Jodie Foster.

How can there be such a thing? !

With such an attitude, can you act well?!
(End of this chapter)

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