Huayu: I'm reborn, but you still force me to be a scumbag?

Chapter 321 Invitation to the Spring Festival Gala

The bidding system for the chief director of the Spring Festival Gala was implemented in 1993.

Before this, the chief director of the Spring Festival Gala had always been appointed internally. The implementation of the bidding system is to ensure fair competition.

The bidding process for the chief director of the Spring Festival Gala is generally to hold a bidding meeting first.

The bidders shall present their respective bidding proposals.

During the entire process, members of the CCTV editorial board just listened quietly without interrupting or asking questions.

After the bidding ended, the editorial board members began closed-door discussions.

Finally, the editorial committee will discuss who they think is the best candidate for the next Spring Festival Gala director that afternoon.

Ma Dong knows very well how he won the election to be the host of the Spring Festival Gala this time.

Because apart from emphasizing one person, there is nothing else special about his campaign proposal for the director general election.

After all, although the "Challenge Host" he co-hosted with Zhang Shaogang was the ace program of Channel 3, his qualifications as a director were still shallow, and he had only directed a language program on the 09 Spring Festival Gala.

He has never been involved in the position of chief director.

In order to keep the contents of the plan confidential, he completed the bidding alone without the help of anyone else.

Therefore, it is a compliment to say that there is no highlight.

To be precise, apart from the unique idea, the rest is a bunch of shit.

As a result, at the bidding meeting, three judges spoke up for the first time and asked him three questions.

The three questions are:

"Have you had contact with him before?"

"Do you know anyone from Sina Weibo?"

"Then how confident are you?"

After he finished answering, the big boss sitting in the middle looked around and said, "I invited him last year, but he wanted to make a movie, so there was nothing I could do. He's filming a movie again this year, and it's a bigger movie, and I haven't thought about it. What Xiao Ma said, this direction, haha, is interesting."

Of course it's interesting.

This is the idea he came up with after the recent Weibo war.

Chen Nuo is notoriously difficult to approach.

When I was studying at the Beijing Film Academy, there would be news reports every now and then, or there would be a lot of paparazzi waiting around and always able to take pictures of him going to and from school.

However, after he graduated in July this year, it can really be said that no regular domestic media has ever contacted him again.

I heard that those on-set photos taken during the filming of Let the Bullets Fly were obtained by staff members of Wangyi Entertainment who were bribed by the company at a high price.

After that, he went to the United States.

It's quite lively in the United States, with the times, the people, the upper-class charity dinner, and the video platform of a technology company. There's a lot of commotion on the other side of the Pacific Ocean, and when the news comes in, the domestic media are like restless hornets.

However, all interview requests for individuals, whether from CCTV or anyone else, were blocked by Huanxin Company.

There is only one reason, and no one can find fault with it: Mr. Chen Nuo is currently preparing to star in a new movie directed by Nolan and has no arrangements for interviews.

Yes, many people now know this reporter's habit before starting a new play. No matter how powerful a reporter is, you can't accuse him of being a big shot.

Originally, many people thought that he would attend the donation ceremony at Peking University. After all, when celebrities do this kind of thing, it seems like it’s just to improve their reputation. If he doesn’t show his face, wouldn’t the money donated be in vain?

As a result, the person who came was the newly appointed female general manager, but she still didn't show her face.

Later, from Tokyo to Yili, although many candid photos of various crews were leaked from the set, for the domestic media, they felt like they were better than nothing.

Not enough, far from enough.

Just look at the click-through rate and number of comments on major portals every time news about him comes out, which far exceeds that of other stars.

Compared to before, there are a lot more people who dislike him, scold him, and mock him.

But who the hell cares?
All TV stations and entertainment reporters only know that when Fan Binbing was promoting "October Besieged City" last month, she was interviewed by Net1 Entertainment and talked about the relationship between Liu Yifei and Chen Nuo.

The total content is actually just one sentence, and it is nonsense.

"They are both adults and they know what they are doing. As their mutual friend, I hope everyone will give them a little space."

What's the difference between saying this and not saying it?
As a result, the reporter from Net 1 added a title. Ma Dong couldn’t remember what it was exactly, but he mixed up the names of Fan Binbing, Chen Nuo, and Liu Yifei and created a headline party.

Later, the news leaked from within Net1, and that piece of news broke the record for the most clicks in the entertainment section of Net1.

Later, Ma Dong kept a close eye on the new media war, the battle between Tencent, Netease and Sina on Weibo.

is also like this.

Was that Weibo post actually posted by Chen Nuo himself?

What a mystery.

There is still no conclusion so far, and Sina Weibo officials have remained strangely silent.

Neither deny nor admit it.

As a result, that anonymous Weibo post has been forwarded more than 60 times, received over 120 million replies, and received more than 70 likes.

As a result, Chen Nuo from Jiajiang, who was replied to by the person suspected to be Chen Nuo, was even interviewed by the local West China Metropolis Daily some time ago.

It can really be said that one doesn’t even know whether the person is real or fake.

Just one Weibo account with Chen Nuo's name on it is equivalent to dozens of celebrities, big and small, on Tencent.

Especially Mr. Li Lianjie.

He is also a big figure ranked at the top of the Forbes Celebrity List, a superstar who earns 100 million for a movie, which is much higher than the salary Chen Nuo gets for movies in China.

The results of it?
He posted eight Weibo posts, and the one with the most likes and comments, which also included a photo of him practicing martial arts, only had over 9 likes and over 7000 comments.

It can be said that they are not in the same league at all.

There are also people spreading a slightly exaggerated statement that a Weibo post is worth 3000 million.

This was also the inspiration for Ma Dong's final bid for the position of chief director of the Spring Festival Gala.

What’s the biggest pressure on CCTV Spring Festival Gala now?
After teacher Gao Xiumin passed away and Chef Fan retired from the sketch comedy circle, Uncle Benshan was unable to carry on on his own and began to use his fame to pave the way for his apprentices every year.

Even though Xiao Shenyang became an overnight sensation last year, the ratings of the Spring Festival Gala itself hit a new low.

Including this year's CCTV Spring Festival Gala advertising bidding.

Before the big move even began, Midea's competitors including Gree, Haier and others said they would not bid for the midnight time announcement advertisement with their peers.

Don’t Gree and Haier have money?

You can't even come up with tens of millions, and you're not panicking at all when you see your competitors grabbing the naming rights for the CCTV Spring Festival Gala's midnight time announcement for several years in a row?
of course not.

What is the reason? Everyone at CCTV, from the station director to the security guard, knows it. It is because the ratings of the Spring Festival Gala have been lower and lower every year that people don't care about it anymore.

As an insider of CCTV, Ma Dong certainly knows all these things clearly.

He felt that whoever could come up with a plan most likely to save the ratings would be on the leaders' final list.

As it turned out, this is indeed the case.

Even during the bidding process, he, a second-generation star and a popular CCTV host, was definitely not the most popular candidate.

The one with the highest popularity is Jin Yue.

This person has won the "Star Award", the highest award in Chinese television art, for 19 consecutive times, and has also successfully directed the Spring Festival Gala in 01, 03 and 07.

It can be said that apart from Zhang Yimou, there is no other evening show director in China who is more awesome than him.

But in the end.
When he received the appointment letter as the chief director of the 2010 Spring Festival Gala from the CCTV leader that afternoon under Jin Yue's incredulous gaze, Ma Dong felt like he was standing on the edge of a cliff while being in high spirits.

He knew that whether he could fulfill the promises he made during the campaign might be the key to whether he could stay in CCTV in the future.

For the next week, he handed over all other tasks to other people and focused on one line, which was Sina.

"Tencent Weibo is coming on strong, and Sohu.com is eyeing it covetously. Although Sina Weibo is not lagging behind and still leads in market share, Tencent's dozens of celebrities are not just for show. After eating into the market share of the other two companies, the gap between them and Sina is getting smaller and smaller."

"The Spring Festival Gala is an absolutely perfect platform. Our audience is not just from one or two provinces, but the entire nation. When you, the spokespersons, step onto the stage, you can promote it on Weibo."

"The Spring Festival Gala plus Weibo will definitely increase the traffic on your Weibo. 1 plus 1 is definitely greater than 2."

"Our leaders said that as long as you are willing to build bridges, we are willing to cooperate with you in this year's Spring Festival Gala and develop some different forms of live broadcasts."

"Yes, but the premise is still... this is definitely a win-win situation."

In one week, he ran back and forth to Sina headquarters countless times. His feet were almost sore and his saliva was almost dry. Finally, a week later, he received a call from there.

Made an appointment for him.

"The people from CCTV will come tomorrow?"

"Correct."

"You're going to pick it up in person?"

"Well, it's CCTV after all, and he's the chief director. By the way, send Xiao Zhao, Xiao Yang and the others to the airport as well."

"Ok."

After Chen Nuo confirmed with Qi Yuntian, he turned to Yang Mi and Zhao Liying and said with a smile: "How do you feel about coming here this time? I didn't have time to accompany you. Did you get bullied?"

Yang Mi chuckled and said, "How is it possible? They dare to do this on Chinese territory, and I have a real relationship with them! My feeling is that this is too cold, Chen Geshen."

Chen Nuo couldn't help but sigh as he looked at the two girls who were wrapped up like dumplings, wearing masks and earmuffs with only a pair of eyes exposed.

Not to mention Yang Mi, when he was extremely cold, he asked Nolan why he had to arrange such a snowy scene and what was the meaning?

As a result, people said that it was to pay tribute to the 1963 movie "007: Casino of Gold".

He is indeed an old-school filmmaker.

Speaking of which, Nolan was willing to change from film to full digital 3D photography this time. Michael Slan and the others didn't understand, but Chen Nuo knew it clearly.

It's 100% because he invested so much money and I don't want him to lose money.

If James Cameron, the world's most profitable film director, had not taught Nolan his business skills, Chen Nuo would have dared to write his last name backwards.

It's just that these things, whether it's the reserved British gentlemen or the Chinese men who don't like to say thank you, are never expressed out loud, but are just understood tacitly.

But Chen Nuo knew that Jiang Wen had repaid his favor.

But now, in addition to Wong Kar-wai, there is also Nolan.

He calmly told Yang Mi the route Nolan had given him. Yang Mi's eyes widened in disbelief and said, "We mortals really can't understand the ideas of a great director. But Chen Geshen, are you really going to sing at this year's Spring Festival Gala? Wow, your reputation as a singing god will spread all over the country."

Chen Nuo didn't know whether Da Mimi was really stupid or just pretending, but thinking of some things he had seen in the later generations, this woman couldn't really think that they were some kind of singing gods. This nickname had been used for several years and she still wasn't tired of it. Could it be that this person didn't even think of it as a nickname?

Chen Nuo asked tentatively, "Why? Yang Geshen, do you want to sing a song at the Spring Festival Gala so that everyone can appreciate your voice?"

"Me!" Yang Mi's voice suddenly rose, then hummed and lowered again, "Forget it, as for me, wait another ten years."

Chen Nuo turned around again and asked Zhao Liying, "What about you, Flower Fairy?"

When Zhao Liying uttered the words "Chen Nuo Flower Fairy", her body trembled.

She suddenly looked up and looked at Chen Nuo.

In the girl's eyes, the world full of snow and wind is like a hundred flowers blooming at this moment.

She couldn't help laughing, but no one saw it because it was covered by a thick white mask.

Yang Mi asked curiously, "Flower fairy, what flower fairy?"

Chen Nuo ignored her and continued to talk to Zhao Liying: "Do you want to go up and sing a fable? Then we can also invite Su Tuan and Xiao Si to come. How about the four of us from Mingming Comedy Troupe to perform together again on the Spring Festival Gala stage?"

No matter how Zhao Liying laughed after hearing this.

Ma Dong, who arrived the next day, felt very bad about this.

He sat at the coffee booth on the third floor of the hotel and said with a wry smile: "Mr. Chen, this, this, of course it's not absolutely impossible. We can also discuss it. However, it's better not to do it unless it's absolutely necessary."

Chen Nuo said seriously: "Teacher Ma, you have never heard me sing. I really can't find the tune. When I was acting in If Love, director Chen Kexin almost killed me. In the end, I sang word by word, and it was just like that in the end."

Ma Dong raised the corner of his mouth and smiled, "Mr. Chen, you don't have to worry about this. We have a special technology for the Spring Festival Gala. No matter who goes on stage, it is impossible for them to sing out of tune. When the time comes, I guarantee that your singing will be no worse than Ruo Ai."

Looking at his sly look, Chen Nuo suddenly realized, "Oh, you mean."

Ma Dong made a shushing gesture and said, "Mr. Chen, walls have ears. We can't talk about this openly. Anyway, as long as you come, we can solve these problems."

"Besides, I roughly understand what you meant by the comedy group you just mentioned. How about this, Mr. Chen, I will arrange for that girl to be in the chorus. As for those two comedians, you can ask them to put on a show, come to our place to rehearse, and compete together. How do you think?"

Chen Nuo suddenly felt that Old Tang's art of trading was really amazing. He tried it out and it worked immediately.

In this way, Chen Nuo also grasped the fourth step of the art of trading and said with a smile: "Teacher Ma, it's a deal then."

"In fact, I am really touched that you came all the way to XJ to talk to me. I won't beat around the bush with you. Sina has actually talked to me about it before. I agreed to it. Now I will express my position directly to you."

At this time, Ma Dong's heart almost jumped out of his throat.

Although he had talked a lot before, the person in front of him seemed to be joking all the time, and he had no idea what he really meant.

"I checked before and found that the Chinese New Year's Eve this year was on February 2, and the Berlin Film Festival opened on February 13. Speaking of which, at that time I asked the crew for ten days off to attend the Berlin Film Festival with director Zhang Yimou."

"Now if I want to participate in the Spring Festival Gala, I have to fly back to China after attending the opening ceremony in Berlin, and then fly back the next day. I think it's okay that I'm just a little tired."

"But I just couldn't find time to participate in the rehearsals before the Spring Festival Gala, because I was on the set every day and had a lot to do."

"So please, Director Ma... eh? Kayla?"

Ma Dong was stunned for a moment, then looked back and saw a blonde woman walking towards them.

As for appearance, he looks very familiar to media people like them who follow the European and American film industry.

I had seen in entertainment news before that this British beauty, who charmed countless fans around the world in Pirates of the Caribbean, would be playing the leading role in this movie, but I didn't expect to see her in person.

At this moment, Ma Dong felt something was particularly unreal.

Keira Knightley looked at Ma Dong curiously and asked, "Chen, it's coffee time. Are you still busy?"

Chen Nuo said: "Right away, go wait for me over there for a while."

"OK."

Ma Dong saw that Keira Knightley was sitting obediently on a stool nearby, crossing her legs and looking around here with curiosity.

"Director Ma, this is my opinion, what do you think?"

Ma Dong hesitated for 0.01 seconds, although he was not sure whether what Chen Nuo was talking about was filming or something else.

What does coffee time mean?

Does his girlfriend Liu Yifei know that he drinks coffee with Keira Knightley every day here?

As a host of "Challenge Host", he really doesn't understand the affairs of these Hollywood celebrities.

He nodded and said, "Mr. Chen, in principle there is no problem. As you know, our Spring Festival Gala generally goes through five rehearsals, and we understand your special situation. How about this... once, before you go abroad, is that ok?"

……

……

"What did he want from you?"

Keira Knightley walked on the left side of Chen Nuo and asked with great curiosity.

Say it's coffee time.

In fact, neither of them had coffee in their hands, only thick gloves.

On the first day, when Chen Nuo found Knightley, he just wanted to invite her to have a drink in the cafe downstairs.

But when I saw others spending 40 minutes getting dressed up beautifully, I felt it would be such a waste of time to just go downstairs and sit there.

So he asked Knightley to go downstairs for a walk.

Of course Chen Nuo would never admit it. He wanted the severe cold in Yili to avenge him for the 40 minutes of waiting.

In short, the two of them finally developed the habit of walking around the three-star hotel they had booked a few times after work and dinner every day.

To avoid paparazzi, I don't even go out of the door.

However, this British beauty always dresses up beautifully no matter how cold it is.

Chen Nuo also understood this.

In XJ, she has very few scenes. She has a lot of time every day but doesn't know how to kill it.

She's not the same as Ryan Reynolds.

The man was not very interesting. He just traveled around the county town like a tourist. He even learned a few words of Xibe. His outgoing personality helped him make some local Xibe friends.

Chen Nuo listened to Knightley's words and replied, "He came to ask me to attend a party."

"Party? What party?"

"Uh." Chen Nuo didn't know how to explain, so he just perfunctorily said, "Chinese New Year party. You don't understand. Okay, let's not talk about this. Let's continue the previous topic, Kayla, your childhood sounds very happy."

"Yes, I'm lucky. I remember that my favorite thing was ..."

Chen Nuo listened carefully to Keira Knightley's story.

No matter what Ma Dong and others thought at this time, watching him and Keira Knightley walking outdoors in the cold weather from top to bottom in the hotel room.

But he really wasn't trying to pick up girls, nor was he trying to find ways to ride a foreign horse.

Because, it's hard to say whether this big foreign girl has anything, but her breasts are definitely as flat as men's, there is no doubt about that. For a vulgar person like him who likes big breasts, thin waists, long legs and perky buttocks, her attractiveness is definitely not good enough.

The only reason he talked to Keira Knightley was because Nolan thought he wasn't acting well enough.

But what's not good enough?
Nolan was vague again.

Nolan is not Wang Jiawei, he won't play tricks on others in secret.

Chen Nuo knew that Nolan might just feel that something was wrong, but he couldn't tell what was wrong, so that's why he acted like this.

Therefore, he had to figure this out himself.

However, after communicating with Keira Knightley for several days, he still didn't quite understand what kind of performance Nolan wanted.

Was he resisting at first because he subconsciously thought Knightley was a man?

Or is it because he has never been married and doesn’t understand the difference between love and marriage, so he can’t act out the feeling of a married man killing his wife with his own hands?

Chen Nuo thought it shouldn’t be.

How big is the difference between a wife and a girlfriend?
That's what he thought.

So, when he and Knightley finished their coffee time and were about to go back to their room to rest,
Seeing Ryan Reynolds, who seems to have gone somewhere to travel these days,

Holding a bottle of Kweichow Moutai that I didn't know where I got it from,
As he sat at the door of his room and drank it gulp by gulp, Chen Nuo was really shocked.

"WTF, Ryan, what's wrong with you?"

Ryan Reynolds drunkenly looked up at him and said, "Chen, I'm done with her. All over."

then.

Since Chen Nuo met him,

A handsome blond guy who has never been seen looking sad.

He actually lowered his head.
He buried his face in one arm and started crying.

(End of this chapter)