Huayu: Starting from Fahrenheit

Chapter 129 Endorsement for Givenchy

January to February is the period when awards are most numerous.

As the most popular new singer and group last year, Wu Zhuo and Fahrenheit attended five or six awards in two weeks.

These include the Sprite Music Awards, CCTV-mtv Music Awards, China Pop Music Charts, Taiwan Province HITO Charts, etc.

These awards have some influence to a greater or lesser extent.

Some have considerable influence in the southern region, while others have a large audience in the northern region.

Each award has a different audience and different winners.

Among them, Wu Chao did not win any awards, but he became a hot favorite in some others, winning the annual Top Ten Golden Songs and Best Newcomer awards.

It’s the award for Best Singer-Songwriter.

Among the subsequent awards, Wu Chao was shortlisted for almost every award, but he basically never won this award again.

Either it was taken away by Jay Chou, Leehom Wang, David Tao or others.

As awards are held one after another, singers such as Wu Zhuo have fallen into a numb mentality towards awards.

Even fans are gradually becoming aesthetically fatigued by the frequent awarding of awards.

When it came to the later awards, there were even situations where fans and audience members couldn't stand on both sides of the red carpet.

Moreover, as awards came one after another, the media began to gradually lose interest in these awards.

At the beginning, after a major award is presented, the news about the award in the following days will be all about the award.

However, as the audience became aesthetically fatigued, the attention level decreased and the media also lost interest in it. After the subsequent awards were given out, they were almost never seen on the headlines and relevant information could only be found on the Internet.

……

In Shanghai, Wu Chao is attending an endorsement event for Givenchy.

After some negotiations, he became the spokesperson for Givenchy's winter menswear this year for two million.

The so-called winter men's wear spokesperson does not mean that Wu Chao has become the spokesperson for Givenchy in the Chinese-speaking regions.

He is just the spokesperson for one style of clothing.

Therefore, the endorsement fee is relatively small and the term is not long.

The reason for this must be that Givenchy does not quite trust Wu Chao's abilities.

Even though they are optimistic about his image and control of fashion, they dare not directly promote him to the level of brand spokesperson.

Today's event is the launch of this winter clothing endorsed by Wu Zhuo.

In order to match him, someone was also temporarily hired from the women's clothing department.

Coincidentally, the other party was Super Girl champion Li Yuchun.

Although the other party did not win any awards in the list of the best, it won great success in other awards this year.

For the Best Newcomer Award in Mainland China, the competition between her and Bibi Zhou was the most intense.

After arriving at the scene, due to time constraints, the press conference started immediately.

Wu Zhuo and Li Yuchun each appeared on the scene wearing Givenchy's new winter clothing.

clack clack...

Reporters at the scene started filming and asking questions as soon as the two appeared.

"Wu Zhuo, you are the youngest among Givenchy's spokespersons this year. Do you think you can do the job and make this winter clothing a popular style this year?"

"Chunchun, you have been getting a lot of resources since your debut. Now even a big brand like Givenchy has approached you..."

In response to the reporter's questions, Wu Chao pointed to the clothes he was wearing.

It is said to be winter clothing, but it can actually be called a windbreaker.
Givenchy provided several styles of clothing for Wu Chao to choose from, and he chose a trench coat.

He remembered that trench coats would become a very popular clothing style in the next few years.

"Do you think it looks good?" Wu Zhuo asked the reporter who asked the question.

"It looks great. Your figure is very suitable for this dress."

The reporter glanced at Wu Zhuo and couldn't help but nodded.

Wu Zhuo has an outstanding temperament and is not short in height. When he puts on a windbreaker, he stands out. "Yes! If you think it looks good, why do you say I can't make this kind of clothes popular?" Wu Zhuo replied with a smile.

Hearing this, the reporter was speechless.

Compared to Wu Zhuo, the reporters mainly focused on whether he could afford this style.

The situation with Li Yuchun is a bit complicated.

Many reporters have questioned why Li Yuchun has such good resources.

Unlike Wu Zhuo, who is an artist from Hong Kong and Taiwan and is very popular in the Chinese communities in Asia.

Li Yuchun is very popular in mainland China, but many people think that she is not yet to the point of replacing Li Bingbing to become the spokesperson for Givenchy's clothing.

Yes, Li Yuchun replaced Li Bingbing as the spokesperson this time.

Li Bingbing was very popular during this period, appearing in both TV dramas and movies, and had always been one of the first choices for female spokespersons for top domestic brands.

Originally, in order to match Wu Zhuo, Givenchy planned to invite Li Bingbing.

But for some reason, he suddenly changed his mind and invited Li Yuchun.

Many media outlets are curious about the reason why Li Bingbing was replaced.

"I refuse to answer that question."

"Can I ask something about the brand?"

Li Yuchun, who had a Shamatte hairstyle, replied to the two questions with a cold face.

Before the reporters could continue asking questions, suddenly, two staff members from the organizer went directly to the reporters who questioned Li Yuchun and openly asked them to leave.

Upon seeing this situation, the reporters who originally wanted to ask Li Yuchun further questions shut up and stopped asking this question.

While Wu Zhuo was answering the question, he was looking over there curiously.

Seeing this scene, I couldn't help but be amazed.

He and Chris Lee have attended several events together.

Every time, he couldn't help but ask himself in his heart.

In the end, am I the more popular Hong Kong and Taiwan artist, or is Li Yuchun the more popular one?

Really, compared to Li Yuchun, he really looks more like a mainland artist.

Because at every event, whenever someone in attendance questioned Li Yuchun, as soon as the reporter finished questioning, a staff member or someone from Li Yuchun's team would come out and drive the reporter out.

Wu Zhuo didn't even dare to do such a thing.

However, every time something like this happens, there is not a single piece of news about it on the Internet or even in traditional media.

"Wu Chao, there are recent rumors that director John Woo has invited you to play a role in Red Cliff.

Is this true?"

The early interviews mainly focused on endorsements.

After the middle and late stages, questions about endorsements had almost been asked, and reporters began to ask questions about things that had nothing to do with the brand.

The organizers will not stop this.

"Where did this journalist friend hear the news? How come I don't know about it?"

Wu Zhuo asked him with a smile.

Of course Wu Zhuo knew about this.

But since it hasn't been confirmed yet, he can't say anything.

Now that I have said it, if the result is not what it is, it will be a disgrace to the adults.

Therefore, the correct solution is to hide it first and then announce it after confirmation.

However, Wu Chao did not expect that these reporters were so powerful.

I received the message so quickly.

(End of this chapter)