Huayu: Starting from Fahrenheit

Chapter 196 Concert Ticket Sales Start

8 month 3 day.

A very ordinary day.

However, for Fahrenheit, this day was not ordinary.

Because, tickets for Fahrenheit's first concert "Wandering" in Taiwan have officially started pre-sale.

When it comes to selling tickets for singers' concerts, even in the future when the Internet is well developed and tickets can be purchased online, people will still choose to buy tickets in advance.

Not to mention that tickets cannot be sold online now.

In order to ensure that tickets can be sold out and to give fans time to prepare, most singers will start selling tickets several months in advance.

The same is true for Fahrenheit.

Because Fahrenheit is so popular, for this round of concerts, various regions tried to choose large venues as the performance venues.

For example, in Taiwan, both of Fahrenheit’s concerts were held at the Taipei Arena.

The price of the concert.

Just like the selling prices of records vary in different regions, the prices of concert tickets can also vary, and even the prices can vary depending on the singer.

There are four tiers of tickets for Fahrenheit in Taiwan, priced at 4000.2500.1500.1000, , , and (New Taiwan Dollars).

This price is not low, but it is not high either. Concert tickets for first-line singers are almost always priced within this range.

"When I came, I checked the ticket sales situation. It was very popular. Many fans were already queuing up to buy tickets."

At HIM Records, the members of Fahrenheit are gathering together to study the group's new album songs.

The new album is the same as the last one, and the company has recruited a lot of songs from outside.

Today we will let Wu Zhuo and others choose from these songs.

Before the people from the company brought the songs over, Wu Chao and three others were gathered together chatting.

Since concerts are all about selling tickets, the topic among them couldn't be separated from the ticket sales situation.

Before Calvin Chen came to the company, he even went to the ticket agency at Taipei Arena to check the ticket sales situation.

Most people think that when singers hold concerts, they sell the tickets themselves, but this is not the case.

Most singers will cooperate with performance organizing companies with established channels in various regions when holding concerts.

Don’t think that it’s easy for singers to sell tickets.

This is actually a very complicated issue.

Take Taiwan Province for example.

The place is indeed not big, but it also has six municipalities.

How to spread the news of the singer's concert and let fans find the ticket location is also a big problem.

Fahrenheit is doing pretty well now.

The KKBOX music platform has cooperated with Huayan. When listeners are listening to Fahrenheit's songs, they will pop up concert advertisements to let a large number of Fahrenheit fans know about the concert.

In the past, concerts could only rely on posters for promotion, which even required a huge investment.

Of course, various posters and offline promotions are indispensable now.

Huayan itself is a company that has the qualifications to plan concerts.

The organizer of Fahrenheit's concert this time is Huayan.

It has produced tens of thousands of concert promotional posters and sent them to several municipalities in Taiwan Province.

“I hope our concerts will be sold out.”

Calvin Chen was very excited.

Yes, there is no singer who does not hope to hold a concert.

"It's good to be full! If it's full, the income will be high."

Compared to Calvin Chen who simply wanted to perform on the concert stage, Jiro Wang was more concerned about income.

"You will definitely get a big share this time." Wu Zhuo said with a smile.

Generally speaking, the sharing of concert revenue usually involves multiple parties, including artists, organizers, venue providers, ticketing companies, etc.

Fahrenheit is the most important link among these components, taking 40% of the income.

Wu Zhuo made a preliminary calculation.

If the concerts in Taiwan are all full.

The ticket revenue for one show will be around NT$24 million.

If converted into RMB, it is about 6 million.

Fahrenheit took 4%, which should be around 240 million.

Of course, if the income from concerts was just this, people wouldn’t be so keen on holding concerts.

In a real sense, the bulk of concert revenue comes mainly from sponsorship, advertising, sales of derivative products, broadcasting rights, etc. Speaking of sponsorship and advertising, Fahrenheit has just confirmed the dates for two concerts in Taiwan and other provinces.

A large amount of sponsorship and advertising have already come to us.

In just a few days, the sponsorship and advertising revenues of the two concerts reached more than 8 million.

Four million per game on average.

Of the 4 million RMB revenue, Fahrenheit can take 2 million.

All in all, Fahrenheit can earn 480 million RMB for one concert.

Of this money, Komi and Tianxi took away 240 million.

The remaining 240 million was divided equally among the four members of Fahrenheit.

Each person gets 60.

And this does not include the revenue from peripheral products.

Based on the previous earnings of other singers, the revenue from peripheral products will also be a very large number.

If all of them are added together, each member of Fahrenheit should be able to get at least 80 RMB.

And this is just a concert.

If the profits from every game were the same.

There are 18 concerts in this round, and each member of Fahrenheit has earned at least tens of millions.

Tens of millions of RMB in profit in 2007!

"I don't ask for too much. I will be satisfied if I can earn NT$2000 million this time."

The members of Fahrenheit privately calculated the revenue from this round of concerts.

Among the few people, Jiro Wang is the one who is most looking forward to this profit.

However, despite his expectations, his requirements are not high.

According to Wu Zhuo's calculations, each person can earn nearly tens of millions.

But he himself lowered the standard by half.

"It's better to hold a concert. The profit from selling records is too low."

Calvin Chen also muttered something.

Indeed, compared to concerts, the revenue from records is much less.

However, the relationship between the two is very close.

If the record didn't sell well and there weren't so many fans, the concert would have been impossible to hold.

Even if the concert is successful, Huayan and Comic will not give such a large share of the profits to the four members of Fahrenheit due to their low popularity.

Yes, regarding the distribution of concert proceeds.

When Fahrenheit's popularity exploded and they began planning their concert, several parties had already made reallocations.

If it hadn't been redistributed, Fahrenheit wouldn't have had such high returns.

Not just concerts.

During the negotiations between Fahrenheit, the record company and Komi some time ago.

The record revenues were also renegotiated.

At present, the negotiation has not yet ended.

However, according to Wu Zhuo's estimation, Komi and Huayan will definitely make concessions in the end.

After all, Fahrenheit is so popular now.

The song "Sorry, Sorry" became an instant hit in Asia.

It is already a top-notch group in Asia.

Currently, there are only one or two groups in South Korea that can rival Fahrenheit.

In the Chinese-speaking regions, even SHE, the top girl group, has to stand aside.

Nothing else to say.

Let’s talk about the peripheral benefits.

From April to now, Fahrenheit's various peripheral revenues have been dominating the artist list in the Chinese-speaking regions.

Even, in addition to the group peripherals of the four members of Fahrenheit.

In the first ten miles around, Wu Zhuo, Wu Zun and Jiro Wang also made it in.

Wu Zhuo's peripheral income ranked third.

(End of this chapter)