Huayu: Starting from Fahrenheit

Chapter 206: Grabbed Li Yuchun's endorsement
The person who was undoubtedly the happiest about Wu Zhuo's sudden success in mainland China was his record agent Gold Medal Typhoon in mainland China.

Being popular doesn’t just mean popularity, it also brings about a large number of record sales.

Originally, the final sales volume of Wu Zhuo's "My Personal Style" was around 160 million and could no longer move forward.

The sudden popularity made this album a big seller again.

Even in the third week of August, the album once again ranked third on the sales chart, ten months after its release.

Except for Gold Medal Gale.

Tianxi was also extremely happy.

Chen Huiying is so happy recently that she even stops scolding Calvin Chen and the others.

The reason!
Naturally, a large number of endorsements, advertisements and even film and television dramas have recently approached Wu Chao.

These endorsements and advertisements are not small roles.

Among them, the largest brand is Qibohui sneakers from mainland China.

This is a youth sports equipment company focusing on children aged 7 to 18.

Qi Bohui offered 16 million for five years and invited Wu Chao to be their spokesperson.

This price is already a very high price at present.

Currently, Andy Lau's endorsement fee is only 8 million Hong Kong dollars for two years, which means it is about 16 million RMB for five years.

The fact that Wu Zhuo now directly offers him a price is enough to show how popular he is right now.

However, after discussing with Wu Zhuo, Tianxi did not agree to Qi Bohui's contract, but proposed a new contract.

Nine million RMB in two years.

If the contract is renewed later, it will depend on the market.

This type of short-term contract is actually rare in the current entertainment industry.

Most artists would like to sign for a few more years.

In addition to the fact that it is difficult to find such endorsements, another reason is to avoid a drop in popularity midway. If the contract is signed for a short period of time, the endorsement price may shrink significantly, or even the brand may abandon the endorsement.

However, this does not include Wu Chao.

He was very sure that his popularity would not decline.

As long as he doesn't make mistakes in principle and has future works to support him, his popularity will only continue to rise instead of declining.

So, he chose a shorter contract.

As for Wu Chao's decision, Qi Bohui certainly agreed.

Two years later, if Wu Chao becomes more popular, with a matching clause, they can continue to cooperate with Wu Chao at a price that matches the market price.

But what if Wu Zhuo is no longer able to do it?

Haha...of course I'll kick him away.

Of course, the cooperation terms between Wu Zhuo and Qi Bohui are not limited to these terms.

There are also various obligations clauses between the two parties.

As for Wu Zhuo, he has to attend three events and shoot an advertisement for Qi Bo Hui every year.

In contrast, Qi Bohui must ensure that the investment in shooting the advertisement for Wu Chao does not exceed 30 million RMB.

In addition to being used for filming, most of the 30 million RMB will be used to place advertisements during the golden age of major TV stations.

As I said, endorsement is a win-win cooperation.

For example, Fahrenheit endorses Master Kong 3+2 biscuits.

When Fahrenheit receives the endorsement fee, it will also receive a large amount of publicity resources from Master Kong, allowing Fahrenheit to be known by more people.

Master Kong will gain the support of Fahrenheit's loyal fans, and the company's status will be improved by inviting artists like Fahrenheit whose image fits the brand.

The same is true for Nanami Teru.

Although they paid a huge amount of endorsement fees, they also had to advertise for Wu Chao.

But this is what they have to do, and now the investment is just bigger.

And the benefits of signing Wu Chao.

To be honest, for an artist like Wu Zhuo who has a lot of loyal fans, the benefits of him endorsing products, especially products like sneakers, which can identify people, are absolutely obvious.

On the 25th, Qi Bo Hui just announced that it had reached an endorsement cooperation with Wu Zhuo, and Qi Bo Hui’s official website welcomed a large number of Wu Zhuo fans.

"Hurry up and release Wu Zhuo's style sneakers. I'm waiting to use them."

"School is about to start. I'm going to wear the new shoes endorsed by Wu Zhuo to show off at school."

"The fans of Li Yuchun next door are making a fuss, saying that Wu Zhuo has taken away their Chunchun's endorsement. Is this true?"

"What does it matter if it's true or not? Both parties are not on the same level. If you were Nanami Teru, who would you choose?"

"Li Yuchun is still very popular!"

"She's not popular at all. I don't understand why so many people like her. She's such a tomboy. She doesn't even have a single good song, but she has so many stupid fans."

"Ahem... Wu Zhuo seems to have a lot of younger female fans, who are sometimes even more speechless than Li Yuchun's fans."

After the news of endorsing Qi Bo Hui spread, fans were looking forward to this style which was said to be specially designed for Wu Zhuo.

Li Yuchun's fans were making a big fuss.

The reason is that Wu Chao replaced Li Yuchun as the spokesperson for Qi Bo Hui.

Before Qi Bohui contacted Wu Zhuo, Qi Bohui had actually been in contact with Li Yuchun, and both parties reached an agreement. Li Yuchun endorsed Qi Bohui for 180 million yuan for two years.

But after Wu Zhuo suddenly became popular and his commercial value soared like a meteor, Qi Bohui contacted Wu Zhuo before signing the contract.

After reaching an agreement with Wu Zhuo, he unilaterally terminated the cooperation with Li Yuchun.

Although Wu Zhuo did nothing in this.

He did not take the initiative to contact Qi Bohui to compete for the endorsement, but Qi Bohui took the initiative to contact him after seeing his commercial value.

But fans don’t care about this, especially Li Yuchun.

Her fans believed that Wu Zhuo had snatched Chunchun's endorsement, and for this reason, they started a war of words on the Internet.

At this time, Li Yuchun was still very popular.

The influence of Super Girl is still there, and she is still the most popular female singer in mainland China.

Although she still has no representative works.

But the people who voted for her are still fighting for her.

Especially on the Internet.

Currently on the mainland Internet, apart from a few popular movie stars such as Zhao Wei and Huang Xiaoming, the most popular are Super Girls such as Li Yuchun.

However, that is for singers from mainland China.

For Wu Zhuo now, although Li Yuchun is very popular, the gap between them is actually not small.

Before he became completely popular, he was able to share the same stage with Li Yuchun and take the center position.

Now!
At this time, Wu Zhuo was at the peak of his popularity.

Jay Chou's fans have to take a detour when they meet his fans.

How could Li Yuchun, who has no representative works and only has popularity, be a rival to Wu Chao's fans?

The war of words lasted only two or three days before it came to an end.

Even Wu Zhuo's fans hardly took any action, but passers-by alone drove Li Yuchun's fans into autism.

"Let the works speak for themselves, let the sales speak for themselves, isn't Chunchun very popular? Sales, where are the sales?"

“When brands choose spokespeople, they will definitely choose artists who can bring in sales.

Your Li Yuchun is indeed popular, but her sales are really not that high.”

“Instead of barking here, you might as well go buy more of the products endorsed by Chun Chun.

The sales of the products she endorses have increased, so naturally, brands will look for her as their endorsement."

"I really don't understand what's so good about Li Yuchun? She's a tomboy and not pretty. Who are her fans?"

"I'm also confused. I listened to her songs and they're really average. If she had a song that was as popular as any of Wu Zhuo's songs, I wouldn't say anything."

"Get lost! I hate Chris Lee the most."

(End of this chapter)