Huayu: Starting from Fahrenheit

Chapter 253 YG Company’s Thoughts

Mapo District, Seoul, South Korea.

YG Entertainment Agency.

G-Dragon was sitting on the sofa in the president's office. Behind the desk opposite him, YG Entertainment's founder and president Yang Hyun-suk was playing Wu Zhuo's "GOOD BOY".

Intense music is playing.

Following the rhythm of the music, Yang Hyun Suk tapped the table lightly with two fingers, and his head couldn't help but sway to the melody.

“GD, do you think this song is good?”

After a while, he raised his head and looked at G-Dragon who was playing with his fingers.

"Very good, I like it very much."

Quan Zhilong nodded directly.

He really likes this song.

In addition, he also has a good impression of Wu Zhuo.

Just because he broke the convention and pulled himself onto the stage to sing with him at his own concert, he thought Wu Chao was a good person.

In fact, he also gained a lot from Wu Zhuo's chorus with him.

Before, G-Dragon was quite famous in Korea.

But his status is still that of an idol.

After singing on the same stage with Wu Zhuo, various media marketing immediately made him a first-class creator in the Korean music scene, and even put him on par with Wu Zhuo.

Although this kind of fraud seems a bit shameful, it is very effective.

Just like when Wu Chao had not yet truly established his influence, bumping into Jay Chou and others would bring him huge traffic, the same is true for G-Dragon at this time.

The bundled marketing with Wu Zhuo made him completely famous in South Korea.

At this time, whenever G-Dragon is mentioned, the Korean public will subconsciously think, "G-Dragon is such a great guy that he can even be compared with Abel."

“The song ‘Last Greetings’ was definitely not as good as Abel’s two songs.

All we have to do is try our best to stay in the championship position for a while longer.

You know, Abel is very popular. His new album hasn't been released yet, but the pre-sale data has reached 270,000 copies.

The song was a critical and commercial success, and now all of Korea is paying attention to its ranking on the charts.

If we can hold off on this pressure for a while, it will be a huge benefit to your group and to you.

You might even be able to go beyond Korea with this song."

"Leaving Korea? Not yet, right?"

G-Dragon looked stunned.

He knew that the longer the song stayed at the top, the better it would be for him.

But he never thought that he would be able to take this opportunity to leave Korea.

Bigbang is different from singing and dancing idol groups like TVXQ and SUPER JUNIOR.

They are more like a band.

In terms of handsomeness, they are actually average.

When it comes to dancing, they are just average.

They rely on songs.

To put it bluntly, it actually depends on G-Dragon's creative ability.

And currently the entire Asian market.

The main markets are actually Japan and China.

If you want to enter these two markets, you need a very important ability.

That is, in addition to business skills, you must have a certain level of Japanese or Chinese.

Just like EXO in the future, they can become a top idol group in Asia and have a huge number of fans in Asia, which has a lot to do with their release of different local languages in different regions.

In order to expand these markets, EXO even set up corresponding sub-groups. As for Bigbang, in terms of song quality, they are obviously not inferior to any other group.

But their biggest drawback is that their members only know English besides Korean.

In later generations, Bigbang became popular in Asia.

This is because there were fewer language boundaries at that time, and with the popularity of the Internet, there were more channels for communication.

Many fans from other countries can learn about this group through the Internet.

But nowadays, this situation is difficult to achieve.

Now is the time when the Internet is rising and physical entities are beginning to disappear, but they still dominate the mainstream.

During this period, local record companies did not dare to take the risk of releasing albums in languages other than their own.

Even Fahrenheit took a shortcut by choosing different languages in different countries, which enabled them to quickly gain popularity and become Asia's top super group.

"How could it not be? You haven't been paying attention to foreign countries, so you may not know that the few songs that Abel has released so far have been very popular in other Asian countries.

The English version of "Insomnia" has topped the music charts in six countries and regions.

"Error (Japanese Ver.)" also ranked in the top five.

Even the recently released other-language versions of "GOOD BOY" have suddenly appeared on the charts and are sweeping the charts.

Based on this trend, you say, if your song "Last Greeting" can surpass Abel's songs and stay at the top spot for a longer period of time, does it mean that your song is very popular?

At that time, can we take advantage of the opportunity to ask companies from other countries to promote you?
Although I don't like this guy Abel, I have to admit that he has been very popular in Asia in the past two years.

Especially in Japan and China, as soon as his songs came out, almost no one could compete with them.

Oh! Recently he has a rival in China. Jay Chou, who is as famous as him, has also released a song. He will definitely have to spend some energy to reach the top.

However, in Japan, the largest market in Asia, he is the most popular this year, and he can almost kill anyone who stands in his way.

Abel is so amazing that you have been the runner-up for a while. Do you think people abroad will look at you differently? Do you think your records can also be sold well abroad? "

Yang Hyun-suk said a lot in one breath, and even took a sip of water halfway through before continuing:

“So, we must seize the opportunity now.

It won’t take too long, as long as “Last Goodbye” can suppress Abel for a week or two, we can use it to hype that you are a creator of the same level as Abel.”

"What do we need to do?"

G-Dragon was silent for a long time.

He is actually very resistant to this kind of fraud.

But that’s how the entertainment industry is.

Either you are trying to scam me, or I am scamming you.

“You don’t need to do anything, just perform as usual. When the media asks about Abel, don’t say anything bad about him, just say good things about him.

The company will arrange people to do the rest.”

Don’t be fooled by what Yang Hyun Suk said in a mysterious way.

Actually, his method is very conventional.

The strategy used is what all local singers use towards foreign singers.

Play the emotional card and exaggerate patriotic feelings.

They asked G-Dragon to express his respect for Wu Zhuo in public.

On the other hand, they asked the company to contact the media and write news about supporting Korean music and making it great.

Although this routine is very common, it is effective.

Any country with a little national consciousness would definitely feel that they should support their own singers after seeing news like this.

Even fans who particularly like Wu Zhuo may hesitate.

Among them, one out of ten people will support G-Dragon because of this news.

That would be a huge number.