Huayu: Starting from Fahrenheit

Chapter 84 Jolin Tsai invites you to sing

On April 4, Fahrenheit met with the person in charge of Master Kong biscuits under the arrangement of Gold Typhoon Entertainment.

Negotiations were held regarding Fahrenheit endorsing Master Kong 3+2 sandwich biscuits.

Finally, the two sides reached an agreement and Fahrenheit became the spokesperson for Master Kong 3+2 biscuits. The endorsement fee was RMB 240 million for three years, an average of RMB 80 per year.

This price is actually less overall.

Fahrenheit has been extremely popular recently. The song "Only Have Feelings for You" has become popular all over the country and can be heard everywhere in the streets and alleys.

The album sales ranked among the top three in the same period.

With this kind of popularity, a million yuan a year in endorsement fees is not a small amount.

However, sometimes when it comes to endorsements, one cannot simply consider the money, but also whether the endorsement can bring help to the artist.

Master Kong is obviously the kind of brand that can bring a huge boost to Fahrenheit's fame.

In the contract with Master Kong, Master Kong promised to invest tens of millions in filming advertising campaigns in the mainland.

At the same time, the Master Kong 3+2 biscuits endorsed by Fahrenheit will produce one billion packs per year after the contract takes effect, and the biscuit packaging will be completely replaced with Fahrenheit's poster image.

Don't underestimate this multi-million dollar ad and the poster cover on a billion packs of biscuits.

This is definitely a promotion comparable to Fahrenheit releasing a masterpiece album.

When one billion cookies are put on the market, these cookies will quickly circulate across the country, making the name of the group Fahrenheit known nationwide.

Therefore, this cooperation can be said to be a mutually beneficial and win-win cooperation.

Master Kong can have Fahrenheit, a young, energetic and promising group, as its spokesperson.

Fahrenheit was able to leverage Master Kong's advertising investment and packaging cover to quickly gain nationwide recognition.

After the endorsement contract was confirmed, without any delay, Master Kong immediately formed an advertising shooting team and started shooting the advertisement.

It is worth mentioning here the issue of the advertising theme song.

Originally, Chen Huiying wanted to ask Wu Chao to compose a new advertising theme song for Fahrenheit.

But Master Kong was in a hurry. They planned to launch the advertisement in June and had no time to wait for Fahrenheit to come up with a new song.

Therefore, Master Kong chose "Super Style" as the theme song for this advertisement.

The original theme song of the advertisement was "I Have My Young". After it was changed to "Super Style", the style of the entire advertisement was shot with super style as the theme.

It's actually very simple.

The four members of Fahrenheit sang and danced and said the advertising slogans on the special effects of the advertisement.

"Master Kong 3+2, some new style!" followed by a passage from the song "Super Style".

Finally, the four people collectively said, "Soda filling, crispy filling, Master Kong 3+2, Super Style!"

Because the advertisement was very simple, the shooting time was not long. Fahrenheit completed the shooting of the advertisement in just one day.

……

As May approached, Fahrenheit held several autograph sessions in Beijing, Tianjin and other places.

On May 5, Fahrenheit officially ended its trip in mainland China, and all members returned to Taiwan.

In fact, Fahrenheit is very popular in mainland China at this time, and the signing event can still be held.

In the latest week's mainland record sales chart, "Fahrenheit" continued to take the championship with 61206 copies sold. The data has declined, but it is still stable.

If the promotion continues, the data in the next few weeks may rise again.

But Fahrenheit still has jobs in Taiwan.

Wu Zhuo also has a role in "Smiling Pasta" and is also producing the soundtrack.

Jiro Wang and Calvin Chen have accepted many advertisements. Even Wu Zun, who is a little unknown at present, will soon be starring in "Oriental Juliet" and he needs to participate in the promotion.

Everyone was busy and it was not a small matter, so Komi finally decided to stop the signing activities.

After returning to Taiwan, Wu Chao began to focus all his work energy on filming and producing songs for the soundtrack.

Considering that if we cooperate with HIM and Sanli to produce several songs of "Onion", the recording rights will be transferred to these companies.

Wu Chao did not interfere with them and instead funded the production of these three songs himself.

The recording studio he rented was not from another company, but from the Rolling Stones, and the band he needed to arrange the music was also hired by the Rolling Stones.

The recording of the three songs, the use of equipment, and the hiring of musicians cost Wu Chao a total of NT$1.5 million.

Almost all the money he had earned recently wasted.

But the money was worth it, even though it cost NT$1.5 million.

But the copyright of the three songs is almost completely controlled by Wu Chao.

Even though he cannot release these three songs on his own because the distribution rights of his records are held by Huayan, this is also a good thing.

As for the distribution, Wu Chao didn't believe that HIM Records would be able to sit still after the soundtrack was released by Sanli.

At that time, if Huayan wants to release these three songs, he can take the initiative and have a good talk with Huayan.

For a period of time thereafter, in addition to filming and recording songs, Wu Zhuo also accepted several interviews arranged by Komi, mainly to market his image as a creative talent.

The interview he created on the spur of the moment for Shanghai TV in mainland China was not only very popular in mainland China, but also spread to Taiwan.

After all these operations, the traces of his idol star image have faded a lot.

Even several singers came to me and wanted to invite me to sing songs.

Among them is Chen Zhiyong of Rolling Stone.

He took a fancy to the songs that Wu Zhuo was hanging in the music association.

In the end, Wu Zhuo agreed to sell a song called "Suddenly I Miss You So Much", but it wasn't really a sale, as he still chose to ask for royalties as always.

After the song was taken by the Rolling Stones, it was not produced immediately but was placed in the Rolling Stones' copyrighted song library.

In addition to this song, another song he registered with the Music Association, "Angel in the Devil", was also noticed.

“So, you mean the person who wanted this song was Jolin Tsai?”

Tianxi Entertainment, Wu Zhuo comes back rarely.

He came back because Jiang Chengjin, the economic director of Tianxi Entertainment, said he had important matters to discuss.

Unexpectedly, as soon as they sat down, Jiang Chengjin said what he wanted to say, that Jolin Tsai liked his song "Angel in the Devil" which was hung in the Music Association.

At first, Wu Zhuo thought he had heard it wrong. He thought that the song would be chosen by the original singer Hebe Tian Fuzhen, but he didn't expect it would be Jolin Tsai.

As for why Jiang Chengjin came to see him.

The reason is naturally because Jolin Tsai is an artist of Tianxi and Jiang Chengjin is his agent.

"Yes, she thinks your song 'Angel in the Devil' would be very suitable for her to sing."

Jiang Chengjin smiled and began to play the emotional card with Wu Zhuo, "Xiao Cai is also your senior sister. She even mentioned you last time!"

"Mentioned me?" Wu Chao looked confused. Of course, he and Jolin Tsai were in the same agency, but they had different agents and he had never met her before.

"Xiao Cai and Xiao Zhu are good friends, and Xiao Zhu mentioned you to her.

We have noticed your song a long time ago, but we have never had the chance to talk to you about it. "

(End of this chapter)