Rebirth 1977 Great Era

Chapter 757 Brother! You are a business genius! (Two chapters in one)
"Petite-minded?" Hu Daohu was a little confused. As far as he knew, Fangyan had never done business.

He said this like a seasoned veteran in the business world.

However, he quickly realized that his senior brother was no ordinary person and that he definitely had a lot of secret recipes in his hands.

When he said I was petty, he wasn't exaggerating.

People really feel that just one thing is indeed missing something.

He thought for a moment, then said to Fang Yan:

"So what are your ideas, Senior Brother? Why don't you tell me your ideas first, and I'll learn from them to see if they can be implemented, and then make a business plan for you."

In fact, Fangyan had thought about this matter before and had some ideas in his mind.

In the early days of reform and opening up, special economic zones had not yet been formally established (Shenzhen Special Economic Zone was established in 1980), but Hong Kong, as an international city, had advantages in international trade and finance.

At the same time, as a political and cultural center, Beijing has the advantages of policy support and resource integration, but may be more conservative.

Fangyan's advantage now lies in his unique Chinese medicine secret recipes and techniques, as well as his reputation in the Chinese medicine community. As an overseas Chinese businessman, Hu Daohu can provide capital, international channels and business experience.

But the pros and cons of both places need to be weighed.

Hong Kong is connected to the international market, facilitating exports and brand internationalization. Its legal and business environment is more mature and suitable for rapid start-up. As an overseas Chinese businessman, Hu Daohu has abundant resources and can easily obtain investment and distribution channels, but he may face local competition and intellectual property protection issues.

Here in Beijing, we have many advantages, including connections that Hong Kong cannot match. For example, we have policy support and the possibility of obtaining government cooperation projects. In addition, we are close to raw material production areas and Chinese medical academic resources, which facilitates research and development and production. Finally, the domestic market has great potential, especially in the field of traditional medicine. Of course, this market can only be opened after reform and opening up.

Is this a question of quick profits or long-term development?
Fangyan believes that it is actually possible to consider coordinated development between the two places, such as R&D in Beijing and the market in Hong Kong.

He was asked about this today, so he said:
"I have a few ideas, let me briefly talk about them first."

Hu Daohu nodded.

Fang Yan said to Hu Daohu:
"I understand your idea. You want to make a quick profit with the plaster, but I think we can't just develop in Hong Kong. We should use Hong Kong as a bridge and take root in the mainland."

After hearing Fang Yan's words, Hu Daohu looked thoughtful and asked:

"Oh? Specifically..."

Fang Yan put down what he was holding and began to speak to Hu Daohu:
"This is just a preliminary idea. I'll tell you about it first."

"Yeah." Hu Daohu nodded, and the others in the room also pricked up their ears.

Everyone basically knows nothing about doing business, and they want to see what kind of plan the dialect can express.

Fangyan sorted out his thoughts and said:
"My idea is to use Hong Kong's international image to build a high-end brand, while building a good reputation in the mainland to form a complementary relationship. For example, Hong Kong's company will be responsible for exports and high-end markets, while Beijing will be responsible for domestic sales and basic medical cooperation."

"To put it simply, we are the brand flagship and capital center in Hong Kong."

"Huh?" Hu Daohu didn't expect Fangyan's words to be so professional, and a look of surprise immediately appeared on his face.

Fang Yan said to Hu Daohu:
"My idea is that, initially, we will set up a company in Hong Kong, focusing on the export of high-end Chinese medicine preparations, including a series of secret recipes similar to bone-setting pastes for treating diseases, packaged as "palace secret recipes" and "Asian ancient methods" and other names, benchmarking the pricing strategy of Japanese Kampo medicines, that is, pricing at 10 to 15 times that of mainland China."

"Also, use your network of overseas Chinese merchants in Southeast Asia to target the Chinese market in Southeast Asia, sell on behalf of Chinese medicine stores in Southeast Asia, and collect funds."

"In addition, we will register the patent in Hong Kong to prevent manufacturers in South Korea, Taiwan and Japan from copying it."

Hearing this, Hu Daohu already felt that things were not simple at all. He quickly said to Fang Yan:
"Wait, wait, Brother, I...I'll write it down!"

After saying that, he took out his notebook and pen, quickly wrote down what Fangyan had said before, and then said to Fangyan:
"okay!"

"Brother, please continue."

Fang Yan said to him:
“In addition, we need to use the mainland, that is, Beijing, as the research and development center and policy fulcrum to bind with the system.”

"We have cooperated with the Ministry of Health's Huaxia Institute of Traditional Chinese Medicine and the Palace Museum to set up a laboratory, apply for national patent funds in the name of rescuing ancient Chinese medical books, and reasonably and legally restore and use the lost prescriptions in the "Yu Xiu Yi Fang Lei Ju". We have also applied to the Ministry of Health for a "rehabilitation demonstration project" and used it clinically in the Acupuncture Hospital, Dongzhimen Hospital, Xiyuan Hospital, Union Hospital, and 252 Orthopedic Hospital under the Huaxia Institute of Traditional Chinese Medicine, and obtained official endorsement."

Fang Yan paused after speaking, and then said to Hu Daohu:
"You have to know that if the two of us do this, we won't be able to make it big even if we succeed. We have to get the upper hand official involved. You have been doing business in Nanyang for so many years, you should know this better than me."

Hu Daohu swallowed, nodded repeatedly, and then quickly wrote down what Fangyan had just said.

Then he spoke in tongues:

"Yeah, yeah! Brother, please continue!"

The dialect said:

"Well... In addition, with official endorsement, the Chinese medicinal materials planting bases across the country can provide us with authentic medicinal materials, as well as various hard-to-obtain medicinal materials. You have to know that for the sake of quality, we also have to consider the supply chain. The supply of Chinese medicinal materials can only rely on the mainland, so setting up a factory in Beijing and cooperating with planting bases in various places is more conducive to controlling costs and quality."

"There is a saying in traditional Chinese medicine that says authentic medicinal materials, which means that the efficacy of a medicine grown in different places will vary greatly. Only medicinal materials grown in a fixed place will have the best effect when used."

Hu Daohu nodded:

"Understood! I really didn't think about this just now."

Then he spoke in dialect:

"Brother, please continue!"

Fang Yan thought for a moment and continued:

"What I mean is that Hong Kong, as a trading center, can handle packaging, marketing and distribution. At the same time, it can use the academic resources of Beijing to conduct research and development to maintain technological leadership. The two places form a synergistic effect, and the dual-track layout can not only seize opportunities in the international market, but also consolidate the domestic foundation."

"Yeah, that makes sense!" Hu Daohu nodded repeatedly.

The others were dumbfounded.

Fangyan continued:

"In addition, we are setting up a joint venture factory in Beijing. As for the equity, we two cannot have it. We have to give up a part to the higher-ups. We also have to reserve a part of the equity pool to absorb retired professors, senior experts, and some... some cadres' families as invisible shareholders. This way, we can stabilize the rear."

"...When the time comes to transport these, we can also use our railway connections to continuously transport them from the capital to the south."

Hu Daohu touched his forehead and found that it was sweating, but he still nodded and continued to speak in dialect:

"For the packaging style, we can find old pharmacists like Mr. Deng, who can restore the traditional craftsmanship, such as using small cloisonné jars for packaging to increase the added value. Anyway, some overseas Chinese businessmen should be very fond of this..."

Hu Daohu was slightly stunned, and imagined the packaging mentioned in the dialect, and then found that he also fell for it.

He couldn't help but give Fang Yan a thumbs up. He even considered such a small matter. He was simply a genius.

Then the dialect was interrupted, and after a few seconds he said:

"In addition, we can apply for a piece of land near the Xiangjiang River to be used as a logistics transit warehouse in the future."

"Oh? Is this necessary? Can't we just use the warehouse at the train station?" Hu Daohu asked doubtfully.

"It would be best to apply for a piece of land yourself. If you can get it..." Fang Yan hesitated to speak. What he actually wanted to say was that after the reform and opening up, it would be really awesome to have a piece of land near the Hong Kong River.

When Hu Daohu heard the dialect, although he didn't quite understand it, he still nodded thoughtfully and wrote it down.

"What else, senior brother, is there anything else?" Hu Daohu was now a little hungry. He originally thought that Fangyan was an outsider, but he didn't expect that he could speak so clearly and logically. He had considered some parts that he had not thought about in detail.

It was as if he had prepared a draft long ago, waiting for me to ask this question.

After thinking about it for a while, Fangyan finally focused on the most critical point.

That is to promote Chinese medicine culture.

Mr. Zi Ren once said that if you don’t occupy the high ground of public opinion, your enemy will.

Fang Yan said to Hu Daohu:
"After doing all this, I suggest that we spend some more money to donate to set up an "East Asian Traditional Medicine Research Institute" at the Chinese University of Hong Kong, and use academic endorsement to resist external doubts from Western medicine. You also know that I have been called a crisis by the American Heimlich in the international community. I don't know what they will say about me in the future, so we should prepare ourselves in case we have no backup plan."

"That makes sense!" Hu Daohu nodded repeatedly.

Fangyan continued:

"If you still have money, you can sponsor Hong Kong TV to shoot TV series related to traditional Chinese medicine and broadcast them during prime time on local TV stations to increase their influence. As for the script, my brother is currently writing it. If you are interested, you can go and see him later."

"Okay!" Hu Daohu's eyes lit up and he nodded in agreement immediately.

Fangyan thought for a moment and said:

"In addition, I will serialize the "legend of traditional Chinese medicine" story in the Sing Tao Daily to create an image of a "new era traditional Chinese medicine successor". You can use me as this person."

At this time, Lao Fan, who was listening on the side, couldn't help but ask:
"Soft...what does soft article mean?"

Fang Yan saw the puzzled looks in the eyes of others, and suddenly realized that he had said a word that would only appear in the future.

So he thought about it and explained:
"It is... a special form of advertising, which refers to a text mode that uses specific conceptual appeals to make consumers enter the "thinking circle" set by the company in a way of presenting facts and reasoning, and quickly achieves product sales through powerful targeted psychological attacks."

"It doesn't directly and bluntly promote products or services like today's hard advertising, but cleverly integrates the promotional content with the content of the article, allowing readers to unconsciously accept the advertising information while reading the article."

"The biggest feature of soft copy is that it is 'soft'. It hides advertising information in the text content. Unlike traditional advertisements that directly promote products or services, it cleverly integrates advertising information into the content through stories, cases, knowledge sharing, etc., allowing readers to accept the advertising content unconsciously."

As a businessman, Hu Daohu quickly understood it.

He said:
"Oh oh oh... I get it! The main point is to tell the story! And then to sneak in some promotion of traditional Chinese medicine!"

Dialect nod:

"Yes, you can understand it that way!"

The others immediately showed a look of sudden enlightenment.

After explaining the soft article, Fangyan continued:
"In addition, at the beginning, our brand may be difficult to gain recognition in Hong Kong, and promotion may encounter great resistance. This is a fact that we are likely to face."

Hu Daohu nodded: "Yes... yes, it is possible."

We can't just think about the benefits, we also have to think about the difficulties we may face.

While Hu Daohu was thinking, Fang Yan said:

"Then I think we can take another path. We can directly cooperate with Hong Kong's time-honored brands, such as Tong Ren Tang, and use their century-old brands to quickly open up the market."

"I happen to be familiar with the people in the Le family over there. I can contact them."

Hu Daohu still had a thoughtful expression on his face when Fang Yan suddenly gave him a solution. He was stunned for a few seconds before he said to Fang Yan:

"Brother...you, you are amazing! This is a great idea!"

Fangyan thought of all the problems that Hu Daohu could think of, and also thought of all the problems that Hu Daohu could not think of, and he also gave solutions.

You have to know that I just said it suddenly, and after the initial surprise, Fangyan directly came up with a mature solution.

The speed of this brain is simply invincible.

Yang Jingxiang on the side said to Fang Yan:

"Brother Fang, you...you are really a genius in business!"

Zhang Yanchang also nodded:
"Brother Fang, even though I don't understand what you said, I feel like everything you said is so amazing!"

Lao Fan was a little confused and asked:

"Fang Yan, what's wrong with your brain? How come you can think so clearly about something like this? Have you really never done business before?"

"That's amazing! Our top scholar really has a good brain!" Even the bodyguard Lao Cui beside him couldn't help but give him a thumbs up.

Fangyan waved his hand and said:
"Okay, okay, don't rush to praise me. These are just my initial ideas. When we implement them, we may encounter many strange problems. There may be some things we haven't considered that need to be filled in later."

"For example, tiger bones are very difficult to obtain, at least in our mainland, so you have to look for them in other countries. So some of our products may only be good for a period of time."

Hu Daohu shook his head and said:

"No, no, Senior Brother, this is basically a very mature business plan. Let me modify it. I really can't think of anything that can be modified. As for the medicinal materials, as long as the general direction is correct, I think we can find a solution for a few individual herbs."

"In general, you have considered every detail, and your plan can basically be implemented. Even if there are problems, they are minor and harmless. And I believe that even if there are problems that we have not considered, you can definitely come up with a solution."

He sincerely praised:
"That's really... really amazing. You are truly the smartest person I have ever met in real life."

"Those highly praised talents abroad are nothing compared to you."

Fangyan waved his hand and said:
"Okay, okay, I've said everything I need to say. It's up to you to decide what to do next and when to start. My secret recipe won't be a problem, but you..."

Hu Daohu certainly knew what the dialect was saying, and he said:
"I'm fine. I can control this kind of thing remotely in Beijing and complete the layout in Hong Kong. Brother, you may not know that some people who study economics abroad specialize in carrying out this kind of mission and doing things for us."

Of course I have heard of Fangyan, this is what a professional manager is.

Professional managers are believed to have first appeared in the United States in the 19s.

In fact, during the Song Dynasty, the first professional manager had already appeared in the country. This person was called Shen Shimeng, and his record can be found in "Yijianzhi" compiled by Hong Mai in the Song Dynasty.

According to legend, Shen Shimeng of Zaoyang was good at business and had an outstanding reputation in the world.

After investigation, the wealthy Pei family in Lin'an invited Shen Shimeng to meet them. They had a very pleasant conversation. The Pei family gave Shen Shimeng a capital of 100,000 strings of cash and allowed him to run the business.

Three years later, Shen Shimeng doubled his capital and returned the money to the Pei family with interest. The Pei family gave him another 300,000 strings of cash to continue his business. A few years later, Mr. Pei died. Shen Shimeng came to Lin'an to pay his respects and returned all the money the Pei family had given him with interest.

Fang Yan asked him:
"It's equivalent to the managers or store managers of various stores in our mainland, right?"

Hu Daohu nodded and said with a smile:

"Yes, your understanding is correct. I like talking to smart people. I can understand them immediately."

Next, Fangyan and his team prepared the bone-setting plaster for the disease and then packaged it.

Lao Hu went to find his younger brother and wanted to read the novel he wrote.

The younger brother was a little confused when Lao Hu found him because he hadn't finished writing his book yet.

Finally, he said, "I want to take it to Hong Kong to film a TV series."

The younger brother showed the manuscript he had written before to Lao Hu.

He didn't finish reading until after dinner that day before he reluctantly put down the manuscript.

The content of the novel in my book is very suitable for making a TV series, especially a TV series in Hong Kong. Although it is not popular on TV in the mainland, it is very popular in Hong Kong and among Chinese circles in Southeast Asia.

Lao Hu feels that if this TV series is filmed, it will definitely be very popular.

At this time, he felt emotional again. As expected, there was no idle person in Fangyan's family.

They are all geniuses!
That evening Fangyan invited everyone to have dinner at his home.

After my second sister left, the house became even more lively than before she left.

According to the time, she should be here almost soon. Everyone at home is saying that we should check tomorrow to see if there is any telegram from her.

There is a parade mission tomorrow morning. Lao Hu didn’t enjoy reading the novel, so he went to bed with a feeling of unfulfilled desire. He plans to finish the ceremony tomorrow and then go to Fangyan’s house to read the novel.

Now he found that he had found a new way to amuse himself.

Have you ever felt that reading novels is so enjoyable before?
……

Time passed quickly, and the next day came in a blink of an eye.

Fangyan got up early in the morning, before daybreak, because he had to drive out during the morning rush hour.

Moreover, this task was arranged by the Overseas Chinese Affairs Office of the State Council.

The dialect feels outrageous.

After morning exercise, Zhu Lin had already prepared a bowl of noodles for Fang Yan and asked him to eat it before going to the hospital.

The breakfast for others is just beginning to be prepared.

Fangyan quickly finished his breakfast, changed into a handsome outfit, and went to the hospital.

It was still daybreak and before I reached the entrance of Union Hospital, I could already see a large red banner hung on the gate, waving in the wind.

There are golden words embroidered on it.

"Warm celebration! Our hospital has received the ambulance and defibrillator donated by overseas Chinese businessman Mr. Hu Daohu!"

This was obviously done in a hurry and looks quite rough.

Fangyan passed under the big banner and entered the hospital.

As soon as I arrived, I saw 12 brand new white Mercedes-Benz Type 319 ambulances parked side by side in front of the auditorium in the distance.

It also had ambulance lights on it.

A red cross on the front of the car looks particularly professional.

At this moment, some people are hanging big red silk flowers on it.

High-end foreign cars suddenly become down-to-earth.

Fangyan walked over and found that there were already quite a few people at the scene, including the dean, Director Liao of the Overseas Chinese Affairs Office, and the deputy minister of the Ministry of Health, the three big guys were all present.

There were also some reporters and cameramen present.

They were filming the interior of an ambulance.

I only heard the dean introduce to the camera:
"Each vehicle here is equipped with an HP 7802A defibrillator, which is currently the most advanced defibrillator in the world. It can be used directly inside the vehicle and can buy precious time for rescue..."

Fangyan did not disturb them and walked to the back of another car. He found that there was also a doctor from the hospital here, who was looking around excitedly in the car.

The world's most advanced defibrillator, combined with the ambulances used in developed countries, has had a huge impact on many people, and they have all become addicted to the advanced machinery.

After all, Fangyan has seen the world. These things may seem advanced now, but in Fangyan's eyes, they are just that.

He had seen more advanced ones, and he was a Chinese medicine practitioner, so it was absolutely impossible for these things to make him look excited.

At this moment, Fang Yan suddenly discovered that next to the twelve ambulances, there was a car covered with cloth, which looked very inconspicuous in front of the huge ambulances.

There was no such thing as a car cover in those days, so this large piece of cloth was equivalent to a car cover.

Fangyan just came to the front of the car and stood still, and found that the big cloth was still fixed, which meant that no one had uncovered it.

At this time, a familiar voice sounded behind Fang Yan:

"I didn't ask them to open it. I was waiting for you to come and unveil it yourself."

PS: The 6000-word basic chapter has been updated.

There will be more updates later.

(End of this chapter)