My art is too advanced.

Chapter 361 The Most Advanced Design Concept in the World? (Seeking Monthly Tickets!!!)
Most people who make TV programs overlook the promotional potential of short videos, especially for established programs like theirs. They're still wondering where all this traffic is coming from.

However, for them, this is not the most important thing, and they don't necessarily need an answer.

These people almost exclusively look at the data; as long as the data is good, nothing else matters.

It's not necessary to say anything about where this data came from, or who exactly owns this data.

However, Zhou Yue is quite troubled because he can be recognized almost every time he walks on the street now. Although it was similar before, those who recognized him were mostly college students, and he was still happy when college students recognized him.

Nowadays, you can find almost any kind of person, from all walks of life.

From elderly people in their seventies and eighties to children as young as four or five.

They were all able to recognize him.

This was quite unexpected for him; he hadn't anticipated such a sensational effect. He had simply explained the more interesting and fun aspects of different architectural types, treating the basic knowledge as part of the lesson.

As for other things, he didn't think too much about them. He wasn't that concerned about the impact anymore. After all, he had already reached the pinnacle in terms of both money and fame. There were countless ways to make more money, so there was no need to pursue any influence.

Moreover, most of the time, things don't turn out well even when you try to plant flowers with care, but they thrive when you don't. He felt it was better to do things unintentionally.

If you really try to study it deliberately, you might not be able to achieve that level.

The first episode of the TV show was a great success, and the ratings for the second episode were even more astonishing, skyrocketing to 30%!
"What does this mean? As long as we can hold this position, we can intercept most of the TV viewership!"

What does 30% mean? It means that almost one-third of people turn on their TVs at the same time and are watching this TV program. The number of views is unimaginable!

This TV program has created many literary scholars, or rather, masters, but their knowledge is basically in the fields of literature or history, and what they talk about is more interesting because they specialize in playing with words!

They know how to tell stories in a way that will be more popular, or they've read about things in books that are interesting in themselves, not because they're particularly good at telling stories.

Of course, speaking well will definitely make you more popular.

These seem to be two different concepts.

Zhou Yue didn't think much about it. For him, if more people could learn about architecture, or rather, about this art and the architecture industry after the show aired, then he felt that his efforts had not been in vain.

As for anything more, that's not something he's thinking about.

There's no point in overthinking it. Now, I'll just talk about everything that's interesting to discuss. Anyway, there are six episodes in total, and he basically talks about everything from ancient architecture to the country's modern architecture.

There are many interesting points in ancient architecture. For example, Sun Mou would prepare a small blackboard and draw these things on the spot. After all, he is a science and engineering major, not a humanities major, so he can't directly express them with words. Moreover, he felt that making animation would be a waste of time.

It would be better if he just drew it out; that would be much easier to understand.

This is also the first time a blackboard has been added to this program.

This was no longer a lecture; it was almost like a class.

He can be perfectly distinguished from experts and scholars in the fields of literature, history, and philosophy. However, in this era where traffic is king, he has made the show popular again!
Phase 3, Phase 4...

The ratings steadily increased for almost every episode, eventually reaching 33.5.

It is no exaggeration to say that the Spring Festival Gala's viewership ratings have generally not reached 40%.

Especially in recent years.

The ratings have gradually declined, and now they are only able to stabilize at around 35. His program is now almost comparable to the Spring Festival Gala.

Everyone felt it was a bit of a dream, but the undeniable facts were right in front of them, leaving them no choice but to believe it. A science and engineering major, who was supposed to be a tough, straight guy, was now able to explain things so interestingly and vividly. They finally understood why the person in front of them had received such an honor before the show even started, and why his classes were so popular!

It's normal for someone to be popular, after all, their audience basically covers all age groups, from the old to the young.

Although it deals with dry, technical knowledge, it's not boring at all.

Knowledge can be dry, but when paired with profound scholarship, it becomes much less dry.

Some things can be applied to other areas. Some people think that science and engineering are very difficult and have a certain degree of practicality, but the history of architecture is not like that.

The history can be slowly told from beginning to end, explaining the past and present of the building, and the function of each component from its creation.

Some things, like murals, depict bats. What do bats represent? They represent good fortune!
Ancient buildings generally carry auspicious and beautiful meanings, which are an integral part of traditional culture.

Architecture is history, and architecture is also reality.

There are many interesting things about modern architecture.

Without extremely extensive knowledge, it would be very difficult to explain these things well.

The entire audience in front of the television set almost universally accepted this erudite scholar.

……

"Is Teacher Zhou starting to neglect his duties? I heard Teacher Zhang went to record a TV program?"

"Yes, we recorded some content on architectural history, and the response should be pretty good," Zhou Yue said with a smile.

"It's more than just good! I watch it every day. If I don't have time to watch the premiere, I watch the rebroadcast. It's very interesting and it has made us realize that there are so many wonderful and interesting aspects to ancient Chinese architecture," Lu Cheng said with a smile.

"Uncle Lu, what brings you here this time?"

He then asked directly, since these people's time is very valuable and they almost never call people for no reason.

Moreover, these people consider things very comprehensively.

“There’s a big project, unlike any other project I’ve done before. It’s a landmark building, and I don’t trust anyone else, so I had no choice but to come to you.”

"What kind of landmark is it? Is it the same as the Jinan Grand Theatre?"

"What you're talking about is a provincial-level landmark; we want to build an international-level landmark!"

As soon as Lu Cheng finished speaking, his eyes blinked.

Is this for real? Is there really such a good thing?
These are rare opportunities, after all, there are very few big projects, especially international ones. He has only taken on one such project in all these years, which is the new university campus.

"What kind of large-scale project is it? I'd like to give it a try!"

“We want to build an international airport here. The previous international airport is a bit old. After all, it was built thirteen years ago. Many of its facilities are still incomplete. Moreover, cutting-edge technologies are changing rapidly. We need to keep up with the international situation. After all, this represents the face of China. We can't make the airport too rudimentary.”

"What we need to do is to integrate all those cutting-edge technologies, and even create some of our own patents. This airport represents the face of our country, after all, when foreigners come in, the first thing they will see is our airport."

"If we can truly combine architectural technology with something new or a new look, then it will truly be an international landmark building!"

Zhou Yue was quite excited. As a designer, design must be the top priority, but there are very few design jobs available. Moreover, the design experience and reputation he has accumulated over the past three years are actually quite limited.

Everyone knows he designs well, but no one really thinks his skill level is that high.

Since many things are readily available everywhere, you can simply change the exterior of the building, and that's about it?
He can design all types of buildings, but he doesn't have any outstanding, famous works that immediately bring his name to mind when you mention a building.

It's not uncommon for architecture and architects to be paired together; many well-known buildings in China have this ability.

Being able to make designers famous based on their own design skills is a skill in itself.

The things Zhou Yue designed himself, whether it was the new university or the mountain hotel, were not actually internationally renowned designs.

His international reputation largely stems from his exploration of new materials and his cutting-edge science in construction.

In other words, people prefer to see him as a scientist rather than an architect, even though his designs are good, and everyone knows he did a good job.

Even though everyone knows its design is top-notch, it's still a step below those top designers!
This is quite normal, after all, you don't have an internationally renowned architectural design to produce.

It's just a small thing, anyone can do that, there's no need for you to do it.

Some projects hire you because you work fast, not because you do it well or meticulously.

This is the drawback of not having top-tier international architectural designs.

Now that an opportunity has been presented to him, he will certainly cherish it.

How much investment is coming in from above?

"You finish the design first, then give me a quote."

Zhou Yue was shocked once again. He never expected that Lu Cheng would trust him so much, asking him to complete the design first and then quote a price, instead of giving him a basic budget.

There are many places where you can operate!

This gave him even more opportunities to showcase his talents.

After all, many things require money, and especially when it comes to architecture and architectural design, if a price is set, the designer will definitely cut the budget based on some financial issues.

This is perfectly normal. After all, even if you are the client, you will get a rough estimate of the price before buying the design you envision.

But if they really don't restrict prices, then that's too trusting!

It allows designers to fully showcase their talents because you know they will definitely create an excellent piece for you, and you also believe they can make that piece internationally renowned.

Acknowledge his abilities.

Of course, the premise is that you must have plenty of money. If you do, you definitely won't have the confidence to say that. They have powerful backers, so they are certainly qualified to say that.

"So I can go ahead and do it without worry? Don't get angry with me if it really exceeds your budget."

"Just go ahead and build an airport with confidence. We can talk about some of our basic concepts, and of course, the budget won't hold you back."

"Okay, then tell me what you want?"

Zhou Yue was in a great mood. "You can send me your ideas later. Or, I'll just come over and join you in the meeting!"

After hanging up the phone, Lu Cheng laughed, "This kid is even more anxious than I am!"

However, he was personally in charge of this project. He would definitely ask his superiors for approval on how much money was needed. Even if it meant misappropriating some of the funds, he would still make sure to complete this major project. After all, it represented the face of the entire country, and if he succeeded in doing this project well, he would definitely get promoted!
So, misappropriating funds is no big deal.

……

After the meeting ended, Zhou Yue came out with the documents in his hand.

After returning, he became very busy.

Lin Ning glanced at him and then asked, "What new big project is it? Do you need me to handle it?"

"No need this time, I can do it myself."

He wouldn't necessarily be hesitant to let someone else do it, but he'd definitely be more meticulous if he did it himself.

Moreover, in many details, others may not be able to do it well, even with his framework. Others will only fill in some rather ordinary things.

Something fairly ordinary.

But he didn't see it that way; he wanted to build the most advanced airport in the world!
What if some things are missing?
Go for it!

Whether it's large-scale equipment, new building materials, or even building technology, if we don't have them, we'll build them!
He wants to create world-leading architectural designs, taking into account every aspect of architecture.

Previously, the focus had been too much on the building's exterior design.

However, the building's shape is only one of many options in architectural design; to become one of the world's top architects, this is merely the basics.

Lin Ning was also somewhat surprised.

Do it yourself?

(End of this chapter)