The Super Rich: Start from when the family business is about to go bankrupt!

Chapter 375 WPG0374: Joint product: A little sincerity but not much, super high offer!

"Ms. Xia, please come this way. We have prepared a private tasting session for you." Sun Yue made a 'please' gesture.

Xia Yuqing refused directly, "I don't have time now."

She thought Sun Yue was going to invite her to the Hermès store in IFC for promotion.

However, Sun Yue quickly explained that they rented a small RV and brought the newly arrived bags over for Xia Yuqing to choose first.

Xia Yuqing frowned slightly, "My boyfriend is here, he's still waiting for me, how about I go visit you guys after the National Day?"

When Sun Yue heard that An Wuyang was coming, she became more active, "Is Mr. An here? Where is Mr. An?"

Sun Yue just happened to have something to ask An Wuyang, isn't it a coincidence?

Xia Yuqing looked at the other party helplessly. After a moment of hesitation, she still called An Wuyang.

If it were any other time, Xia Yuqing would definitely send a message to An Wuyang first instead of calling him directly.

But she had just sent a message to An Wuyang, and An Wuyang was already waiting for her at Huashan Apartment, so Xia Yuqing called An Wuyang directly this time.

While waiting for the call to be connected, Xia Yuqing quickly explained the current situation and then asked An Wuyang how to deal with it.

"Let them come to Huashan Apartment. The reception area in the lobby is very spacious." An Wuyang responded.

"Yes, I'll tell them." Xia Yuqing replied.

After hanging up the call, Xia Yuqing conveyed An Wuyang's intention, and Sun Yue naturally did not refuse.

So, Xia Yuqing took the RV rented by Hermes back to Huashan Apartment.

When entering Huashan Apartment, Xia Yuqing originally thought that she would need to come forward to explain, but who knew that Hermes had already solved these minor problems.

When they arrived at the reception area in the entrance lobby of Huashan Apartment, the lobby manager Liang Yingxia even came over to help Hermès set up a simple display stand.

An Wuyang was already waiting for Xia Yuqing in the lobby reception area.

When Xia Yuqing saw An Wuyang, she couldn't help but jog towards An Wuyang, and finally happily threw herself into An Wuyang's arms.

After the two let go of each other, Sun Yue greeted them at the right time.

"Hello, Mr. An!" Sun Yue greeted politely.

An Wuyang looked at Sun Yue and joked, "What does Director Sun want to sell to my girlfriend?"

Hearing An Wuyang's teasing, Xia Yuqing also smiled.

Sun Yue smiled and replied, "Mr. An, a new Birkin 20 black house bag arrived today, so we sent it to Ms. Xia for her to choose from as soon as possible. If Ms. Xia likes it, we will keep it for her."

（↑ Hermès Birkin 20 Faubourg: Nickname: Black House）
Xia Yuqing has also recently learned some information about Hermès, such as Hermès' BKC three major King Kong series bags.

When she heard about Birkin 20, she asked curiously, “Isn’t the smallest size in your Birkin series Birkin 25?”

Sun Yue explained, "In our Birkin series, the smallest size is normally the Birkin 25, but the small house series is a special case, all of them are Birkin 20."

In recent years, the smaller the size of Hermès bags, the more valuable they are.

For example, the actual price of Birkin 25 is more expensive than Birkin 30, and the price of Birkin 35 will be lower.

For example, the Birkin 20 Faubourg that Sun Yue brought today has an official guide price of only 31.8 yuan, but the matching price alone requires a ratio of 1 to 5.

In short, if you have obtained the purchasing qualifications, when buying a Birkin 20 black house, you basically need to prepare about 200 million to successfully purchase it.

How to qualify for purchase
It would cost about 2000 million per year?
In addition, if the annual consumption is 2000 million, it only means that you are eligible to buy it, not that you can definitely buy it.

Because Hermès will establish a waiting list internally, for example, rich woman A's annual consumption is 2000 million, rich woman C's annual consumption is 2500 million, and female star D's annual consumption is 3000 million.

When there is only one Birkin 20 small house series handbag, it requires extra consideration to decide who to sell it to.

Usually it is sold to the customer with the highest annual spending on the waiting list.

That’s why we say Hermès really doesn’t cheat the poor.

Because the poor cannot even afford the admission ticket to Hermès, Hermès has never thought of taking advantage of the poor.

But when Hermes faced the fifth watch, he put on a different face.

Maybe it’s because Wugengtian and Hermes are the same type of companies?

It's just that the fifth watch is more closed.
Hermès tends to operate in a market-oriented manner. As long as you are willing to spend enough money, you can become a super VIP of Hermès and buy whatever you want.

But it doesn’t work here at Wugengtian!

Wu Geng Tian is more inclined towards a network of personal connections.

Take the Snow White Essence Cream as an example. There are not many of these products on the open market.

For example, if Wu Geng Tian released 10 units of Snow White Essence Cream through five major distributors, the number that actually flowed into the open market would probably be no more than units.

In view of this situation, if Hermes wants to obtain Wugengtian’s resources, he can only use his own resources to exchange them.

This is what Sun Yue is doing now.

"Ms. Xia, do you like this Birkin 20 black house?" Sun Yue asked.

Xia Yuqing picked up a size 20 Birkin and found that this small and exquisite bag was indeed very pretty and was also lighter to carry.

"How much is this bag?" Xia Yuqing asked.

When asked about the price, Sun Yue first glanced at An Wuyang, and then said, "It's not expensive, it only costs 31.8 Xia Guoyuan."

Xia Yuqing was slightly surprised, "It's quite expensive!"

An Wuyang continued, "This bag basically costs around 100 million to 120 million in the secondary market."

"So expensive?" Xia Yuqing was surprised.

An Wuyang responded affirmatively, "It's mainly because its production is very small, right, Director Sun?"

Sun Yue smiled and nodded.

As to whether the output is really low, Sun Yue will not comment.

"It's a bit too expensive!" Xia Yuqing expressed her unwilling attitude.

Sun Yue responded immediately, "Ms. Xia, to thank you for your support of Hermès, we are going to give it to you." Xia Yuqing still refused, "Free is the most expensive!"

"Can you tell me the conditions first?" Xia Yuqing asked about the price.

She is not a naive person!
An Wuyang added bluntly, "What do you Hermes want this time?"

"We want to cooperate with you Wugengtian and jointly launch a joint product." Sun Yue explained.

"Ah?" An Wuyang was puzzled.

A collaboration between Wugengtian and Hermès?
What kind of strange combination is this?

It seems that there is no overlap between Wugengtian's business and Hermès' business.
and many more!

An Wuyang thought of an answer.

"Where did you hear about the bitter orange scented candles?" An Wuyang asked.

Sun Yue did not hide anything at all, "European region, Nova Pharmaceuticals, Zhuning'an Pharmaceutical Group."

"Both of them sell bitter orange scented candles in Europe, and their core functions are the same, which is to relieve stress, calm the mood, relax the mental anxiety, and make it easier to enter deep sleep." Sun Yue added.

Are these two so fast?
An Wuyang was secretly curious about the selling prices of Nova Pharmaceuticals and Zhuning'an Pharmaceutical Group, so he asked this question directly.

In response to An Wuyang's inquiry, Sun Yue answered truthfully, "Zhu Ning'an Pharmaceutical Group's offer is $9999, but the buyer must be a VIP customer of Barclays Bank, Deutsche Bank, or Santander."

An Wuyang raised his eyebrows secretly. It seemed that Zhu Ning'an Pharmaceutical Group and the above three banks were strategic partners?
"As for Nova Pharmaceuticals, corresponding sales services are only provided to their VIP guests of Nova Pharmaceuticals," Sun Yue added.

"We at Hermès hope to cooperate with Wugengtian to launch a co-branded bitter orange scented candle." Sun Yue explained Hermès' needs.

An Wuyang asked back, "What can we gain during the fifth watch?"

A mere black house worth a million dollars is not enough to impress An Wuyang.

Because even if you can't get this black house from the official Hermès store, you can still get it through the secondary market.

In fact, many people have misunderstandings about the secondary market for luxury goods.

There are also brand new products in the secondary market for luxury goods, because some people make money through this channel. Even top-level products like Black House are sold directly on the secondary market after being purchased from specialty stores.

Xia Yuqing has put down the Birkin 20 black house. She doesn't care about a handbag worth millions at all. She cares more about An Wuyang's attitude and opinion.

It's just a few million. If An Wuyang is unhappy, wouldn't it be a loss?
"We at Hermès are willing to pay the corresponding procurement costs and allocate 50% of the sales of the co-branded products to Wugengtian," Sun Yue explained.

This is equivalent to Hermès first buying the bitter orange scented candles from Wugengtian, and then selling them in Hermès stores, and finally giving 50% of the sales to Wugengtian.

This condition looks very good at first glance!

After all, Hermès is willing to give Wugengtian 50% of sales rather than 50% of profits, which means that Hermès will not fabricate costs, reduce net profits, and thus give less money to Wugengtian.

However, An Wuyang discovered the problem!

Hermès is still playing word games!
"Director Sun is not sincere!" An Wuyang teased.

"We'll give you another chance to re-quote. If it's appropriate, we don't mind making a co-branded product with you, and the quantity must not be less than 1000 copies." An Wuyang reminded.

"But this is the last chance to make a quotation. If you are still not sincere, this cooperation will be terminated immediately." An Wuyang added.

Sun Yue fell silent.

She originally thought that An Wuyang was young and ignorant. After all, An Wuyang had just become an adult. He was so young and held a high position. She was more inclined to believe that An Wuyang could not see through Hermes' double text trap.

On the surface, Hermès did offer the so-called "50% of sales" dividend in good faith.

However, An Wuyang initially learned how to set up a sales plan for the Snow White Essence Cream from Hermès. How could he not see through Hermès's word game?

The so-called 50% share of sales only looks good!

Even if Hermès sets the price of its bitter orange scented candle at $9999, Wu Gengtian can only get $4999.5.

Is this one profitable?
Quite a lot!
But An Wuyang knew very well that Hermès would definitely not sell the bitter orange scented candle directly, but would instead treat the co-branded version of the bitter orange scented candle as a high-end product.

If you want to buy it, you need to accept the bundled sale!
As for the bundling ratio
Really not necessarily!
An Wuyang even wondered whether Hermès would set a threshold for purchasing qualifications?

For example, how much annual consumption is required to be eligible to purchase bitter orange scented candles, and how many products need to be bundled with the purchase.

So Hermès simply said that it would give 50% of the sales of its bitter orange scented candles to Wugengtian. That was just a little bit of sincerity, but not much.

Sun Yue silently thought about how to give An Wuyang an offer.

An Wuyang put too much pressure on her!
An Wuyang clearly stated that this was the last offer, and if the offer was not appropriate, the cooperation would be terminated. Such tremendous pressure made Sun Yue unsure whether she should continue to test the waters.

After all, if An Wuyang really does it, wouldn’t Hermès lose the qualifications to cooperate with them?
This cooperation is definitely more cost-effective for Hermès.

Sun Yue took a deep breath before speaking, "Mr. An, let me directly tell you the bottom line of our Hermès."

"We at Hermès are willing to purchase the bitter orange scented candles directly at a purchase price of US$10,000, and at the same time give you an additional 20% of our Hermès bearer vouchers, thereby completely buying out the sales rights and profit rights of the co-branded bitter orange scented candles." Sun Yue stated Hermès' bottom line.

"What do you think, Mr. An?" Sun Yue asked nervously.

An Wuyang was slightly surprised. Is Hermes so generous?

Zhu Ning'an Pharmaceutical Group and Nova Pharmaceuticals sold their products for only $9999. Hermes rounded up $ as the purchase price and gave them an additional % in Hermes bearer vouchers.
That’s really generous!

It can be seen that Hermès is determined to acquire the bitter orange scented candle and is very optimistic about it.

An Wuyang asked back, "This is very sincere. Do you have any other terms?"

"We at Hermès have only one small request. We hope that the co-branded bitter orange scented candle will be mixed with our own fragrance ingredients to create a scent exclusive to Hermès, and that the shape of the scented candle will be designed by us at Hermès," Sun Yue explained.

understood!

Hermès wants deep customization service!
Through in-depth customization services, Hermès can effectively differentiate its bitter orange scented candles from other distributors, thereby increasing its premium capabilities.

After all, Wugengtian’s bitter orange scented candle has a unique effect, and Hermès has the corresponding brand premium ability, so by combining the two, it seems there will be no problem for Hermès to make more money, right?
"I guess you at Hermès have already made the corresponding design, right?" An Wuyang guessed curiously.

If nothing unexpected happens, Hermès has probably already made all the preparations and is just waiting to complete the negotiations with Wugengtian so that it can come up with the corresponding design plan.

"Mr. An is awesome!" Sun Yue first praised An Wuyang.

Because Hermès has indeed made the corresponding design plan, and after seeing the corresponding design plan, Sun Yue felt that it would definitely sell well, and the premium ability would be very strong!
(End of this chapter)