The Super Rich: Start from when the family business is about to go bankrupt!

Chapter 433 WPG0432: Mr. An is superb! Memories only retain the climax and ending: Peak-End Effect!
The second round of lottery took only five minutes and was completed quickly.

The corresponding winning numbers were displayed on the big screen, including the winning numbers of the first round. So far, there has been no lucky winner who has won the prize twice.

After all, according to the lottery rules set by An Wuyang, the winning rate is only one in a thousand two hundred. Although there are forty chances to draw in each round, each time is only one in a thousand two hundred.

The probability is still a little too low!
After the second round of lottery ended, An Wuyang reminded the students present to be quiet.

"Has anyone ever picked up money?" An Wuyang asked.

Some of the students sitting in the front row shouted, "We found it!"

“I picked it up too!”

Of course, there are also those who said they had never picked it up.

After all, mobile payment is very convenient nowadays, and most people don’t carry cash when they go out, so it is quite difficult to pick up money.

"Let's assume there is a hundred dollars on the ground. How can we make the person who picks it up experience two completely different emotions?" An Wuyang gave the hypothesis and made a request.

"Does anyone have any ideas?" An Wuyang guided the students present to speak.

A large number of students sitting in the front row began to raise their hands.

An Wuyang randomly picked a female classmate to answer, and the staff immediately handed her a microphone.

This female student asked An Wuyang, "Mr. An, is this hundred yuan fake?"

"No." An Wuyang denied it directly.

"Since it is real money, wouldn't it be fun to pick it up?" the female classmate asked again.

"You can set new conditions on the premise of picking up money, but the corresponding conditions must be reasonable." An Wuyang proposed a new setting.

The female student frowned and ultimately did not give an answer.

An Wuyang asked another male classmate to speak.

This male student made a shocking statement, "When I picked up this 100 yuan note, I found that someone had printed words on it, and they were all curse words. Wouldn't that make me unhappy?"

An Wuyang responded by reminding, "In our country, it is illegal to alter Xia Guoyuan's name, and we must believe in science!"

The boy's answer obviously did not satisfy An Wuyang.

An Wuyang did not select more students to answer the question. He spoke on his own, "Suppose you carried 100 yuan in cash when you went out to class in the morning, but lost the 100 yuan on the way."

"When you picked up another hundred yuan on the way back to the dormitory at night, how would you feel?" An Wuyang asked.

This time An Wuyang chose to ask and answer his own question, "Most people should feel the pleasure of 'recovering what they lost', right?"

Many students at the scene nodded slightly to show their agreement.

To recover something that has been lost is one of the greatest joys in life!
"Now let's reverse the order of events. When you were leaving for class in the morning, you picked up a hundred yuan on the road. Because you had to go to class, you could only hurriedly put the hundred yuan in your pocket." An Wuyang explained.

"When you returned to the dormitory at night and wanted to take out the hundred yuan you picked up, you found that you had lost the hundred yuan again. How did you feel?" An Wuyang asked again.

"Do you feel a little unlucky or even a little unhappy?" An Wuyang gave the answer.

Many students who were attending the class expressed their agreement.

"Smart students have already discovered the blind spot of this story!" An Wuyang suggested jokingly.

Following An Wuyang’s reminder, the students in the lecture immediately started thinking, is there any blind spot in this story?

Xiao Yunxi asked in a low voice, "Xinyue, have you found the blind spot?"

Zhan Xinyue hesitated, "I didn't hear anything wrong."

Dong Jinzhi seconded, "I didn't hear anything wrong with it either. This story does meet the conditions set by Mr. An. They both picked up a hundred yuan, but experienced two different emotions."

Zhuang Xiaomeng was also thinking about this problem, and she soon discovered the blind spot!
Lin Dongyuan was also thinking about it, but he hadn't come up with an answer yet.

An Wuyang did not ask the students for their opinions. He concluded, "In this story, the first order is to drop the money first and then pick it up, and the second order is to pick up the money first and then drop the money, but their results are the same."

"The results of the two sequences are that neither of us earned a penny, nor did we lose a penny. Logically speaking, the same result should give us the same mood, but why do our subjective feelings differ?" An Wuyang explained the blind spot, but also raised a new question.

The students present fell into deep thought again.

Just as An Wuyang said, the results of two events in two different orders are obviously the same, but people's feelings about it are completely different.

Many people don't understand why this happens.

An Wuyang did not let everyone think for long. He only paused for five or six seconds before continuing, "I believe many people don't understand the reason, right?"

"Actually the reason is very simple!" An Wuyang explained.

"Just like the anchoring effect mentioned before, our brains have no definition of expensive and cheap. Only by anchoring values and creating comparisons can we feel expensive and cheap." An Wuyang reviewed the previous content.

"The situation that affects our mood is similar. When our brain recalls the past, it usually only retains the climax and ending of the corresponding event, rather than the entire process." An Wuyang explained.

"Like a couple going out on a date on Saturday, will the boy remember the details of shopping, or the details of eating, or even the details of watching a movie?" An Wuyang asked jokingly.

"All you will remember forever is how cute my girlfriend is!" An Wuyang took back the dangerous remarks.

There was an immediate burst of laughter at the scene. Although An Wuyang did not finish his words, they understood what he was not saying.

"For example, you girls go out to eat on the weekend, and the restaurant you choose serves food very slowly, and the food tastes average, but the atmosphere is great, and the photos are great, and at the end of the meal, the owner also gives you exquisite desserts, which are also delicious." An Wuyang constructed another hypothesis. "So in this case, you girls will probably think this restaurant is good, right?" An Wuyang asked jokingly.

As An Wuyang finished speaking, the female students at the scene also laughed in understanding, because when they recalled it, it seemed to be true!
In fact, this is the case with quite a few restaurants nowadays!
These restaurants have created a good environment and good photo-taking effects, and have put a lot of effort into desserts and snacks, thus winning the favor of girls.

"Similar situations not only happen to us, but also in other fields." An Wuyang expanded the topic.

"For example, when we evaluate a person, if this person does ninety-nine good things and then does one bad thing, most people's first reaction is that this person's true nature has finally been exposed, right?" An Wuyang asked.

This time the students at the scene did not answer immediately, because with An Wuyang's explanation, they had learned to think.

An Wuyang's latest hypothetical situation may not be funny!
"For example, if a person does ninety-nine bad things and then does one good thing, many people would think that this is a prodigal son returning home and that he has a change of heart, right?" An Wuyang gave another negative example.

More students fell into deep thought.

"So, if we want to objectively evaluate something or someone, we cannot just look at the height of the top of the curve based on our intuition, but we should look at the average value." An Wuyang gave a summary of the first stage.

The students at the scene were silent. They did not expect that An Wuyang would raise such a thought-provoking question.

If no one had thought deeply about these things, no one would have noticed them at all. But now that An Wuyang brought them up, everyone began to think deeply about them, and the more they thought about them, the more surprised they seemed to be.

"Perhaps some students will wonder, what use is this situation to us?" An Wuyang raised questions raised by some students who thought more deeply.

"We said before that when our brain recalls things, it usually only retains the climax and ending of the corresponding event." An Wuyang repeated the theory.

"It is important to note here that we are talking about the [ending], not the [result]." An Wuyang reminded.

The ending and the result may seem the same, but in reality they are worlds apart.

[The order of picking up money] illustrates this principle.

Same result, different ending.

"If we are good at using this memory mechanism, then we only need to seize the opportunity to manipulate other people's memories to a great extent!" An Wuyang said this shocking topic.

Some students at the scene immediately started discussing.

An Wuyang deliberately coughed twice, interrupting his classmates' discussion.

"Does everyone find this incredible?" An Wuyang asked.

"Boss An, are you serious?"

"No, Mr. An, it's so scary when you say that!"

"That sounds a bit far-fetched to me."

An Wuyang signaled An Jing again, and then explained, "You think it's outrageous, or even don't believe it, the reason is very simple, you haven't thought about the problem seriously."

"Let me give you an example. I'm the executive president of Wugengtian Pharmaceutical Group. Everyone knows that, right?" An Wuyang pointed out his own identity.

This is a well-known thing.

"In our Wugengtian Group, some people usually slack off, but once it is time to report their work, they will act very serious in front of me, which makes me think that they are also very serious about their work." An Wuyang explained.

"Even though I know this theory, I still fall into it because it is an inherent memory mechanism of human beings, and it is difficult to go against instinct," An Wuyang explained.

"Let's take the situation in school as an example. Some students are very familiar with their counselors, and even their tutors and school leaders, but some students are completely unfamiliar with them. Have you ever thought that this is also due to the situation we are talking about now?" An Wuyang suggested.

"The situation in college is different from that in junior high and high school. In junior high and high school, teachers only hope that you will be obedient and not cause trouble. That is the best thing." An Wuyang pointed out the essence of junior high and high school.

The essence is to cultivate obedience!
"In college, it's all about interactions between people. Be it counselors, tutors, or department leaders, everyone is interacting with them through interpersonal relationships. If you don't create memorable highlights, who will remember you?" An Wuyang asked back.

"This concept can also be extended to relationships between men and women," An Wuyang added.

"Why do many male students show concern for girls every day, thinking they are moving heaven and earth, but in the end they only move themselves?" An Wuyang asked.

"The answer is also very simple. We have been saying this answer because when our brain recalls something, it doesn't remember everything. It only remembers the climax and the ending." An Wuyang reminded.

"You say good mornings and good nights and ask about each other's well-being every day, but all of these are insignificant and will not be remembered. You need to create a highlight moment and make this moment remembered by the other person, which is better than putting in a hundred times the usual effort." An Wuyang explained.

"Have you eaten? Have you slept? What are you doing? Drink more hot water, get up early to deliver breakfast, and send you to the dormitory when you come back late. What's the meaning of these other than impressing yourself?" An Wuyang teased.

"We don't have the energy to remember the entire process. Boys are like this, girls are like this, and everyone is like this," An Wuyang explained.

"All the final feelings come from the 'peak' and the 'end'. This is the famous [Peak-End Effect], which was summarized and proposed by Daniel Kahneman, a psychologist and winner of the 2002 Nobel Prize in Economics." An Wuyang concluded.

"The peak-end effect is used in many scenarios in the commercial field. For example, at the exit of IKEA, an ice cream costs only one dollar, which sets a pleasant 'end'," An Wuyang gave an example.

"For example, the snacks given away by Haidilao create a pleasant 'peak' because free things are often more memorable." An Wuyang gave another example.

"Now let's go back to Su Yafang's question from before. Why don't we at Wugengtian raise the price of Shuxin Pills? Even after the price increase, it is still acceptable." An Wuyang asked.

"I believe some students have already understood the answer, because Shuxin Pills are the 'peak' of our Wugengtian. We have maintained an ultra-low price of 79 yuan for the official guide price of Shuxin Pills, which will set a 'peak' in the minds of consumers and make everyone think that Wugengtian's products are great value for money." An Wuyang explained.

"Secondly, Shuxin Pills is also the 'end' we set up in Wugengtian, because its therapeutic effect is indeed very good." An Wuyang added.

"When a consumer buys Shuxin Pills at the price of 79 yuan from the Wugengtian online mall or other dealers and uses them, a complete [peak-end effect] will be formed in his mind," An Wuyang added.

"Because they only remember that the purchase price of Shuxin Pills is 79 yuan, and the actual therapeutic effect is very good, thus forming a solid peak-end effect memory loop." An Wuyang concluded.

"Add in the anchor point effect, and the price of Shuxin Pills will appear to be particularly good value. In this case, what will happen to the corporate image of our Wugengtian?" An Wuyang joked.

(End of this chapter)